Recapitulation!

1.If the titanic sank somewhere in the

Atlantic Ocean, how do you think the
news reached people in England and
New York at that time?

2.If the titanic sank today, in what

format would people receive or read
the news?
Learning Objectives
At the end of the lesson the learners
are expected to:
a.Identifies traditional media and new
media and their relationships
b.Editorializes the roles and functions of
media in democratic society
c.Participate actively in activities
 12th grade

The Evolution of
Traditional Media to
New Media
 PRE-HISTORIC AGE

 INDUSTRIAL AGE

 ELECTRONIC AGE

 NEW/INFORMATION AGE
The Evolution of Media to New
Media
• “media” is described as means of
communication for people which
includes newspapers, radio,
televisions, and the internet.
The Evolution of Media to New
Media
• not only for communication,
but also for information
dissemination, distance
learning, work at home
01
Pre-Historic Age
Before (1700s)
Pre-Historic Age (Before 1700s)
 People discovered fire, developed paper
from plants, and forged weapons and tools
with stone, bronze, copper and iron.

 The prehistoric inhabitants used stone tools

and metals as part of their daily activities like
hunting and gathering.
Pre-Historic Age (Before 1700s)

 They also used crude stone

tools to create things
considered rock art.
Pre-Historic Age (Before 1700s)
Example forms of media:
- Cave Paintings, Clay Tablets in
Mesopotamia, Papyrus in Egypt, Acta
Diurna in Rome, Dibao in China,
Codex in Mayan Region, Printing Press
Using Wood Blocks
Pre-Historic Age (Before 1700s)
Cave Paintings (35 000 BC)
• Also known as “parietal art”
• Paintings on cave walls and ceilings.
• Animals is the common subject.
• Humans mainly appear as images of
hand, mostly hand stencils.
Pre-Historic Age (Before 1700s)
Clay Tablets in Mesopotamia (2400 BC)
• Damp clay was formed into a flat
tablet. The writer used a stylus made
from a stick or reed to impress the
symbols in the clay, then left the tablet
in the air to harden.
Pre-Historic Age (Before 1700s)
Papyrus in Egypt (2500 BC)
• Paper made from papyrus was the
chief writing material in ancient
Egypt, was adopted by the Greeks,
and was used extensively in the
Roman Empire.
Pre-Historic Age (Before 1700s)
Papyrus in Egypt (2500 BC)
• papyrus was the first writing
material to assume many of the
properties of what we now know
as paper.
Pre-Historic Age (Before 1700s)
Papyrus in Egypt (2500 BC)
• Invented by the Egyptians in
approximately 3000 B.C., papyrus leaves
for writing were made from the papyrus
water-plant which grew abundantly in
the marshy delta of the River Nile.
Pre-Historic Age (Before 1700s)
Acta Diurna in Rome (130 BC)
• Daily Public Records, transcribed
official messages and matters of
public interest onto a slab of stone,
which was placed in a town square
or market.
Pre-Historic Age (Before 1700s)
Dibao in China (2nd Century)
• a type of publication issued by central
and local governments in imperial
China. They have been called "palace
reports" or "imperial bulletins"
Pre-Historic Age (Before 1700s)
Dibao in China (2nd Century)
• media for regulation and
circulation of government's
official reports and
announcements to masses.
Pre-Historic Age (Before 1700s)
Codex in Mayan Region (5th Century)
• are folding books written by the
pre-Columbian Maya civilization in
Maya hieroglyphic script
on Mesoamerican bark paper.
Pre-Historic Age (Before 1700s)
Codex in Mayan Region (5th Century)
• the codices were used to set dates for
rituals, often by linking them to
astronomical events. The pages of the
codices usually depict a deity and include a
series of glyphs describing what the deity is
doing.
 Pre-Historic Age (Before 1700s)
Printing Press Using Wood Blocks (220 AD)
 Woodblock printing is a relief print
technique in which images, designs, or
words are carved in reverse onto a block of
wood using wood carving tools.
02
Industrial Age
1700s – 1930s
Industrial Age (1700s – 1930s)
 Occurs during the industrial revolution in
Great Britain
 Brought the economic and societal
changes
 Substitution of handy tools with machines
like the power loom and steam engine
POWER LOOM STEAM ENGINE
Industrial Age (1700s – 1930s)
 Transformation of the manufacturing industry,
and commercial enterprise for mass
production
 Long-distance communication became
possible via telegraph (a system for
transmitting messages)
TELEGRAPH
Printing Press for Mass Production (19th
Century)
● Offset presses are used to mass produce
newspapers, magazines, books, and other
printed materials.
● The printing press is a device that allows for the
mass production of uniform printed matter,
mainly text in the form of books, pamphlets and
newspapers
Typewriter (1800)
●The typewriter is an electric,
electronic or manual machine with
keys for producing print-like
characters one at a time on a paper.
Telephone (1876)
● On March 7, 1876, Alexander Graham
Bell successfully received a patent for the
telephone and secured the rights to the
discovery. Days later, he made the first
ever telephone call to his partner, Thomas
Watson.
Telephone (1876)
● Thomas Watson, made the first
successfully transmitted message. Pressing
the receiver against his ear, Watson heard
Bell's message: “Mr. Watson, come here, I
want to see you.”
Motion Picture (1900)
● Emphasize reproducing human motion.
03
Electronic Age
1930s – 1980s
Electronic Age (1930s – 1980s)

