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    Demand and Supply Analysis 1

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    Casiño B AC
    This document summarizes projected demand and supply for years 2020-2024. Demand is projected to increase each year from 80,288 in 2020 to 86,216 in 2024 based on population growth projections. Supply is also projected to increase each year but at a lower rate, resulting in a gap between demand and supply each year ranging from 48,199 to 47,212. The company aims to capture 9-11% market share each year.

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    Demand and Supply Analysis 1

    Uploaded by

    Casiño B AC
    151 views5 pages
    This document summarizes projected demand and supply for years 2020-2024. Demand is projected to increase each year from 80,288 in 2020 to 86,216 in 2024 based on population growth projections. Supply is also projected to increase each year but at a lower rate, resulting in a gap between demand and supply each year ranging from 48,199 to 47,212. The company aims to capture 9-11% market share each year.

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    This document summarizes projected demand and supply for years 2020-2024. Demand is projected to increase each year from 80,288 in 2020 to 86,216 in 2024 based on population growth projections. Supply is also projected to increase each year but at a lower rate, resulting in a gap between demand and supply each year ranging from 48,199 to 47,212. The company aims to capture 9-11% market share each year.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    151 views5 pages

    Demand and Supply Analysis 1

    Uploaded by

    Casiño B AC
    This document summarizes projected demand and supply for years 2020-2024. Demand is projected to increase each year from 80,288 in 2020 to 86,216 in 2024 based on population growth projections. Supply is also projected to increase each year but at a lower rate, resulting in a gap between demand and supply each year ranging from 48,199 to 47,212. The company aims to capture 9-11% market share each year.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    DEMAND & SUPPLY ANALYSIS

    PROJECTED DEMAND

    Year of Operation Total Projected Demand

    2020 80,288
    2021 81,744
    2022 83,304
    2023 84,760
    2024 86,216
    *See Appendix 1

    PROJECTED SUPPLY

    Year of Operation Total Project Supply

    2020 32,089
    2021 33,694
    2022 35,378
    2023 37,147
    2024 39,004
    *See Appendix 2
    Demand-Supply Analysis

    Year Demand (D) Supply (S) D-S GAP Percent


    (1) (2) (3) (4)=(2)-(3) Unserved
    (5)=(4)/(2) x
    100%
    2020 80,288 32,089 48,199 60.03%
    2021 81,744 33,694 48,050 58.78%
    2022 83,304 35,378 47,926 57.53%
    2023 84,760 37,147 47,613 56.17%
    2024 86,216 39,004 47,212 54.76%

    Market Share

    2020 3,000 = 9%
    32,089 + 3,000

    2021 3,500 = 9%
    33,694 + 3,500

    4,000 = 10%
    2022 35,378 + 4,000

    4,500 = 11%
    2023 37,147 + 4,500

    5,000 = 11%
    2024 39,104 + 5,000

    Appendix 1
    POPULATION GROWTH FIGURES DATA

    Year Local Total

    AMA DDC Residents


    2013 1,380 1,408 3,791 6,579
    2018 1.600 1,500 4,334 7,434
    Source: Barangay Hall of Malvar, Registrar’s Office of Davao Doctors College and Registrar’s
    Office AMA Computer College.

    Arithmetic Straight Line Method:

    Taking the population for the latest year (2018) : 7,434

    Less: Population for the first year (2013) : 6,579

    The difference [increase/(decrease)] is 855

    855 divide by 6 (2013-2018) is 142.5 or 143

    PROJECTED POPULATION GROWTH

    Year Total Population Growth

    2019 7,434+143 = 7,577


    2020 7,577+143= 7,720
    2021 7,720+143= 7,863
    2022 7,863+143= 8,006
    2023 8,006+143= 8,149
    2024 8,149+143=8,292

    PROJECTED DEMAND
    Projected Projected Target Average # of Projected
    Year Population Market Frequency Order/s Demand
    Buying of Purchase per
    from the Customer
    Industry
    (Area)
    2020 7,720 772 104 1 80,288
    2021 7,863 786 104 1 81,744
    2022 8,006 801 104 1 83,304
    2023 8,149 815 104 1 84,760
    2024 8,292 829 104 1 86,216
    Assumption: 10% of the pop’n will be the target market buying from the area and there is only
    one order per customer.

    FREQUENCY OF PURCHASE (FOP) COMPUTATION:

    # Respondents
    Choices: in % WEIGHT FOP(ANNUAL)

    once / wk 20% 1 48

    twice/wk 50% 3 96

    thrice / wk 30% 2 144

    Note: Assignment of weight is based on the number of respondents (%). FOP is


    annually computed, ex. Once/ week, 1 x 4 wks in a mo. X 12 mos. in a year = 48.

    WA (FOP) = 1(48) + 3 (96 )+ 2 (144)

    = 104

    Appendix 2

    SUPPLY FIGURES DATA (2017)


    Competitors Total
    Anniepie 8,320
    DDC Canteen 9,200
    Ama Canteen 10,200
    2017 27,720

    Year Total Projected Supply

    2018 29,106
    2019 30,561
    2020 32,089
    2021 33,694
    2022 35,378
    2023 37,147
    2024 39,004
    It is expected that supply will increase 5% per year. Supply in 2018 is 27,720

    Market Share Formula:

    Your proposed sales


    _____________________________________________X 100%
    (The total sales of competitors+ your proposed sales)

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