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    Entraance Event

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    Anshul Rathi
    The document describes an event called "MAKE THE CUT" organized by the Institute of Management, NIRMA University. The event provides a platform for marketing students to develop a promotional strategy for re-releasing a Bollywood movie. Teams must submit a 3 page strategy for one of 9 movies listed. 6 finalist teams will present their strategy to a panel of film marketing judges. The top 2 teams will win prize money of Rs. 5000 for first place and Rs. 3000 for second place.

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    Entraance Event

    Uploaded by

    Anshul Rathi
    308 views6 pages
    The document describes an event called "MAKE THE CUT" organized by the Institute of Management, NIRMA University. The event provides a platform for marketing students to develop a promotional strategy for re-releasing a Bollywood movie. Teams must submit a 3 page strategy for one of 9 movies listed. 6 finalist teams will present their strategy to a panel of film marketing judges. The top 2 teams will win prize money of Rs. 5000 for first place and Rs. 3000 for second place.

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    The document describes an event called "MAKE THE CUT" organized by the Institute of Management, NIRMA University. The event provides a platform for marketing students to develop a promotional strategy for re-releasing a Bollywood movie. Teams must submit a 3 page strategy for one of 9 movies listed. 6 finalist teams will present their strategy to a panel of film marketing judges. The top 2 teams will win prize money of Rs. 5000 for first place and Rs. 3000 for second place.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    308 views6 pages

    Entraance Event

    Uploaded by

    Anshul Rathi
    The document describes an event called "MAKE THE CUT" organized by the Institute of Management, NIRMA University. The event provides a platform for marketing students to develop a promotional strategy for re-releasing a Bollywood movie. Teams must submit a 3 page strategy for one of 9 movies listed. 6 finalist teams will present their strategy to a panel of film marketing judges. The top 2 teams will win prize money of Rs. 5000 for first place and Rs. 3000 for second place.

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    MAKE THE CUT

    Every Friday many new movies come to hit the Indian Box Office, on some Fridays they come in

    battalions of flop shows while on some unexpected Friday we encounter a masterpiece which is able

    to garner kudos from the viewers like us. Sometimes we encounter a totally new story but many a

    times we taste the old wine in a new bottle.

    “MAKE THE CUT” is an event which will provide a platform to the brightest marketing minds of the

    best B-schools of India to show their mental prowess. The event is based on making a promotional

    strategy of the re-release of a Bollywood movie. The teams could also be asked about the other

    ways to generate revenues from the movie.

    The teams would then be shortlisted and would be asked to present the same in front of a panel

    comprising of judges from the field of film marketing.

    Rules

    Preliminary Round

    1. This is a team event. A minimum of 2 and maximum of 3 people are allowed as a team.

    Teams of students belonging to the same institute only are allowed. No inter college teams

    are permitted for the event.

    2. Participants are required to choose one movie from any of the 9 movies, mentioned at the

    end of this document.

    3. Participants are required to send in a word document (Max 3 pages. font: Arial, Font size 10,

    line spacing: 1) on the promotional strategy of the re-release of that movie.

    4. The document must include the following points:

    • Reasons for the success and failure of the movie during its previous release.
    • A new promotional strategy for the re-release of the movie.

    • The media mix to be used for the promotion.

    • The audience or the community targeted in the film’s promotion.

    • New methods to generate revenues from the movie’s re-release.

    • Any other relevant idea the team would like to incorporate in the strategy.

    • The financial budget only for promotion campaign.

    5. Each entry should have a cover page mentioning the name of the team, name of the

    Institute, name of the participants, their e-mail ids and contact numbers.

    6. The file should be named using the format MTC_TeamName_InstituteName.

    7. The last date of submitting entries for the first round is 4th February 2011.

    8. The entry should be sent with the subject line of the e-mail as

    MTC_TeamName_InstituteName to the id <[email protected]>

    9. Based on the submissions, 6 finalists will be invited to the NIRMA Campus for the final

    round.

    Final Round

    1. The final round will be held at Institute of Management, NIRMA UNIVERSITY Ahmedabad during

    PERSPECTIVE 2011.

    2. Shortlisted finalists make a presentation for 15 minutes pitching the strategy in front of esteemed

    judges.

    Prize Money:

    1st Prize Rs. 5000/- team

    2nd Prize Rs. 3000/- team


    Contact

    Event Coordinators

    Aniket Vipat – +91 7698816108

    Anshul Sharma- +91 9687043341

    Gagandeep Singh- +91 7698816220

    LIST OF MOVIES

    1. Robot

    2. Darna mana hai


    3. Asoka

    4. Lakshya

    5. Sarkar
    6. Saawariya

    7. Krrish

    8. Khelein Hum Jee Jaan Sey

    9. Rehna Hai Tere Dil Me

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