A Step-By-Step Cooking Assistant For Everyone
A Step-By-Step Cooking Assistant For Everyone
A Step-By-Step Cooking Assistant For Everyone
Problem Statement
Today Do It Yourself concept has become very popular in the world. Urban Indian consumers are wildly drawn to the idea of cooking meals
from the comfort of their homes. Nowadays people are so busy with their professional lives , they hardly have time to cook and manage their
homes. Youngsters are generally living away from home to build their career. Due to this pandemic it is important for the people to stay at
home and cook on their own.
Discovering Challenges
Understanding the current user experience
To help design solutions for encouraging users to cook on their own in this pandemic , I first
needed to understand the current constraints users encounter with available platforms for
cooking , recipes , ingredients available , quantities. For this purpose I started the project by
engaging in Secondary Research to get the holistic knowledge of this issue.
Secondary Research Insights
Text-based recipe channels
The challenge?
● Difficulty in deciding and then finding apt recipes
online, with all the recipes with available ingredients
at home.
● Unavailability of recipes according to desired
irregular quantity.
● Pausing and playing video recipes while cooking is Competitive Analysis
a hassle for many.
● A lot of options for the same recipe all over the
same platform (ex - YouTube, Facebook)
Primary Research Tools Questionnaire
Pilot Interviews
Gaining insight and
Defining problem
statement Story Board
▪ The core problem that this product would address is one’s question about what to cook for a meal or snacks with what they already have at
their home, after a busy day at work or school.
.
Features Segregation & Card Sorting
The brainstormed features were then segregated as per priority and different
categories were made and sorted.
Story Board
Concept Explorations
Logo Explorations
Information Architecture
Wireframing
Created Wireframes and
Low Fidelity tested the user flow once
Medium Fidelity before proceeding to the
User Flow final prototypes.
I went on to create a final user flow that was simple & interactive.
UI Elements
UI elements such as color palette and typography were decided.
Color Typography
Software Used :
Figma
Adobe XD
Adobe Photoshop
Cooking Steps