IT Enabled Services

INFORMATION TECHNOOGY ENABLED SERVICES
IT enabled services
It is a back-office, administrative, and non-core business activities that is outsourced. The

services integrate with organizations, assisting them in achieving their day-to-day data
processing needs without the operational and managerial burdens. It combines IT and IT
enabled services to provide utmost in-business value having rigorous capabilities in
supporting any business process with varied complexities.
Objectives of ITES
» Enabling business strategy
» Achieving an organization's business goals
India's Potential
The country's strengths in the form of low staff costs, a large pool of skilled, English speaking
workforce, conducive policy environment and Government support has made India a popular
choice for customers seeking outsourced services.
In 2016, The Indian IT industry generated an annual revenue of $120 billion. Out of this, almost $98.1 billion was generated in
exports while domestic revenue amounted to $20 billion. According to NASSCOM, the Indian ITES industry will grow to about $300
billion by 2020, with areas such as e-commerce, software development and the IT market bringing in the chunk of revenue.
12 Factors Which Have Propelled the Growth of the Indian ITES Sector
ITES, also called as web-enabled services or remote services cover an entire gamut of operations
which aim to maximize an organization's operational efficiency. In India, these services provide
a wide range of career opportunities to a talented workforce. With the rising influence of online
shopping, social media and cloud computing, this trend will only further increase. Some of the
most important factors behind India's rise as an IT information technology services giant include-
1. Newly emerging verticals, such as retail, healthcare, utilities, etc.
2. A revival in the demand for IT services from both US and Europe
3. Focused government initiatives leading to an increased adoption of technology and
telecom, eventually leading to increased ICT adoption
4. Growth in the number of high-value clients (> $1million)
5. A spurt in the SMAC market (social, mobility, analytics, cloud) to support ITES services
6. Growing R&D expenditure across the globe
7. Rising costs to train new workforce ($1.6 billion in 2016)
8. Plan of the Indian government to lay down a large-scale optical fiber network connecting
the whole country
9. Partial privatization of telecommunication
10. Low operating costs as compared to most other developed and developing nations
11. Tax breaks and SOPs offered by the government
12. Development of multiple SEZs in tier-2 cities across the country
Some kind of services:
Data processing services:
In a tough economy putting pressures on margins coupled with empowered end users demanding
best-in-class offerings, data processing services, help companies conform to customer’s
expectations while at the same maintain profitability. It provides end-to-end data services to
drive your business with accurate data for effective decision-making. T utilizes file transfer
protocol or virtual private network ensuring that there is no data hosted locally on our systems.
Data Collection Services
It caters to researchers all over the world with general, marketing, educational, or technical based
web research services. It’s web research services include data mining, data cleansing, web
search, address and email search, tracking and harvesting records & raw data from a screen or a
web site, and online research and database creation.
HTML & XML Conversion
HTML and XML conversion services are intended to assist organizations needing enhancement/
improvement of their document management. It offer tailored services- HTML conversion
services, PSD to HTML service, XML publishing, XML conversion, XML transformation- as
per your requirements, and follow an error-free conversion process with zero data loss.
Prepress Services
It specializes in wide range of composition deliverables, including books, journals, reference
works, magazines, directories, catalogues, and so on. By working closely with academic
publishers, schools, and other educational institutions, we ensure our solutions meet the needs of
the learner as well as teachers
Business Process Support
Business Process Outsourcing (BPO) services help global corporations improve service levels,
reduce costs, enhance process efficiencies and gain access to our best-in-class processes without
investing in requisite technology and skills. It provides innovative, efficient, and scalable BPO
solutions and better ways to manage important, non-core business processes, including finance
and accounting, human resources, charity services, forms processing – just to name a few.
Image Editing Services
You may be the best of the photographer but most of the times, to make an image perfect that
flawless look is necessary. It work with photographers, architects, publications, real estate
companies, e-Commerce websites to make their clicks just look perfect. Our creative team uses
latest software and techniques to clip, crop, manipulate, enhance and retouch an image, to give
your photo that perfect look.
Key IT Enabled Services Available in India

Owing to the rapidly changing business and socio-economic conditions in the country, as well as
the proliferation of internet, the Indian ITES industry is now an increasingly competitive market.
Technology has evolved from just supporting corporations to transforming them and their
functions. Some of the industry sectors in which this change can be seen include -
 Call Centers
 Electronic Publishing
 Medical Transcription Services
 Data Centers
 GIS Mapping
 Knowledge Portals
 ERP (Enterprise Resource Planning)
 Knowledge Management & Archiving
 Back-office Processing
Apart from these, IT enabled services are now also increasingly being deployed for SME's
(Small and Medium Scale Enterprises) in the following areas -
 Marketing Programs
 Helpdesks
 Electronic Distribution Portals
 Telemarketing
 Directory Enquiry Systems
 Transcription Services
Why Global Clients Choose IT-enabled Services Provided By Indian Firms?

