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    3-Step-Content-ATM, Mani PDF

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    YOGESH PATEL
    The document provides a 3-step framework for building a sustainable content business as an entrepreneur rather than a creator dependent on social media platforms. Step 1 is to create strategic content and repurpose it across multiple channels, starting with video. Step 2 is to build an email list using the strategic content as lead magnets. Step 3 is to create marketing funnels using the content at different stages of the customer journey from awareness to purchase. The goal is to own the audience through the email list rather than social media followers.

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    3-Step-Content-ATM, Mani PDF

    Uploaded by

    YOGESH PATEL
    147 views60 pages
    The document provides a 3-step framework for building a sustainable content business as an entrepreneur rather than a creator dependent on social media platforms. Step 1 is to create strategic content and repurpose it across multiple channels, starting with video. Step 2 is to build an email list using the strategic content as lead magnets. Step 3 is to create marketing funnels using the content at different stages of the customer journey from awareness to purchase. The goal is to own the audience through the email list rather than social media followers.

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    3-Step-Content-ATM, mani.pdf

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    The document provides a 3-step framework for building a sustainable content business as an entrepreneur rather than a creator dependent on social media platforms. Step 1 is to create strategic content and repurpose it across multiple channels, starting with video. Step 2 is to build an email list using the strategic content as lead magnets. Step 3 is to create marketing funnels using the content at different stages of the customer journey from awareness to purchase. The goal is to own the audience through the email list rather than social media followers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    147 views60 pages

    3-Step-Content-ATM, Mani PDF

    Uploaded by

    YOGESH PATEL
    The document provides a 3-step framework for building a sustainable content business as an entrepreneur rather than a creator dependent on social media platforms. Step 1 is to create strategic content and repurpose it across multiple channels, starting with video. Step 2 is to build an email list using the strategic content as lead magnets. Step 3 is to create marketing funnels using the content at different stages of the customer journey from awareness to purchase. The goal is to own the audience through the email list rather than social media followers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 60
    At a glance
    Powered by AI
    Some of the key takeaways are the differences between a creator vs entrepreneur mindset, using strategic content across different marketing channels to build an audience and business, and the 3 step content ATM framework.

    A creator mindset focuses on creating content for social media platforms and getting paid through ads and sponsorships, while an entrepreneur mindset focuses on owning their business by creating and marketing content across channels, acquiring their own audience, and creating products and services.

    Some of the marketing channels discussed are YouTube, podcasts, blogs and SEO, email marketing, Facebook ads, Instagram ads, and joint venture partnerships.

    3 Step Content ATM

    (not using Ads/Sponsorships)

    Mani Vaya
    Founder, 2000 Books
    Founder, MillionDollarBookClub.com
    Caveat: I am not a
    Professional Speaker
    (I just love to teach and share)
    Caveat: I am not a Creator
    (I am an Entrepreneur & I want you to be one)
    2000 Books
    World’s Greatest Business & self help
    books summarized into
    15 Minute Video Lessons
    Million Dollar Book Club
    Book Club for Entrepreneurs with
    Million $+ Annual Revenue
    Who am I?

    ● Former Physicist & Computer Engineer


    ● 12+ Years in High Tech Industry
    ● Used to Manage Billion $+ Cellphone Projects
    Left a very lucrative High 6 Figure
    Engineering Career to start “2000
    Books” in 2015
    1st Full Year in Business (2015-2016)

    ● Built audience using Youtube/Podcast


    ● Monetization model: Youtube Ads, Podcast Sponsorships
    ● Revenue: $49K (After leaving a High 6 Figure career)
    ● The Creator dream was shattered :(…. This is not real!!

    Realization: I have to be an Entrepreneur. Not a Creator


    Creator Entrepreneur

    Social Media Channel is a Social Media is just a


    Business Marketing Channel

    I am a I use Marketing Channels to


    grow my Business
    ● Podcaster
    ● Youtuber ● Podcast
    ● Instagram Celeb etc ● Youtube
    ● Instagram etc
    Marketing Channels we use for 2000 Books:

    ○ Youtube
    ○ Podcast
    ○ Blog + SEO
    ○ Email Marketing
    ○ Facebook Ads
    ○ Instagram Ads
    ○ Joint Venture/Affiliate Partnerships
    Why am I concerned
    about Creators?
    Ads &
    Sponsorships

    Media Platform

    Creator Life
    The Truth
    Creator Mindset
    Borrow Land to build a Sand Castle

    Create content on Get paid through Ads


    Media Platforms & Sponsorships
    You don’t own any Social
    Media Channels
    You can build an audience on
    Social Media

    But you don’t own the


    audience
    So what should you do?
    Entrepreneur Mindset
    Own the Real Estate & Build a Stone Castle

    Create & Acquire Create Create


    Market Content Audience Products & Marketing &
    Across Services Sales Systems
    Channels
    Which of these do you really own?
    ● FB Page/Group
    ● FB Pixel/Ad Account
    ● Instagram Followers
    ● Youtube Channel/Subscribers
    ● Twitter Followers
    ● Pinterest Followers
    ● Podcast / Podcast Listeners
    ● Website
    ● Email List
    How to build Stone Castle on
    Your Own Land
    Land You Own Stone Castles

