What Is A Resort?: The Impact of Pricing To Tourism of Resorts in Santiago City

CHAPTER I
INTRODUCTION
What is a resort?
A resort (North American English) is a self-contained commercial
establishment that tries to provide most of a vacationer’s wants, such as food, drink,
lodging, sports, entertainment, and shopping, on the premises. The term resort may
be used for a hotel property that provides an array of amenities, typically including
entertainment and recreational activities. A hotel is frequently a central feature of
a resort, such as the Grand Hotel at Mackinac Island, Michigan. Some resorts
are also condominium complexes that are timeshares or owed fractionally or
wholly owned condominium. A resort is not always a commercial
establishment operated by a single company, but in the late 20th century, that
sort of facility became more common.
In British English "resort" means a town which people visit for holidays
and days out which usually contains hotels at which such holidaymakers stay.
Some people go to resorts for their holidays because they are assured tight security
wherever they go through out their stay. All resorts utilize state of the art technology
to curb all sorts of criminal activity and it is rare to lose anything there. The safety of
clients is the most important thing to the owners of this businesses as customers will
run if they are insecure. Resort is preferred by holiday makers because they provide
ample privacy. In light of the fact that many facilities are within the resort,
THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY

one can get away from the pressure of daily life and seclude themselves here.
This is a great advantage of resorts making them perfect for getaways.
However, just like humans’ resorts are facing different problems to. Some Resorts
pricing is very cheap and low quality of their amenities. The dirty water that causes
bad to health mostly to the children who accidentally drank water from the
pool. Not all resorts-maintained cleanliness of water in the pool. Their bathroom is
not fully equipped and its always dirty. The ambiance is messy. The place is
beautiful but the hygiene is too bad to our health it would be not nice to
keep our self-safe because good service should be provided.
RATIONALE
The aim of this research is to study the resorts in Santiago City,
Isabela based on their pricing strategies and how it effects the tourists. We
found out that there are six (6) famous resorts in Santiago City . (1) Gatiaoan
Hotel and Resort (2) Wilmer’s Resort Hotel and Restaurant (3) Spring
Garden Resort and Hotel (4) Diocitas Hotel and Resort (5) Hacienda Candelaria
Hotel and Resort (6) Sunshine Wave Resort. We Would like to know their
quality as a resort base on their Resort fees. To have a survey to the tourist
if what are The differences and similarities of those resorts and how it
entertains people or Tourists to visit their place.

STATEMENT OF THE PROBLEM
The research focuses on the impact of pricing of resorts in Santiago City,
Isabela to the tourists. Specifically, it aims to answer the following questions:
1.) How can they say that their resorts will satisfy the tourist?
2.) What are the impacts of their pricing to the tourist?
3.) What are their advantages to other resorts?
4.) What are their unique perks?
5.) Do they encounter some problems in their resorts? If yes, what are those?
GENERAL OBJECTIVE OF THE STUDY
The main objective of this research would be, Our tourist will not easily
go to a resort even if it’s cheap or expensive one. The first thing that they will
do is to check if the quality of a resort base on its price is absolutely worth it.
SPECIFIC OBJECTIVE OF THE STUDY
a.) Gathering information from the tourists.
b.) Conduct simple interview with the managers or staffs of resorts in Santiago
City.
c.) Visit the resorts in Santiago City and study their quality.
d.)

CHAPTER II
REVIEW O
Perhaps the most distinguishing features of resorts are the favorable
climate and wide range of recreational activities they provide. The tropical and
desert climates provide relief from cold and dreary winters and the moderate
mountain climates provide relief from hot and humid summers. In addition,
resorts are generally located in less populated areas thereby offering relief from
smog and congestion (Phoenix/Scottsdale being a notable exception). It is
important to distinguish resort recreation and activities from full service and
convention hotel recreation and activities. Full-service hotels may offer large
and up-to-date exercise rooms, indoor/outdoor swimming pools, and even
whirlpools and saunas. Some offer tennis and basketball courts But they are not
the focal point of the hotel. Resort activities are generally outdoor and take
advantage of the favorable climate and natural desert or tropical setting.
Following is a list of recreational activities that can be expected at a world
class resort: Golf, Tennis, Spa, Water Complex, Beach, Hiking, Cultural Tours,
Nature Tours. Naturally, the location and time of year will determine what the
resort is capable of offering. These recreational facilities are upgraded to
include appropriate landscaping, spacious layouts, attendants and food and
beverage outlets to offer convenience and flexibility to their guests. There are
other distinguishing characteristics of these resort activities. Attendants are
available to give lessons or assist guests, Shops offer merchandise and
equipment, Golf courses are upgraded to include golf carts, tournaments and
often more than 18 holes, Spas offer treatments, exercise programs, personal

trainers and specific food and beverage for health conscious guests, Beach
attendants can organize group activities and rent beach equipment from cabanas
and umbrellas to catamarans and jet skis, Attendants coordinate and make
reservations for local tours and activities, Water complexes may include lap
pools, sport pools, water slides, beaches, rafting waterfalls, and multiple
whirlpools, Tennis courts may offer a selection of hard, clay or grass surfaces,
Ski lessons, Equipment rental, and packages are tailored and offered to guests.
The number and range of amenities is another distinguishing feature of
resorts. These upgraded amenities are primarily located in the guest room and the
bathroom and are generally upgraded brands or resort brands. Logos are a mainstay
for amenities.
Bathroom Guest Room
Bath cap Bathrobes
Mouth wash Mineral water
Sewing kits Fresh flowers
Lotion Patio
Vanity mirror Oversized pillows
Bath scales Wet bar
Keep in mind that amenities in many full-service hotels now include in room
coffee, hair dryers, iron and ironing board, Internet phone hookups, and two phones.
All these amenities and upgrades are provided at no cost. Resort room rates are
generally significantly higher and guest expectations are higher also for their

guest room. Therefore resorts can provide larger sizes, name brands, and a
wide range of amenities.
Resorts provide many recreational and cultural activities and therefore
are expected to provide the guests with the services to participate in these
activities. Full-service hotels might provide concierges to assist with these services.
In resorts, the difference is that you will probably have more concierges
working and for longer hours. They must be able to answer guest questions,
make suggestions, and ultimately make the reservation. Guest requests and
expectations can be quite detailed and specific and also cover a wide range of
requests. The Concierge must be able to handle all of these request to the
guests satisfaction. For example, in a resort destination known for outstanding
golf, the concierge will be expected to know the number of golf courses and
their location, the type of golf course, fees, level of play and availability of tee
times. Often material is available to give to the guests to assist them in
making their plans. In a beach location, the concierge is expected to know the
type of beach, distance from resort, special activities such as shelling, fishing,
water sport rentals and even when the high and low tides. Another service that
is expected at a resort is turndown service. This service is performed in the
evening or night and includes refreshing towels, emptying trash, turning the bed
covers down, providing mints or cookies, turning on lights, and turning on
music to a relaxing station. This service is intended to give the guest personal
service and create a relaxing atmosphere. Seasonally defines resort operations. It
is climate driven and generally involves a wide range of weather. The high
season is the most attractive season that provides moderate temperatures,
minimal rain and maximum sunshine, and enables guests to enjoy the many

