Yoga in America Study: Percent of Yogis

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YOGA IN AMERICA STUDY

2016

Highlights from a national survey of more than 3,700 people.


© 2016 Yoga in America Study conducted by Yoga Journal and Yoga Alliance

MILLION
*

million The number of Americans likely


The number of to try yoga in 2016 *1 PERSON EQUALS 10 MILLION AMERICANS

yoga practitioners
in 2016
(Up from 20.4 million in 2012!)

Americans believe that yoga ...


v  Is good for you v  Enhances athletic performance
GENDER v  Increases flexibility and strength v  Relieves stress
DIVISION

79
28%
percent
10.3
MILLION

72% of yogis
26.4
MILLION
ENGAGE IN OTHER FORMS OF EXERCISE
SUCH AS RUNNING, CYCLING, AND WEIGHT LIFTING

74 percent TOP 5 PLACES YOGIS PRACTICE


of yoga
practitioners
have been
practicing for
5 years or 1  Home 2  Gym or 3  Yoga studio 4 Community 5 Park
less health club center

$16.8 Amount yogis spend on


BILLION

classes, yoga clothing,


equipment, and accessories
(An increase of $6.1 billion since 2012)

The 2016 Yoga in America Study was fielded by Ipsos Public Affairs. #YogaInAmerica
yogajournal.com/yogainamericastudy • yogaalliance.org/2016yogainamericastudy

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