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Tel. # 311-6263/5245 Government Recognition (R-VI) No. SR - 028, S. 2014 Learning Activity Sheet No. 4-5 Second Semester-Entrepreneurship

This learning activity sheet from Assumption School Passi City Iloilo provides lessons and assignments on marketing and entrepreneurship. Students are asked to complete a three column chart defining the 7Ps of marketing: positioning, product, packaging, place, people, promotion, and price. They are also tasked with creating a Venn diagram comparing industries and conceptualizing a product or service. The final activities have students prototype their product, conduct taste tests or product testing, and design unique packaging using ordinary materials from their home. The goal is for students to understand marketing strategies and concepts needed for starting their own business.

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Jane Almanzor
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63 views

Tel. # 311-6263/5245 Government Recognition (R-VI) No. SR - 028, S. 2014 Learning Activity Sheet No. 4-5 Second Semester-Entrepreneurship

This learning activity sheet from Assumption School Passi City Iloilo provides lessons and assignments on marketing and entrepreneurship. Students are asked to complete a three column chart defining the 7Ps of marketing: positioning, product, packaging, place, people, promotion, and price. They are also tasked with creating a Venn diagram comparing industries and conceptualizing a product or service. The final activities have students prototype their product, conduct taste tests or product testing, and design unique packaging using ordinary materials from their home. The goal is for students to understand marketing strategies and concepts needed for starting their own business.

Uploaded by

Jane Almanzor
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

ASSUMPTION SCHOOL PASSI CITY ILOILO, Inc.

Saligumba Street, Passi City, Iloilo


Tel. # 311-6263/5245
Government Recognition (R-VI) No. SR – 028, s. 2014
S. Y. 2020 - 2021

LEARNING ACTIVITY SHEET NO. 4-5


Second Semester- Entrepreneurship

Name: ________________________________________ Grade and Section: _____________________


Time Frame: February 25-28, 2021, March 1-4, 2021 Date Submitted: ________________________
Week 4

Topic: PLANNING THE ENTERPRISE


Learning Target/s: At the end of this lesson, the student will be able to describe the marketing mix (7Ps) in
relation to the business opportunity.

In its broadest sense, marketing is about creating and accumulating customers. Marketing plans
are designed to capture market share and defeat competitors. The marketing function and the
marketing mix serve the overall business strategy. It is summarized in 7 Ps by which the
enterprise will engage competitors and gain customers. These Ps are Positioning, Product,
Packaging, Place, People, Promotion, and Price.

ACTIVITY 1: Three Column Chart


Directions: Study the notes sent to your group chat and fill in the needed information on the three column chart
below.
7Ps of Marketing Explanation Example

Positioning

Product

Packaging

Place

People

Promotion

Price

ACTIVITY 2: Venn Diagram


Directions: Choose an industry or market you want to compare (soft drinks, cars, apparel/clothes, footwear,
etc.) You may compare it may be according to the quality being sought and the price that the customer is
willing to pay. In footwear, for example, there are excellent quality and premium-priced brands, there are good
quality and medium- priced- brands, there are low quality and sub- economy priced brands.

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No part of this LAS may be reproduced in any form or by any means without written permission from ASPCI, Inc.
ACTIVITY 3: Develop a brand name!
Directions: Assume that you have your own product and think about its brand name place it inside the box and
write a brief explanation why did you come up with such name.

Week 5

ACTIVITY 3: Product or Service Conceptualizing and Prototyping


Directions: Conceptualize your own product or service that will make potential buyers take interest. No matter
how crude, build a prototype of your product. For example, if your product is a food item, try to come up with
the best tasting item. In case of food item, conduct a food taste among your family member. For non-food item,
a product testing can be conducted. During the taste test and product test please have a documentation of this
activity and send it to the email [email protected] .

Activity 4: It’s All in the Packaging!


Directions: Get your creative juices flowing by using an existing product. Better yet, if you have your own
business idea or prototype, think of a unique way of packaging it. To help you out, you may consider any or a
combination of the five purposes of packaging on the notes that you have read. Be resourceful to find ordinary
materials in your house to be put on together as a unique packaging for a chosen product. These can be
scraps of wrapper, cardboards, colored papers, foil, ribbons, trimming, etc. Please take a photo of your output
for this activity and attached it to this Learning Activity Sheet.

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No part of this LAS may be reproduced in any form or by any means without written permission from ASPCI, Inc.
Your output will be graded based on the following criteria:

Uniqueness 50%
Creativity 20%
Resourcefulness 20%
Functionality 10%
Total

Reference:
 Dr. Eduardo A. Morata, Jr. Entrepreneurship (First Edition) Rex Bookstore, Inc.

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No part of this LAS may be reproduced in any form or by any means without written permission from ASPCI, Inc.

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