v  

C  SASANKA  REDDY    
 
Email     :  [email protected]
  Phone     :  +91-­‐‑9500178711    
 

TEACHING  EXPERIENCE  
 

! Taught  mathematics  and  physics  to  8th  to  10th  standard  students  of  Vanavani  school  and  Kendriya  Vidyalaya  at  
IIT  Madras  during  2002-­‐‑2004  
! Trained   a   couple   of   students   appearing   for   Civil   Services   Examination   in   mathematics   in   2013   for   4   months  
through  ThinkVidya  
! Trained  students  appearing  for  AIEEE  in  mathematics  at  TIME  institute  Chennai  in  2013-­‐‑2014  for  5  months    
! Trained  students  appearing  for  CAT  in  mathematics  at  IMS  Hyderabad  for  2  months  in  2009  
 
PROFESSIONAL  EXPERIENCE  
 

Assistant  Manager  –  Operations,  WNS  Global  Services     March  2018  –  September  2019  
 

! Key   responsibilities   include   understanding   the   data   in   terms   of   business   knowledge   and   guiding   the   team,  
specifically,  new  employees  on  how  to  learn  about  the  data  and  leverage  it  to  the  client’s  advantage    
! Delivered   important   ad-­‐‑hoc   reports   which   helped   the   client   take   tactical   decisions   not   just   about   specific  
promotions/campaigns  but  also  regarding  high-­‐‑balance  customers  in  general    
! Helped  the  whole  team  on  a  regular  basis  in  learning  the  client  requirement  and  business  intention  behind  it    
Proactively  identified  many  data  issues  which  helped  the  team  in  quicker  delivery  of  important  reports  
 
General  Manager  –  Operations,  Analytics  Saves  at  Work  (aSaw)                      August  2016  –  June  2017  
 

!Found  new  partners  for  Business  development  across  the  world  and  managed  the  existing  partners  
!Managed  relations  with  clients  and  prospective  clients  
!Designed  proofs  of  concept  for  prospective  clients  and  managed  their  delivery  
!Led  the  team  for  client  delivery  
!  Managed  the  team  and  its  operations  
 
Data  Scientist,  Analytics  Saves  at  Work  (aSaw)                                April  2015  –  July  2016  
 
 
! Part   of   a   bootstrap   start-­‐‑up,   that   provides   analytics   and   consulting   services   to   financial   organisations,   retail   &  
telecom  and  educational  institutes  
! Did   extensive   market   analysis   across   the   world,   to   understand   telecom,   banking   and   insurance   domains   to  
shortlist  prospective  clients  and  potential  partners  
! Did  cold  calling  and  pitching  to  potential  clients  for  business  opportunities  
! Instrumental   in   developing   proposals   for   clients   using   aSaw   proprietary   frameworks.   Developed   a   couple   of  
frameworks  from  scratch  
! Conceptualised,   designed   and   set   up   the   whole   content   for   the   website.   Co-­‐‑ordinated   its   development   and  
launched  it  within  thirty  days.  
! Designed  and  developed  a  number  of  marketing  collaterals  for  the  company  -­‐‑  brochures,  presentations  etc.  
! Delivered   the   sentiment   analysis   project   for   a   fortune   100   insurance   client   on   a   monthly   basis   for   the   initial   5  
months  after  project  initiation  and  managed  its  delivery  in  the  subsequent  months  
 
Marketing  Analyst,  Global  Analytics  HP  India      May  2014  –  December  2014  
 

! Worked  on  warranty  analytics  and  the  metrics  surrounding  it  

! Completely   responsible   for   the   printer   metric   forecasting,   which   served   as   an   input   for   budgeting   of   several  
printer  product  lines.  Forecasting  and  analysis  done  for  the  whole  of  Asia-­‐‑Pacific-­‐‑Japan  (APJ)  region  at  the  sub  
regional  level  for  all  the  product  lines  
! Initiated   the   forecasting   process   for   extended   warranty   segment   (Forecasting   was   limited   to   the   base   warranty  
till  then)  
 
 
 
 
 
 
 
 
 Senior   Analyst,   LatentView   Analytics   Pvt.   Ltd.                          April  2011  –  Jan  2012  
(Predictive  Analytics)    
 

! Developed  actionable  insights  and  helped  clients  deploy  result-­‐‑oriented  analytics  solutions  that  enable  them  to  
make  smarter  decisions  using  their  data,  on  a  continual  basis  
! Led   a   team   of   three   analysts   to   solve   profiling   and   modeling   problems   of   three   firms,   each   from   a   different  
industry  
 

