CONSTANTA MARITIME UNIVERSITY

FACULTATY: ELECTROMECHANICS
DEPARTMENT OF FUNDAMENTAL SCIENCES AND HUMANITIES

COMPETENCIES IN
ENGLISH COMMUNICATION
(STUDENT’S COURSEBOOK)

COURSE COORDINATOR:

DR. CARMEN CHIREA-UNGUREANU

Associate Professor

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Contents

Unit 1 -Pag.4
Communication
Communication, Meaning, Need, Types

Unit 2 -Pag. 22
Elements & Process of Communication

Unit 3 -Pag. 26
.
Barriers of Communication

Unit 4 -Pag. 32
Tools of Communication

Unit 5 -Pag. 37

Effective Communication Principles

Unit 6 -Pag. 50

Role of Communication in the Workplace (on board ship)

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RATIONALE

The willingness of practitioners to participate regularly in updating courses is crucial to

maintaining and enhancing their professional knowledge, competencies and skills. In order to
minimise the risk of professional incompetence being cited as the cause of marine accidents,
suitable courses must be provided in a guise, which practitioners are willing to attend, and as a
prelude to devising and providing courses, it is essential to understand how maritime
professionals perceive the role of updating courses.
This course is designed primarily for the students in 3rd year of study covering the
linguistic content in a multi-syllabus approach that integrates the three language system
(grammar, vocabulary and pronunciation) with practice of the four language communication
skills ( listening, speaking, reading and writing). The content includes also generalized
maritime topics most of which are relevant to all trainees, however, the instructor may want to
adapt, extend or supplement the maritime topics to suit the particular needs of the trainees.
The methodology of this course is based on the principles of the Communicative
Approach to language teaching. This approach meets the requirements of improving the level
of English in that it promotes practical, communicative competence in English.

COURSE OBJECTIVES

Adequate knowledge of written and spoken English to:

- Understand the importance and usage of grammatical correct Global English
- Understand messages and communications.
- Communicate with other ships, coast stations and multilingual crew.
- Recognize and use good sentence construction
- Recognize and avoid common grammatical errors
- Improve communicative English
- Be your own grammar coach through the process of self-editing

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UNIT 1- COMMUNICATION

Objectives
• To understand the meaning of communication
• To discuss the process of communication
• To study the importance of communication
• To study the features and scope of communication
• To study the various types of communication

Introduction
What is communication?
Communication is not just an act. It is a process. The process of communication includes
transmission if information, ideas, emotions, skills, knowledge by using symbols, words,
pictures, figures, graphs or illustrations. The act of communication is referred to as
‘transmission’. It is the process of transmission that is generally termed as communication.
Communication regulates and shapes all human behavior. Therefore, it is important to have a
clear understanding of the concepts of communication what is communication.
Meaning of Communication
The English word ‘communication’ is derived from the Latin noun ‘communis’ and the Latin
verb ‘communicare’ that means ‘to make common’. Communication is a much hyped word in
the contemporary world. It encompasses a multitude of experiences, actions and events, as well
as a whole variety of happenings and meanings, and technologies too. Meetings, conferences,
or even a procession thus can be a communication event. Newspapers, radio, video, and
television are all ‘communication media’ and journalists, newsreaders; advertisers, public
relation persons, and even camera crew are ‘communication professionals’.
"Communications is the mechanism through which human relations exist and develop." This
broad definition, found in a book written by a sociologist, takes in about everything.
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In contrast, some people limit their definitions of communication rather narrowly, saying,
"Communication is the process whereby one person tells another something through the
written or spoken word." This definition, from a book written by a journalist, seems reasonable
for those in that field.
Some definitions fall in between these two extremes. Carl Hovland, a well-known psychologist
of a few years ago, said communication is "the process by which an individual (the
communicator) transmits stimuli (usually verbal symbols) to modify the behavior of the other
individuals (communicates)."
This definition describes what many extension workers hope to achieve. You'll be trying to
change behavior.
Some object to this definition. Their objections center on the phrase "modify the behavior."
They say there are numerous occasions when they communicate, in their family and social lives
for example, with no intention of attempting to modify behavior. However, we most likely do
modify others' behavior even though that may not be our intention.
We could find many other definitions of communication. However, "meanings are in people
and not words" and it is not likely that we could get a group of any size to agree exactly on
one meaning. Besides, an exact definition of the word is not necessary. Our goal is to illustrate
that it is difficult for many to formulate their own definition and that there is a wide range in
meanings.
The communication process
To communicate effectively, we need to be familiar with the factors involved in the
communication process. If we are aware of them, these factors will help us plan, analyze
situations, solve problems, and in general do better in our work no matter what our job might
be.
This leads to a discussion of the communication process. Let us look at it part by part as viewed
by several communication theorists. Communication is a concern to many people. Therefore,
a lot of thought, work, and discussion have gone into different communication situations.
Today, such people as psychologists, educators, medical doctors, sociologists, engineers and
journalists represent only a few of the professional groups whose members have developed
ways of looking at and talking about the communication process in their specialized fields.
Several theorists have discussed the communication process in ways that have important
implications for those involved in informal education programs such as extension work. Each
of the "models" that we review has a point of vital interest.
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Communication models come in a variety of forms, ranging from catchy summations to
diagrams to mathematical formulas. One model of the communication process reviewed is also
one of the oldest.
Communication in its simplest sense involve two or more persons who come together to share,
to dialogue and to commune, or just to be together for a festival or family gathering. Dreaming,
talking with someone, arguing in a discussion, speaking in public, reading a newspaper,
watching TV etc. are all different kinds of communication that we are engaged in every day.
Communication is thus not so much an act or even a process but rather social and cultural
‘togetherness’. Communication can be with oneself, god, and nature and with the people in our
environment. Interaction, interchange, transaction, dialogue, sharing, communion, and
commonness are ideas that crop up in any attempt to define the term communication.
According to Denis McQuail, communication is a process, which increases, commonality-but
also requires elements of commonality for it to occur at all. A common language, for instance,
does not necessarily bring people together. There are other factors too at play such as a shared
culture and a common interest, which bring about a sense of commonality and more
significantly, a sense of community.
Denis McQuail sees ‘human communication’ in linear terms as the sending of meaningful
messages from one person to another. These messages could be oral or written, visual or
olfactory. He also takes such things as laws, customs, practices, ways of dressing, gestures,
buildings, gardens, military parades, and flags to be communication.
Thus, ‘communication’ can be defined as ‘the interchange of thoughts or ideas’. Again
‘communication’ is viewed as a transmission of information, consisting of discriminative
stimuli, from a source to recipient’. In everyday life, the communication is a system through
which the messages are sent, and feedback received. It is therefore, the process of transferring
particular information or message from an information source to desired, definite or a particular
destination. One of the main elements of communication messages is perception. The
effectiveness of communication is limited by the receiver’s range of perception. In addition,
people perceive only what they expect and understand. Lastly, communication makes a demand
on the recipient, in terms of his emotional preference or rejection. Thus, communication is not
to be confused with information. While information is logical, formal, and impersonal,
communication is perception.
Communication is more than mere transferring or transmission of ideas or thoughts. It is not a
static act as some of the earlier definitions suggest but it is a dynamic process of action and
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interaction towards a desired goal, as suggested by later definitions. Communication is,
therefore, a process of sharing or exchange of ideas, information, knowledge, attitude, or
feeling among two or more persons through certain signs and symbols.
What do we find in the above definition? It says that two or more persons are involved in the
act, the one who gives information (sender) and the one who receives it (receiver). What is
being shared? An idea or information, or an attitude (message) is being shared. And through
what means? The information is shared or exchanged through certain signs or symbols; it could
be language, oral or written. While sharing and exchanging ideas or information with others,
we are actually interaction with people and establishing a kind of relationship that helps us to
achieve the task set before us.
Some other functional definitions of communication are:
• ‘The transfer or conveying of meaning’ (Oxford Dictionary)
• ‘One mind affecting another’ (Claude Shannon)
• ‘Transmission of stimuli’ (Colin Cherry)
• ‘One system influences another’ (Charles E. Osgood)
• ‘The mechanism through which human relations exist and develop’ (Wilbur Schramm)
• Communication is the process of transmitting feelings, attitudes, facts, beliefs
and ideas between living beings. (Birvenu)
• Communication is the exchange of meanings between individuals through a
common system of symbols. (I.A.Richards)
• Communication is the sum of all the things one person does when he wants to create
understanding in the mind of another. It is a bridge of meaning. It involves a systematic and
continuous process of telling, listening, and understanding. (Louis Allen).
Importance of Communication
Communication is important both for an individual and also for the society. A person’s need
for communication is as strong and as basic as the need to eat, sleep, and love.
Communication is the requirement of social existence and a resource in order to engage in the
sharing of experiences, through ‘symbol mediated interaction’. Isolation is in fact the severest
punishment for human being.
Grown-ups, children, and old people all need to communicate. Society punishes criminals by
locking them up in solitary cells, thus starving them of the basic need, and indeed the
fundamental right to communicate. Communication thus involves active interaction with our
environments -physical, biological and social. Deprived of this interaction we would not be
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aware of whether we are safe or in danger, whether hated or loved, or satisfied or hungry.
However, most of us take this interaction and this relationship for granted, unless we
experience some deprivation of it. When that happens we adapt ourselves to the environment
so that we do not lose touch, in both the literal and figurative senses. For, to lose touch is to
suffer isolation.
The basic human need for communication can perhaps be traced to the process of mankind’s
evolution from lower species. Animals, for instance, have to be in sensory communication with
their physical and biological surroundings to find food, protect themselves and reproduce their
species. A loss of sensation-the inability to hear a predator for instance can mean loss of life.
Thus, it is said that the biology of human beings and other living organisms is such that they
have to depend upon each other. This dependence gives rise to a situation where it is the
biological necessity for the human beings to live in groups. Society is therefore, the outcome
of the evolution of the human race and man is a social animal not by option but by compulsion.
Essentially, the primary function of communication is to inform, educate, entertain and
persuade people. Following are the basic functions of communication:
• Education and Instruction- This function of education starts early in life, at home and in
school and continues throughout life. Communication provides knowledge, expertise, and
skills for smooth functioning by people in the society. It creates awareness and gives
opportunity to people to actively participate in public life.
• Information- quality of our life will be poor without information. The more informed we are
the more powerful we become. Communication provides information about our surroundings.
Information regarding wars, danger, crisis, famine, etc. are important for the safety and well
being of our life.
• Entertainment- To break the routine life and divert our attention from the stressful life we
lead today, entertainment is an essential part of everybody’s life. Communication provides
endless entertainment to people through films, television, radio, drama, music, literature,
comedy, games, etc.
• Discussion- debates and discussions clarify different viewpoints on issues of interest to the
people. Through communication, we find out reasons for varying viewpoints and impart new
ideas to others.
• Persuasion- it helps in reaching for a decision on public policy so that it is helpful to govern
the people. Though it is possible, that one can resort to persuasion for a bad motive. Thus, the
receiver must be careful about the source of persuasion.
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• Cultural promotion- communication provides an opportunity for the promotion and
preservation of culture and traditions. It makes the people fulfill their creative urges.
• Integration-it is through communication that a large number of people across countries come
to know about each other’s traditions and appreciate each other’s ways of life. It develops
integration and tolerance towards each other.

