Simca 1307
Simca 1307
The model was marketed variously as the Simca 1308 and Overview
1309 models (with larger engines), Chrysler Alpine (UK,[4] Manufacturer Chrysler Europe (1975–
Ireland and New Zealand), Dodge Alpine (Colombia), 1979)
Chrysler 150 (Spanish market), and later Talbot 1510 / PSA Peugeot Citroën
Talbot Alpine / Talbot 150 (a facelifted version launched by
(1979–1986)
PSA after its takeover of Chrysler Europe) and Talbot
Solara (the saloon version). Also called Simca
1308/1309/1508/1609
Chrysler 150 (Spain)
Contents Chrysler Alpine
Dodge Alpine (Colombia)
History
Facelift and Solara Talbot 1510/150
Styled by Roy Axe, the Simca 1307, along with the recently introduced Volkswagen Passat, was one of
several full-size European family hatchback inspired by the Renault 16 that had defined the sector back in
1965. In the 1970s the most popular mid-size cars in Europe were still traditional sedans like Ford Taunus
(Ford Cortina in Britain), Opel Ascona B (Vauxhall Cavalier) and Morris Marina, and indeed it would be the
next generations of those competing vehicles (the Ford Sierra and the Ascona C) before the concept became
fully accepted in the mainstream.
Near the end of the original model's run, the Italian importer marketed a sporty and luxurious version of the
bigger-engined 1308 GT. Called the "1308 GLS Superstrada", it featured alloy wheels, black striped along the
lower flanks, and all chrome (aside from the pentastar logo) was blacked out.[7]
For 1980 the car, which was now sold under the Talbot-brand, received an extensive facelift. The new model,
shown at the Frankfurt Show, was known as the Talbot 1510 (the Talbot Alpine name was used in the UK).[8]
It received new front and rear lights and the new top of the range SX featured alloy wheels, cruise control,
headlamp wash/wipe, power steering and trip computer. Automatic transmission and a five-speed gearbox also
became available. The lineup became clearer, with the 1307 GLS replaced by the 1510 LS, the 1307 S by the
GL, the 1308 GT by the GLS, and finally the 1309 SX by the 1510 SX (automatic transmission only at
first).[9]
A four-door saloon version, called the Talbot Solara, was released in the same year, with either 1.3 or 1.6
engines, and was produced alongside the hatchback version. Trim levels were similar to the Alpine. It
effectively took over from the Hunter, axed a year earlier, as the four-door large family saloon in the range. In
the Benelux countries, a well-equipped "Ultra" special edition with metallic paint, alloy wheels, and velour
interior appeared in December 1983.[10]
In early 1985, with the end of production nearing, Finnish assemblers Saab-Valmet began offering the Talbot
1510 GLD, using PSA's 1.9-liter XUD9 diesel engine with 65 PS (48 kW).[11] This was the only diesel-
engined version of the Simca 1307 ever offered; PSA's Spanish had worked on such a model but work was
never completed due to internal competition from the 305 and BX. Valmet did not offer the Solara with the
diesel engine so as to avoid competing in-house with the 305 Diesel, as they were both saloons.[11]
Whilst very many units were sold in France, the Chrysler Alpine did not fulfil its potential in the UK, initially
losing out to contemporaries such as the Ford Cortina/Sierra and the Vauxhall Cavalier primarily due to the
lack of larger engines (Ford and Vauxhall offered 2.0L engines in their products, whilst the Alpine/Solara
range topped out at a 1.6L unit). The Alpine's OHV Simca engines were particularly "tappety" and unrefined
compared to the more modern overhead camshaft units of its rivals with further dented its appeal. In more
recent years, due to corrosion problems similar to those of the Horizon few Alpines have survived in the UK.
As of 2017, there were only 19 examples (including the later Talbot-badged versions) were still licensed on
British roads.[12] However, the car has fared better in its native France, where it still has a cult following
among Simca enthusiasts and many hundreds are still in service.
The body styling of the Simca 1307 was the direct inspiration for the design of Russian Moskvitch Aleko
(1986–2001)[13]
Manufacture
The car was originally manufactured in Poissy in France, in Ryton in the United Kingdom, from 1977 in
Villaverde in Barreiros, subsidiary of Chrysler Europe in Spain, and assembled from CKD kits by Todd
Motors (later Mitsubishi Motors NZ) in New Zealand between 1977 and 1984. It was also assembled in
Colombia as Dodge Alpine between 1978 and 1982 at the Chrysler Colmotores in Bogotá.[14] Between 1979
and 1985 the car was also built by Saab-Valmet in Uusikaupunki factory in Finland. Saab-Valmet was only
interested in building the smaller Horizon, but Simca-Talbot would only license it if Valmet also agreed to
assemble the larger 1307.[15] The Finnish-made cars gradually introduced some local changes, including the
option of a diesel engine, and featured many Saab interior parts. The most visible Saab-parts were the seats,
which began to use Saab's internal structure at the time that the Talbot name replaced Simca. This change also
allowed for the fitment of a heated driver's seat, which was not originally available.[15] Talbot did not allow
Valmet to export any Finnish-built cars; they were only meant for local sales.[15]
In New Zealand, Chrysler, Talbot, Alpine, and 1510 badges were used on the car during its lifetime, though it
was officially in price lists as an Alpine, following the UK convention.[16][17] In 1982 the car was facelifted
and renamed "Talbot SX" there.
Notes
1. "Chrysler's new Alpine". Autocar. Vol. 143 no. 4107. 26 July 1975. pp. 20–23.
