Kolej Vokasional Dato' Undang Haji Muhamad Sharip, Rembau Negeri Sembilan

KOLEJ VOKASIONAL DATO’ UNDANG HAJI MUHAMAD SHARIP,
REMBAU
NEGERI SEMBILAN
UEB 3112
ENGLISH FOR BUSINESS
BUSINESS PROPOSAL
( SPICY CARROT CHIPS )
GROUP NAME : NUR FATIHAH BINTI ABDUL MAJID
: NUR ZULAIKHA BINTI ZAMRI
: NURUL IZZAH IZZATI BINTI MUHAMMAD
: ZURI NURYASMIN BINTI MOHD ZAKI
PROGRAM : DIPLOMA 2 CULINARY ARTS

LECTURER : PN. SAZARINA BINTI JAMALUDIN
Page | 1
CONTENTS :
BIL CONTENTS PAGE

.
1. BUSINESS PROPOSAL 3
2. BUSINESS PLAN 4
3. BUSINESS DESCRIPTION 5
4. PRODUCTS AND SERVICE DESCRIPTION 6-7
5. PROMOTION STRATEGY 8
6. PRICING 9
Page | 2
BUSINESS PROPOSAL
BI ITEM INFORMATION
L
1. BUSINESS PROFILE
i. Name of the - Chiplicious Enterprise
company/ business - No 12 Parit Raja, 81700, Johor Bahru,
ii. Address Darul Takzim
iii. Contact details - 016-5234112
iv. Type of business - Partnership business
model - Snack Food
v. Location - Parit Raja Mall, Johor Bahru
2. PURPOSE/ OBJECTIVES
OF COMPANY - Provide quality meals at reasonable
i. Objectives of prices
forming the
company
ii. Group achieve by
coming together
3. PRODUCTS OF
SERVICES - Spicy Carrot Chips, potato chips.
i. Service/ products -
company provide - Because we provide healthy snack
suitable for all ages and because our
ii.The reasons shop is complete and easy for
customer buying the workaholic women based on your
company strategic location.
products/service
4. MARKETS
i. Customers - All ages.
- Especially students, teenagers,
ii. Competitors children and adults.
iii. How to compete

5. PROMOTION STRATEGY
i. Strategy for - - If a customer buys something from
targeting customers our shop (30 above) they will get a
with the differentiate free voucher for two items from our
business store.
- Online – promote at facebook,
Instagram, twitter.
- Offline – banner and bunting
6. FINANCIAL PLAN
i. Capital of business - We need a loan RM 7000.00 from
company BSN .
- From BSN.
ii. Capital incomes - We set the price by the economy
iii. Way of pricing the stabilizations providing.
product/service
Page | 3
BUSINESS PLAN
1. My company name will be Chiplicious Enterprise.
2. I plan to organize my company as Corporation.
3. The staff of the company will be include CEO, Executive Secretary,

Marketing VP,Production VP, Sales VP, Public relations, Product services,
manager and staff.
4. My company is located at Parit Raja, Johor Bahru, Darul Takzim. Our

website is www.spicycarrotchips.com.my and can be contacted by phone
016-5234112 or email: [email protected]
5. My company is a new company which is we make carrot chips. We already

set the goal that we will make our chips become famous and make our sell
increase.
Page | 4
BUSINESS DESCRIPTION
Step 1
My company is a new company. We peouce carrot chips. It is so crunchy and

tasty. We want our chips become famous same as Mr. Potato. I want to have
our own factory which is make the chips.
Step 2
I am sure my company will make a good and quality product. We will make
sure we have a superior customer service. My company’s purpose is to sell
carrot chips.
Step 3
My company decide to sell the chips because we want the customer taste our
chips. We made it with our secret ingredients and recipe.
Step 4
Our missipn statement is” we will success no matter what”.
Page | 5
PRODUCTS AND SERVICES DESCRIPTION
The product / service I will sell is Carrot Chip because it's made from
carrots that have a lot of nutrients. Among its benefits is to strengthen
immunity. In carrots, it contains vitamins B and C, alpha carotene, calcium
and potassium. It is good to strengthen the body's immune system to fight
disease.
Besides, it is a light but nutritious food that comes from a nutritious

substance. this product does not use flavored ingredients and can be
eaten by anyone of all ages.
As this product has different ingredients in terms of vegetable based

ingredients such as carrot. It can also attract an individual who does not
like to eat vegetables to love vegetables.
My competitive advantage is that it produces healthy chips. This product

has a great variety in terms of ingredients used and has a true taste of
nutritious vegetables such as carrots.
Page | 6
MARKET ANALYSIS
My customers are of all ages, including children, teenagers, and adults.