KEY  ASSIGNMENTS  -­‐‑  DETAILS  

 

Lapsation  Propensity   − Developed  models  that  are  aimed  at  measuring  the  propensity  of  a  customer  to  lapse  
Model   in  the  given  forthcoming  period  
− Worked   right   from   the   stage   of   specifying   data   requirement   to   an   international  
insurance   client   followed   by   gathering   and   cleaning   the   data,   segmenting   the  
customers   through   profiling   to   developing   the   models   and   deploying   the   models   at  
the  client’s  environment  
Sales  Forecast  Model   − Developed   three   models   to   come   up   with   a   sales   forecast   for   the   two   subsequent  
quarters;   one   each   for   the   three   existing   product   types   of   a   semiconductor  
manufacturing  major  based  in  US  
− Extensively   analyzed   macro-­‐‑economic   data   like   GDP,   unemployment   rate,   GDP  
growth  rate  to  find  their  effect  on  sales  (using  data  from  third  party  sources)  
Multivariate  analysis   − Analysis   done   w.r.t.   product   type,   ad-­‐‑spend,   mode   of   ad   and   discounts   to   measure  
of  Sales   effectiveness  of  various  marketing  activities    
− Arrived  at  actionable  insights  by  studying  the  sales  patterns  across  seasons,  across  the  
zones  and  regions  in  the  US  for  a  large  retail  chain  
− Analysis   done   strictly   with   the   data   provided   by   the   client   -­‐‑   population,   weather  
patterns,  offers  and  discounts,  ad  spend,  competitors’  sales  
 
 
Quantitative  models/techniques  applied:   Software/  applications  employed:  
" Linear  programming   Ø SQL  Server  
" ARIMA   Ø SAS  
" Logistic  regression   Ø R  
" CART  
" Random  Forest  
 
 
 
 

Associate  System  Engineer  –  IBM  India  Pvt.  Ltd     August  2006  –  August  2008  

 
(Quality  Control)
! Delivered   eight   projects   and   was   part   of   another   ten   projects   in   the   defect-­‐‑free   delivery   of   customized   Siebel  
CRM  application  to  the  client  AT&T  involving  different  modules  like  Sales  Order  Request,  Inventory  Retrieval,  
Bids  and  Campaigns  
! Led  multiple  teams  of  size  up  to  8  in  some  of  the  projects  mentioned  
! Was  the  single  point  of  contact  for  the  client  in  6  projects  during  the  ‘User  Acceptance  Testing’  phase,  the  last  
lap  of  the  project  roll  out  
 
Key  Assignments/  Initiatives:  
• Delivering  defect  free  Siebel  CRM  upgrade  for  AT&T  in  six  months  
• Client  interaction  to  co-­‐‑ordinate  end  user  certification  tests  and  support  the  entire  process  
• Initiated  daily  knowledge  sharing  sessions  in  AT&T  account  
• Mentored  a  team  of  4  new  joinees  on  IBM  policies,  processes  and  project  guidelines  
 
 

EDUCATION  
 

Qualification        College/  University        Year  

PGDM-­‐‑FT   IMT  Ghaziabad   2011  
B.  Tech  (Biotechnology)   Indian  Institute  of  Technology,  Madras     2006  
 
 
ACHIEVEMENTS  &  AWARDS  
 

! Recipient  of  'ʹBravo  Award'ʹ  by  IBM  for  excellence  in  the  delivery  of  a  time  critical  project    
! Obtained  percentile  of  99.35  in  CAT  out  of  2,30,000  candidates  
 
 

EXTRA  CURRICULAR  ACTIVITIES  

 

! Awarded  Rashtrabasha  Visharad  in  Hindi  by  Dakshin  Bharat  Hindi  Prachar  Sabha  
! Represented  IMT  and  IBM  in  inter  college  and  corporate  table  tennis  tournaments  
! Won  several  prizes  in  Elocution,  Essay  Writing  and  Quiz  competitions  at  the  district  and  state  level  
! Reading   books   on   philosophy   and   particularly   the   comparative   studies   of   Western   and   Eastern   schools   of  
thought  
! Interested  in  English  Literature  particularly  in  the  translations  of  Dostoevsky’s  novels,  Kafka’s  works  and  novels  
of  Herman  Hesse  and  Mark  Twain  
! Avid  reader  of  Telugu  Literature  with  special  interest  in  contemporary  short  stories,  ancient  poetry  and  Telugu  
crossword  puzzles