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    Running Head: Abbvie 1

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    Duncan Mstar
    AbbVie was facing increased competition from other pharmaceutical companies introducing new, cheaper products. To address this, AbbVie reinvented its products to differentiate them from generic brands. AbbVie also implemented a new IT infrastructure to bolster key business processes like manufacturing, accounting, and customer service to replace Abbott's systems and prevent interruptions. The new IT infrastructure supports AbbVie's biologics manufacturing to produce biologic products. AbbVie invested heavily to secure this IT infrastructure from data loss or attacks that could impact its business operations.

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    Running Head: Abbvie 1

    Uploaded by

    Duncan Mstar
    69 views3 pages
    AbbVie was facing increased competition from other pharmaceutical companies introducing new, cheaper products. To address this, AbbVie reinvented its products to differentiate them from generic brands. AbbVie also implemented a new IT infrastructure to bolster key business processes like manufacturing, accounting, and customer service to replace Abbott's systems and prevent interruptions. The new IT infrastructure supports AbbVie's biologics manufacturing to produce biologic products. AbbVie invested heavily to secure this IT infrastructure from data loss or attacks that could impact its business operations.

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    AbbVie

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    AbbVie was facing increased competition from other pharmaceutical companies introducing new, cheaper products. To address this, AbbVie reinvented its products to differentiate them from generic brands. AbbVie also implemented a new IT infrastructure to bolster key business processes like manufacturing, accounting, and customer service to replace Abbott's systems and prevent interruptions. The new IT infrastructure supports AbbVie's biologics manufacturing to produce biologic products. AbbVie invested heavily to secure this IT infrastructure from data loss or attacks that could impact its business operations.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    69 views3 pages

    Running Head: Abbvie 1

    Uploaded by

    Duncan Mstar
    AbbVie was facing increased competition from other pharmaceutical companies introducing new, cheaper products. To address this, AbbVie reinvented its products to differentiate them from generic brands. AbbVie also implemented a new IT infrastructure to bolster key business processes like manufacturing, accounting, and customer service to replace Abbott's systems and prevent interruptions. The new IT infrastructure supports AbbVie's biologics manufacturing to produce biologic products. AbbVie invested heavily to secure this IT infrastructure from data loss or attacks that could impact its business operations.

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    © All Rights Reserved
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    Running head: AbbVie 1

    AbbVie Builds a Global Systems Infrastructure


    Name
    Institution Affiliation
    AbbVie 2

    AbbVie

    AbbVie was facing competition from other pharmaceuticals and biotechnology

    companies involved in the manufacture and selling of proprietary pharmaceutical products.

    These competitors introduced new products and technological innovations that were cheaper in

    comparison to AbbVie's products in areas such as therapy, neuroscience, virology, and

    dyslipidemia. As such, AbbVie had to come up with a solution to thwart the competition it was

    facing as it had a negative impact on its profitability. To solve this, AbbVie reinvented its

    product in a manner in which the consumer could differentiate its product compared to the

    generic brands from its competitors. Failure to undertake such a drastic move would significantly

    impact AbbVie's cost not just in sales but also on consumer confidence.

    AbbVie has implemented an information technology infrastructure to bolster its key

    business processes that encompass manufacturing process control, accounting, and reporting,

    customer service, distribution, and inventory control. AbbVie's information technology

    infrastructure is geared to replace Abbott's information technology services to avert interruptions

    in its operations as it implements the new systems. Failure to enforce a critical information

    technology infrastructure could harm its biologics infrastructure and manufacturing that are

    essential to produce its biologic products, which ultimately negatively affect its ability to gather

    receivables from consumers.

    AbbVie has sophisticated information systems to run its business. It has invested a lot of

    money to safeguard the systems against data loss through a random attack, malicious intrusion,

    and breakdown. AbbVie also monitors its systems frequently to ensure that there are no

    breakdowns or breaches in its information technology systems that could adversely impact its

    business processes.
    AbbVie 3

    References

    “AbbVie Builds a Global Pharmaceuticals Company on New Foundations with SAP and

    IBM,” https://www-01.ibm.com, accessed January 6, 2018;

    Ken Murphy, “Biopharmaceutical Startup AbbVie Receives Healthy Long-Term

    Prognosis,” SAP Insider Profiles, September 19, 2017; and www.abbvie.com, accessed

    January 6, 2018.

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