CO-MGMT5611-Term 3-MGMT5611 Entrepreneurship and New Venture Management - 2020
CO-MGMT5611-Term 3-MGMT5611 Entrepreneurship and New Venture Management - 2020
CO-MGMT5611-Term 3-MGMT5611 Entrepreneurship and New Venture Management - 2020
Course Outline
Summary of Course
This course provides you with an introduction to the concepts and capabilities necessary to successfully
commercialise new ideas. Entrepreneurship is about more than coming up with an idea or starting a
business. It is also about identifying and validating good opportunities and then creating, communicating,
and capturing value from those opportunities over time. This includes new firms as well as firms in
corporate and non-profit settings.
This course will emphasize new venture formation. In doing so, this course will provide experiential
learning opportunities for you to develop real skills in identifying and validating business opportunities,
and articulating these opportunities in multiple formats (video, live and written). To bring the real world
into the classroom, guest entrepreneurs will come to class and share their experiences with you (where
feasible considering the social distancing restrictions). Vice-versa, this course also provides opportunities
to get you out of the classroom and learn by doing (virtually, for this term, due to the social distancing
restrictions).
Further information is provided in the Assessment and Policies and Support sections.
Students may not circulate or post online any course materials such as handouts, exams, syllabi or
similar resources from their courses without the written permission of their instructor.
The course is an introductory course designed for undergraduate students of all faculties and has no
prerequisites. This course may be taken as a free elective for Business School students, or as a general
education requirement for non-Business School students. As a result, most of your classmates may be
outside your faculty.
CLOs also contribute to your achievement of the Program Learning Outcomes (PLOs), which are
developed across the duration of a program for all coursework students in the Business School. More
information on PLOs is available under Policies and Support . PLOs are, in turn, directly linked to UNSW
graduate capabilities and the aspiration to develop “globally focussed graduates who are rigorous
scholars, capable of leadership and professional practice in an international community”.
The following table shows how the CLOs for this course relate to the overall PLOs and indicates where
each CLO and PLO is assessed:
Consultation with students can be arranged via email, typically at least 2 working days in advance.
Students can expect email replies within 48 hours during business hours.
In order to learn and do well in this course, you MUST TAKE ACTIVE ENTREPRENEURIAL ACTIONS, such
as telling others about your new business idea, rapidly prototyping your products and testing them with
target customers, and analyzing the results of those tests. Coming to class with an "I'll just read and
listen" attitude and approach will not lead to learning or good course performance.
For lectures, we will have live lectures of 1.5 hours each except for in week 4, during which the lecture will
be an asynchronous recorded video lecture.
For tutorials, we will only have 4 live tutorials. In addition to live tutorials, asynchronous tutorial
participation will take place. It will involve (1) you participating in moderated forum discussions for
continuous learning with your peers and tutors and (2) scheduled video/email consultations with the
tutors (where needed) to get personalized feedback on your assignments. Live tutorials will take place in
weeks 1, 3, 5, and 7. Tutorials in the other weeks will be completely asynchronous.
IMPORTANT NOTE: This class will take place on Tue 5-8pm of Week 10 to accommodate most time
zones. Students are expected to be attending this seminar live in order to deliver the pitches (a final
assessment for the course).
Formal Requirements
In order to pass this course, you must:
achieve a composite mark of at least 50 out of 100;
meet any additional requirements described in the Assessment Summary section.
Assessment Structure
20%
Individual Assessment B: Landing Online, 1 landing page 2nd Oct 2020, 5pm
Page
Work will be done
during tutorials and
outside class
30%
Individual Assessment C: Hypotheses Written document of 4 26th Oct 2020, 5pm
Test and Design pages including Cover
Work will be done
Page and Appendix
during tutorials and
outside class
30%
Group Assessment: Live Pitch and Q&A Oral Presentation, 3min During week 10
pitch, 5min Q&A seminar
IMPORTANT NOTE:
This class will take
place on Wed 18:00 -
21:00 of Week 10 to
accommodate most
time zones. Students
are expected to be
attending this seminar
live in order to deliver
the pitches (a final
assessment for the
course).
To assist you in understanding what academic integrity means, and how to ensure that you do comply
with the UNSW Student Code, it is strongly recommended that you complete the Working with Academic
Integrity module before submitting your first assessment task. It is a free, online self-paced Moodle
module that should take about one hour to complete.
For all the tasks listed above, please see Moodle Section "assessments" for details on expectations.
Assessment Feedback
Feedback on student performance from formative and summative assessment tasks will be provided to
students in a timely manner. Assessment tasks completed within the teaching period of a course, other
than a final assessment, will be assessed and students provided with feedback, with or without a
provisional result, within 10 working days of submission, under normal circumstances. Feedback on
continuous assessment tasks (e.g. laboratory and studio-based, workplace-based, weekly quizzes) will be
provided prior to the midpoint of the course.
Special Consideration
You can apply for special consideration when illness or other circumstances beyond your control interfere
with your assessment performance (to apply see Special Consideration on the UNSW Current Students
page). Special Consideration is primarily intended to provide you with an extra opportunity to demonstrate
the level of performance of which you are capable.