2. Roberts, Andrew (9 April 2016). "Chrysler Alpine: remembering the most unlikely Car of the
Year" (https://web.archive.org/web/20160506022514/https://www.telegraph.co.uk/cars/classic/c
hrysler-alpine-remembering-the-most-unlikely-car-of-the-year/). The Daily Telegraph. Archived
from the original (https://www.telegraph.co.uk/cars/classic/chrysler-alpine-remembering-the-mo
st-unlikely-car-of-the-year/) on 6 May 2016.
3. "Development of the Chrysler – Talbot Alpine cars" (http://www.rootes-chrysler.co.uk/car-develo
pment/dev-alpine.html). Rootes-chrysler.co.uk. 2 April 1976. Retrieved 8 July 2011.
4. Wood, Jonathan (10 March 1988), Wheels of misfortune: the rise and fall of the British motor
industry (https://books.google.com/books?id=ls21AAAAIAAJ&dq=%22chrysler+alpine%22+uk
+1307&q=%22chrysler+alpine%22++), Sidgwick & Jackson, p. 215, ISBN 978-0283995279
5. Thevenet, Jean-Paul, ed. (January 1977). "30 jours d'automobile" [30 days of the automobile].
L'Automobile (in French). Neuilly, France: Societé des Editions Techniques et Touristiques de
France (367): 4.
6. Armstrong, Douglas (December 1975). "International Exchange". SA Motor. Cape Town, South
Africa: Scott Publications: 18–19.
7. Mazzocchi, Gianni, ed. (March 1979). "Novità Chrysler" [Chrysler news]. Quattroruote (in
Italian). Milan, Italy: Editoriale Domus. 24 (280): 78.
8. Automotive News (https://books.google.co.uk/books?id=OKUqAQAAMAAJ&dq=%22talbot+alp
ine%22+uk+1307&focus=searchwithinvolume&q=1307), Crain Automotive Group, 1980, page
4
9. Costa, André & Georges-Michel Fraichard, ed. (September 1979), "Salon 1979: Toutes les
Voitures du Monde", L'Auto Journal (in French), Paris: Homme N°1 (14 & 15): 108
10. de Jong, Nico, ed. (24 December 1983). "Autokrant" [Car Gazette]. Autovisie (in Dutch).
Hilversum, Netherlands: Folio Groep B.V. 28 (26): 14.
11. Sukava, Jarmo (19 March 1985). "Nallen oppivuodet" [Teddy Bear's Apprenticeship]. Tekniikan
Maailma (in Finnish). Vol. 41 no. 5/85. Helsinki: TM-Julkaisu. p. 38. ISSN 0355-4287 (https://w
ww.worldcat.org/issn/0355-4287).
12. "Chrysler Alpine" (https://www.howmanyleft.co.uk/?utf8=%E2%9C%93&q=Chrysler+Alpine).
How Many Left?. Retrieved 5 May 2017.
13. The East European motor industry: prospects & developments (https://books.google.co.uk/book
s?id=v8a1AAAAIAAJ&dq=Moskvich+2141+Aleko+Simca&focus=searchwithinvolume&q=130
7), Economist Intelligence Unit, 1989, page 46
14. Importaciones de automóviles y camperos: documento para Consejo Directivo de Comercio
Exterior (https://books.google.co.uk/books?id=NhpGAAAAYAAJ&q=%22Dodge+Alpine%22+c
olombia&dq=%22Dodge+Alpine%22+colombia&hl=en&sa=X&ved=0ahUKEwj-g4bEyYXMAh
VIVhQKHWD8D9oQ6AEIiAEwEQ), INCOMEX, Instituto Colombiano de Comercio Exterior,
1982, page 20
15. Kurki-Suonio, Hannu (18 October 1979). "Se on nyt Talbot" [It's Talbot now]. Tekniikan Maailma
(in Finnish). Vol. 35 no. 17/79. Helsinki: TM-Julkaisu. p. 111. ISSN 0355-4287 (https://www.worl
dcat.org/issn/0355-4287).
16. Parliamentary Debates (https://books.google.co.uk/books?id=jQgPAQAAIAAJ&dq=%22Chrysl
er%20Alpine%22%20%22New%20Zealand%22&pg=PA2323#v=onepage&q=%22Chrysler%
20Alpine%22%20%22New%20Zealand%22&f=false), New Zealand. Parliament, House of
Representatives, 15 Aug 1978, page 2323
17. The New Zealand Journal of Agriculture (https://www.google.co.uk/search?tbm=bks&hl=en&q
=%22In+that+instant+my+Talbot+Alpine+GLS+became+the+car+I+expected+it+to+be%22),
New Zealand Department of Agriculture, 1981, page 51
External links
www.1307–1308.org (http://perso.orange.fr/1307/home.html) (in French)
Simca Talbot Information Centre (http://www.simcatalbotclub.org/), featuring Chrysler Alpine
and SIMCA 1307 / 1308 (http://www.simcatalbotclub.org/calpine.htm), Talbot Alpine / Talbot
1510 (http://www.simcatalbotclub.org/talpine.htm) and Talbot Solara (http://www.simcatalbotclu
b.org/tsolara.htm)
Chrysler Alpine and related models @ Rootes-Chrysler.co.uk (http://www.rootes-chrysler.co.uk/
chry-alpine.html)
Club del Chrysler 150 (http://perso.wanadoo.es/chrysler150/) (in Spanish)
Simca Automobile Club Netherlands (in English and Dutch) (http://www.simcaclub.com/)
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