activities found at a resort destination. Winter resorts can provide tropical
or desert climates and guests can choose between humid and dry
climates. Both will offer temperatures in the 70’s to 80’s during the
high season. Traditionally the high season has been defined by holidays,
beginning after Christmas and New Years and ending at Easter. In current
times, the high season has been defined more by the climate and can range
from October through April. The off season is when the climate goes to the
opposite extreme. Guest do not prefer to be in resort locations in the off
season because of hot and dry conditions in the desert and hot and humid
conditions in the tropical locations. June through September can see
temperatures above 100 degrees in the deserts and above 90 degrees in the
tropics, both of which can be unbearable. Shoulder seasons are transition
months when the climate is not as favorable as high season but not as
unbearable as off season. April and May can be very delightful months one
year and extend the high season. The next year they could be very hot and
uncomfortable and more resemble the off season. September and October can also
be shoulder months. The winter months are also the high season for winter
sports such as skiing and snow mobiles. While warm moderate temperatures
can define the high season during winter, so does lower temperatures and
plenty of snowfall for the winter ski resorts. Generally January through March
are the prime skiing months, but they can be extended from November through
April based on snow levels and temperature. A recent development in ski
resorts is the conversion of their summer off-season to a mountain experience
high season. Because these ski resorts are located away from populated areas
in high mountains, they offer welcome relief during the summer. Ski resorts

such as Sun Valley in Idaho and Park City in Utah are now also well known
for their summer activities offering clean air, mountain vistas, and moderate
temperatures. Many operate their ski lifts to take guests up the mountain for
hiking and pick nicks. Mountain biking and fishing are other activities that
make these ski resorts popular summer destinations.
The two main markets for resorts are group business and
pleasure/leisure travelers. These two markets are very different and resorts must
market to them in different ways. Early resorts in the 1700’s were the home of
the wealthy and the leisure market was the only market. Guests arrived by
horse and carriage or later by railroad and their intentions were to relax and
get away from the concerns and issues of home. They enjoyed the mountains,
hot springs or beaches and personal service and relaxation were the norms.
Modern resorts are now accessible to middle as well as high income travelers.
There are more resorts located in more destinations, accessible by all means of
transportation, and providing a broad range of activities. The exclusive nature
of resorts has been broadened to include anyone who has the time and can pay
the rates. While some resorts retain an exclusive nature, most welcome all their
guests and are focused on providing a great resort experience. The group
market is now the economic mainstay for most resorts, especially the larger
resorts providing large scale meeting space and recreational activities. Modern
resorts focus extending the leisure feel to meetings and conventions. They need to
keep up with more and better competition not only in their location but at
other resort destinations. High occupancy levels in addition to high room rates
are required to provide expected financial results, keep the resort in excellent
condition, and provide improvements that will ensure the success of the resort

in the future. The emerging of the group market has been critical to the
success of today’s large resorts. Most resorts offer a large amount of meeting
space to accommodate group business .Meeting space includes outdoor space
and pre function space that features the resort location, culture and climate.
Resorts offer groups the opportunity to meet for business in a leisure
atmosphere and provide resort activities to their attendees. Group meetings
typically are over a longer period of time to enable attendees to participate in
golf, tennis, beach activities or spa sessions as part of their schedules. While
group business generally receives lower room rates, they also provide additional
resort revenue with their meetings and banquet functions and recreational
activities. Group business is generally between 50-80% of a typical resort’s
operations.
We will conclude the section on Characteristics of Resorts with what
will become a theme of resort operations. That is to provide "Memorable
Experiences" for each and every resort guest. This could range from a
honeymoon couple to a group of 1,000 for their yearend recognition celebration. A
resort must be capable of meeting each of these very different expectations.
The honeymoon couple might want to spend their days relaxing, enjoying the
culture, beach, climate and dining opportunities. Or they might want to fill
their days with activities and action - golf, water sports, spas, tours, off property
night life .The group might want to take advantage of the culture and activities
offered by the resort destination or it might want to have the biggest and best
meetings of the year. They could focus on extravagant meetings and banquets
or provide golf tournaments, spa packages, or cultural tours to keep their
attendees busy and happy. They may have chosen the resort because of the

destination or because of a chain affiliation. Regardless, they want their
meeting and activities to go smoothly and take advantage of the resort climate
and it’s leisure setting. The concept of a "Memorable Experience" can take
many shapes and forms depending on the guest. What is consistent is the
ability of the resort to do the extra, the unthinkable in terms of activities and
service. The willing attitude, being creative in responding to guest needs or
complaints, exceeding guest expectations, and the recognition that this is a
special time and experience for their guests, all are essential ingredients in
creating a "Memorable Experience."
Different types of Minnesota Resort which has been listed are:
 Beach Resorts
 Golf Resorts
 Island Resorts
 Luxury Resorts
 Lake Resorts
 Mountain Resorts
 Ski Resorts
 Spa Resorts
A Resort Hotel is a is a full service lodging facility, intended primarily for
vacationers and usually located in places frequented for relaxation or recreation,
such as beaches, seashores, scenic or historic areas, ski parks, spas. The
difference to a ‘simple’ hotel lies in the range of services and amenities
offered. A Resort Hotel typically includes entertainment and recreational activities.

We can say that a Resort is a self-contained establishment, providing for most
of a vacationer's needs while remaining on the premises (lodging, food, drink,
sports, entertainment, shopping, etc.). The ownership can vary between timeshare,
fractionally owned or operated by a single company. Some resorts can operate
on a seasonal basis instead of all year-round. The benefits of booking a Resort
Hotel are that the guest finds an all-around service within the premises. It is
convenient for families, offering kids-club, evening entertaining program,
shopping etc. In cases the Resort is located far away from the city, the Resort
provides all the infrastructure needed (it is a ‘village’ itself). Often a Resort is
used as a wedding location (with a wedding planner on side, a photographer, a
hairdresser and a beauty salon etc.).
We all know that resorts will not exist without the tourists. So, on the other
hand let’s talk all about tourists.
Tourism is classified and what are its main forms. Tourism is considered
to be the most developed industry with a strong economic impact and the
highest annual growth rate. Because of its scale and its various elements , but
also because of the value and originality of these elements, tourism is the
main motivation of all that is tourist traffic . A particular area or landmark is
an interest to travel as far as that can provide tourist activity. The tourism
potential of an area can be defined as all the elements that make up the sights
with facilities to receive tourists representative. The main types of tourism that
will be detailed in this article are: tourism, recreation and leisure, healthcare
tourism, tourism or curative spa, cultural tourism, educational, social, or
complex-type shopping tourism. The criteria according to which can be
classified tourism are: distance, length of stay, geographic origin of tourists,