Features and scope of communication

Communication of message takes place through spoken or written words, pictures and in many
other forms. In oral communication, the transmitter is the ‘voice box’ of the speaker. The
receiver of the message may be the human ear, which converts sound waves into a
comprehensible form, which can be recognized by the human brain; a television receiver
decodes the electromagnetic waves into recognizable visual representation. In the same
manner, the reader, who can recognize and understand that particular language, can understand
the printed message.
The process of communication involves a procedure consisting of only a few steps. The
information source decides to communicate and encodes a message, transmits it through a
channel to the receiver, which is then decoded and acted upon. There are noises or distortions
in between the whole process. The main functions of communication are information,
education, entertainment, enlightenment and persuasion. Therefore, the communication
process should be designed as such so as to gain the attention of the receiver, use the signals,
symbols, or codes that are easily understood by the receiver and it must arouse needs in the
receiver and suggest some ways out to satisfy these needs. Only then it can create the desired
response.
However, communication should not be confused with mass communication, while
communication is the activity of sharing, giving, imparting, receiving information, mass
communication ‘is a process in which professional communicators use communication media
to disseminate messages widely, rapidly, simultaneously and continuously to arouse intended
meanings in large and diverse audience s in an attempt to influence them in a variety of ways’.
Communication is a required skill at every level of organizational functioning. The
effectiveness, with which a person will be able to perform in almost any organization, whether
social, governmental, or commercial, will depend in large measure upon the ability to
communicate effectively.

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Communication through Arbitrary Symbols
The civilization is reflected in three priceless possessions of mankind, the first is the human
ability to think, the other is his innate capacity to communicate, and the third is his species’
specific competence to acquire and use the arbitrary symbols system of language. The gifts of
civilization and all the branches of human knowledge have their origin from this ability to think
in abstract and to communicate these thoughts through symbols of the language.
Above all the other media of communication, language is the most significant because the
human knowledge and relationships are gathered, stored and imparted through it.
The process of communication permits us to use and reuse the experiences and knowledge
from the past into the present and make it ready for use in future with the help of the symbols
of communication, which stand for some abstract idea.
Human Interactions through communication
Communication is the means by which people relate to one another. The society in general or
an organization of any type cannot exist without the relations that are built and strengthened
by communication. Throughout our lives, we are involved in communication situations. When
we talk and work with our colleagues, friends, subordinates, superiors, experts, teachers,
students, family members and with the people in all walks of life, when we read and /or write
the books, pamphlets, periodicals, special journals, reports, letters, memos, newspaper, etc.
when we listen to or deliver speeches, when we listen to the radio or watch the TV and films,
when we buy or sell the products or services, when we manage our business and when we are
involved in any other activity, we are invariably involved in communication situation.
Communication Technology and Media
Human Behavior is dominated by communication in all aspects of life to such an extent that
we can aptly call him as a communicating creature. He has applied advanced science and
technology of the tremendous development of communication system. With the help of
dramatic inventions like printing press, telephone, telegraph, radar, telephoto, radio, television
and many other deceive; we have made our modern communication instantaneous and
effective. The advanced technology of mass and telecommunication has attracted the attention
of the experts and specialists in many fields. The artists, poets, writers, artisans, architects, etc.
are exposed to different subjects of interest by this technology and it helps them to conceive
new creative thoughts and ideas. The technology, skills of using media and some concepts of

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communication are useful to psychologists in order to investigate certain problems of human
behavior and therapy.
The political as well as social traditions, myths, customs, styles of living, morals, etc. are passed
from one generation to another or they are changed or destroyed with the help of
communication media. The success of any commercial man depends upon his reception and
transmission of information regarding the market, production, government laws, banking,
innovation in modern technology, etc. computers play a vital role in receiving, storing,
translating, analyzing and imparting the information for the mathematicians, chemists,
physicists, engineers, etc.
Types of communication
One important aspect of communication is that it does not take place in isolation.
Communication occurs when at least two elements of a system are present. We often think of
communication as an interaction between two people. However, we participate in several
communication contexts or levels of communication. The major forms of communication are:
• Intrapersonal communication
• Interpersonal communication
• Group communication
• Mass communication
• Non-verbal communication
The number of persons involved in the process of communication distinguishes these levels.
These different forms of communication also differ in the degree of proximity or closeness
among the participants in the communication process -both at physical and emotional levels.
Another differentiating feature is the nature of the feedback, which could be immediate of
delayed.
Intrapersonal Communication
This is the most basic of the communication contexts or levels. It occurs when an individual
sends and receives messages internally. We spend most of our time thinking. And our thought
process is nothing but intrapersonal communication where one person is sending messages and
the same person receives them.
Intrapersonal communication involves our intellect as well as our physical and emotional
sensations. The way we communicate with ourselves reflects the various aspects the self -
physical, emotional, intellectual and social. It also reflects our habits, roles, attitudes, beliefs,

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and values. Intrapersonal communication is not just a level of communication; it is in fact the
very basis of all communication. While participating in the higher levels of communication
like interpersonal communication, group communication, and mass communication, we also
indulge intrapersonal communication. And it takes place every moment that we are alive.
To understand intrapersonal communication, we need to understand ourselves. At the physical
or physiological level or what is called the ‘physical self’, we have our bodily parts, the various
systems that perform the bodily functions like digestion, breathing, circulation, elimination of
bodily wastes, etc. also there are the five senses that help us receive external stimuli. Then there
is processing of stimuli-both external and internal.
Next there is the ‘emotional self’ which prompts our emotional responses-as in case of our
responses to stimuli like fright, flight and fight, etc. our ‘intellectual self’ involves mental
actions or behavior like word and sentence formation, use of comparison, use of logic and
reasoning, problem solving, and decision making, etc.
Though we think that we know everything about ourselves, but there is more to the self-
concept. This is because we maintain separate private and public selves. These have been
illustrated by the social scientists Joseph Luft and Harrington Ingham. They created a model
called the Johari Window. This model compares various aspects of open (public) and closed
(private) communication relationships.

Known to self Not known to self

Known to others OPEN BLIND

Not known to others HIDDEN UNKNOWN

Diagram 1: The Johari Window

The ‘open’ section in the diagram represents self-knowledge that you are aware of and are
willing to share with others. The ‘hidden’ section represents what you are aware of but is not
willing to share. The ‘blind’ section represents information, which you do not know but others
know. The ‘unknown’ section represents what is unknown both to you and to others. These
sections vary according to our relationships with others. In a close relationship the open portion
will be considerably larger than the hidden area. When we communicate with a casual
acquaintance, our hidden area will be the largest area in the Johari Window.
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This model can be used effectively to increase our self-awareness. This self-awareness or self
-concept is not inborn. It develops as we grow through our communication with others and
from our environment. Specifically, it develops from three contributory factors:
1. Our past experiences
2. The reference groups we identify with and
3. The roles we play in our lives.
Our interactions with these three factors have affected and continue to affect our self concept.
Our past experience makes us what we are. It shapes the way we feel about ourselves and the
way we react to others. A child who is neglected and criticized at home may develop a negative
self-concept. Our experiences at home, family members, relatives, friends, school, college,
work place, etc. contribute immensely to the development of our self-concept.
Through our life cycle, from birth to death, we play a number of roles. These are ascribed (or
allotted roles) and achieved roles. We do not have any control over our ascribed roles. These
include gender role (that are biologically determined –son, daughter, brother, sister, father,
mother, etc) and social roles (that are socially determined and defined by our environment).
Social roles include being friends, foes, teacher-taught, neighbors, etc.
The achieved roles are earned through individual accomplishments. A person becomes a
champion athlete or a leader or the president of a company by way of individual achievements.
Both the ascribed and the allotted roles help shape our self-concept.
The process of Intrapersonal communication
Intrapersonal communication starts with a stimulus. Our intrapersonal communication is the
reaction to certain actions or stimuli. These stimuli could be internal, originating from within
us, or external, coming from an outside source. These stimuli are picked up by the sensory
organs (PNS) and then sent to the brain. This process is called reception.
The next activity in intrapersonal communication is transmission. Here the sender (transmitter)
and receiver being the same person, transmission occurs through nerve impulses.
Intrapersonal communication also has feedback. Here it is called self-feedback. The next
element of intrapersonal communication is interference or noise. A sudden sound disturbing
our thought process is interference. Another form of interference occurs when we process some
information at a wrong level. For example, we are supposed to process bad news rationally i.e.
through cognitive processing. But we often react to such news through emotions. The opposite
is also a case of interference.

