1: Accounting Return Analysis:: Average

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1: ACCOUNTING RETURN ANALYSIS: ( All Amounts in Millions $)

Years 0 1 2 3 4 5 6 7 8 9 10 11 12
Revenue   0 0 1,736 2,279 2,872 3,518 4,221 4,986 5,817 6,108 6,414 6,734
YEARS 0 1 2 3 4 5 6 7 8 9 10 11 12 AVERAGE
- Cost Of Goods
1,0 2,0 2,5 2,6 2,3 2,1 2,0 3,0 2,7 2,5 2,2 2,0 1,7
BV OpeningSold 00   00     001337 201755 2211
58 2709
59 123250 333840 74 4479 45 470378 4939
05 5186 
12
- Depreciation       300 240 192 154 1,12 312 287 287 294 315 390
Add: Invest.             6              
- Allocated G&A       166 30 187 24210 19235 15 262 31 291 28 323 28 33929 31
356 39374
Less: Dep   - - 0 0 2 4 2 7 7 4 5 0  
- Advertising
Expenses       12 79 3 82 4 85 4 89 4 92 5 96 5 100 2 104 2 1082 112
Add: W.C   - 0 8 1 5 9 3 8 0 1 2    
1,0 2,00 2,6 2,35 2,15 2,0 3,03 2,77 2,54 2,27 2,0 1,71 1,32
Pre-Tax Income   0 0 -146 15 173 331 305 473 628 668 696 673
BV Closing 00 0 20 8 9 12 3 4 5 8 05 2 2  
Taxes 1,0  
2,00 0 0 2,5 -58 2,48 6 2,25 69 2,0132 2,52 122 2,90 189 2,66 2512,41 2672,1 278
1,85 269
1,51
AVG. BV Net Income 00   0    60 -87 9 9 9104 86199 3 183 4 284 0 377 2 40142 4189 7404 
(8 10 19 18 28 37 40 41 40
Net Income - - - 7) 9 4 9 3 4 7 1 8 4  
(0.035 0.004 0.049 0.078 0.063 0.106 0.156 0.187 0.224 0.266
ROCE % - - - 0) 0 9 9 0 8 3 3 9 3 0.11

 Project should be accepted as ROCE > WACC

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