Special Consideration applications will be assessed centrally by the Case Review Team within Student
Lifecycle. The Case Review team will update the online application with the outcome and add any relevant
comments.
Further information on Business School policy and procedure can be found under “Special Consideration”
on the Policies and Support page.
Late submissions will receive a 10% mark reduction per day of delay (e.g., if submitted 3 days after the
deadline, a 30% penalty will be imposed). Submission exceeding the word limits will NOT be graded.
Quality Assurance
The Business School is actively monitoring student learning and quality of the student experience in all its
programs. A random selection of completed assessment tasks may be used for quality assurance, such
as to determine the extent to which program learning goals are being achieved. The information is
required for accreditation purposes, and aggregated findings will be used to inform changes aimed at
improving the quality of Business School programs. All material used for such processes will be treated
as confidential.
This course constantly evolves and is evaluated towards the end of the trimester using the myExperience
survey. As a result of feedback, the course design and assessments is being improved each trimester.
The course design is also influenced by concurrent curriculum design at other universities and
developments in the Sydney startup ecosystem. MORE IMPORTANTLY, note that the design for the course
in T3 2020 has been influenced by special considerations given to the online delivery mode due to
COVID-19. Feedback from T1 and T2 has also been incorporated into the design of the course for T3, as
outlined below:
Typically, we conduct 9 x 1.5 hour Lectures. Given the online learning environment due to COVID-19, we
will have live lectures of 1.5 hours each week and one recorded audio lectures.
Typically, we conduct 10 x 2 hours Seminar face to face tutorials in which you work on various
components of your assessments - starting a new venture of your own. Given the online learning
environment due to COVID-19, we will only have 4 live lectures. The others will be recorded videos or (1)
you participating in forum discussions for continuous learning with your peers and tutors and (2)
scheduled video consultations with the tutors (where needed) to get feedback on your assignments.
No Tutorial
Week 7: 26 Lecture –
Oct (Synchrono Raising funds and pitch
us) your business
Guest speaker
(investor) on what
investors look for
Tips on pitching your
business
Tutorial –
(Synchrono Raising funds and pitch
us) your business
Go over examples,
good practices, and
pitch killers
Prepare for your pitch
for demo day
Week 8: 2 Nov Lecture –
(Synchrono Monetize your business
us) Revenue model: how
do businesses make
money?
Tutorial –
(Asynchron Monetize your business
ous) Design your revenue
model
Understand your cost
structure
Build the above into
your business plan
Week 9: 9 Nov Lecture
(Synchrono Growth hacking
us) Growth hacking
strategies
Guest speaker on
startup growth (TBC)
Tutorial –
(Asynchron Growth hacking
ous) Continue developing
your Business
Plan by incorporating
your growth strategies
Week 10 : 16 Seminar
Nov (Synchrono Demo Day Pitch (3min pitch,
us) Pitch your business! 5min Q&A)
PLOs embody the knowledge, skills and capabilities that are taught, practised and assessed within each
Business School program. They articulate what you should know and be able to do upon successful
completion of your degree.
Upon graduation, you should have a high level of specialised business knowledge and capacity for
responsible business thinking, underpinned by ethical professional practice. You should be able to
harness, manage and communicate business information effectively and work collaboratively with
others. You should be an experienced problem-solver and critical thinker, with a global perspective,
cultural competence and the potential for innovative leadership.
All UNSW programs and courses are designed to assess the attainment of program and/or course level
learning outcomes, as required by the UNSW Assessment Design Procedure . It is important that you
become familiar with the Business School PLOs, as they constitute the framework which informs and
shapes the components and assessments of the courses within your program of study.
Students will make informed and effective selection and application of knowledge in a discipline or
profession, in the contexts of local and global business.
Students will define and address business problems, and propose effective evidence-based solutions,
through the application of rigorous analysis and critical thinking.
Students will harness, manage and communicate business information effectively using multiple forms
of communication across different channels.
PLO 4: Teamwork
Students will interact and collaborate effectively with others to achieve a common business purpose or
fulfil a common business project, and reflect critically on the process and the outcomes.
Students will develop and be committed to responsible business thinking and approaches, which are
underpinned by ethical professional practice and sustainability considerations.
Students will be aware of business systems in the wider world and actively committed to recognise and
respect the cultural norms, beliefs and values of others, and will apply this knowledge to interact,
communicate and work effectively in diverse environments.
Students will develop the capacity to take initiative, encourage forward thinking and bring about
These PLOs relate to undergraduate and postgraduate coursework programs. Separate PLOs for
honours and postgraduate research programs are included under 'Related Documents'.
Business School course outlines provide detailed information for students on how the course learning
outcomes, learning activities, and assessment/s contribute to the development of Program Learning
Outcomes.