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Interpersonal Communication
This is the universal form of communication that takes place between two individuals. Since it
is person-to-person contact, it includes everyday exchange that may be formal or informal and
can take place anywhere by means of words, sounds, facial expression, gestures and postures.
In interpersonal communication there is face-to-face interaction between two persons, that is,
both are sending and receiving messages. This is an ideal and effective communication
situation because you can get immediate feedback. You can clarify and emphasize many points
through your expressions, gestures, and voices. In interpersonal communication, therefore, it
is possible to influence the other person and persuade him or her to accept your point of view.
Since there is proximity between sender and receiver, interpersonal communication has
emotional appeal too. It can motivate, encourage, and coordinate work more effectively then
any other form of communication. Also, in a crisis, through interpersonal channel, flow of
information is tremendous e.g. news of violence, famine or disaster.
Interpersonal messages consist of meanings derived from personal observations and
experiences. The process of translating thoughts into verbal and nonverbal messages increases
the communicator’s self-concept. In fact, effective interpersonal communication helps both
participants strengthen relationships through the sharing of meaning and emotions.
Functions of interpersonal communication
We use interpersonal communication for a variety of reasons. For example, interpersonal
communication helps us understand our world better. It helps us understand a situation in a
better way. We also use interpersonal communication to think and evaluate more effectively.
Often it is used to change behavior also. The three specific functions are:
1. Linking function
2. Mentation function and
3. Regulatory function.
The linking function connects a person with his or her environment. The mentation function
helps us conceptualize, remember, and plan. It is a mental or intellectual function. The
regulatory function serves to regulate our own and other’s behavior. Through interpersonal
communication we are nurtured as infants, physically, emotionally and intellectually. Again

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through interpersonal communication we develop cultural, social, and psychological links with
the world. In fact, interpersonal communication is the very basis of our survival and growth as
it helps us to function more practically.

Variables affecting interpersonal relationships

Many variables affect the interpersonal relationships. These are self-disclosure, feedback,
nonverbal behavior, and interpersonal attraction. Our success or failure in handling these
variables, determine how satisfying our interpersonal relationships will be.
Self-disclosure lets others know what we are thinking, how we are feeling and what we care
about. Self-disclosure helps reduce anxiety, increase comfort, and intensify interpersonal
attractions.
Feedback is the response of a receiver that reaches back the sender. It involves agreeing;
asking questions and responding through feeling statements. Nonverbal behavior plays an
important role in interpersonal communication. A smile, a hug, a pat, a firm handshake, etc.
can achieve much more than words in certain situations. Eye contact, gestures, posture, facial
expressions, etc. are also important elements of our nonverbal behavior.
Interpersonal attraction is the ability to draw others towards oneself. Some people are said to
have magnetic personalities. People are drawn to them. It is this special chemistry that causes
‘love at first sight’.
Development of Interpersonal relationships
Research has proved that like individual personalities, interpersonal relationships also evolve
over time through our experiences, acquired knowledge, and environmental factors. The phases
through which interpersonal relationships develop are:
• Initiating
• Experimenting
• Intensifying
• Integrating and
• Bonding
Initiating is the first phase during which we make conscious and unconscious judgments about
others. In fact, sometimes it takes us as little as 15 seconds to judge a person. Then
communication is started either verbally or nonverbally (through eye contact, being closer to
the other person, etc.)

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The next phase is experimenting. Here, we start small -talks (talking about general things rather
that about specific things), while attempting to find out common interests. During this stage we
try to determine whether continuing the relationship is worthwhile.
The third stage is intensifying. Here the awareness about each other is increased and both the
persons start participating more in conversation. Self-disclosure by both participants results in
trust and creates a rapport. Experiences, assumptions, and expectations are shared and we start
becoming more informal. Also there is increased nonverbal behavior with more touching,
nodding, etc.
The next step is integrating. Here we try to meet the expectations of the person. We also start
sharing interests, attitudes, etc.
The final stage is bonding. Here serious commitments and sacrifices are made. One example
of commitment is to decide to remain as friends. Another is marriage. All these phases can take
a few seconds to develop (as in case of love at first sight) or may take days or weeks or more
time.
Group Communication
Group communication is an extension of interpersonal communication where more than two
individuals are involved in exchange of ideas, skills, and interests. A group is a number of
people with a common goal who interact with one another to accomplish their goals, recognize
one another’s existence and see themselves as part of the group. Groups provide an opportunity
for people to come together to discuss and exchange views of common interest.
Communication in a group, small or big, serves many goals including collective decision-
making, self-expression, increasing one’s effect, elevating one’s status and relaxation. Group
communication is considered effective as it provides an opportunity for direct interaction
among the members of the group; it helps in bringing about changes in attitudes and beliefs.
Group communication has limitations too, as group interaction is time consuming and often
inefficient, especially in an emergency.
Besides, imbalances in status, skills and goals, may distort the process and the outcome sharply.
Groups have been classified as small groups and large groups. A small group comprises of
three to seven members. Small groups are informal and less structured. Larger groups adopt
formal rules to maintain order. There is more chance for individual participation in small
groups. Also small groups are easy to manage and are more efficient in accomplishing tasks
and making decisions. Most researchers define a small group as having at least three and no
more than twelve or fifteen members.
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A group needs to have at least three members; otherwise it would simply be a dyad. With three
members, coalitions can be formed and some kind of organization is present. Too large of a
group (more than twelve or fifteen members) inhibits the group members' ability to
communicate with everyone else in the group. Members must be able to communicate freely
and openly with all of the other members of the group. Groups will develop norms about
discussion and group members will develop roles, which will affect the group's interaction. A
group must have a common purpose or goal and they must work together to achieve that goal.
The goal brings the group together and holds it together through conflict and tension.
Types of small groups
There are two major types of small groups, primary and discussion groups. The primary group
is more informal in nature. Members get together daily or very regularly. The primary group is
less goal-oriented and often there is conversation on general topics and not discussion on
specific topic. Primary groups are not bound by any rules and are highly flexible.
Discussion groups are highly formal. These are characterized by face-to-face interactions
where group members respond, react, and adapt to the communication of other participants. A
discussion group has one or more leaders. Members of discussion groups have common
characteristics-geographic location, social class, economic level, life style, education level, etc.
finally, members of a discussion group have a common purpose or goal. The strength
cohesiveness and longevity of the group depends upon the type of goal. One important type of
discussion groups is the problem-solving group.
Such groups are of four types depending upon the tasks they perform:
1. Fact finding group
2. Evaluation group
3. Policy making group and
4. Implementation group
This kind of division occurs only where the group is big and the problem is complicated.
Participation in small groups
Participants in small group communication have certain responsibilities these are:
• Having an open mind towards the issue or topic being discussed and other members of the
groups
• Having an objective mind and
• Showing sensitivity towards other’s sentiments and moods.
These responsibilities fall under two categories:
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1. Communicating and listening
and
2. Feedback
Communication includes:
• Speaking or interacting with others with accuracy, clarity, and conciseness.
• Avoiding speaking when you have nothing to contribute
• Addressing the group as a whole and
• Relating your ideas to what others have said.
These practices help make the interaction more fruitful. Listening and feedback are equally
important as speaking. Some suggestions for effective listening include:
• Consciously concentrating
• Visibly responding to the speaker
• Creating an informal situation
• Listening to more than just words
Development of a small group
Individual members forming a group are different from each other as they have different
personalities. It takes time for the members to learn how to fit into the group and contribute in
the best manner. In fact, researchers have identified the following stages of small group
development.
• Grouping or trying to find out how to work with others
• Grasping or understanding other members and the situation
• Grouping or getting together and development of bonding
• Group action or increased participation with each member playing constructive roles.
Mass communication
Outside the realm of interpersonal communication exists another form of communication,
which involves communication with mass audiences and hence the name mass communication;
and the channels through which this kind of communication takes place are referred to as mass
media. Both mass communication and mass media are generally considered synonymous for
the sake of convenience.
Mass communication is unique and different from interpersonal communication as evident
from
the following definition. Any mechanical device that multiplies messages and takes it to a large
number of people simultaneously is called mass communication. The media through which
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messages are being transmitted include radio, TV, newspapers, magazines, films, records, tape
recorders, video cassette recorders, etc and require large organizations and electronic devices
to put across the message.
It is clear from the definition that mass communication is a special kind of communication in
which the nature of the audience and the feedback is different from that of interpersonal
communication. An examination of these components will help in understanding the nature of
mass communication itself.
Audience
Whosoever is the recipient of mass media content constitutes its audience. For instance,
individuals reading newspapers, watching a film in a theatre, listening to radio or watching
television, are situations where audience is large, heterogeneous, anonymous in character and
physically separated from the communicator both in terms of space and time. A large audience
means that the receivers are masses of people not assembled at a single place. It may come in
different sizes depending upon the media through which the message is sent. For TV network
programmes, for example, there could be millions of viewers, but only a few thousand readers
for a book or a journal.
By anonymous, we mean that the receivers of the messages tend to be strangers to one another
and to the source of those messages. So with respect to the communicator, the message is
addressed ‘to whom it may concern’. Also, the audience tends to be heterogeneous rather than
homogeneous in the sense that messages are sent to people in all walks of life and person with
unique characteristics.
Feedback
As compared to interpersonal communication, feedback in mass media is slow and weak. It is
not instantaneous or direct as in face-to-face exchange and is invariably delayed. Feedback in
mass media is rather a cumulative response, which the source gets after a considerable gap of
time. It is often expressed in quantitative terms: like circulation figures of newspapers and
magazines, the popularity of a movie at box office, success of a book on the basis of its sales,
or the findings of public opinion polls and on the basis of other feedback devices which are
used to determine what is acceptable or unacceptable to different audiences. In all such cases,
considerable time and money are required to process the feedback received from the audience.
Therefore, delayed and expensive feedback is ingrained in mass media.

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Gate keeping
This is again a characteristic unique to mass communication. The enormous scope of mass
communication demands some control over the selection and editing of the messages that are
constantly transmitted to the mass audience. Both individuals and organizations do gate
keeping. Whether done by individuals or organizations, gate keeping involves setting certain
standards and limitations that serve as guidelines for both content development and delivery of
a mass communication message.
Functions of Mass Communication
Mass communication has three basic functions:
• To inform
• To educate
• To entertain and
• To persuade
Additionally it also educates and helps in transmission of culture.