started when people utilized the power

of electricity that made electronic
devices like transistor radio and
television work.
Electronic Age (1930s – 1980s)

creation of the transistor piloted the

rise of the electronic age
The power of transistors was used in
radio, electronic circuits, and early
computers.
Transistor Radio
● Small portable radio receiver that uses
transistor-based circuitry
Television (1941)
● A telecommunication medium used for
transmitting moving images in
monochrome (black and white) or in
colour or in two or three dimensions and
sound.
Mainframe Computer Large Electronic
Computer
● Used primarily by large organizations for
critical applications, bulk data processing
such as census, industry and consumer
statistics, enterprise resource planning and
transaction processing
Apple 1 Computer (1976)
● First apple computer that originally sold for
$666.66
Apple 2 Computer
●An 8 bit home computer, one of the
first highly successful mass produced
microcomputer products designed by
Steve Wozniak
04
New/Information Age
1900 -2000s
 Information Age (1900-2000s)
a period also known as the digital age.
This period signified the use of the worldwide
web through an internet connection.
Communication became faster and easier
with the use of social networks or social
media platforms such as Facebook,
Messenger, Instagram, Twitter, among others
Information Age (1900-2000s)
 The rapid technological
advancement and innovation with
the use of microelectronics lead to
the development of laptops,
netbooks mobile phones, and
wearable technology.
Examples:
- Portable Laptop (1980)
- Tablet (1993)
- Friendster (2002)
- Multiply (2003)
- Internet Explorer
Examples:
- Skype (2003)
- Google (1997)
- Twitter (1997)
- Smartphones
- Wearable Technologies
 MEDIA
CONVERGENCE
is the process by which multiple
media technologies are brought
together into one computerized
device. For example, smartphones
can do the jobs which newspapers,
GPS's, and telephones used to
accomplish separately.
imply refers to the merging of
different types of mass media such
as Traditional Media, Print Media,
Broadcast Media, New Media and
the Internet as well as portable and
highly interactive technologies
through digital media platforms.
The Influence of Media on
the Value and Norms of
People
Norms are standards of behavior that
are expected in a society based on
their customary laws or conduct.

following social standards like

respect for elders, obtaining
education, getting married, and
gender roles.
With the use of social media,
people are no longer limited to
his/her social group and
become more readily connected
to global society with diverse
values and norms.
For example, there are
different women's rights
organizations that share
worldwide awareness of
woman equality in our society
through online platforms.
According to Social Learning Theory of
Bandura (1986), wherein media operates
by means of educational models. These
educational models perform vital functions
by transmitting information, values, and
behaviors, among others. Information that
is recognized to be publicly accessible
improves the understanding of shared
beliefs (Mutz, 1998).