Communication Skills

(Project)
Submitted By:
Group (4)
Hamza Mujahid (SP20-BCS-009)
Mansoor Lashari (FA19-BCS-110)
Hassan Ahmed (SP20-BCS-011)
Faheem Ahmed (SP20-BCS-005)
Submitted To:
Sir Shahzeb Akmal

Q: How does group communication differ from mass communication? Does this difference
between these two forms of communication demands greater care on the part of communicator
(Sender)?

Communication:
Transferring or exchanging information by speaking, writing, or using another method called
communication. It is the act of conveying meanings from one person or group to another using coherent
symbols, symbols, or language.

Types of Communication:
There are four types of communication:
1) Verbal Communication:
Oral communication is a form of communication in which we engage in conversation with others. It can
be face-to-face contact, be it a phone call, or a video call etc.

2) Non-Verbal Communication:
Non-verbal communication is a form of communication in which communication occurs in addition to
words such as posture and gestures or facial expressions.

3) Written Communication:

It is a form of communication in which communication takes place through written texts. It can be in the
form of an invitation, a message or a message or a telegram. It can be a report or anything in written form
that is used to convey any information called written communication.
4) Visual communication:
It is a form of communication where the message is conveyed in the form of videos, visuals, photos or
memes or anything else.
Communication Levels:
There are five stages of communication.

 Intrapersonal Communication:
Whenever you contact, it is considered this type. It could be a mental conversation with you, such as
congratulating yourself on a job well done, trying to decide what to wear to school in the morning, or
thinking that you wish you had read more about the test your teacher gave you. It could also be things like
to-do lists, journals, handouts, reminders on calendars, etc.

 Interpersonal Communication:
This is communication between two people. It could be a conversation with your best friend, a text
message you sent to your mother, a meeting with you and a teacher, etc.

 Small Group Communications:

This is communication in a group or group, where everyone has to work hard with each other. Everyone
is involved! Other examples would be: chatting with family for dinner, hanging out with your friends,
class discussion, soccer filled, etc.

 Public Communication:
This is best described as giving a talk. Just because something happens in public does not mean it is social
media. This is one person or small group of contacts, usually looking the other way, to multiple viewers
in the same room. These could be things like giving a talk in class, cheerleader leaders happily guiding
the student body to a pep rally, actors presenting One Act Play in the audience, a pastor giving a sermon,
a campaign speech at a conference, a concert at the Civic Center, etc.

 Mass Communication:
This is communication aimed at too many audiences who are not always in the same room or who do not
always receive a message at the same time. This could be things like morning announcements, everyone
watching a TV show, browsing something online, reading a book / newspaper / magazine. I can read a
book or magazine or browse the website right now and you can go home and read it later. It's the same
with a TV show or movie. The idea is that the message reaches a large number of people in different
places and at different times. And it can be electronic but it doesn't have to be. The way to know if
something is a social media connection is to think about how many people can get the message and where
they are and where they are. Posting to Facebook will be a lot.

Differences b / w Group Communication and Communication:

1. Group Communication:
What is a group? :
A group is a type of social organization with a large population characterized by their physical closeness
within visible boundaries.
Group communication situations are very common in everyday life. Home, school, temple or church,
workplace, playground, community center, club and street club are all situations where group
communication takes place. The level of order that governs the 'power' of participants in group
communication activities varies according to context. The level of organization is growing in line with the
organizational process. Therefore, the context of family communication will differ from that of a trained
group such as lawyers, hired accountants, industry executives etc. In addition to context, group
communication is influenced by many complex factors such as age, gender, education, economic, social,
linguistic, religious, ethnic, regional, regional differences. , according to race. Careful balance of
interaction in dyad is no longer available in group communication. Participating in this communication
involves more than two people. There may be special tasks and roles assigned to people in the group that
create unequal power to access and transmit information. In a group one person can be a source of
information, others can find or disseminate information. The participation rate decreases with the increase
in the number of people in the group. In other words, when the group is larger, the exchange is not
personal and straightforward. The level of alignment becomes smaller as the size of the group becomes
larger. According to Baker, the best size for the perfect combination and the best performance is between
five to seven members. Each person is influential and involved in communication. Smaller groups tend to
be more organized, less organized and more involved. If a group is too large, one or two may be ruled
out. Participation can be replaced by governance and control. The level of direction, flexibility and
intimacy can be lost. This affects the free and open distribution of ideas and the exchange of ideas. One of
our best and most enjoyable time is spending time connecting with groups: family groups, community
group, study groups, and work groups. To get good results in a team, goals must be clear, and everyone
must be willing to achieve goals. The purpose of a social group is to have a good time together while that
of the working group can be to accomplish other outcomes-based activities. Participation and information
sharing is central to team performance. Communication in its definition of origin refers to ‘familiarity’
and the most successful group is the group with the most common scale.
Kinds of Groups:
The groups were divided into primary and secondary groups. According to Charles Horton Cooley, the
main groups are those made up of people who are close, who have a personal relationship and who work
face-to-face, figuratively and not literally. Social, Group and Level Communication Level of intimacy or
social distance rather than the physical distance I determine the main group. The family is considered the
primary group. Some examples of the main group are: play groups, siblings groups, labor groups,
families, etc., secondary groups are those where people have a formal, impersonal and personal
relationship. All other groups, which are not lower, are considered second. : In the second group,
emotional closeness and personal involvement are minimal. They have a goal-oriented relationship rather
than a personal relationship. Political parties, organizations, trade unions, religious parties, etc. are
considered a second party. Everyone is a member of the main and second group at the same time. Groups
can be:
Statistics: Depending on demographics.
Societal: Made by people with the same knowledge of the genre who know the similarity or nature of the
traits or characteristics they all have.
Social: Those where people are actually connected and have social relationships with each other.
Meeting groups: Members of various organizations are organized into groups with a formal structure.
People who do not know the same interest, who join together to pursue those interests. Group
communication is communication between people in a certain way, but it varies in nature. In group
communication the partners meet face to face. People in a group may belong to a different group or group
depending on their social status. Group communication is possible at both formal and informal levels.