Non-Verbal Communication
Meaning and importance of Non-verbal Communication
Verbal media can be used to communication almost any thought, feeling or idea, but the non-
verbal media has comparatively very limited range. Especially, it communicates feelings of
likings and disliking and reinforces the feelings expressed through verbal media. Occasionally,
it contradicts those feelings, which are expressed verbally by the communicator.
The following are the types of non-verbal communication:
• Facial behavior
• Kinesics or body movement
• Posture and gestures
• Personal appearance
• Clothing
• Proxemics
• Paralanguage
Often we think that communication means only words. This is because mostly we use words
while communicating. Written communication occurs through printed or written words. And
oral communication occurs through words spoken ‘out loud’.

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But all communication does use words. Sounds unbelievable! Albert Mehrabian, expert on
body language and author of books like silent messages, found out that the total impact of oral
message is only about 7% verbal, 38% vocal and 55% non verbal.

Self-assessment
What constitutes nonverbal communication?
Everything from the simple shrug of the shoulder, the V-sign, the OK ring, the thumbs up
gesture, eye movements, facial expressions, body postures, gestures, gait, clothing to the tone
of voice, the accent. Nonverbal components of communication also involve the use of space,
of touch and smell and paralanguage.
Types of non-verbal communication
We use our body and its different parts to communicate a lot of things. This communication
through our body and its various parts is called ‘body language’. Often people consider body
language to be the only form of nonverbal communication. However, non-verbal
communication includes body language and much more. These include the way we dress up
for different occasions, the way we greet people, the way we use our hands while talking, the
way we use space etc.

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UNIT 2— ELEMENTS & PROCESS OF COMMUNICATION
Objectives
• To identify and discuss the essential elements of communication
• To discuss the process of communication
• To study the role each element plays in communication process

The various elements of the communication process are:

• Input. The sender has an intention to communicate with another person. This intention makes
up the content of the message.
• Sender. The sender encodes the message, e.g. the idea of "piece of furniture to sit on" Thus
he gives expression to the content.
• Channel. The message is sent via a channel, which can be made of a variety of materials. In
acoustic communication it consists of air, in written communication of paper or other writing
materials.
• Noise. The channel is subjected to various sources of noise. One example is telephone
communication, where numerous secondary sounds are audible. Even a solid channel such as
paper can be crushed or stained. Such phenomena are also noise in the communicative sense.
• Receiver. The receiver decodes the incoming message, or expression. He "translates" it and
thus receives the
• Output. This is the content decoded by the receiver.
• Code. In the process, the relevance of a code becomes obvious: The codes of the sender and
receiver must have at least a certain set in common in order to make communication work.
Communication is a dynamic process involving a series of actions and reactions with a view to
achieving a goal. How does it work? Think that you are in conversation with your friend. You
are a sender or communicator, formulate (encode) an idea or message as best as you can, and
pass on the message to your friend, who to the best of his ability receives or acts on the message

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(decode). He responds by formulating his own message and communicates to you (feedback) .
If you think your message is understood or well received by your friend, then you go ahead
with the next idea that you have in mind and the conversation goes on and on.
Communication is, therefore, a two way process, that is, the ability to receive is as important
as the ability to send. For successful communication, feedback is crucial because it tells how
your message is being interpreted. It can make or break the communication process.

Diagram 2.0 Act of Communication

In the above diagram, the communicator is the encoder, the message is symbol (verbal or non-
verbal), the channel is one of the transmission medium, the receiver is the decoder, feedback
is the response to the message, and noise is any interruption that breaks down the
communication.
These, in fact, are the essential elements or ingredients, which facilitate the communication
process. Each element plays an important role in making the communication effective:
Communicator (sender or encoder) is the one who initiates the communication process. He
may be an editor, a reporter, a filmmaker, a teacher, a writer, a speaker, a leader, or anybody
who takes the initiative to start a dialogue. Before one speaks or writes, the message is
conceptualized first and then encoded. An effective communication depends on the
communication skill, knowledge level, and attitude of the communicator and how he desires to
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affect his receiver. An ability to think, to organize thoughts quickly, and express himself
effectively are some of the attributes of a good communicator.
Somebody who uses appropriate words, sentences, tone, etc. may be called a good
communicator. He does not fumble, does not look for words and all that he says is
accompanied by appropriate gestures and delivered at an acceptable pace. Another element,
which is mentioned here, is knowledge level. We must be able to find out the knowledge level
of the persons on a particular topic before we start the dialogue.
Also, a person must never look down upon the people with whom he communicates. He must
never think that the receivers are inferior to him. The attitudes of a person should be mature
and the minimum respect due to the other person must be extended to him.
Encoding is the formulation of messages in the communicator’s mind, that is, the
communicator not only translates his purpose (ideas, thoughts or information) into a message
but also decides on the medium to communicate his planned message. He must choose the
media (speaking, writing, signaling or gesturing) that the receiver can comprehend well. For
instance, an illiterate receiver will fail to understand a written message, but can understand it
well if told orally.
A message is what a communicator actually produces for transmission using spoken or written
words, photographs, paintings, films, posters, etc. a great deal of skill and effort is required to
formulate a message, the meaning of which should be understandable to the receiver. Actually
the purpose of communication is to influence the receiver and get favorable responses so that
appropriate decisions can be taken.
The success of communication, therefore, depends on what we say and how we say it. A
message can enhance or distort effective communication. For instance, in an interview your
intention is to impress interviewer, but if you give answers whose meaning is not clear, the
interviewer may perceive that you are incompetent for the job.
A channel is the vehicle through which a message is carried from the communicator to the
receiver. The channels of communication are many-written, spoken, verbal, non-verbal, mass
media like TV, radio, newspapers, books, etc. choosing the appropriate channel, one most
suitable for the message as well as the receiver, is a complicated task.
Success and failure of communication depends on the selection of the right channel.
The receiver, at the other end of the communication, is the recipient of the message and must
possess the same orientation as the communicator. If the receiver does not have the ability to
listen, to read, to think, he will not be able to receive and decode the messages in the manner
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the communicator want him to. For effective communication, the receiver is the most important
link in the communication process.
Decoding is the interpretation of the message by the receiver. Actually, the receiver looks for
the meaning in the message, which is common to both the receiver and the communicator.
Feedback is the response or acknowledgement of receiver to the communicator’s message.
The exchange is possible only if the receiver responds. Even through fluttering eyelids, raising
an eyebrow, making a face, organizing a point and asking for explanation, the message is
shaped and reshaped by the communicator and the receiver until the meaning becomes clear.
In this way both participants in communication interact and constantly exchange roles. In face-
to –face communication the receiver responds naturally, directly and immediately. This
provides the communicator an opportunity to improve and make his communication effective.
Feedback, thus, provides an opportunity to evaluate what is right or wrong about a particular
communication. It helps to regulate the conversation among two or more individuals and also
stimulates and reinforces an idea that is desired to be communicated.
Noise is an interruption that can creep in at any point of the communication process and make
it ineffective. Environment is one major cause that interferes with message reception: like
noises from the roadside, constant chattering of individuals outside the communication act,
blaring loudspeaker, faulty transmission, etc. noise can occur in other forms also; poor
handwriting, heavy accent or soft speech, communication in a poorly lit room, etc. in fact, these
are barriers to effective communication. For smooth and effective communication, it is
necessary to eliminate or reduce noise as far as possible.

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UNIT 3 - BARRIERS OF COMMUNICATION
Objectives
• To study the language and semantic barriers
Introduction
Planning, preparation and practice of communication will be incomplete and unsuccessful
unless one identifies and understands the barriers of communication.
These barriers are physical, sociological, and psychological obstacles that interfere with the
planning, organization, transmission, and understanding of the message. There are a number of
such obstacles that can occur in the process of communication. The natural result of such
obstacles or interfering factors is the misunderstanding of the message.
These factors interfere with the self-confidence, self-disclosure, and self-consciousness of the
communication senders and receivers. The barriers of communication are dangers to any
organization if they are not removed on time. When the communicator transmits the idea in an
unchanged and undistorted form to the receiver and the receiver responds to it, then, the process
of the communication is supposed to have been perfect. But this process of ‘perfect’
communication can never exist due to the number of factors, which stand in its way as the
barriers. The communicator has to identify and understand the reasons for poor communication
in order to communicate effectively. Understanding the process of communication is the first
step towards improving the abilities and skills of communication, but understanding the factors
that prevent us in transmitting the exact meaning is very essential for effective communication.
Language Barriers
Lack of common language
Language uses oral or written symbols to transmit meanings from one person to another. Every
human language has its own vocal symbol system and its own grammatical structures. If the
communicator and the receiver belong to different language groups, their ignorance of each
other’s language or the lack of common language will be a barrier to communication between

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them. It is not possible for them to communicate with each other unless they know some
common language, which is properly, understood by both of them. An English speaking boy
and a Tamil speaking boy will not be able to communicate without a good knowledge of each
other’s
language. If both of them know a common language, says Hindi their knowledge of Hindi
word, phrases, clauses, and sentence-structure should be adequate to express their thoughts and
feelings.
Semantic Barrier
Words are said to have no meaning but they represent arbitrary meaning associated with it. A
word may have a variety of meanings and the meaning attributed to a word by the
communicator may not be the same as that of the receiver’s attributed meanings of that word.
A word can have different meaning to different people at different occasions. It is found by the
experts that people attributes 14,000 different meanings to 500 commonly used English words.
Therefore, the sender and receiver are many a time likely to attribute different meaning to the
same word. Sometimes, they may use different words to communicate the same meaning.
There are many words in English such as light, cheap, etc. which can be used with favorable
as well as unfavorable connotations. A word can stand for its positive or negative connotations.
Sometimes, the receiver wrongly enters the intended meaning of the sender’s word by
attributing negative meaning to it.
Poor vocabulary
Poor vocabulary makes our message more difficult and less effective. Our pen falters and
tongue fumbles when we probe into our brain for a suitable word or phrase. The words have
different connotative and denotative meanings. The communicator needs to know them clearly
in order to use them with clarity and precision. Words stand not only for their meanings but
they are also charged with action and emotions. When the communicator and the receiver
understand these word-associations, they are capable of using them as living entities. Poor
vocabulary does not allow the communicator to write or speak effectively. If does not allow
the receiver to understand the message clearly. If the receiver does not understand the words,
he cannot properly comprehend the sentences.
Poor grammar and punctuation
Poor knowledge of grammar and punctuation is a barrier to verbal communication. A good
vocabulary is useless unless the communicator acquires the knowledge of how to use it in a