type of transport used, how to organize your stay, the conduct of the stay,
peculiarities destination, interaction travelers with the destination, the price paid,
tourist`s age, the number of tourists. Depending on the area of origin tourism
and domestic tourism are classified in international tourism. Such, international
tourism is classified in inbound tourism and outbound tourism. Any travel between
these two forms is particular between which there is no definite boundary but
some interdependence that helps promote tourism activities. Depending on the
degree of mobility of tourists, tourism classified in tourism accommodation and
tourism traffic. Tourism residence has three forms, namely long-stay tourism,
tourism stay average stay lasting tourism and stay for a brief stay. Seasonality is
another factor that affects tourist flows. This tourism classified into 3 types:
winter tourism, summer and circumstance. Depending on the means of transport
used distinguish the following forms of tourism: hiking, tourism, rail, road, sea
and air. Tourism travel motivations of tourists divided in the following forms:
leisure tourism, leisure and recreation, spa treatments or cures, sports, shopping,
technical or scientific or religious. Specific forms of tourism based on the
socioeconomic characteristics of the application are: tourism, particularly social
tourism and business tourism or congresses. A particular form of social tourism
is tourism for youth which is addressed to students, students or young people,
usually with a educational purpose. Tourism forms are holidays for young
people, educational tourism, international camps, Work and Travel, volunteer
camps, or tourism practiced to learn some foreign language. Depending on the
age tourists have youth tourism, for the active and the elderly. Tourism is
classified and what are its main forms. Tourism is considered to be the most
developed industry with a strong economic impact and the highest annual

growth rate. Because of its scale and its various elements , but also because of
the value and originality of these elements, tourism is the main motivation of
all that is tourist traffic . A particular area or landmark is an interest to travel
as far as that can provide tourist activity. The tourism potential of an area can
be defined as all the elements that make up the sights with facilities to receive
tourists representative. The main types of tourism that will be detailed in this
article are: tourism, recreation and leisure, healthcare tourism, tourism or
curative spa, cultural tourism, educational, social, or complex-type shopping
tourism. The criteria according to which can be classified tourism are: distance,
length of stay, geographic origin of tourists, type of transport used, how to
organize your stay, the conduct of the stay, peculiarities destination, interaction
travelers with the destination, the price paid, tourist`s age, the number of
tourists. Depending on the area of origin, tourism and domestic tourism are
classified in international tourism. Such, international tourism is classified in
inbound tourism and outbound tourism. Any travel between these two forms is
particular between which there is no definite boundary but some
interdependence that helps promote tourism activities. Depending on the degree
of mobility of tourists, tourism classified in tourism accommodation and
tourism traffic. Tourism residence has three forms, namely long-stay tourism,
tourism stay average stay lasting tourism and stay for a brief stay. Seasonality
is another factor that affects tourist flows. This tourism classified into 3 types:
winter tourism, summer and circumstance. Depending on the means of transport
used distinguish the following forms of tourism: hiking, tourism, rail, road, sea
and air. Tourism travel motivations of tourists divided in the following forms:
leisure tourism, leisure and recreation, spa treatments or cures, sports, shopping,

technical or scientific or religious. Specific forms of tourism based on the
socioeconomic characteristics of the application are: tourism, particularly social
tourism and business tourism or congresses. A particular form of social tourism
is tourism for youth which is addressed to students, students or young people,
usually with a educational purpose. Tourism forms are holidays for young
people, educational tourism, international camps, Work and Travel, volunteer
camps, or tourism practiced to learn some foreign language. Depending on the
age tourists have youth tourism, for the active and the elderly.
A pricing strategy is a model or method used to establish the best price
for a product or service. Pricing strategies help you choose prices that
maximize profits and shareholder value while considering consumer and market
demand. If only pricing was a simple as its definition. However, there’s a lot
that goes into the process. Pricing strategies take into account many of your
business factors, like revenue goals, marketing objectives, target audience, brand
positioning, and product attributes. They’re also influenced by external factors
like consumer demand, competitor pricing, and overall market and economic
trends. It’s not uncommon for entrepreneurs and business owners to skim over
pricing. They often look at the cost of their products (COGS), consider their
competitor’s rates, and tweak their own selling price by a few dollars. While
your COGS and competitors are important (as you’ll see in the various models
below), they shouldn’t be at the center of your pricing strategy. The best pricing
strategy maximizes your profit and revenue. Before we talk about pricing
strategies, let’s review an important pricing concept that will apply regardless
of what strategies you use. Price elasticity of demand is used to determine how
a change in price affects consumer demand. If consumers still purchase a

product despite a price increase (such as cigarettes and fuel) that product is
considered inelastic. On the other hand, elastic products suffer from pricing
fluctuations (such as cable TV and movie tickets).The concept of price elasticity
helps you understand if your product or service is sensitive to price
fluctuations. Ideally, you want your product to be inelastic — so that demand
remains stable if prices do fluctuate.
Now, let’s cover some common pricing strategies. It’s important to note
that these aren’t necessarily standalone strategies. Many can and should be
combined when setting prices for your products and services. Competition-based
pricing is also known as competitive pricing or competitor-based pricing. This
pricing strategy focuses on the existing market rate (or going rate) for a
company’s product or service; it doesn’t take into account the cost of their
product or consumer demand. Instead, a competition-based pricing strategy uses
the competitors’ prices as a benchmark. Businesses who compete in a highly
saturated space may choose this strategy since a slight price difference may be
the deciding factor for customers. With competition-based pricing, you can price
your products slightly below your competition, the same as your competition,
or slightly above your competition. For example, if you sold marketing
automation software, and your competitors’ prices ranged from $19.99 per
month to $39.99 per month, you’d choose a price between those two numbers.
Whichever price you choose, competitive pricing is one way to stay on top of
the competition and keep your pricing dynamic. A cost-plus pricing strategy
focuses solely on the cost of producing your product or service, or your
COGS. It’s also known as markup pricing since businesses who use this
strategy “mark up” their products based on how much they’d like to profit. To

apply the cost-plus method, add a fixed percentage to your product production
cost. For example, let’s say you sold shoes. The shoes cost $25 to make, and
you want to make a $25 profit on each sale. You’d set a price of $50, which
is a markup of 100% .Cost-plus pricing is typically used by retailers who sell
physical products. This strategy isn’t the best fit for service-based or SaaS
companies as their products typically offer far greater value than the cost to
create them. Dynamic pricing is also known as surge pricing, demand pricing,
or time-based pricing. It’s a flexible pricing strategy where prices fluctuate
based on market and customer demand. Hotels, airlines, event venues, and
utility companies use dynamic pricing by applying algorithms that consider
competitor pricing, demand, and other factors. These algorithms allow
companies to shift prices to match when and what the customer is willing to
pay at the exact moment they’re ready to make a purchase. A combination of
the words “free” and “premium,” freemium pricing is when companies offer a
basic version of their product hoping that users will eventually pay to upgrade
or access more features. Unlike cost-plus, freemium is a pricing strategy
commonly used by SaaS and other software companies. They choose this
strategy because free trials and limited memberships offer a “peek” into a
software’s full functionality — and also build trust with a potential customer
before purchase. With freemium, a company’s prices must be a function of the
perceived value of their products. For example, companies who offer a free
version of their software can’t ask users to pay $100 to transition to the paid
version. Prices must present a low barrier to entry and grow incrementally as
customers are offered more features and benefits. A high-low pricing strategy is
when a company initially sells a product at a high price but lowers that price