RELATED DOCUMENTS
Undergraduate Honours Program Learning Goals and Outcomes (pdf)
Master of Philosophy Program Learning Goals and Outcomes (pdf)
Doctor of Philosophy Program Learning Goals and Outcomes (pdf)
While our programs are designed to provide coverage of all PLOs and graduate capabilities, they also
provide you with a great deal of choice and flexibility. The Business School strongly advises you to
choose a range of courses that assist your development against the seven PLOs and four graduate
capabilities, and to keep a record of your achievements as part of your portfolio. You can use a portfolio
as evidence in employment applications as well as a reference for work or further study. For support
with selecting your courses contact the UNSW Business School Student Centre .
The definition of academic misconduct is broad. It covers practices such as cheating, copying and
using another person’s work without appropriate acknowledgement. Incidents of academic misconduct
may have serious consequences for students.
Plagiarism
UNSW regards plagiarism as a form of academic misconduct. UNSW has very strict rules regarding
plagiarism. Plagiarism at UNSW is using the words or ideas of others and passing them off as your
own. All Schools in the Business School have a Student Ethics Officer who will investigate incidents of
plagiarism and may result in a student’s name being placed on the Plagiarism and Student Misconduct
Registers.
Below are examples of plagiarism including self-plagiarism: Copying: Using the same or very
similar words to the original text or idea without acknowledging the source or using quotation
marks. This includes copying materials, ideas or concepts from a book, article, report or other
written document, presentation, composition, artwork, design, drawing, circuitry, computer
program or software, website, internet, other electronic resource, or another person's
assignment, without appropriate acknowledgement of authorship.
Inappropriate Paraphrasing: Changing a few words and phrases while mostly retaining the original
structure and/or progression of ideas of the original, and information without acknowledgement. This
also applies in presentations where someone paraphrases another’s ideas or words without credit and
to piecing together quotes and paraphrases into a new whole, without appropriate referencing.
Collusion: Presenting work as independent work when it has been produced in whole or part in
collusion with other people. Collusion includes:
Students providing their work to another student before the due date, or for the purpose of them
plagiarising at any time
Paying another person to perform an academic task and passing it off as your own
Stealing or acquiring another person’s academic work and copying it
Offering to complete another person’s work or seeking payment for completing academic work
Collusion should not be confused with academic collaboration (i.e., shared contribution towards a
group task).
Inappropriate Citation: Citing sources which have not been read, without acknowledging the 'secondary'
source from which knowledge of them has been obtained.
Self-Plagiarism: ‘Self-plagiarism’ occurs where an author republishes their own previously written work
and presents it as new findings without referencing the earlier work, either in its entirety or partially.
Self-plagiarism is also referred to as 'recycling', 'duplication', or 'multiple submissions of research
findings' without disclosure. In the student context, self-plagiarism includes re-using parts of, or all of, a
body of work that has already been submitted for assessment without proper citation.
Cheating
The University also regards cheating as a form of academic misconduct. Cheating is knowingly
If you need to revise or clarify any terms associated with academic integrity you should explore the
'Working with Academic Integrity' self-paced lessons available at: https://student.unsw.edu.au/aim .
For UNSW policies, penalties, and information to help you avoid plagiarism see: https://
student.unsw.edu.au/plagiarism as well as the guidelines in the online ELISE tutorials for all new UNSW
students: http://subjectguides.library.unsw.edu.au/elise . For information on student conduct see:
https://student.unsw.edu.au/conduct .
For information on how to acknowledge your sources and reference correctly, see: https://
student.unsw.edu.au/referencing . If you are unsure what referencing style to use in this course, you
should ask the lecturer in charge.
Information and policies on these topics can be found on the 'Managing your Program' website .
Workload
It is expected that you will spend at least ten to twelve hours per week studying for a course except for
Summer Term courses which have a minimum weekly workload of twenty to twenty four hours . This
time should be made up of reading, research, working on exercises and problems, online activities and
attending classes. In periods where you need to complete assignments or prepare for examinations, the
workload may be greater. Over-commitment has been a cause of failure for many students. You should
take the required workload into account when planning how to balance study with employment and
other activities.
We strongly encourage you to connect with your Moodle course websites in the first week of semester .
Local and international research indicates that students who engage early and often with their course
website are more likely to pass their course.
Attendance
Your regular and punctual attendance at lectures and seminars or in online learning activities is
expected in this course. The Business School reserves the right to refuse final assessment to those
students who attend less than 80% of scheduled classes where attendance and participation is required
as part of the learning process (e.g., tutorials, flipped classroom sessions, seminars, labs, etc.).
Keeping Informed
You should take note of all announcements made in lectures, tutorials or on the course web site. From
time to time, the University will send important announcements to your university e-mail address
without providing you with a paper copy. You will be deemed to have received this information. It is also
your responsibility to keep the University informed of all changes to your contact details.
Communication Resources
The Business School Communication and Academic Support programs provide online modules,
communication workshops and additional online resources to assist you in developing your academic
writing.
UNSW IT
UNSW IT provides support and services for students such as password access, email services, wireless
services and technical support.
UNSW Library Annexe (Ground floor).
02 9385 1333