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sentence. More than ever before, the people involved in written and oral communication today
must have superior grammar skills because an understanding of grammatical structures provide
excellent basis for effective writing, speaking, listening and reading skills. If the communicator
is not able to choose the correct verb form that agrees with a given noun or pronoun, if he is
not able to select exact adjective or adverb, or to join the words properly, he will not be able to
communicate his ideas, thoughts and feelings fully and correctly. In addition to a good
grammar, knowledge of punctuation is essential for effective communication. Many of us do
not pay adequate attention to it. But it must be remembered that the faulty and improper
punctuation can change the intended meaning of the sentence. The absence or misplacement of
a ‘comma’ can prove to be misleading to the reader.
Roundabout Verbiage
Roundabout Verbiage consists of the usage of overworked, troublesome, and exhausted words
and phrases, which usually cause a considerable amount of misunderstanding and confusion.
It is a long-winded way of saying the meaningless padding. By avoiding such roundabout
verbiage, we can add a good deal of liveliness and simplicity of expression to our written as
well as our oral communication. For example, instead of saying ‘in the majority of cases’ or ‘
in a number of instances’, we can say ‘some’ or ‘ usually’ instead of saying ‘ commence’ we
can use ‘start’ or ‘ begin’. By omitting such words and phrases, we can save the message from
hollow pomposity.
Physical Barriers
Noise
It interferes with the transmission of the signals. It also refers to the ‘unwanted’ signals of
messages, which interferes and disturb the reception of the wanted signals. This disturbance is
usually in the form of sounds, but it need not be always the sounds. It can be in visual, audio-
visual, written, physical or psychological form also. There are many people who communicate
with a little signal and much noise. In fact, they communicate extraneous matters, which may
diminish the interest in the receivers or may even annoy them. Anyway, they tell the receiver
something more than they are required to communicate. Their extraneous distracting signal can
be the result of their wandering minds-it can be because they try to communicate something
more about themselves.
Technical or physical noise refers to loud noise of the machines or blaring noise of the stereo
and such other noises, which makes it difficult for any listener to receive the ‘wanted’ message.

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Visual noise can be experienced when a committee member arrives late at the meeting hall and
all the committee members are distracted by his arrival.
Poor telephone connection, which interrupt conversations, smudged typescripts and bad
handwriting are some examples of the technical noise.

Time
The frequency of communication encounters affects the human relationships and the intensity
of human relations is affected by the amount of time that passes between these encounters. If
the employee does not communicate with their superiors for a long time, it may create a
communication gap between them, which may affect their relationship. Time can act as a
barrier to communication in some other ways also. A guest who arrives at midnight will not be
able to communicate well with the host who might feel embarrassed or disturbed in his sleep.
Time will not allow two communicators to talk to each other if they work in different shifts. A
phone call at midnight can irritate or embarrass the receiver.
Distance
The distance between the communicator and the receiver can be a strong barrier to
communication, if the technical devices of communication such as telephone, telefax, etc are
not available to link them. Faulty sitting arrangement in the office can create a kind of
communication gap, which can be eliminated by adjusting the distance.
Distance between the workbenches in the offices or in the modern production departments and
half partitions between them are the distance barriers, which severely limit the communication
among the employees. By minimizing the physical distance down to the personal distance that
ranges from 1.5 to 4 feet. The boss can minimize the status difference between himself and his
employees. A friend or a colleague who ceases to maintain the personal distance, i.e. 1.5 to
4feet, and keeps himself always beyond the distances of 12 to 25 feet is a friend who keeps
communication gap.

Different perception of reality

Francis Bacon has said, ‘Man prefers to believe what he prefers to be true’. The individual
experiences and their interpretations are never identical because their perceptions are different.
If two friends see a movie together, their interpretation, of the events and the characters in it
will certainly be different.

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The communication barrier arises as a result of different selective perceptions of the same
object or idea by two or more people. Our physical senses like hearing, sight, taste, touch and
smell are our contacts with the physical world. Some people have limited range and power of
their senses, whereas some people have very acute and strong senses. These physical
differences are also responsible for different perceptions of the existing things. Human needs
are strong motivating factors, which can very easily alter his perceptions. Poor children tend to
estimate a coin of 50 paise to be physically larger than the children coming from the rich
families. We create our own reality through selective perception, which hides certain things
that are there and see certain more things than which are present there.
Inference
Our everyday life is full of various activities based on inference. When we get up from bed at
8.00 a.m. we infer that mummy might have already started her housework. When we sit down
at a table to write, we infer that the chair will support our weight and ink will flow from the
pen. Thus, the statements, which are based on the facts and go beyond the facts, are inferences.
We may have good reason to expect that our inferences will be correct, but they may prove
incorrect due to some unpredicted probability. As inferences go beyond the facts in making
certain statements, they can give wrong signals too. We are to interpret symbols on the basis
of assumptions, which usually prove correct, but we must be aware of the probability that they
may sometimes prove incorrect. When we travel in the state transport bus, we infer that we
may reach safely at our destination, but this inference may not prove correct if the bus is caught
in some accident. The inferences drawn by the specialist are many a time reliable because they
are based on verified facts, but the inferences of the non -experts should be accepted after
receiving more feedback from the concerned people.
Closed-Mindedness
A person may close his mind to communicate receptions, if he considers himself to be a person
who knows ‘all’ about a particular subject. It is very difficult to communicate with a man who
has deeply rooted prejudiced mind. Such a man is not prepared to receive any message on a
subject about which he assumes to know everything. His mind is closed to new ideas, facts,
and suggestions. If an employee approaches his closes-minded boss with some suggestions to
improve the work of a business unit, the boss would retort the employee by saying that he
knows better than the latter regarding what should be done for the betterment of the
organization. Perhaps, he may further warn the employee that the latter should never try to
teach him again. Thus, he completely rejects the information and recommendations of the
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communicator even before he knows the real facts. The reason behind his closed-mindedness
is his deeply rooted prejudices.
Distortion, filtering and editing
When a message is transmitted through translations, interpretations, explanations, and
simplifications, some part of it gets distorted or lost. The accuracy of the message is lost and
the transmission becomes imperfect as the message goes through the filters of translations and
simplifications. The upward communication also tends to be distorted and filtered. The
negative effects of the informal channel like grapevine are due to distortions and filtering. The
message in grapevine receives fresh additions with every repetition until it gets worst. Thus,
often the original information communicated through formal and informal channels gets lost
or distorted to a large extent and very little of it is retained.
Bad listening
Bad listening is one of the major communication problems. Misunderstanding and conflicts
can be reduced if people would listen the message with enough attention. Most people do not
listen very well due to various distractions, emotions, excitement, indifference, aggressiveness,
and wandering attention. One of the major reasons for bad listening is an individual’s continual
thinking about his own problems and worries. The poor listeners always feel that the thought
in his mind is more interesting than what the speaker is saying. A college student involves
himself in thinking about his girl friend rather than listening to the lecture of his professor.
Bad listening can also be due to some strong reason for worrying. An employee may get
engrossed in worrying about the sickness of his daughter rather than listening to the instructions
given by his manager. Some listeners mentally argue with the speaker before comprehending
the complete message. This usually leads to misunderstanding and conflict. Their impatience
to talk out their thoughts and their lack of interest in the message contents are strong barriers
to communication.

Emotions
Negative emotions are obstacles in the communication. Emotions are our feelings about the
world around us. Usually, the positive emotions such as joy, love, or affection do not interfere
with communication, but the negative emotions act as strong barriers to effective
communication. Emotionally excited communicator is unable to organize his message
properly. His excited or nervous state of mind does not allow him to think clearly. He expresses
his blurred thoughts with gesticulations and keeps on repeating the same words. He cannot
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even grasp the message sent by the communicator in its true sense. This is especially true when
one’s negative emotion is uncontrolled and misdirected. It makes him blind for reason. Almost
anybody who comes across such an irritated person becomes a victim of his unfocused negative
emotions. The perplexed, nervous, and excited state of mind never allows smooth flow of
communication.

Resistance to change
If we receive a message, which proposes a new idea, we tend to be inattentive to it. The new
idea is rejected consciously or sometimes unconsciously if it conflicts with our beliefs, morals,
values, attitudes and opinions of the receiver. The average adult human mind ignores the new
idea, especially when he feels insecurity and uncertainty about its aftermath. He feels that the
things go along just fine with him and he would be insecure if the changes are introduced. He
is also suspicious about its success in future. Because of its uncertainty, he hastily concludes
in his mind that the proposal would not be successful. He even further feels that the proposal
would make things worst for him. The new idea is considered as a drastic proposal, which is
not needed. Thus, the average human mind, which resists change, does not accept the new ideas
from the communicator.