when the product drops in novelty or relevance. Discounts, clearance sections,
and year-end sales are examples of high-low pricing in action. High-low pricing
is commonly used by retail firms who sell seasonal or constantly-changing
items, such as clothing, decor, and furniture. What makes a high/low pricing
strategy appealing to sellers? Consumers enjoy anticipating sales and discounts,
hence why Black Friday and other universal discount days are so popular.
Hourly pricing, also known as rate-based pricing, is commonly used by
consultants, freelancers, contractors, and other individuals or laborers who
provide business services. Hourly pricing is essentially trading time for money.
Some clients are hesitant to honor this pricing strategy as it can reward labor
instead of efficiency. A skimming pricing strategy is when companies charge
the highest possible price for a new product and then lower the price over
time as the product becomes less and less popular. Skimming is different than
high-low pricing in that prices are lowered gradually over time. Technology
products, such as DVD players, video game consoles, and smartphones, are
typically priced using this strategy as they become less relevant over time. A
skimming pricing strategy helps recover sunk costs and sell products well
beyond their novelty, but the strategy can also annoy consumers who bought at
full price and attract competitors who recognize the “fake” pricing margin as
prices are lowered.
Contrasted with skimming pricing, a penetration pricing strategy is when
companies enter the market with an extremely low price, effectively drawing
attention (and revenue) away from higher-priced competitors. Penetration pricing
isn’t sustainable in the long run, however, and is typically applied for a short
time. This pricing method works best for brand new businesses looking for

customers or for businesses who are breaking into an existing, competitive
market. The strategy is all about disruption and temporary loss … and hoping
that your initial customers stick around as you eventually raise prices.(Another
tangential strategy is loss leader pricing, where retailers attract customers with
intentionally low-priced items in hopes that they’ll buy other, higher-priced
products, too. This is precisely how stores like Target get you — and me.
Also known as premium pricing and luxury pricing, a prestige pricing
strategy is when companies price their products high to present the image that
their products are high-value, luxury, or premium. Prestige pricing focuses on
the perceived value of a product rather than the actual value or production
cost. Prestige pricing is a direct function of brand awareness and brand
perception. Brands who apply this pricing method are known for providing
value and status through their products — which is why they’re priced higher
than other competitors. Fashion and technology are often priced using this
strategy because they can be marketed as luxurious, exclusive, and rare. A
project-based pricing strategy is the opposite of hourly pricing — this approach
charges a flat fee per project instead of a direct exchange of money for time.
It is also used by consultants, freelancers, contractors, and other individuals or
laborers who provide business services. Project-based pricing may be estimated
based on the value of the project deliverables. Those who choose this pricing
strategy may also create a flat fee from the estimated time of the project. A
value-based pricing strategy is when companies price their products or services
based on what the customer is willing to pay. Even if they can charge more
for a product, they decide to set their prices based on customer interest and
data. If used accurately, value-based pricing can boost your customer sentiment

and loyalty. It can also help you prioritize your customers in other facets of
your business, like marketing and service. On the flip side, value-based pricing
requires you to constantly be in tune with your various customer profiles and
buyer personas and possibly vary your prices where your customers vary. Like
we said above, these strategies aren’t necessarily meant to stand alone. We
encourage you to mix and match these methods as needed. Now, let’s discuss
how to apply these strategies to different businesses and industries.
Santiago is situated in the province of Isabela some 79 kilometers south
of Ilagan (provincial capital town) and about 326 kilometers North from Metro
Manila. The city sits on a vast area of predominantly flat and fertile land in
the Cagayan Valley, which is surrounded by mountain ranges that include the
Caraballo Mountains in the south, the Great Sierra Madre in the east and the
Cordillera Mountain Range in the west. In Terms of absolute geographic
location, the city lies between 16º35’00” to 16º47’30” north latitude and
121º25’00” to 121º37’00” east longitude. Although Santiago is located in the
southern periphery of Isabela, its economic importance is very much linked to
its geographic centrality in the context of the regional space economy. In other
words, the growth potential of the city is tremendous given the role that it
presently performs in the surrounding area as a bridge in Region 2’s provincial
network.
Santiago was originally a part of the province Cagayan (comprising the
whole Cagayan Valley region), which was reorganized as a political subdivision
in 1583 with Nueva Segovia as its capital. It was named after its patron saint St.
James the Apostle. On May 1, 1856, when the Province of Isabela was carved
out by a Royal Decree, Santiago was among the towns relinquished to the

newly created province. The first five barrios after the Cadastral survey in 1927
were Patul, Batal, Nabbuan, Buenavista and Dubinan. It was said that there
were only about three Filipino-owned sari-sari stores in Santiago in 1917. The
settlers acquired most of their merchandise and other provisions from Chinese
traders in Echague, the landing zone for products intended for Santiago and
other towns, owing to its proximity to the Cagayan River. Santiago continued to
progressed until it was converted into an independent component city. The total
land area of Santiago City is 275.00 km2 (106.18 sq mi). The total land area
the city is 80% flat or nearly level land in the portions of northwestern,
eastern and western parts of the city. While adjacent areas have gently
undulating and moderately rolling areas, and the remaining areas constitutes
steeply undulating and rolling lands. The Balintocatoc Hills is the highest point
in the city. As of 2010, the population recorded was 132,804. Some of the
biggest companies that can be found in the city are Vista Land-Camella
Isabela, ABS-CBN, GMA7, San Miguel Corp., Pepsi Cola, Purefoods, Digitel
and PLDT. The National Food Authority also maintains its presence in the city,
competing with local traders as a strategy to stabilize prices. Different Car
companies like Mitsubishi, Toyota, Nissan, Isuzu, Hyundai, General Motors,
other car companies as well as Yamaha and Honda Motors maintain their
presence in the city. Kia Motors and Ford Mazda are set to open their
branches in this city soon. Santiago also houses some of the biggest and highly
equipped hospitals in the region. Agriculture however is still the main source
of livelihood. The main crops are palay, corn, high value fruits and vegetables.
The city is where imposing grain stations can be found, buying agricultural
crops coming from Ifugao, Kalinga, Quirino, Nueva Viscaya, and parts of

Isabela. These crops are later transported either to Nueva Ecija, Bulacan,
Pangasinan or Batangas. In addition to the city’s new product is Muscovado
sugar. The city aims not only to sell this product locally but also to export
the same. Rice mills are also present. Tourist Spots: Sunshine Wave Resort and
Garden Venue, Spring Garden Resort and Hotel, San Andres Country Farm
CHAPTER III
METHODOLOGY
The survey research design was used as the primary data gathering
method for this study. Interviews with the respondents, specifically the 200
respondents within Santiago City, were also employed as follow-ups and
supplements for incomplete data or information.
Data was gathered using an interview schedule and questionnaires,
which were English. The survey is composed of questions divided into two
major sections.

