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    Marketing Plan: Demand & Supply Analysis Projected Demand Year of Operation Total Projected Demand

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    Maritess Munoz
    The document outlines a format for preparing a marketing plan for an existing company, including conducting market research. It recommends including sections on company overview, goals and objectives, market research results, industry analysis, products/pricing, customers, competition, marketing strategy, promotion, pricing, sales forecast, and income statements. It provides details on how to analyze demand and supply gaps in the industry and calculate projected market share.

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    Marketing Plan: Demand & Supply Analysis Projected Demand Year of Operation Total Projected Demand

    Uploaded by

    Maritess Munoz
    2K views5 pages
    The document outlines a format for preparing a marketing plan for an existing company, including conducting market research. It recommends including sections on company overview, goals and objectives, market research results, industry analysis, products/pricing, customers, competition, marketing strategy, promotion, pricing, sales forecast, and income statements. It provides details on how to analyze demand and supply gaps in the industry and calculate projected market share.

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    Marketing Plan Format

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    The document outlines a format for preparing a marketing plan for an existing company, including conducting market research. It recommends including sections on company overview, goals and objectives, market research results, industry analysis, products/pricing, customers, competition, marketing strategy, promotion, pricing, sales forecast, and income statements. It provides details on how to analyze demand and supply gaps in the industry and calculate projected market share.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    2K views5 pages

    Marketing Plan: Demand & Supply Analysis Projected Demand Year of Operation Total Projected Demand

    Uploaded by

    Maritess Munoz
    The document outlines a format for preparing a marketing plan for an existing company, including conducting market research. It recommends including sections on company overview, goals and objectives, market research results, industry analysis, products/pricing, customers, competition, marketing strategy, promotion, pricing, sales forecast, and income statements. It provides details on how to analyze demand and supply gaps in the industry and calculate projected market share.

    Copyright:

    © All Rights Reserved
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    of 5

    MARKETING PLAN

    1. Prepare a Marketing Plan for an existing company.


    2. Follow the Format provided
    3. Conduct a Market Research

    Format (Use score.org business plan template online for existing organization and go to marketing plan
    portion. Use all tables recommended in the template)

    1. Company Name
    2. Rationale
    3. Marketing Plan Goals and Objectives
    4. Market Research Results
    5. Industry Analysis
    6. Products and Prices
    7. Features and Benefits
    8. Customers
    9. Competition and Competitive Factors
    10. Marketing Strategy
    11. Promotion
    12. Pricing
    13. Location
    14. Sales Forecast
    15. Incremental Income Statement (Present the Actual 1 Year side by side with the Incremental
    Income Statement)

    Notes:

    1. For the industry analysis, include a computation for the demand and supply gap. Use the format
    below.
    2. Demand and Supply Gap Analysis

    DEMAND & SUPPLY ANALYSIS


    PROJECTED DEMAND 

    Year of Total Projected Demand


    Operation
    2020 80,288
    2021 81,744
    2022 83,304
    2023 84,760
    2024 86,216
    *See Appendix 1 

    PROJECTED SUPPLY 

    Year of Total Project Supply


    Operation
    2020 32,089
    2021 33,694
    2022 35,378
    2023 37,147
    2024 39,004
    *See Appendix 2

    Demand-Supply Analysis

    Yea Demand Supply D-S GAP Percent


    r (D) (S) (4)=(2)- Unserved
    (1) (2) (3) (3) (5)=(4)/(2) x
    100%
    2020 80,288 32,089 48,199 60.03%
    2021 81,744 33,694 48,050 58.78%
    2022 83,304 35,378 47,926 57.53%
    2023 84,760 37,147 47,613 56.17%
    2024 86,216 39,004 47,212 54.76%

    Market Share

    2020   3,000 = 9%
    32,089 + 3,000

    2021 3,500 = 9%
    33,694 + 3,500

      4,000 = 10%
    2022                  35,378 + 4,000

        4,500 = 11%
    2023                 37,147 + 4,500

        5,000 = 11%
                2024                     39,104 + 5,000
    Notations appended are as follows:

    Appendix 1
    POPULATION GROWTH FIGURES DATA

    Year  Local Total

    AMA DDC Residents

    2013 1,380 1,408 3,791 6,579

    2018 1.600 1,500 4,334 7,434

    Source: Barangay Hall of Malvar, Registrar’s Office of Davao Doctors College and Registrar’s
    Office AMA Computer College.

    Arithmetic Straight Line Method:


    Taking the population for the latest year (2018)                     :           7,434
    Less: Population for the first year (2013)           :   6,579
    The difference [increase/(decrease)] is                855
    855 divide by 6 (2013-2018) is 142.5 or 143

    PROJECTED POPULATION GROWTH

    Year  Total Population Growth

    2019 7,434+143 = 7,577


    2020 7,577+143= 7,720
    2021 7,720+143= 7,863
    2022 7,863+143= 8,006
    2023 8,006+143= 8,149
    2024 8,149+143=8,292
    PROJECTED DEMAND 

    Projected Projected Target Market Average # of Order/s Projected


    Year Population Buying from Frequency of per Demand
    the Industry Purchase Customer
    (Area)

    2020 7,720 772 104 1 80,288


    2021 7,863 786 104 1 81,744
    2022 8,006 801 104 1 83,304
    2023 8,149 815 104 1 84,760
    2024 8,292 829 104 1 86,216
    Assumption: 10% of the pop’n will be the target market buying from the area and there is    only one
    order per customer.

    FREQUENCY OF PURCHASE (FOP) COMPUTATION:

    # Respondents in WEIGH FOP(ANNUAL


    Choices: % T )

    once / wk 20% 1 48

    twice/wk 50% 3 96

    thrice /
    wk 30% 2 144

    Note: Assignment of weight is based on the number of respondents (%). FOP is


    annually computed, ex. Once/ week, 1 x 4 wks in a mo. X 12 mos. in a year = 48.

    WA (FOP) = 1(48)  + 3 (96 )+ 2 (144)


    6
    = 104
    Appendix 2
    SUPPLY FIGURES DATA (2017)

    Competitors Total
    Anniepie 8,320
    DDC Canteen 9,200
    Ama Canteen 10,200
    2017 27,720

    Year  Total Projected Supply

    2018 29,106
    2019 30,561
    2020 32,089
    2021 33,694
    2022 35,378
    2023 37,147
    2024 39,004
    It is expected that supply will increase 5% per year. Supply in 2018 is 27,720 

    Market Share Formula:

    Your proposed sales


    _____________________________________________X 100%
    (The total sales of competitors+ your proposed sales)

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