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UNIT 4 - TOOLS OF COMMUNICATION
Tools for Communication
In Tools for Communication you will be exploring the components of effective
communication. They are reflective listening, identifying nonverbal cues, and responding with
understanding and using effective problem solving techniques.
Thus, these techniques of communication are useful to increase your personal effectiveness at
home, at work, in the community, in relationships, and with yourself.
Opening up yourself to your feelings and the feelings of others requires practice.
All forms of life upon the planet Earth were granted one great and wondrous gift: the gift of
communication. Instead of being forced to exist in solitude, this gift allows interaction, a
sharing of feelings.
Humans are especially fortunate because they have developed many ways to use their gift.
These include music, dance, art, theater, literature, gestures, the written word, and word of
mouth. The creation of different ways to communicate does not mean we can sit back and take
our gift for granted. When we were infants, all we needed to do was cry and our desire for food,
a clean diaper, or love and nurturing companionship was met. Now that we are older, however,
we can no longer count on others to interpret our cries. We must use our gift of communication
effectively through clarification, patience, understanding, sympathy, intelligence, compassion,
and tact; we must exercise self- control so others can use the gift of communication by careful,
effective listening. By sharing this gift of communication mankind is exalted. The following
tools of communication should be sharpened and polished for effective communication:
DICTION
The extent of vocabulary and choice of appropriate words
The use of words depends not only on the given subject but also on the occasion, media, the
type of communication receivers, and the conditions under which a person communicates. The
essential vocabulary for discussing a technical problem in an engineering industry will be
different from that which is used for a similar purpose in an agricultural industry. A
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communicator can be found using different vocabulary for the oral and written media.
Similarly, one will use different vocabulary while expressing his thoughts before the people in
different walks of life. In every communication situation, the choice of appropriate words aims
at adapting them to the understanding of the receivers.
Technical vocabulary may be essential for discussions on technical problems among the group
of professionals, but if such vocabulary is used before the general public or to a layman, it will
not be properly understood. The jargons and technical words are intelligible only to the people
working in a particular field and such words can sound strange and misleading to the common
man. The journalists, good writers, and speakers generally use standard vocabulary. It is
appropriate for all occasions and for all the people.
Colloquial and slag words
Colloquial words and expressions can be used in informal communications situations,
especially in informal social groups, but it can be object able in formal speech and writing.
Slang is a vocabulary, which consists of widely current and humor words. It also refers to
violent and abusive use of words in a language. It is commonly used in talk but it is unsuitable
for good writing and speech at formal occasions.
Efficacy of words
A successful communicator carefully selects the words, which have positive connotations. He
is keenly aware of the receiver’s potential reactions to his words. He anticipates the possible
interpretations of the words by the audience or the reader who receive the message. He uses
concrete words that carry specific and clear meaning instead of using abstract words that carry
vague meaning. Avoid pompous words and use simple everyday words. Positive words used
at the beginning of the message, or at the time of greeting someone face-to-face, can create
warm, friendly, and comfortable atmosphere. Similarly, a lengthy message can have its
negative effect on the receiver.
Most people value their time so unnecessary words should be avoided and correct words
selected to express thoughts and feelings.
SENTENCE
Along with the words selected in a particular sentence, correctness in grammar, spelling, and
tone of a sentence, variety in sentence pattern, special emphasis on ideas, conciseness of
expression, length of a sentence, phrases in a sentence, repetition and the style of speech and
writing are some of the factors to study effectiveness in a sentence.

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Variety in sentence structure
Variety in sentence structure is required for effective speech and writing. In order to avoid
monotony, the successive sentences should be written in variety of sentence structure.
Repetition of the same word or phrase at the beginning of every sentence results in monotony.
Similarly if every sentence follows the same pattern, the message will be dull and monotonous.
Use variety of sentence patterns, as it will stimulate the receiver’s interest in the message and
thereby help him to read the message carefully and to understand it thoroughly.

Repetition of words, phrases, and clauses

A series of sentences, each consisting co-ordinate clauses connected by ‘and’, ‘or’ and ‘but’
can result in a monotonous message. Careless repetition of the same sentence pattern is often
a result of communicator’s limited vocabulary and inadequate knowledge of phrase and clause
structure. It may also result from his unwillingness to make efforts for finding a substitute
sentence pattern to express the same thought or feeling. In order to avoid the repetition of
certain words belonging to a certain part of speech, the communicator has either to change the
sentence pattern or has to substitute the word with a synonym. A word can have several shades
of meanings, but the same word should not be used in two or more different senses in the same
sentence.

Giving special emphasis

A short sentence can be a means of effective expression if it is used properly. If a thought or
an idea is to be given a stand or prominence, it can be conveniently placed in the pattern of a
short simple sentence. But, the habitual use of short sentence usually results in a jerky style of
speech or writing. In order to avoid the habitual use of short sentences, care must be taken to
restrict the use of short sentences for the purpose of giving special emphasis on a particular
thought or idea in the mind of the communicator.
While emphasizing certain idea in a sentence orally, the communicator can make use of the
variations in his voice and gestures, but, while emphasizing it in a written sentence, he can
underline or capitalize certain words, phrases, or clauses. He can position the key word at the
beginning of the sentence to draw attention of the reader to the key idea. The most prominent
positions in a sentence are the beginning and the end, and such positions in a sentence are the
key words. Thus by transporting a word from its normal position to the beginning of the

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sentence, the writer places the word on the stage. Similarly, he can end a sentence with a
worthwhile emphatic word or phrase.

Conversational Tone
The communicator must use pleasant and positive conversational words in the sentences
constructed in active voice. The active voice sentences are more direct, more forceful and
thereby more conversational than the sentences written in passive voice. A common fault in
the effort of achieving conversational tone of a sentence occurs when the communicator uses
pet words and phrases to describe people, places, actions, occasions, and objects. The
unnecessary, overused, and superfluous words and phrases, like ‘you know’, ‘you see’, ‘do you
get my point’, should be eliminated from the conversation.

THE PARAGRAPH
A paragraph is a group of related sentences that deal with a distinct unit of thought for a specific
purpose of developing the subject of an article. Each sentence in a paragraph presents a smaller
division of thought and each paragraph, as a part of an article as whole is concerned with a
different unit of thought that contributes to the development of theme.
Organization of thoughts and ideas
Every sentence in a paragraph has definite purpose of contributing a smaller division of thought
to the development of the topic. The first sentence of a paragraph usually opens with the main
idea and the following sentences are used for presenting supporting material. Presenting the
relevant facts at the beginning and announcing the main idea or final decision at the end is an
indirect approach pattern. The end of the paragraph comes logically after the discussion of the
main and supporting material of the paragraph. Sometimes it restates the topic statement
sentence with which the paragraph begins. Third way of paragraph ending is to paraphrase the
topic by giving an exact statement of the ideas covered in the paragraph.
Coherence
There must be logical relation between any two successive paragraphs, which consists two
different phases of thoughts. In the succeeding para the discussion in the previous paragraph is
completed. The paragraphs, which are closely and logically related in thoughts, are grouped
together. Using the transition devices between them indicates the logical sequence between
such paragraphs.
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Length of paragraphs
The length of each paragraph in a letter, memo, or report can have its visual impact on the
reader. Besides the cognitive effect of its thought content, the visual effect of the length of a
paragraph can be a controlling factor of the reader’s reactions. The heavy blocks of long
paragraphs certainly discourage the reader to continue his reading. The short paragraphs, on
the other hand, break up the heavy look of the reading material.
The visual impact of too many short paragraphs is as negative as that of the overly long
paragraph. The thought in short paragraphs can be more readily grasped than that in the larger
ones, but each paragraph in itself should have sufficient importance to be treated as a separate
and properly developed paragraph.
PUNCTUATIONS
In oral communication we use pauses, intonations, gestures, volume and non-verbal body
language to help the receiver to see the ‘points of division’ and the ‘relation in thought’ between
the words, phrases, clauses and sentences. But, these and many other tools of oral
communication are not avoidable to us in written communication.
In a written message, punctuation helps the reader to understand the points of division in the
sentences. Punctuation marks allow us to tell the reader about the pauses and points of division
that further indicate the relation in thought between those groups in the sentence. Punctuation
bridges or breaks the thought content of the words or word groups in a sentence. If the
appropriate punctuation marks are not used, the writer will not be able to impart clear message
to the reader. When the punctuation marks are used in wrong manner, it shows false division
and wrong relationship between the groups. It can ultimately lead to misunderstanding and
confusion

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UNIT 5-EFFECTIVE COMMUNICATION PRINCIPLES
The essentials of effective communication are:
1. Positive and pleasant approach
2. Appropriate tone, pitch, quality, force and intensity of voice
3. Clarity of purpose and objective of communication
4. Clarity of thought and expression
5. Adequate knowledge of the subject
6. Adequate knowledge of the communication receiver
7. Objective and realistic approach
8. Self-confidence and conviction
9. Organization of message
10.Proper selection and use of the media
11.Proper selection and use of the channel
12.Appropriate formality
13.Patience in listening
14.Adaptability
15.Attentiveness
16.‘You’ attitude
17.Courtesy
18.Time consciousness
19.Conciseness and relevance
20.Correctness
21.Completeness

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Effective written communication
C’s of written communication
Written communication occupies an important position in the communication sphere, so
written communication has to pay adequate attention on certain principles of necessity. The
essentials of every written communication are principles of unity, coherence, and emphasis.
These principles along with other essentials of effective communication like language,
planning, and organization make the written communication effective.
The 7’s:
Clarity: The writing should be correctly planned and expressed in a logical way, and the writer
should make sure that the ideas flow smoothly from beginning to end. The message must be so
clear that even the dullest man in the world should readily understand it. The communicator
must be very clear about all the aspects of the idea in his mind and about the purpose for which
it is to be communicated. Next to it, he must be clear about the selection, suitability, and usage
of the medium. The signals of the encoded message must be carefully composed of and
transmitted well.
Clarity of written language is the first and foremost emphasis one should seek in writing. So
clarity of language is a form of courtesy. Clarity, therefore, can be achieved in writing by taking
pains by writing to serve the purpose rather than to impress readers. Understanding the subject
bring about clarity in the writing. Don’t jump about from one part of the writing to another and
then back to the first aspect. This is confusing for you and the reader. Deal with each aspect
separately and clearly.
Clear description brings about the script alive, takes readers to where you have been and evokes
atmosphere. It can bring flavor in the most arid and dry news story and make the difference
between a report that satisfies and one that does not.
Completeness: It is an essential factor for effective communication. A message must be
organized appropriately in the sense that it must include all the important ideals and its details.
The contents of the message must be checked in order to verify that there is no omission of the
relevant details. An incomplete message can do little to convey the information and to persuade
the receiver. All the aspects of the message must be grouped and brought together in logical
sequence to prepare meaningful thought units. The communicator effort can be more fruitful
and effective if the receiver easily reacts to the sender’s message. The incomplete messages
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may create doubts in the receiver’s mind. The receiver of the incomplete message feels angry,
confused, and irritated by it.
Effective writing communication implies a condition of being complete and clear. The
principles of unity or completeness apply at three levels; one, the individual sentences must be
unified. Two, individual paragraphs must be unified and three the totality of the script must be
unified. The first principle states that each simple sentence must contain a single idea clearly
expressed. All sentences relating to a particular matter constitute a unified individual
paragraph. Each paragraph in a section forms a unit of thought. All units of thoughts
structurally constitute the message of entire communication or a unified message. Each unified
individual sentence conveys only one central idea. It must be direct, simple, brief, clear, and
vigorous. Too much use of buts, ands, pomposity, and technical jargon must be avoided.
Prompt and adequate attention of the reader is the essence of purposeful communication.
Completeness in writing is achieved through orderly arrangement of ideas flowing into other
ideas and progressing into conclusion. An incomplete writing leads to side tracking,
misunderstanding, seeking clarifications and explanation etc. thus, the writer must consider the
receiver’s capabilities to understand.
Coherence: Coherency is equally essential for good written communication. Clear
communication in simple sentences helps the reader to understand. Facts and figures must be
stated plainly and in an intelligent manner. Relation and clarity are the two important aspects
of coherence. Coherence means, tying together of several ideas, under one main topic in any
paragraph. Smooth flow, lucidity and transition aspects should be given effect to and there
should not be any scope for the reader to misinterpret, mis-read or mis-spell the message.
Coherence is given to a larger paragraph or section of a message and leads to purposeful
communication where the writer is well received, read, understood and acted upon by the
reader.
Conciseness: Conciseness is an important factor in effective communication. It means saying
all that needs to be said and no more. The aimless verbiage, unnecessary details, and heavy
paragraphs make our communication ridiculous and ineffective. We must omit those words
and sentences from our message, which are not likely to bring about results. The message,
which can be expressed in fewer words, is more impressive and effective than the same
message expressed in a number of words. The communicator must organize his message in
such a way that every word in it is meaningful and of interest to the receiver; even a single