CHAPTER IV
Presentation and Analysis of Data
This chapter of the paper presents the data gathered from the 200 respondents
of the 6 (six) resorts in Santiago City, Isabela who served as the respondents
of this chapter.
SPRING GARDEN RESORT
1. Out of 40 respondents in Spring Garden Resort there are 85% who answered
YES, that the price of the room can affect the guests.
Out of 40 respondents in Spring Garden Resort there are 55% who answered
NO, that the price of the room can affect the guests.

Out of 40 respondents in Spring Garden Resort there are 60% who were
NOT SURE, if the price of the room can affect the guests.
2. Out of 40 respondents in Spring Garden Resort there are 76.25% who
answered YES, that the price of the room fulfills the expectations of the
guests.
Out of 40 respondents in Spring Garden Resort there are 68.75% who
answered NO, that the price of the room fulfills the expectations of the guests.
Out of 40 respondents in Spring Garden Resort there are 55% who were NOT
SURE, if the price of the room fulfills the expectations of the guests.
answered YES, that the guests find the pricing appropriate for the quality of
the hotel room and service.
answered NO, that the guests find the pricing appropriate for the quality of the
hotel room and service.
SURE, if the guests find the pricing appropriate for the quality of the hotel
room and service.
4. Out of 40 respondents in Spring Garden Resort there are 67.5% who answered
YES, that the pricing is appropriate to reach the target goals of the company.
And the pricing is cheap and amenities are low of quality.

NO, that the pricing is appropriate to reach the target goals of the company.
And the pricing is cheap and amenities are low of quality.
Out of 40 respondents in Spring Garden Resort there are 77.5% who were
NOT SURE, if the pricing is appropriate to reach the target goals of the
company. And the pricing is cheap and amenities are low of quality.
YES, that the company provides good satisfaction to the guests.
NO, that the company provides good satisfaction to the guests.
NOT SURE, if the company provides good satisfaction to the guests.
YES, if they regularly change the water of the pool.
answered NO, if they regularly change the water of the pool.
NOT SURE, they regularly change the water of the pool.

YES, if the resort maintain its cleanliness.
answered NO, if the resort maintain its cleanliness.
NOT SURE, if the resort maintain its cleanliness.
answered YES, if the restrooms were clean and tidy at all times.
answered NO, if the restrooms were clean and tidy at all times.
SURE, if the restrooms were clean and tidy at all times.
answered YES, that the ambiance is better than the other resorts in Santiago
City.
NO, that the ambiance is better than the other resorts in Santiago City.
SURE, if the ambiance is better than the other resorts in Santiago City.

YES, if the pricing is affordable.
Out of 40 respondents in Spring Garden Resort there are 57.5% who answered
NO, if the pricing is affordable.
NOT SURE, if the pricing is affordable.
answered YES, if they provide promos during holidays.
NO, if they provide promos during holidays.
NOT SURE, if they provide promos during holidays.
answered YES, if their pricing is too expensive.
NO, if their pricing is too expensive.
NOT SURE, if their pricing is too expensive.

answered YES, that their pricing strategy reach their goals in their company.
answered NO, that their pricing strategy reach their goals in their company.
NOT SURE, if their pricing strategy reach their goals in their company.
*Result of the appropriate ratings showing the satisfaction of the tourist to
the resort.*
1. Out of 40 respondents in Spring Garden Resort there are 91.25% who were
SATISFIED, providing low price but good quality.
VERY SATISFIED, providing low price but good quality.
SATISFIED, with the discount given.
VERY SATISFIED, with the discount given.
SATISFIED, with the experience in the resort and worth the money.

VERY SATISFIED, with the experience in the resort and worth the money.
4. Out of 40 respondents in Spring Garden Resort there are 85% who were
SATISFIED, that the amenities meet their standard.
Out of 40 respondents in Spring Garden Resort there are 65% who were
VERY SATISFIED, that the amenities meet their standard.
SATISFIED, with the experience in the resort.
VERY SATISFIED, with the experience in the resort.
6. Out of 40 respondents in Spring Garden Resort there are 85% who were
SATISFIED, with the quality of service offered by the resort.
Out of 40 respondents in Spring Garden Resort there are 65% who were VERY

SATISFIED, in staying at the resort in affordable price.
VERY SATISFIED, in staying at the resort in affordable price.
WILMER’S RESORT HOTEL AND RESTAURANT
1. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are
94.65% who answered YES, that the price of the room can affect the guests.
Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are
53.1% who answered NO, that the price of the room can affect the guests.
52.1% who were NOT SURE, if the price of the room can affect the guests.
78.7% who answered YES, that the price of the room fulfills the expectations
of the guests.
65.9% who answered NO, that the price of the room fulfills the expectations
of the guests.

53.3% who were NOT SURE, if the price of the room fulfills the expectations
of the guests.
77.6% who answered YES, that the guests find the pricing appropriate for the
quality of the hotel room and service.
59.5% who answered NO, that the guests find the pricing appropriate for the
62.76% who were NOT SURE, if the guests find the pricing appropriate for
the quality of the hotel room and service.
65.9% who answered YES, that the pricing is appropriate to reach the target
goals of the company. And the pricing is cheap and amenities are low of
quality.
58.5% who answered NO, that the pricing is appropriate to reach the target
quality.

75.5% who were NOT SURE, if the pricing is appropriate to reach the target
quality.
73.4% who answered YES, that the company provides good satisfaction to the
guests.
Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are 67%
who answered NO, that the company provides good satisfaction to the guests.
59.5% who were NOT SURE, if the company provides good satisfaction to the
guests.
72.3% who answered YES, if they regularly change the water of the pool.
69.1% who answered NO, if they regularly change the water of the pool.
58.5% who were NOT SURE, they regularly change the water of the pool.
71.2% who answered YES, if the resort maintain its cleanliness.

who answered NO, if the resort maintain its cleanliness.
who were NOT SURE, if the resort maintain its cleanliness.
69.1% who answered YES, if the restrooms were clean and tidy at all times.
65.5% who answered NO, if the restrooms were clean and tidy at all times.
61.7% who were NOT SURE, if the restrooms were clean and tidy at all
times.
69.1% who answered YES, that the ambiance is better than the other resorts
in Santiago City.
65.9% who answered NO, that the ambiance is better than the other resorts in
Santiago City.
64.8% who were NOT SURE, if the ambiance is better than the other resorts
in Santiago City.

81.9% who answered YES, if the pricing is affordable.
58.5% who answered NO, if the pricing is affordable.
59.5% who were NOT SURE, if the pricing is affordable.
11. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are 68%
who answered YES, if they provide promos during holidays.
59.5% who answered NO, if they provide promos during holidays.
72.3% who were NOT SURE, if they provide promos during holidays.
69.1% who answered YES, if their pricing is too expensive.
70.2% who answered NO, if their pricing is too expensive.
who were NOT SURE, if their pricing is too expensive.

13. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are 67%
who answered YES, that their pricing strategy reach their goals in their
company.
54.2% who answered NO, that their pricing strategy reach their goals in their
company.
78.7% who were NOT SURE, if their pricing strategy reach their goals in
their company.
the resort.*
91.4% who were SATISFIED, providing low price but good quality.
58.5% who were VERY SATISFIED, providing low price but good quality.
86.1% who were SATISFIED, with the discount given.
63.8% who were VERY SATISFIED, with the discount given.
88.2% who were SATISFIED, with the experience in the resort and worth the
money.

61.7% who were VERY SATISFIED, with the experience in the resort and
worth the money.
87.2% who were SATISFIED, that the amenities meet their standard.
62.7% who were VERY SATISFIED, that the amenities meet their standard.
89.3% who were SATISFIED, with the experience in the resort.
60.6% who were VERY SATISFIED, with the experience in the resort.
92.5% who were SATISFIED, with the quality of service offered by the
resort.
57.4% who were VERY SATISFIED, with the quality of service offered by
the resort.
91.4% who were SATISFIED, in staying at the resort in affordable price.
62.7% who were VERY SATISFIED, in staying at the resort in affordable
price.

GATIOAN HOTEL AND RESORT
1. Out of 22 respondents in Gatiaoan Hotel and Resort there are 93.18% who
answered YES, that the price of the rooms affects the guests.
Out of 22 respondents in Gatiaoan Hotel and Resort there are 54.54% who
answered NO, that the price of the rooms affects the guests.
were NOT SURE, if the price of the rooms affects the guests.
answered YES, that the price of the rooms fulfills the expectations of the
guests.
answered NO, that the price of the rooms fulfills the expectations of the
guests.
were NOT SURE, if the price of the rooms fulfills the expectations of the
guests.
answered YES, that the pricing appropriate for the quality of the hotel room
and service to the guests.

answered NO, that the pricing appropriate for the quality of the hotel room
and service to the guests
were NOT SURE, if the pricing appropriate for the quality of the hotel room
answered YES, that the pricing is cheap and amenities are of low quality.
answered NO, that the pricing is cheap and amenities are of low quality.
were NOT SURE, if the pricing is cheap and amenities are of low quality
answered YES, that the company provide good satisfaction to the guests.
answered NO, that the company provide good satisfaction to the guests.
were NOT SURE, if the company provide good satisfaction to the guests.
answered YES, that do they regularly change the water of the pool.

answered NO, that do they regularly change the water of the pool.
were NOT SURE, if they regularly change the water of the pool.
answered YES, that the resort maintain its clealiness.
answered NO, that the resort maintain its clealiness.
were NOT SURE, if the resort maintain its cleanliness.
answered YES, that the restrooms clean and tidy at all times.
answered NO, that the restrooms clean and tidy at all times.
were NOT SURE, if the restrooms clean and tidy at all times.
answered YES, that the ambiance is better than the other resort.

answered NO, that the ambiance is better than the other resort.
were NOT SURE, if the ambiance is better than the other resort.
answered YES, that the pricing affordable.
answered NO, that the pricing affordable.
were NOT SURE, if the pricing affordable.
11. Out of 22 respondents in Gatiaoan Hotel and Resort there are 75% who
answered YES, that they provide promos during holidays.
answered NO that they provide promos during holidays.
were NOT SURE, if they provide promos during holidays.
answered YES, that their pricing is too expensive.

answered NO, that their pricing is too expensive.
were NOT SURE, if the pricing is too expensive.
answered YES, that their pricing strategy reach goals in their company.
answered NO, that their pricing strategy reach goals in their company.
were NOT SURE if their pricing strategy reach goals in their company.
the resort.*
were SATISFIED, to their low price but good quality.
were VERY SATISFIED, to their low price but good quality.
were SATISFIED, with the discount given.
were VERY SATISFIED, with the discount given.

were SATISFIED, with their experience in the resort.
were VERY SATISFIED, with their experience in the resort.
were SATISFIED, with their experience in the resort worth their money.
were VERY SATISFIED, with their experience in the resort worth their
money.
were SATISFIED, with their amenities.
were VERY SATISFIED, with their amenities.
6. Out of 22 respondents in Gatiaoan Hotel and Resort there are 75% who were
Out of 22 respondents in Gatiaoan Hotel and Resort there are 75% who were
VERY SATISFIED, with the quality of service
were SATISFIED, to their staying at the resort.
were VERY SATISFIED, to their staying at the resort.

Hacienda Candelaria Resort
1. Out of 34 respondents in Hacienda Candelaria Resort there are 98.52%
who answered YES that the price of the rooms affects the guest.
Out of 34 respondents in Hacienda Candelaria Resort there are 0% who
answered NO that the price of the rooms affects the guest.
Out of 34 respondents in Hacienda Candelaria Resort there are 51.47%
who were NOT SURE if the price of the rooms can affect the guests.
who answered YES that the price of room fulfills the expectations of the
guests.
who answered NO that the price of room fulfills the expectations of the
guests.
Out of 34 respondents in Hacienda Candelaria there are 51.47% who were
NOT SURE if the price of room fulfills the expectations of the guests.
who answered YES that the guests find the pricing appropriate for the

who answered NO that the guests find the pricing appropriate for the
who were NOT SURE if the pricing appropriate for the quality of the
hotel room and service
4. Out of 34 respondents in Hacienda Candelaria Resort there are 75% who
answered YES that the pricing is appropriate to reach the target goals of
the company and the pricing is cheap and amenities are of low quality.
who answered NO that the pricing is appropriate to reach the target goals
of the company and the pricing is cheap and amenities are of low quality.
who were NOT SURE if the pricing is appropriate to reach the target
goals of the company and the pricing is cheap and amenities are of low
quality.
who answered YES that the company provides good satisfaction to the
guests.
who answered NO that the company provides good satisfaction to the
guests.

who were NOT SURE if the company provides good satisfaction to the
guests.
who answered YES that the company provides good satisfaction to the
guests.
who answered NO that the company provides good satisfaction to the
guests.
who were NOT SURE if the company provides good satisfaction to the
guests.
who answered YES that the resort maintains its cleanliness.
who answered NO that the resort maintains its cleanliness.
who were NOT SURE if the resort maintains its cleanliness.
who answered YES that the restrooms are clean and tidy at all times.
who answered NO that the restrooms are clean and tidy at all times.

who were NOT SURE if the restrooms are clean and tidy at all times.
9. Out of 34 respondents in Hacienda Candelaria Resort there are 75% who
answered YES that the ambiance is better than the other resort.
who answered NO that the ambiance is better than the other resort.
who were NOT SURE if the ambiance is better than the other resort.
10. Out of 34 respondents in Hacienda Candelaria there are 72.05% who
answered YES that the pricing is affordable.
Out of 34 respondents in Hacienda Candelaria Resort there are 75% who
answered NO that the pricing is affordable.
who were NOT SURE if the pricing is affordable.
who answered YES that the resort provides promos during holidays.
who answered NO that the resort provides promos during holidays.

