Republic of the Philippines

TARLAC AGRICULTURAL UNIVERSITY

Camiling, Tarlac

COLLEGE OF BUSINESS AND MANAGEMENT

MARKETING PLAN:

ICE CANDY BITES

Prepared by:
Rufino Miguel
Justine Felipe
Kim Gaspar
Warren Agustin

Mrs. Erlie Totaan

Instructor
TABLE OF CONTENTS

l. LOGO........................................

ll. Introduction ...................................

lll. Overview.......................................

lV. Target Market................................

V. Competitors.....................................

Vl. Market Prepositions........................

Vll. Value Chain....................................

Vlll. Business Identity............................

IX. Marketing Strategy..............................

X. Marketing Mix Strategy..........................

>4P's

Xl. Total Product Offering..........................

Xll. SWOT Analysis....................................

XlII. Conclusion..........................................

XIV. Bibliography......................................
LOGO

INTRODUCTION

Our main product is called 5 in 1 ice candy a new twist of the classic
homemade ice candy. The 5in1 ice candy basically an ice candy filled with
actual fresh fruits, Both the juices and pulp are included within it . Not only
does this make our unique ice candy taste better, but also makes it healthier
and natural.

The 5 in 1 ice candy comes in different flavor our delights are very tasty and
affordable to all buyers. Mostly our targets a person who have a low budget
and assures them that they can afford our ice candy. We are very confident
enough that our customer will be satisfied and fell the urge to eat more of our
ice candy because of its very tasty flavor. We will raise revenues through the
efforts of our hardworking seller and to people who really craves for it and
also selling it with proper etiquette.

To make sure our customers will appreciate our ice candy the Sweet Bites
goes to process of well manufacturing. Our product is genuinely made from a
series hard work and ensure that our ingredients is on top quality. To ensure
comfortable profits we will do in our proper to hold it properly.

OVERVIEW

The Ice candy Bites it gives 5 in 1 to the consumer.. In one sachet theirs a
five flavors, the ube cheese, mango Graham, fruit salt, mango tapioca, and
langka graham. The product is sweet that the customer will satisfy. The price
of the product is fits for the daily budget of the customer. The mission of the
business is to recognize the product as one of the sweetest and creative ice
candy and give 100 % for the loyal consumer and always meet their
satisfaction.

Target Market

We aim to provide our products to all ages but especially to the students and
people in Camiling public market.

Competitors

•Thirstea • Ice Cream Vendors

•Bon Tea •Halo Halo Vendors

•He Brews •Samalamig Vendors

HE BREWS, THIRSTEA AND BON TEA are the same milktea, they have the
same flavors while ice cream and Halo halo are made of ice mixed with
different ingredients such as fruits etc. and our ice candy has a unique style it
is 5in1 in a 1 sachet there are 5 flavors.

Milktea, ice cream and halo halo are expensive while our ice candy is cheap,
fit into people's budgets. our ice candy can be used as a snack or dessert.
Market Preposition

SIMPLE AND HAS VARIETY OF FLAVOR OF THE PRODUCT - LOW PRICE

= Ice candy bites

LOW PRICE - SIMPLE PRODUCT = Ice cream vendors, halo halo vendors

HIGH PRICE- SIMPLE PRODUCT = Thirstea, Bon Tea, He Brews

Value Chain

PRIMARY ACTIVITIES

Inbound logistics-material, sourcing, storage, cleaning tools

Operation-Processing, manufacturing, testing services

Outbound logistics-Customer and client services, trade shows

Marketing and sales-poster, sales talk, social

media, innovative fairs

Services-Healthy and natural, home base, store, transaction service.

SUPPORTING ACTIVITIES

Firm infrastructure-general management, planning, finance, quality

management, and customer service.

Human Resource Management-Scouting and hiring workers and resource

management, skill management, performance management, inventory
management.

Technology and research and development-Low maintenance, good quality

and affordable.

Procurement-maintaining healthy relations with co workers, vendor control,

pre qualified vendors, purchasing raw materials
Business Identity

MISSION

To give simple joy and satisfy our consumers with healthy, high-quality,
and refreshing Ice candy, as well as good service at a fair price in town.

COMPETENCES

The joy of serving people, a cheerful attitude for the reason that it is an
asset, salesmanship for the reason that it is a vital job requirements.

