Case Analysis 1 - Ben Chan and Bench
Case Analysis 1 - Ben Chan and Bench
Case Analysis 1 - Ben Chan and Bench
“A Christ-centered Institution”
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Bachelor of Science in Accountancy * Bachelor of Science in Business Administration
Business Information Management
Case on Analysis on
In Partial Fulfillment
Of the Requirements for the Course
Business Policies & Strategies
By
Ben Chan introduced many clothing/apparels design that are highly fashionable and yet
very affordable. Also, Bench use different artists that are very known today to endorse their
product as a result, many clothing chains today changed the way of advertising their products.
Every time Bench has new product it became trendy not only to our country but also to other
parts of the country because they operate not only to our country but also to other foreign
countries like US, China, Saudi Arabia. Today also, different designs of clothes are out in the
market because many clothing stores are in the market like Penshoppe, Tribal etc. Also, Bench’s
product is not only just for men but also their products are also for ladies.
Bench produce different clothing/apparel designs that are highly fashionable and at the
same time very affordable. Bench also uses a high-quality material in their products. Also Bench
increased their market coverage in different countries around the globe. They also use different
models especially artists to make their product known to the customers. Bench used different
technological and social media like YouTube, Facebook, and other different websites to
advertise their products. So far, Bench has a good reputation, there are no legal issues about
them. Lastly, their products are not just for men but also for women, they are not also just selling
3. In your own analysis, how has Ben Chan scanned the environment where Bench
operates?
Bench chooses countries that have a few competitors, unlike with the other countries that
have many clothing stores. Also, they assess the demand for the clothing in that country like the
United States we all know that people there are very fashionable, thus it is very good to invest in
that country. They also consider the present economic status of that country; they assess the
capacity of the customers to buy their products. They consider also the taxation policies; the
government’s and rules regulation as we all know, these countries paid low taxes for example
Saudi Arabia. They also assess the number of their customers and the price sensitivity.