2. Mass Communication:
Mass communication can be defined as spreading the message to a wider audience with faster ways to
produce and distribute in a more affordable way for consumers. In mass communication the message is
conveyed from its original source to many viewers or broadcast through channels such as newspapers,
radio, television, cinema, Internet, etc. Mass communication according to Emery means "bringing
information, ideas and attitudes to a large and diverse audience through the media designed for that
purpose."

Elements of Mass Communication:

Mass communication has the following characteristics:
- Large audience (large)
- Poor audience selection
- Same type of message production
- Fast distribution and delivery
- Low unit price for recipients / customers
- Uses technology: printing, electronics, electronics, satellites
- Transmitted or distributed to remote locations with scattered audiences.
Mass communication lacks many benefits of social media and group communication with individual
attention, face-to-face contact, eye contact, instant feedback etc. Mass communication, by your very
nature, is impersonal.

Functions of Mass Communication:

The media performs many common and numerous tasks. Typically, the mainstream media deals with
data, interpretation, teaching, integration, and distortion:
• Information function. We need information to satisfy curiosity, reduce uncertainty, and better
understand how to enter the world. The amount and availability of information is now quite staggering
compared to the last forty years when several television networks, local radio stations, and newspapers
competed to inform us. Overcrowding has led to an increase in competition for information, creating
opportunities for the media, for example, to report information prematurely, inaccurately, or in part.
• Translation work. Media stores translate messages in very clear and ethical ways. Newspaper editing has
long been a vivid interpretation of current events, and now television and radio channels offer social,
cultural, and political commentaries full of independent translations. While some of them operate in the
gray area of ethics because they use formats that make them look like traditional news programs, most of
them are open to their own purposes.
• Teaching work. Other media outlets are there to develop information through teaching rather than just
conveying information. Major news networks such as CNN and BBC primarily work for information
work, while cable news networks such as Fox News and MSNBC operate a combination of information
and translation services. The extensive coverage of National Public Radio and Public Broadcasting
Service, and the highly imitated but informative content of the Historical Channel, the National
Geographic Channel, and Discovery Channel, provide educational work.
• Binding function. Media outlets can bring people closer together, which works for integration. For
example, people who share the same values and interests can meet on social media, and crowds of people
can be gathered while watching news of a tragic event such as 9/11 or a fatal hurricane.
• Diversion function. We all use the media to escape our daily lives, to distract us from our next test, or to
help us relax. When disturbed, laughing or relaxed, the media does a distraction.

Duties of Communicators:
1) In Group Communication:
• Preparation
Preparation means that the contact selects a topic that is appropriate for the audience, gathers enough
information to cover the topic properly, puts the details in logical order, and looks at how to present them
best.
• Organization:
Organization involves the steps or points that lead to the conclusion. Once he has invested his time in
researching the topic, he will want to reduce the focus to a few key points and look at how to present
them. And they need to consider how to get their main points together from the audience so that they can
follow the message from one point to another.
• Clarity
He must have a clear idea in his mind of what they want to say before they can say it clearly to anyone
else. It involves considering their audience, for they will want to choose words and phrases that they
understand and avoid jargon or slang that are unfamiliar to them. Clarity includes the introduction and
proper use of technology.
• Concision:
Summary means short and to the point. In most business communications you are expected to ‘go down
in business’ right away. Preparation includes the ability to present your material clearly and to support it
with convincing evidence in a straightforward, straightforward manner. Be brief in your choice of words,
organization, and teaching aids. Being short includes being sensitive to time problems. Be prepared to
save time and stick to a deadline or time limits. Some cultures have a very strict definition of time and
time schedules. While it is important to note that different cultures have different expectations, general
law affirms that good business communication does not waste words or time.
2) In Mass Communication:
The responsibilities of mass communication are as follows:
1) You must understand the sender's message and perform it successfully to get the results you want.
2) He must have a clear understanding of the recipient and his mental functioning, designing a message
that fits his taste
3) He should come up with the best way to convey the message
4) It should analyze the next result of the message and change it to fit the purpose better
5) These are some of his basic responsibilities that can change with the level or field of media he uses

In addition the attributes that exist in the group connector e.g. determination, order, clarity, preparation
should also be present in the bulk contact. In simple terms the difference between the two means of
communication does not affect the qualities that exist in the speaker. All mass communication features
must be present in group communications and all group coordinator properties must be present in the bulk
contact.
Group Communication and Mass Communication:
Although we live in a complex middle-aged world where the speed of communication has skyrocketed,
the principles of human communication remain unchanged. While the media paints a picture of being the
most outstanding communicator, experience tells us that most of our day-to-day communication happens
when we interact with each other on an individual level. Therefore, we can trace the roots of mass
communication and group communication to social media. We need to remain vigilant and empathetic to
ensure that the services we want the media to do for us and how they influence our well-being. It is up to
us to decide whether we should be masters or slaves of mass media.