With over 10 million students graduating every year, India has been able to maximize the
opportunity that emerged with the growth of ITES. Apart from call center outsourcing, which in
itself was a major reason why many global clients chose India, there are many other services
which are now being outsourced on the basis of the following -
 Indian companies have better HR practices as compared to most of their global
competitors. Candidates are chosen and retained based on their skills and the value that they
bring to a project
 Indian companies ensure that strict QA protocols are followed while working on a project
 Maintaining good client relationships is extremely important, and most service providers
assign project manager to ensure there is a single point of contact for the clients
 Technology and Infrastructure available within the country are of the highest order,
which leads to better overall project stability
 Cost-effectiveness is often cited as a major reason why India is considered a leader in IT-
enabled services
Challenges In Front of Indian ITES

The pace at which technology is changing today is allowing businesses the world over to
innovate and adopt strategies which were not possible even half a decade back. The entire
world's stock of data doubles every 20 months, and IT-enabled services are making sure that this
data is always leveraged in the best possible way. At the same time, after the initial golden
period, the ITES industry in India is now faced with certain challenges which need to be
overcome. These include -
 Absence of Policy Reforms
With the rapid growth that IT-enabled services have managed, it is extremely necessary that
businesses and the government should focus on trade policy reforms for the future so as to
ensure the markets are always open to expanding business initiatives. Policy reforms are
therefore of the utmost importance for
o Consumer safety
o Tax revenue loss for importing countries
o Intellectual property violations
o Domestic job losses
Many experts believe that the government should work with the industry leaders to create an
"Authorized Economic operator" or AEO to supervise remotely delivered services. The AEO
will have to be compliant with all rules and regulations, while working towards better trade
facilitation with other countries.
 Data Security and Privacy
Advanced economies such as the US, Japan, and the EU are still reluctant to provide India
the status of a "data-secure" country. With stricter policies and reforms set in place and the
entire industry upholding to a concrete set of data security laws, compliance costs for Indian
firms will steadily go down.
Most US clients (around 50%) believe that data security is their chief concern while working
with Indian ITES providers. Among these, the Healthcare sector is most vocal regarding the
privacy regulations in place which is quite stringent in the US, but not as much in India. In
the absence of a data security policy in India, most ITES providers therefore have to comply
with the US Health Insurance Portability and Accountability Act (HIPAA), thereby raising
their training costs.
 High Attrition Rates
Attrition rates are exceptionally high in most Indian firms in the business of outsourcing, and
combine with poaching, lead to extremely high labor costs which need to be absorbed by the
firm. Experts fear that such high attrition rates may reduce India's overall competitiveness in
the long run. Most companies (around 87%) in Tier 1 cities face an attrition rate much higher
than normal as compared to 33% of the companies based in Tier 2 cities.
 Tougher For Smaller Companies to Market Themselves
Many companies report that marketing themselves is the biggest challenge they face while
wooing clients. While the BPO market itself within the country is huge, medium to smaller
sized firms suffer because of lack of exposure. Most US clients prefer to work with the top
BPO firms, and transaction costs to explore market possibilities by setting up small offices in
the US, EU, etc. is also markedly high.
 Other Challenges Faced by ITES Companies
Apart from the above, there are various other challenges which need to be met if the ITES
growth in the country is to be maintained. These include -
o High training costs for Indian firms
o Competition from other countries such as Philippines
o Lack of cultural affinity
o High telecom tariffs
o Infrastructure bottlenecks
o Legal compliances
o Acceptance of Indian professional degrees and qualifications especially in
healthcare, financial, and legal services
o Visa restrictions in case of sending workers for on-site projects
The Future of the Indian ITES Industry

Evolving the current business models in place for sustained growth is where most Indian
companies see themselves beating the competition in the coming few years. By embracing AI,
automation, and Big Data, Indian firms are showing that they are ready to take on challenging
roles which providing best-in-class services. The recent slowdown in outsourcing has actually
worked in the favor of most service providers who have consolidated their offerings while
focusing on efficiency, productivity, and optimal resource utilization.
Some of the many ways in which the Indian ITES industry stands to reinvent itself includes -
 Identifying new markets to expand
 Increased focus on the domestic market
 Talent retention
 Identifying and consolidating niche markets such as GIS, Teleradiology, etc.
 Building alliances with system integrators
 Financing new growth channels by seeking additional VC funding
 Partnering up with customers to provide custom solutions
 Enhance the link between Industry and academia to drive new innovations
 Leverage technology to level the playing field
 Embracing the cloud to distinguish their offerings

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INFORMATION TECHNOOGY ENABLED SERVICES

It is a back-office, administrative, and non-core business activities that is outsourced. The

» Enabling business strategy

» Achieving an organization's business goals

Some kind of services:

Data processing services:

Data Collection Services

HTML & XML Conversion

Business Process Support

Image Editing Services

Key IT Enabled Services Available in India

Why Global Clients Choose IT-enabled Services Provided By Indian Firms?

Challenges In Front of Indian ITES

The Future of the Indian ITES Industry

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