Digital Media TYBMM (Advertising & Journalism) Semester VI

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Sample MCQ
Questions
Digital marketing is often referred to as___________.
Which of the following is a type of digital marketing activity?
Site designing for mobile is very similar to the web
Websites can attract visitors to website through organic search but also can also get visitors
from other sources
What does SERP Stands for?
Area of operations for SEO Professionals
Keyward optimization is the act of researching, analyzing selecting the best keywords to drive
qualified traffic to your website
SEO Stands for?
For SEO Site content should have?
Pages that are linked from other search engine is known as
Which of the following search engines o
Social networds are organized primarily around-------
Which social network is consider the most popular for Social media marketing
Link building is defined as building external links with your website
What is the name of Facebook's ranking algorithm

What is meant by microblogging?


In content marketing the content should be?
What is the fullform of PPC
Which of the following is not the goal of a content marketing
What is the fullform of CRO?
The word "blog" is the shorter version of---------------
Which of the following is the form of Mobile Marketing
Content marketing aims………
How many maximum character are allowed in sms marketing?
What are the below factors behind successful PPC Advertising?
A B
online marketing internet marketing
Email marketing Social web marketing
1 0

1 0
Search Engine Result Page Software Engineering Research and Practise
On-site Optimization Content Marketing

1 0
Search Engine Optimum Search Engine Optimization
Meta Descriptions Title Tags
Crawled Pages Indexed Pages

Brands People
Twitter Facebook
1 0
Like Rank Face Rank
Blogs posted by companies, not Blogs with limited individual post, limited by
individuals character count typically
valuable relevant
Per Pay Click Pay per click
Engagement Sales
Cost Rate Optimization Conversion Rate Optimization
Webblog weblog
Text Voice call
drive profitable customer action Distract defined audience
150 character 160 character
Keyword Relevance Landing Page Quality
C D Answer
 web marketing All of the above D
Viral marketing All of the above D
May Be May Not B

May Be May Not A


Search Engine Result PositionSearch Engine Ranking Protocols A
Link Building Outreach All of the above D

May Be May Not A


Search Electronic Optiization None of the above B
Both A and B None of the above C
Unindex Pages Root Pages B

Discussions Interests B
Linkedin Watsup B
May Be May Not A
Page Rank Edge Rank D

Blog from mobile devices All of the above


consistent All of the above D
Prize per click Both A and B B
Customer Novice Up-selling
Click Rate Optimization None of the above B
welog vlog B
Graphic All of the above D
lose defined audience None of the above A
170 character 180 character B
Quality Score All of the above D