Environmental Strategy Formulation Strategy Implementation Evaluation and

Scanning Control
Mission
Strengths
 Strong brand image Starbucks aims to Purpose
 Strong financial performance
innovate, create and
 Extensive international supply Starbucks is SO Strategy
chain
improve its own
 Acquisitions standardized and prepared to direct its
attention on Starbucks is well Policies
 Moderate diversification diversified high
known for its name. Programs
 Quality, taste and quality products to enhancing every
employee’s To attract new  Salary, overtime  Highest quality
standardization serve as the best Budgets
 Efficiency, strategic planning productivity, customers and pay and rewards coffee beans
coffeehouse in  $3 Billion for high
and reinvestment strategy every part of the capabilities, increase its annual should be given should only be Procedures
quality coffee
 Employee treatment globe. responsibility and revenue, the on time. bought directly beans
 Gender Neutral Restrooms motivation to give company can  Insurance from the small  $5 Billion for  High quality Performance
the best service frequently create a coverage and high farmers. reusable cups, coffee beans
Weaknesses every customer wages of  Acquire the should only be  Following the strategy
seasonal product or straws, and other
 High prices of products wants and needs. employees. bought in Latin- implementation, it is
tribute merchandise latest merchandise.
 Imitability of products expected that monthly RoR
Starbucks will that is timely. For  Proper training technological  $1 Billion for America, Africa,
 Generalized standards for most is equal to 107.7%
continue to meet its and recognition of advancement to technological and and Asia-Pacific.
products example, mango  Starbucks is to expect
 European tax avoidance high quality product employees. monitor the equipment  Employee competent, skilled and
smoothies topped
 Procurement practices standards, grow  Seasonal addition company’s
advancements.
minimum wage motivated new and old
with purple yam to  $12 Billion for the
 Recall of products satisfied customers, of products. of $8.50 per employees and managers
pay tribute Lebron’s inventory, sales crew’s monthly
increase annual  Supporting third  Efficient food and drink
death. With this, the and for the salary and hour
Opportunities revenue and expand world farmers production
company can making of the insurance  Mandatory
 Expansion in developing its services. while acquiring  Growing drink
markets generate more products. coverage. employee
the highest quality combinations and menu
 Business diversification and profits, expand its products.  Employees are  $6 Million for the trainings and due to additional seasonal
products specifications business operations required to monthly first line seminars menus
 Continuous to middle
 Introducing new products and develop undergo  Mandatory  Growth of happy and
 Partnership or alliances with
improvement of managerial
partnerships with the company’s behavioural health care for contented customers
other firms positions.
major firms. product standards. improvement every employee  Increase in market shares
 Gender neutral restrooms  $6 Billion for and decrease in capital cost
seminar and monthly salaries of  Standard making by 2023
Another is to create
Threats trainings with executive officers. of improved and
 Growing coffeehouse
 Competition with low-cost an alliance with food professionals as  $5 Billion for taxes seasonal
chains and render chain and globally
coffee sellers well as with and store products. operating by 2030.
 Competition with big outlets some Starbuck’s developments.
their future co-  2% salary
 Imitation high quality  $1 Billion for store
 Independent coffeehouse workers 2 increase for
handcrafted months before expansion
movements every 20%
beverages. This  Approximately
 Controversy on California the actual work. increase in
warning rule strategy will lessen $3.5 Billion of
 Additional pay monthly revenue. monthly
 Philadelphia arrests the competition to
should be given  Approximately $40 revenue.
 Corona virus other coffeehouses
to employees for Billion of annual
and improve the
a minimum of
overall revenue
20% increase in
growth opportunities.
monthly