40
word or a sentence, which does not contribute to accomplish the purpose of the communication,
should be carefully omitted.
Conciseness refers to thoughts expressed in the fewest words consistent with writing.
It is achieved in writing in definite style and use of precise words. Unnecessary superlatives,
exaggeration, and indirect beginning should be avoided. Care should be taken to use adjectives
judiciously, avoiding irrelevant details, unnecessary expression and mumbling sentences.
Avoid vague judgmental descriptions and be precise and clear.
Credibility: A good writing is always forceful and direct and has the power and capacity to
produce a reaction or desired effect. Clarity in writing brings about credibility because it
ensures that others understand the message easily and quickly. A clear and direct approach in
writing makes it possible to achieve the principle of credibility in your writing. Other essentials
of writing like correctness and completeness add to the strength of credibility in the writing.
Correctness: Without correctness, readers may refuse your write up. Communication must be
correct in tone and style of expression, spelling, grammar, format, contents, statistical
information, stress-unstressed, etc. there should not be any inaccurate statements in the
message. Efforts must be made to avoid errors in spellings, punctuations, etc. the incorrect
written documents lower the readers’ confidence in the writer.
In the same way, the incorrect statements and other miscellaneous errors of the speaker lower
the listeners’ confidence in him and it may tarnish his image and reliability too. When
communication receiver finds one error he suspects that there can also be other errors in the
message. Therefore, he starts searching for other mistakes automatically.
The subject matter of communication must be correct or accurate. The manner in which the
message is transmitted must be absolutely correct. Accuracy in writing can be achieved by
careful checking and editing. Correctness demands accurate figures, because decisions may go
wrong if wrong figures are given. Over writings, erasures, strikeovers, wrong spellings, faulty
grammar, poor sentence construction etc may distract the readers and lead to misunderstanding.
Written communication clearly means making others to understand.
Therefore, it is essential that the sender should verify the correctness of the information before
transmitting it to the receiver. And before accepting the information for important decision-
making, the receiver should clarify his doubts regarding the accuracy and correctness of the
message.
Continuity: As far as possible the writer should avoid jargon. Jargon is a language that is
special to science, commerce, technology, trade, and profession. In writing, the jargon should
41
not be incorporated as this could make the writing confusing and unclear. Brevity or use of
fewer words brings about continuity and grace in your writing. The effect of good writing
depends on its style and continuity of subject till the conclusion. If one takes care to be precise,
correct, and clear in writing and if the continuity is maintained throughout writing, the desired
effect from the reader is achieved.

Effective verbal communication

Pronunciation
All the language units must be pronounced properly and clearly. The message cannot be
intelligible without proper articulation of sounds. Sometimes, it happens that a person who is
able to articulate a sound properly is unable to pronounce the words correctly. The words in
English language must be stressed on the exact syllables.
Clarity, Conciseness and Completeness
It is essential that the message should be brief and concise, but complete in every aspect. The
brevity should not be achieved at the cost of clarity and completeness.
Too much talking may lead to misunderstanding and over communication, but too little talking
can lead to partial understanding and under communication.
Vocabulary
The communicator must have a good vocabulary. He should us choicest words to convey
correct meaning. It the person who communicates orally has inadequate vocabulary; the listener
will receive incorrect and confused meaning.
Self-confidence
If the communicator lacks self-confidence, it is likely that he will not be able to impress the
message on the listener. He must have a sufficient knowledge of the subject on which he has
to talk. Secondly, he must plan his message carefully before imparting it to the receiver. The
logical sequence of various ideas in the message is an outcome of organizing and planning the
message. Adequate planning, preparation, and organization of the message help the speaker to
raise his morale and self-confidence.
Pitch
There are three patterns 1) rising pitch, 2) falling pitch and 3) dividing pitch. It is essential to
use the correct pitch of sound. The variations in the pitch sounds can help the speaker to create
interest and hold the attention of the listeners.

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Tone and style
The message must make appeal not only to the intellect but also to the heart of the listener. The
words impart the intended meaning when they arte spoken with the tone and style that suit the
occasion. The tone of the voice gives the listener an idea about the feeling associated with the
words.
The art of Written Communication
A person, who aspires to get mastery over the techniques of written communication, must keep
his writing tools in enough practice. The action-oriented people may have the ability to get the
things done, but they may find it difficult to put their thoughts in written words, because they
occupy themselves in their selected activates rather than in practicing writing skills. Such a
person may have the ability to think logically and clearly and he may express his thinking
through oral communication. He may organize, analyze and evaluate the ideas of his own and
those of others too, and he may really deserve to acquire the mastery of written media, but he
would certainly require some of his devotion, time and practice to acquire writing skills.
Everybody possesses the tools of the written media, but they have to learn to make effective
use of their priceless possession. All the individuals in the field of business, industry, science,
and education use the tools of written media. These tools of written media are as follows:
• Memory
• Imaginative power
• Power of observation and study
• Units of language like words, phrases, sentences, etc
• Ability of thinking
• Ability of collecting and analyzing information
• Ability of writing
A good writer is an artist who knows how to write a specific message effectively by making
use of the above tools. He must keep his tools in good working order. It usually takes years of
struggle and hard work to learn and master the art of writing.
Besides reading, a good writer should try to find a world of information with an inquiring mind
and discerning eye. He can learn a great deal by putting up question on the subject he wishes
to write.
The main purpose of written communication is to move, motivate, and mould the minds and
behavior of the people. So it is necessity for the communicator to study the minds of people he
wish to target through his writing. It must be remembered that the art and skill of writing
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depends on the competence and knowledge of the communicator. Besides all this, the
communicator should prevent his feelings from dictating his thinking and should organize his
thoughts, which are based on factual information.

Self-assessment
Listening skills
What are three types of effective listening?
1. Paraphrasing
To paraphrase, one simply rewords what another individual has said. For example, the speaker
might say, ``She was foolish to quit her job.'' The listener might respond, ``I hear you saying
that you believe she shouldn't have quit.'' What has occurred is paraphrasing where the listener
has clarified what the speaker has said.
2. Open questions
An open question explores a person's statement without requiring a simple ``yes'' or ``no''
answer. The basic difference between an open question and a closed question is what they
provide the person being asked. When you are asked an open question it helps you think more
about an issue. A closed question will not do that. It may force you to answer before you are
ready, or require a ``yes'' or ``no'' answer that doesn't allow more thinking about the issue.
Closed questions close the door on further thought, while open questions open the door. For
example, the speaker might say, ``I don't like my job.'' The listener might respond, ``What
about your job don't you like?'' or, ``Tell me more about your feelings regarding your job.''
3. Feeling Reflection.
Feeling reflection is a response in which you express a feeling or emotion you have experienced
in reference to a particular statement. For example, the speaker might say, ``I get sick of
working so much overtime!'' The listener might respond, ``I hear you feeling angry and
resentful at being asked to work so much overtime.'' Feeling reflections are perhaps the most
difficult active listening responses to make. Not only do you actively listen to what is being
said but also you actively listen for what is being felt. When you make a feeling reflection, you

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are reflecting back what you hear of another's feelings. It is similar to paraphrasing; however,
you repeat what you heard them feeling instead of what you heard them saying. To understand
what individuals are feeling, you must listen to their words, to their tone of voice, and watch
their body signals. By observing all three you can begin to guess their feelings.