who were NOT SURE if the resort provides promos during holidays.
who answered YES that they think that their pricing is too expensive.
who answered NO that they think that their pricing is too expensive.
Out of 34 were NOT SURE if their pricing is too expensive.
who answered YES that they think that the pricing strategy of the resort
reach goals in their company.
who answered NO that they think that the pricing strategy of the resort
reach goals in their company.
who were NOT SURE if the pricing strategy of the resort reach goals in
their company.
the resort.*

1. Out of 34 respondents in Hacienda Candelaria Resort there are 85.29% who
said that they were SATISFIED that the resort provides low price but good
quality.
Out of 34 respondents in Hacienda Candelaria Resort there are 64.70% who
said that they were VERY SATISFIED that the resort provides low price but
good quality
said that they were SATISFIED with the discount given to them.
said that they were VERY SATISFIED with the discount given to them
said that they were SATISFIED with their experience in the resort.
said that they were VERY SATISFIED with their experience in the resort.
said that they were SATISFIED with their experience in the resort and worth
their money.
said that they were VERY SATISFIED with their experience in the resort and
worth their money.
said that they were SATISFIED with the amenities and met their standards.
said that they were VERY SATISFIED with the amenities and met their
standards.

said that they were SATISFIED with the quality of the service offered by the
resort.
said that they were VERY SATISFIED with the quality of the service offered
by the resort.
said that they were SATISFIED with the affordability of their stay in the
resort.
said that they were VERY SATISFIED with the affordability of their stay in
the resort.
Diocitas Hotel and Resort
1. Out of 31 respondents in Diocitas Hotel and Resort there are 96.77% who
answered YES, that the price of the rooms affects the guests.
Out of 1 respondents in Diocitas Hotel and Resort there are 53.22% who
answered NO, that the price of the rooms affects the guests.
Out of 31 respondents in Diocitas Hotel and Resort there are 0% who were
NOT SURE if the price of the rooms affects the guests.

answered YES, that the price of the rooms fulfills the expectations of the
guests.
answered NO, that the price of the rooms fulfills the expectations of the
guests.
Out of 31 respondents in Diocitas Hotel and Resort there are 0% who were
NOT SURE if the price of the rooms fulfills the expectations of the guests.
answered YES, that the pricing appropriate for the quality of the hotel room
answered NO, that the pricing appropriate for the quality of the hotel room
were NOT SURE if the pricing appropriate for the quality of the hotel room
answered YES, that the pricing is cheap and amenities are of low quality.
answered NO, that the pricing is cheap and amenities are of low quality.
were NOT SURE, if the pricing is cheap and amenities are of low quality.

answered YES, that the company provide good satisfaction to the guests.
answered NO, that the company provide good satisfaction to the guests.
were NOT SURE, if the company provide good satisfaction to the guests.
answered YES, that do they regularly change the water of the pool.
answered NO, that do they regularly change the water of the pool.
were NOT SURE if they regularly change the water of the pool.
answered YES, if the resort maintain its cleanliness.
answered NO, if the resort maintain its cleanliness.

were NOT SURE if the resort maintain its cleanliness.
answered YES, if the are restrooms clean and tidy at all times.
answered NO, if the are restrooms clean and tidy at all times.
were NOT SURE if the restrooms clean and tidy at all times.
answered YES, that the ambiance is better than the other resort.
answered NO, that the ambiance is better than the other resort.
were NOT SURE if the ambiance is better than the other resort.
answered YES, that the pricing affordable.

answered NO, that the pricing affordable.
were NOT SURE if the pricing affordable.
answered YES, that they provide promos during holidays.
answered NO, that they provide promos during holidays.
were NOT SURE, if they provide promos during holidays.
answered YES that their pricing is too expensive.
answered NO that their pricing is too expensive.
were NOT SURE, if their pricing is too expensive.

answered YES, that their pricing strategy reach goals in their company.
answered NO, that their pricing strategy reach goals in their company.
were NOT SURE if the pricing strategy reach goals.
the resort.*
were SATISFIED to the low price but good quality.
were VERY SATISFIED to the low price but good quality.
were SATISFIED with the discount given.
were VERY SATISFIED with the discount given.
were SATISFIED with their experience in the resort.
were VERY SATISFIED with their experience in the resort.

were SATISFIED with their experience in the resort worth their money.
were VERY SATISFIED with their experience in the resort worth their
money.
were SATISFIED with the amenities.
were VERY SATISFIED with the amenities.
were SATISFIED with the quality of service offered by the resort.
were VERY SATIESFIED with the quality of service offered by the resort.
were SATISFIED to their staying at the resort.
were VERY SATISFIED to their staying at the resort.
Sunshine Wave Resort
1. Out of 34 respondents in Sunshine Wave Resort there are 97.05% who
answered YES that the price of the rooms affects the guest.
Out of 34 respondents in Sunshine Wave Resort there are 51.47% who
answered NO that the price of the rooms affects the guest.

Out of 34 respondents in Sunshine Wave Resort there are 51.47% who were
NOT SURE if the price of the rooms can affect the guests.
answered YES that the price of room fulfills the expectations of the guests.
Out of 34 respondents there are 51.47% who answered NO that the price of
room fulfills the expectations of the guests.
NOT SURE if the price of room fulfills the expectations of the guests.
answered YES that the guests find the pricing appropriate for the quality of
the hotel room and service.
answered NO that the guests find the pricing appropriate for the quality of the
hotel room and service.
Out of 34 respondents in Sunshine Wave Resort there are 0% who were NOT
SURE if the pricing appropriate for the quality of the hotel room and service.

answered YES that the pricing is appropriate to reach the target goals of the
company and the pricing is cheap and amenities are of low quality.
answered NO that the pricing is appropriate to reach the target goals of the
NOT SURE if the pricing is appropriate to reach the target goals of the
answered YES that the company provides good satisfaction to the guests.
answered NO that the company provides good satisfaction to the guests.
NOT SURE if the company provides good satisfaction to the guests.
answered YES that the resort regularly change the water of the pool.

answered NO that the resort regularly change the water of the pool.
NOT SURE if the resort regularly change the water of the pool.
answered YES that the resort maintains its cleanliness.
answered NO that the resort maintains its cleanliness.
NOT SURE if the resort maintains its cleanliness.
answered YES that the restrooms are clean and tidy at all times.
answered NO that the restrooms are clean and tidy at all times.
NOT SURE if the restrooms are clean and tidy at all times.

answered YES that the ambiance is better than the other resort.
answered NO that the ambiance is better than the other resort.
NOT SURE if the ambiance is better than the other resort.
answered YES that the pricing is affordable.
answered NO that the pricing is affordable.
NOT SURE if the pricing is affordable.
answered YES that the resort provides promos during holidays.
answered NO that the resort provides promos during holidays.

