Mercury Drug Corporation
Mercury Drug Corporation
Mercury Drug Corporation
Mission Statement:
To serve our customers- to have what they want, when they want it, where they want, it
how they want it.
Vision Statement:
Threats:
1. Rise of new 6% 2 0.12
competitors
7. Unpleasant 2% 1 0.02
experience of the
customers
8. Number of 7% 3 0.21
inventory not sold
due to sudden low
demand
Weaknesses
1. Service complaints 0.02 2 0.04
2. Less effective security within the drugstore 0.06 2 0.12
3.Allowing an employee to go home early with a 0.08 2 0.16
work not yet finished
4. Competition based on prices 0.15 1 0.15
TOTAL: 1.00 3.05
* Rating: 4- major strength; 3- minor strength; 2- minor weakness; 1- major weakness
As seen in the IFE Matrix above, Mercury Drug Corporation scored 3.05 indicating that
they have a strong internal position. The company’s major strength is their good
reputation and image, their strong labor force and a strong management team. Both
strengths play a big role in achieving their goal to be the best leading drugstore in the
Philippines. However, the company also have a major weakness that scored the highest
which is the competition based on prices since they have competitors offering low prices
than them, thus, giving rise to the possibility of the lower number of customers.