Self-assessment
How can listening skills be improved?
Listen carefully so that you will be able to understand, comprehend, and evaluate.
Careful listening will require a conscious effort on your part. You must be aware of the verbal
and nonverbal messages (reading between the lines).
• Be mentally and physically prepared to listen. Put other thoughts out of your mind. Your
attention will be diverted from listening if you try to think of answers in advance.
• You can't hear if YOU do all the talking. Don't talk too much.
• Think about the topic in advance, if possible. Be prepared to listen.
• Listen with empathy. See the situation from the other's point of view. Try to put yourself in
their shoes.
• Be courteous; don't interrupt. Take notes if you worry about forgetting a particular point.
• Avoid stereotyping individuals by making assumptions about how you expect them to act.
This will bias your listening.
• Listen to how something is said. Be alert for what is left unsaid.
• Make certain everyone involved gets an opportunity to voice their opinions. Don't let one
person dominate the conversation.
• Face those you are talking with, lean slightly forward, and make eye contact. Use body to
show your interest, concern.
The receiver should carefully listen to the message to feel the pulse of the sender, to understand
the mood and reactions and to create a congenial atmosphere for listening, swhich allows
freedom of expression the speaker. Lack of good listening can create the
embarrassing situations, which result in the lack of co-ordination and mutual
understanding. A manager, who listens to the employees, gives them an opportunity to

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vent out their emotions. Effective listening also helps the managers to get the
constructive suggestions fro the employees. There is greater harmony and cohesion if
the sender and the receiver listen to each other messages effectively. It can raise their
morale and create togetherness.
Some Do’s for the Listeners
1. Keep quiet while listening.
2. Focus on what the speaker says rather than on his/her looks.
3. Control and screen out the distractions.
4. Show interest in the speaker.
5. Be friendly and patient towards the speaker
6. Listen first and take notes afterwards.
7. Look for the main theme and main ideas.
8. Let the speaker finish whatever he has to say without interruptinghim.
9. Find an area of interest in the speech; look interested in the speech
and act interested in listening.
10.Try to repeat the key-ideas during the slow and long speeches.
11.Avoid pondering on a single point.
12.Keep your mind open to every subject and speaker.
13.Choose a quiet place to listen, if possible.
14.Arrive early at the place of a seminar, lecture, and meeting.
15.Empathize with the speaker and try to understand his opinions, views and values.
16.Try to probe the emotions and feelings of the speaker.
17.Seek out difficult speech presentations to challenge your listening skills.
18.Observe the non-verbal signals, the body movements, facial expressions and gestures.
19.Try to look into the eyes of the speaker.
20.Try to relate the speaker’s message with your personal experience
21.Try to evaluate the speaker’s message objectively.
22.Try to enrich your vocabulary so that you may understand the exact shade
of meaning conveyed by the words of the speaker
23.Accept criticism without losing your temper.
24.Communicate feedback to the speaker. Ask questions which may encourage the speaker.
25.Remember that God has given you two ears and one tongue!

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 Self-assessment
Reading skills
Strategies to activate your prior knowledge:
1. Brainstorming:
2. Examine the title of the selection you are about to read
3. List all the information that comes to mind about this title
4. Use these pieces of information to recall and understand the material
5. Use this knowledge to reframe or reorder what you know, or to note what you disagree
with, for further research
Group discussions:
Group discussions in and out of class will help you to discover what you bring to your reading,
what your fellow students bring, as well as shared experiences. If you find they have new
background information, ask for more information from them.
Overviews:
Discussing information about the selection or assignment prior to reading must take place. This
may take the form of class discussions, printed previews, photographs, outlines, or films. Spend
enough time before the students begin the assignment to insure understanding of it.
Vocabulary Previews:
Unfamiliar key words need to be taught to students before reading so that new words,
background information, and comprehension can improve together. List all words in the
assignment that may be important for students to understand. Arrange words to show the
relationships to the learning task. Add words students probably already understand to connect
relationships between what is known and the unknown. Share information with students.
Verbally quiz them on the information before assigned reading begins.
Structural Organizers:
Before reading an assignment, basic frameworks, which are included in the text, should be
pointed out such as cause-effect or problem-solution. It can be beneficial to call attention to
specific plans of paragraph or text organization such as signal words, main idea sentences,

47
highlighted phrases, headings, and subtitles. A review of skimming techniques might also be
appropriate as these various areas are covered.
A Purpose for Reading:
When students have a purpose for reading a selection, they find that purpose not only directs
their reading towards a goal, but also helps to focus their attention. Purposes may come from
teacher directed questions, questions from class discussions or brainstorming, or from the
individual student. Along with the question, it is a good idea to pose predictions of the outcome
and problems, which need to be solved. The student or the teacher may generate these, but the
teacher should use these to guide students in the needed direction for the assigned selection.
Author Consideration:
Depending upon the content area, a discussion of the author of the particular work can be
helpful to the understanding of it. What is the author trying to say? What are his point of view
and his reason for writing the particular work?
Layered Reading
In addition to using your subconscious mental radar, you can read books more selectively by
using a layered reading approach. Here are four phases that commonly show up in layered
reading strategies:
Overview:
1. Look over the entire book at the rate of 1 second per page to determine its organization,
structure, and tone.
2. Try to finish the overview in 5 minutes.
Preview:
Should you decide to read further, preview the first chapter at the rate of 4 seconds per page.
Pay particular attention to beginnings and endings such as the introduction and conclusion, and
the first sentences of paragraphs and sections.
Mark key sections with Post-it tabs or a yellow marker.
Read:
If any part of the chapter warrants closer attention, go back and read it at whatever speed seems
appropriate.
Review: As discussed in the following section on memory, doing short reviews periodically
after reading new ideas can significantly increase the amount of detailed information that
makes it into long-term memory.

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There are several advantages to having seen every page of a document. It partially eliminates
the intimidation of the unknown. It is also much easier to comprehend material at rapid speeds
when your eyes have already seen the material twice, even if only briefly. And lastly, your right
brain is a lot happier about the whole situation because it has at least some idea of the context
or overall picture in which the material is being presented.
Saying that someone has one reading speed is like having a car that only goes one speed.
Different material calls for different speeds. Layered reading is about being flexible in the
strategy you use to extract useful ideas from written material.
Here are some additional suggestions for reading more selectively:
Focus on key words and ignore filler words. As discussed in the previous chapter, most of the
meaning in sentences is transferred by a few key words.
Many times it is unnecessary to read all the "is's" and "the's.”
• Skip what you already know. As you transfer more and more knowledge from an area into
long-term memory, the sections you can skip will become larger and thus accelerate your
journey along the compound learning curve.
• Skip material that doesn't apply to you.
• Skip material that seems particularly confusing and come back to it if necessary after reading
other sections. Books are linear while their subject matter is often multi-dimensional. "Nothing
we use or hear or touch can be expressed in words that equal what we are given by the senses."
It may be far easier to understand the material in light of information that follows. Giving your
subconscious time to incubate the material might help as well.
Purpose
Reading is purposeful. The way you read something will depend on your purpose. You read
different texts in different ways. In everyday life, you usually know why you are reading, you
have a question, and you read to find the answer. You usually know your way around your
favorite newspaper, so if you want to know the sports results, you go straight to the correct
page, or if you want to know what is on television tonight, you go straight to the television
page. You do not start on the first page. When you read a novel, it is different. You start at the
beginning and slowly move towards the end. In academic reading, you need to be flexible when
you read – you may need to read quickly to find relevant sections, then read carefully when
you have found what you want. General efficient reading strategies such as scanning to find
the book or chapter, skimming to get the gist and careful reading of important passages are
necessary as well as learning about how texts are structured in your subject.
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UNIT 6- ROLE OF COMMUNICATION IN THE
WORKPLACE
Most companies understand the need and importance of effective communication in the
workplace and therefore concentrate to improve its standard. These organizations strongly
believe that communication is the central point of all activities and everything else revolves
around it.
To achieve the desired standard of workplace communication, constant efforts are required.
Any failure in workplace communication results in chaos and defeated purposes. To avoid
these situations, companies need to make specific yardsticks and follow them strictly. Proper
flow of communication in the workplace ensures harmony of objectives among all individuals.
Any gap in communication or miscommunication hampers the coordination between various
departments.
The methods followed for effective workplace communication vary among companies. And
the size and objectives play an important role to choose the best method to be applied.
Communication is an exchange of information and it helps people understand the possible
outcome of job processes. Therefore, it is important that the ways chosen for communication
is familiar among all people so that people can easily attain and provide information. To
increase the effectiveness of workplace communication, a balanced combination of formal and
informal means is beneficial. Gossip and rumors are indeed effective ways to circulate
information and receive feedback.
Communication helps decide upon and achieve professional and personal goals. It is important
for top level executives and managers to communicate with their juniors and clear their doubts.
Regular interactions among various executives, ensures the meaningfulness and authenticity of
information. It helps executives build positive attitude and strengthen their beliefs.

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Effective communication can be done using various internal journals, magazines, pamphlets
and intranet. They can serve as official proof of the happening of an event and other
information.
Effective listening and trusting the speaker are two essential elements which help people
concentrate on the subject matter of communication. While communicating, all people should
keep the objectives of communication in mind and avoid any bias towards each other.
Communication in the workplace establishes a bond among people of various departments and
converts them into one specific identity. Effective communication helps people save their
precious time and increase personal and professional productivity.
Attempts should be made to seek feedback from the receivers of information to ensure that
communication has actually taken place. Without a proper feedback, the process of effective
communication is incomplete.
Several kinds of information are circulated on board ship on a daily basis but seafarer need to
understand which information is relevant for them and which is not. Communication in the
workplace helps seafarers understand what is expected of them and how to convert their talent
into performance.
In summary:
How can we communicate better to be more effective and increase our
performance?
1. By recognizing what type of communication gaps there are and working proactively
to meet them;
2. By improving the quality of our interactions:
- Between leaders and team members
- And within teams
3. By adopting best practice communication behaviors:
- And leading the behaviors of others around us by example
4. By developing the necessary organizational support (IT / processes / co-ordination)
5. By monitoring, feeding back and rewarding positive outcomes.

Every communicator must know the significance of language which is essential for effective
communication. There is no life without communication and communication flows like a river.
Hence communication is the life line of management and it is vital for good management.

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Unless and until one should master the communication skills, he/she cannot get employability.
He/ she should develop communication and language skills.

References
1. Chirea-Ungureanu, Carmen. Developing English Communication and Understanding
Skills on Board Ship, Editura Crizon, Constanta, 2013, ISBN 978-606-8476-09-4
2. Chirea-Ungureanu Carmen, The Sea of English-Maritime English. Skills Development,
Editura Crizon, Constanta, 2015, ISBN978-606-8476-18-6
3. Chirea-Ungureanu Carmen, English Grammar In Use-Exercises and Quizzes, Editura
Nautica, Constanta, 2010, ISBN 978-606-8105-14-7
4. Chirea-Ungureanu Carmen, English Grammar-Exercises and Quizzes, Editura Fundaţiei
“Andrei Şaguna”, Constanţa, 2006, ISBN (10) 973-732-034-4
5. Barnlund, Dean C. 1991. Communication in a global village. In Intercultural
communication: a reader, (6th ed). eds. Samovar and Porter. Belmont, CA: Wadsworth.
6. McQuail, D., and Windahl, Sven, Communication Models For the Study of Mass
Communications, Longman, London and New York, 1981.

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