NOT SURE if the resort provides promos during holidays.
answered YES that they think that their pricing is too expensive.
answered NO that they think that their pricing is too expensive.
NOT SURE if their pricing is too expensive.
answered YES that they think that the pricing strategy of the resort reach goals
in their company.
answered NO that they think that the pricing strategy of the resort reach goals
in their company.
NOT SURE if the pricing strategy of the resort reach goals in their company.
the resort.*

1. Out of 34 respondents in Sunshine Wave Resort there are 92.64% who said
that they were SATISFIED that the resort provides low price but good
quality.
Out of 34 respondents in Sunshine Wave Resort there are 57.35% who said
that they were VERY SATISFIED that the resort provides low price but good
quality.
that they were SATISFIED with the discount given to them.
that they were VERY SATISFIED with the discount given to them.
that they were SATISFIED with their experience in the resort.
that they were VERY SATISFIED with their experience in the resort.
that they were SATISFIED with their experience in the resort and worth their
money.
that they were VERY SATISFIED with their experience in the resort and
worth their money.
that they were SATISFIED with the amenities and met their standards.
that they were VERY SATISFIED with the amenities and met their standards.

6 Out of 34 respondents in Sunshine Wave Resort there are 79.41% who said
that they were SATISFIED with the quality of the service offered by the
resort.
that they were VERY SATISFIED with the quality of the service offered by
the resort.
that they were SATISFIED with the affordability of their stay in the resort.
that they were VERY SATISFIED with the affordability of their stay in the
resort.
CHAPTER V
CONCLUSION
In summary, the six (6) resorts of Santiago City, Isabela were affordable. The
price of the room affects the quality and services on it. They fulfill the expectations of
the guests of the tourists. It also found that the pricing is appropriate the quality of the
hotel and room services. Mostly of the guests were not sure if the pricing is
appropriate to reach the target goals of the company. The information also conclude
that the 6 resorts regularly change the water of the pool and maintain the cleanliness.

Base on the information that we gathered through our survey, there is always
an impact of the pricing of resorts to the tourist or guests. Some of these are:
1. The guest are likely go to a resorts that are affordable but good quality.
2. The guests are likely go to a resorts that fulfills their expectations.
3. The guest are likely go to a resorts that worth of their money.
By all counts, and with proven results, it is no wonder that the pricing of
resorts in Santiago City, Isabela affects the tourists.
BIBLIOGRAPHY
https://www.xotels.com/en/glossary/resort-hotel
http://www2.nau.edu/~ha401-c/class/mod_1/top_1/read1-1-1.html
https://blog.hubspot.com/sales/pricing-strategy
https://provinceofisabela.ph/index.php/municipalities/fourth-district/2013-07-10-15-
19-03
https://philippinescities.com/santiago-city-isabela/

APPENDICES
THE IMPACT OF PRICING TO TOURISM OF RESORTS IN

SANTIAGO CITY, ISABELA
Part I. Profile
Name (Optional) :
Gender : O Female O Male Age :
Marital Status : O Single O Married
Name of Resort : O Gatiaoan Hotel and Resort
O Wilmer’s Resort Hotel and Restaurant
O Spring Garden Resort and Hotel
O Diocitas Hotel and Resort
O Hacienda Candelaria Hotel and Resort

O Sunshine Wave Resort
( Choose 1 (one) only )
Part II.
Check the column that represents your answer for each statement.
YES NO MAYBE
Do the pricing affecting the guests?
Do the pricing reach the expectation of the guests?
Do they encounter problems regarding to their pricing?
Do you think that their pricing is too expensive?
Do you think their pricing strategy reach the goals in their
company?
Do their pricing is very cheap and low quality of amenities?
Do you think they satisfy their guests?
Are they regularly changed the water of the pool?
Does the resort maintain its cleanliness?
Does the restrooms affect the guests?
Does their ambiance is better than the other resort?
Do the pricing is affordable?
Do they have promos in their resorts during holidays?
Part III.
Check the appropriate ratings showing the satisfaction of the tourist to the resort.
SATISFIED VERY
SATISFIED
Providing low price but good quality.

Do you satisfied for the discount given?
Over all, How would you rate your experience in this
resort?
Was your experience in the resort worth your money?

How well the amenities meet your standard?
How satisfied were you with the quality of the service
offered at the resort?
How affordable was your stay at the resort?
How likely are you to spend your holiday vacation at the
resort?

What Is A Resort?: The Impact of Pricing To Tourism of Resorts in Santiago City

Uploaded by

Copyright:

Available Formats

What Is A Resort?: The Impact of Pricing To Tourism of Resorts in Santiago City

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

What Is A Resort?: The Impact of Pricing To Tourism of Resorts in Santiago City

Uploaded by

Copyright:

Available Formats

CHAPTER I

A resort (North American English) is a self-contained commercial

entertainment and recreational activities. A hotel is frequently a central feature of

are also condominium complexes that are timeshares or owed fractionally or

wholly owned condominium. A resort is not always a commercial

sort of facility became more common.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY

This is a great advantage of resorts making them perfect for getaways.

keep our self-safe because good service should be provided.

The aim of this research is to study the resorts in Santiago City,

entertains people or Tourists to visit their place.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY

The research focuses on the impact of pricing of resorts in Santiago City,

Isabela to the tourists. Specifically, it aims to answer the following questions:

2.) What are the impacts of their pricing to the tourist?

3.) What are their advantages to other resorts?

4.) What are their unique perks?

GENERAL OBJECTIVE OF THE STUDY

SPECIFIC OBJECTIVE OF THE STUDY

a.) Gathering information from the tourists.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY

Perhaps the most distinguishing features of resorts are the favorable

smog and congestion (Phoenix/Scottsdale being a notable exception). It is

and up-to-date exercise rooms, indoor/outdoor swimming pools, and even

advantage of the favorable climate and natural desert or tropical setting.

Following is a list of recreational activities that can be expected at a world

resort is capable of offering. These recreational facilities are upgraded to

include appropriate landscaping, spacious layouts, attendants and food and

other distinguishing characteristics of these resort activities. Attendants are

available to give lessons or assist guests, Shops offer merchandise and

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY

The number and range of amenities is another distinguishing feature of

Bathroom Guest Room

Bath cap Bathrobes

Mouth wash Mineral water

Sewing kits Fresh flowers

Vanity mirror Oversized pillows

Bath scales Wet bar

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY

wide range of amenities.

Resorts provide many recreational and cultural activities and therefore

guests satisfaction. For example, in a resort destination known for outstanding

times. Often material is available to give to the guests to assist them in

is expected at a resort is turndown service. This service is performed in the

covers down, providing mints or cookies, turning on lights, and turning on

service and create a relaxing atmosphere. Seasonally defines resort operations. It

season is the most attractive season that provides moderate temperatures,

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY

opposite extreme. Guest do not prefer to be in resort locations in the off

conditions in the tropical locations. June through September can see

tropics, both of which can be unbearable. Shoulder seasons are transition

April based on snow levels and temperature. A recent development in ski

resorts is the conversion of their summer off-season to a mountain experience

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY

make these ski resorts popular summer destinations.

transportation, and providing a broad range of activities. The exclusive nature

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY

space to accommodate group business .Meeting space includes outdoor space