BUSINESS CULTURE

To fulfill a goal through an original idea and a combination of unique and

different flavors of ice candy to offer.

BUSINESS IMAGE

Healthy and Natural, quality product with affordable price.

BUSINESS STRATEGY

To develop a strong market position by providing/offering a unique, and

healthy refreshing ice candy products.
Marketing Strategy

MARKET STRATEGY CUSTOMERS PROFILE

Cost focused strategy Basic product with less

Differentiated Strategy affordable price

Healthy and quality product

Cost focused Strategy Affordable price

Basic ice cream product

Cost focused Strategy High quality tea product

Differentiated Strategy Pricey product compared to

the other.
Marketing Mix Strategy

4P's

PROMOTION

• Personal selling, advertisement, publicity and sales promotion.

• Accept orders from schools and nearby communities then provide

discounts for bulk orders.

• Promoting the product for extension or franchising to expand the

business

• Promoting the product using social media.

• Buy 10 + 1

• Using innovated packaging and environmental friendly materials.

• Free taste in groceries, schools, public market, etc.

PRODUCT

Our products will be base from the best quality ingredients and a clean
and sanitized environment. The best part is the products will be very
affordable and of the best quality.
We aim to provide our products to all ages but especially to students in
elementary, high school and college. Our products can be availed by
retail, wholesale or by order through a message. We will provide
Styrofoam when delivering bulk orders to maintain the quality of our
product.

• 5 in 1 Ice Candy selling fruit flavored

• The individual finished products will be pack in the cellophane

material.

• The consumers will choose if what particular variety of fruits flavored

they will buy.

• Flavored Ice Candy has varieties in terms of fruit flavor and

texture using fruit as the main ingredient.

• 5 in 1 Ice Candy will need raw materials to produce the goods to

be sold. These include: fruits (mango, langka, ube, mixed fruits, buko),
condense, grahams, tapioca pearls, malting and white sugar

• Raw materials will be delivered from a supplier in Tarlac City twice a

Ube
week.
cheese

mango Graham

INGREDIENTS Fruit salad

Mango tapioca

lankagraham
Fruit Cocktail P55.00

Evaporated Milk P115.00

Ice Candy Plastic P20.00

Ube P20.00

Cheese P20.00

Buko P35.00

Sugar: 140.00

Grahams P105.00

Jackfruit P120.00

Mango P40.00

Tapioca Pearls P85.00

Cornstarch P25.00

PLACE

• Camiling Public Market

• Schools

• Groceries

PRICE

5 IN 1 ICE CANDY
• TOTAL YIELD : 250 packs

• SELLING PRICE : P 10/pack

• Total Expenses : P 780.00

• Computation of Profit

50 packs * 5 flavors * P 10 per pack = P2,500.00

• Total earnings : P1,720.00

• Expense : - P780.00

• Profit : P1,720.00/250 packs | 6.88 per pack

SWOT Analysis

Strengths

We chose Supermarket as a start-up location because, it is a

growing/thriving community that continuously keep up with trends and
it is a vast growing population. The younger generations are always
around the community and with this we are able to try and market
towards them, as we believe that they will be our main source of
revenue.

Opportunities
Hopefully in the near future our goal is to start franchising out to other
suburbs – making enough revenue and reducing as much costs as
possible will be the main goals for next few years in order to reach our
main goal.

Weaknesses

As we are a new business, we do have a lack of knowledge in the

business side, which will potential result in a low profit margin for us,
however, we are all taking a business degree and with our different
majors will be able to bring the business up through profit and become
a successful store, with the goals of franchising .

Threats

Competition will be a major threat for the start-up of the business as we

are just a small candy shop competing against major retailers and other
candy stores that have been in the business for a long time. Trying to
get into the business will mean that we have to differentiate ourselves
from our competition – healthy option range, specialty product (made in
store).

Conclusion

Therefore, we conclude that the business plan essential to whoever

desires to enter the business world. The strategies are based on it, it
means that the whole business plan is being made and clarified.
Competing for the consumer is a never ending challenge that
continually faces. This is due to the uniqueness and competitiveness of
each individual market for they have different approaches and because
of different consumer behavior. Selling ice candy is one of the best
market in the world yet even they cannot always predict consumer
behavior. They have the technology tenacity, skills and experience to
achieve and surpass these sails level in about 50 pesos per day

Bibliography