Furthermore, men or women can enjoy our products.
My customers also from all over the country because my product was
introduced by people who responded well after purchasing my product.
All income groups have purchased this product that I produce at a
reasonable price.
My typical customers have these characteristics in common is a friendly

person who always asked about my product development. next, a fussy
person who always ask about the ingredients in my product, the nutritional
value of my product, and what are the disadvantages of consuming this
product.
Page | 7
PROMOTION STRATEGY
 My product or service is spicy carrot chips.
 The places I will sell my product or service are Parit Raja Mall, Johor
Bahru.
 I will promote my product or service by social media, for example :
Whatsapp Business : 016-5234112

Website : www.spicycarrotchips.com.my
Facebook : spicy carrot chips.com
Email : [email protected]
Instagram : spicycarrotchips
Twitter: @spicycarrotchips
 I will distribute my product or service with a brochure and taste to

customers.
 My use of advertising will consist of offline for example is pamphlet,

banner and bunting.
 I will get feedback from my customers by customers survey, email,

facebook , Instagram, whatsapp.
 If a customer buys something from our shop (30 above) they will get a free
voucher for two items from our store.
Page | 8
Pricing
 Cost to start our business is rm7000.00 . According to our plan, we need

almost rm6000 to buy some cooking utensils such as stove gas, gas
barrels, airtight container and many other appliances used to run this
business. We need to be good at choosing durable kitchen appliances.
 These appliances can be purchased directly with distributors who can

provide a specific price. Any special equipment we need for our business
would include high pressure cookers and cutting machine.
 We get the money to cover our start-up cost is we made a loan with the
BSN Bank. If we are short of money for our project, we can get more from
our savings.
 Cost of making each product or providing each hour of service and cost
per unit
 Product : Cost per product = Total expenses

No. of products that can be made
RM 10.00 = RM 200.00
20 pcs
 Service : Cost per hour of service = Total expenses

No. of hours of work
RM 1.00 per hour = RM 5.00

5 hours
Page | 9

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KOLEJ VOKASIONAL DATO’ UNDANG HAJI MUHAMAD SHARIP,

GROUP NAME : NUR FATIHAH BINTI ABDUL MAJID

: NUR ZULAIKHA BINTI ZAMRI

: NURUL IZZAH IZZATI BINTI MUHAMMAD

: ZURI NURYASMIN BINTI MOHD ZAKI

PROGRAM : DIPLOMA 2 CULINARY ARTS

BIL CONTENTS PAGE

4. PRODUCTS AND SERVICE DESCRIPTION 6-7

iii. How to compete

2. I plan to organize my company as Corporation.

3. The staff of the company will be include CEO, Executive Secretary,

4. My company is located at Parit Raja, Johor Bahru, Darul Takzim. Our

5. My company is a new company which is we make carrot chips. We already

My company is a new company. We peouce carrot chips. It is so crunchy and

Our missipn statement is” we will success no matter what”.

Besides, it is a light but nutritious food that comes from a nutritious

As this product has different ingredients in terms of vegetable based

My competitive advantage is that it produces healthy chips. This product

My customers are of all ages, including children, teenagers, and adults.

My typical customers have these characteristics in common is a friendly

 My product or service is spicy carrot chips.

 I will promote my product or service by social media, for example :

Whatsapp Business : 016-5234112

Facebook : spicy carrot chips.com

 I will distribute my product or service with a brochure and taste to

 My use of advertising will consist of offline for example is pamphlet,

 I will get feedback from my customers by customers survey, email,

 Cost to start our business is rm7000.00 . According to our plan, we need

 These appliances can be purchased directly with distributors who can

 Product : Cost per product = Total expenses

 Service : Cost per hour of service = Total expenses

RM 1.00 per hour = RM 5.00

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