    Your Content

    Website

    Your Marketing Funnels

    Email List
    Your Products/Services
    3 Step Content ATM
    1. Create Strategic Content &
    Repurpose It
    What is Strategic Content?
    Content for Different Stages of your
    Prospect’s Journey
    Know Like Trust Product Awareness Buy

    SEO worthy Level 1 Stories Vulnerability Stories Sell the Lead Magnet Offer

    Viral Worthy Educate People in your life Seed the Product or Launch
    Service Awareness

    Serves Existing Inspire them Testimonials, Case Pains, Challenges, Why they need
    Audience Studies Frustrations the product

    Authority Content Omnipresent Pre-Framing Sales Pitch

    Personal Showcase
    Values, Beliefs Expertise
    Example: Email Marketing 101 Video
    Education + SEO Worthy
    Case Studies + Pre-Framing + Seed the Offer
    Establish Authority
    Offer for Affiliate Product
    Showcasing Expertise
    Make the Offer
    Strategic Content - Email Marketing 101
    Know Like Trust Product Buy Refer/Repeat
    Awareness

    SEO worthy Level 1 Vulnerability Sell the Lead Offer


    Stories Stories Magnet

    Viral Worthy Educate People in Seed the Launch


    your life Product Awareness

    Serves Existing Inspire Testimonials, Pains, Why they


    Audience Case Studies Challenges, need the
    Frustrations product

    Authority Content Omnipresent Pre-Framing Sales Pitch

    Showcase
    Expertise
    Content Repurposing Framework

    Youtube
    Long form
    Podcast Content
    Libraries 1st
    Blog/SEO
    Strategic Video
    Content Asset
    Research Instagram
    Most Powerful
    Content Today FB

    Pinterest Marketing
    Channels 1st
    LinkedIn

    Twitter
    Biggest Repurposing Key: Start with Video

    Youtube
    Long form
    Podcast Content
    Libraries 1st
    Blog/SEO
    Video
    Asset
    Instagram

    FB

    Pinterest Marketing
    Channels 1st
    LinkedIn

    Twitter
    Dominate SEO
    Embed
    Lead
    Magnet

    Strategic Create Create Rich


    Identify Research Transcribe Blog Post
    Content SEO Title Competition Amazing + Edit
    Research Video(s) for SEO

    Embed
    Video(s)
    into Post
    Download the Slides at
    MillionDollarBookClub.com/bonus
    2. Build Your Email List using
    Strategic Content
    The Bridge

    Content on Your Products


    Social Media Email Marketing and Services
    Channels
    Email Marketing is the most
    Potent Follow Up Tool
    Marketing is a game of
    Repetition
    You don’t own Social Media
    Audience
    But you always own your
    Email List
    Use Strategic Content to Build Your Email List

    Youtube 1-9% Conversion

    Podcast

    Blog/SEO
    Lead Email
    Magnet List
    Instagram

    FB

    Pinterest

    LinkedIn

    Twitter
    Strategic Lead Magnet

    Something that Leads to Your


    Delivers a FREE! Product or
    audience
    Quick Win Service
    craves
    3. Create Marketing Funnels
    using Strategic Content
    Youtube Email Marketing Funnel

    Webinar
    Podcast

    Sales
    Blog
    Page Offers
    Offers
    Lead Gen Offers
    Instagram Launch
    Sequence
    Direct Offers Entrepreneurs
    FB

    Pixel Phone
    Pinterest Sales

    LinkedIn Sponsorship
    Creators Pixel Retargeting Ads
    Twitter Others’ Ads
    You Truly Own
    Content for Different Stages of your
    Prospect’s Journey
    Know Like Trust Product Awareness Buy

    SEO worthy Level 1 Stories Vulnerability Stories Sell the Lead Magnet Offer

    Viral Worthy Educate People in your life Seed the Product or Launch
    Service Awareness

    Serves Existing Inspire them Testimonials, Case Pains, Challenges, Why they need
    Audience Studies Frustrations the product

    Authority Content Omnipresent Pre-Framing Sales Pitch

    Personal Showcase
    Values, Beliefs Expertise
    Email Marketing Funnel
    Know-> Like Your Your business Educate (Your
    Sequences Principles, story Best Content)
    Values, Beliefs

    Like -> Trust Establish More personal Social Proof


    Sequences Authority stories

    Trust -> Buy Educate about Educate them Testimonials/ Limited Time
    Sequences the Problem about Solution Case Studies Offers

    Repeat Educate about Educate them Testimonials/ Limited Time


    Buying the Problem about Solution Case Studies Offers
    Sequences
    Need Help making the leap
    from Creator -> Entrepreneur?

    Email: [email protected]
    Text: 858-205-2135 (Personal)
    Slides: MillionDollarBookClub.com/bonus

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