What Is A Resort?: The Impact of Pricing To Tourism of Resorts in Santiago City

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CHAPTER I

INTRODUCTION

What is a resort?

A resort (North American English) is a self-contained commercial

establishment that tries to provide most of a vacationer’s wants, such as food, drink,

lodging, sports, entertainment, and shopping, on the premises. The term resort may

be used for a hotel property that provides an array of amenities, typically including

entertainment and recreational activities. A hotel is frequently a central feature of

a resort, such as the Grand Hotel at Mackinac Island, Michigan. Some resorts

are also condominium complexes that are timeshares or owed fractionally or

wholly owned condominium. A resort is not always a commercial

establishment operated by a single company, but in the late 20th century, that

sort of facility became more common.

In British English "resort" means a town which people visit for holidays

and days out which usually contains hotels at which such holidaymakers stay.

Some people go to resorts for their holidays because they are assured tight security

wherever they go through out their stay. All resorts utilize state of the art technology

to curb all sorts of criminal activity and it is rare to lose anything there. The safety of

clients is the most important thing to the owners of this businesses as customers will

run if they are insecure. Resort is preferred by holiday makers because they provide

ample privacy. In light of the fact that many facilities are within the resort,

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


one can get away from the pressure of daily life and seclude themselves here.

This is a great advantage of resorts making them perfect for getaways.

However, just like humans’ resorts are facing different problems to. Some Resorts

pricing is very cheap and low quality of their amenities. The dirty water that causes

bad to health mostly to the children who accidentally drank water from the

pool. Not all resorts-maintained cleanliness of water in the pool. Their bathroom is

not fully equipped and its always dirty. The ambiance is messy. The place is

beautiful but the hygiene is too bad to our health it would be not nice to

keep our self-safe because good service should be provided.

RATIONALE

The aim of this research is to study the resorts in Santiago City,

Isabela based on their pricing strategies and how it effects the tourists. We

found out that there are six (6) famous resorts in Santiago City . (1) Gatiaoan

Hotel and Resort (2) Wilmer’s Resort Hotel and Restaurant (3) Spring

Garden Resort and Hotel (4) Diocitas Hotel and Resort (5) Hacienda Candelaria

Hotel and Resort (6) Sunshine Wave Resort. We Would like to know their

quality as a resort base on their Resort fees. To have a survey to the tourist

if what are The differences and similarities of those resorts and how it

entertains people or Tourists to visit their place.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


STATEMENT OF THE PROBLEM

The research focuses on the impact of pricing of resorts in Santiago City,

Isabela to the tourists. Specifically, it aims to answer the following questions:

1.) How can they say that their resorts will satisfy the tourist?

2.) What are the impacts of their pricing to the tourist?

3.) What are their advantages to other resorts?

4.) What are their unique perks?

5.) Do they encounter some problems in their resorts? If yes, what are those?

GENERAL OBJECTIVE OF THE STUDY

The main objective of this research would be, Our tourist will not easily

go to a resort even if it’s cheap or expensive one. The first thing that they will

do is to check if the quality of a resort base on its price is absolutely worth it.

SPECIFIC OBJECTIVE OF THE STUDY

a.) Gathering information from the tourists.

b.) Conduct simple interview with the managers or staffs of resorts in Santiago
City.

c.) Visit the resorts in Santiago City and study their quality.

d.)

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


CHAPTER II

REVIEW O

Perhaps the most distinguishing features of resorts are the favorable

climate and wide range of recreational activities they provide. The tropical and

desert climates provide relief from cold and dreary winters and the moderate

mountain climates provide relief from hot and humid summers. In addition,

resorts are generally located in less populated areas thereby offering relief from

smog and congestion (Phoenix/Scottsdale being a notable exception). It is

important to distinguish resort recreation and activities from full service and

convention hotel recreation and activities. Full-service hotels may offer large

and up-to-date exercise rooms, indoor/outdoor swimming pools, and even

whirlpools and saunas. Some offer tennis and basketball courts But they are not

the focal point of the hotel. Resort activities are generally outdoor and take

advantage of the favorable climate and natural desert or tropical setting.

Following is a list of recreational activities that can be expected at a world

class resort: Golf, Tennis, Spa, Water Complex, Beach, Hiking, Cultural Tours,

Nature Tours. Naturally, the location and time of year will determine what the

resort is capable of offering. These recreational facilities are upgraded to

include appropriate landscaping, spacious layouts, attendants and food and

beverage outlets to offer convenience and flexibility to their guests. There are

other distinguishing characteristics of these resort activities. Attendants are

available to give lessons or assist guests, Shops offer merchandise and

equipment, Golf courses are upgraded to include golf carts, tournaments and

often more than 18 holes, Spas offer treatments, exercise programs, personal

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


trainers and specific food and beverage for health conscious guests, Beach

attendants can organize group activities and rent beach equipment from cabanas

and umbrellas to catamarans and jet skis, Attendants coordinate and make

reservations for local tours and activities, Water complexes may include lap

pools, sport pools, water slides, beaches, rafting waterfalls, and multiple

whirlpools, Tennis courts may offer a selection of hard, clay or grass surfaces,

Ski lessons, Equipment rental, and packages are tailored and offered to guests.

The number and range of amenities is another distinguishing feature of

resorts. These upgraded amenities are primarily located in the guest room and the

bathroom and are generally upgraded brands or resort brands. Logos are a mainstay

for amenities.

Bathroom Guest Room

Bath cap Bathrobes

Mouth wash Mineral water

Sewing kits Fresh flowers

Lotion Patio

Vanity mirror Oversized pillows

Bath scales Wet bar

Keep in mind that amenities in many full-service hotels now include in room

coffee, hair dryers, iron and ironing board, Internet phone hookups, and two phones.

All these amenities and upgrades are provided at no cost. Resort room rates are

generally significantly higher and guest expectations are higher also for their

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


guest room. Therefore resorts can provide larger sizes, name brands, and a

wide range of amenities.

Resorts provide many recreational and cultural activities and therefore

are expected to provide the guests with the services to participate in these

activities. Full-service hotels might provide concierges to assist with these services.

In resorts, the difference is that you will probably have more concierges

working and for longer hours. They must be able to answer guest questions,

make suggestions, and ultimately make the reservation. Guest requests and

expectations can be quite detailed and specific and also cover a wide range of

requests. The Concierge must be able to handle all of these request to the

guests satisfaction. For example, in a resort destination known for outstanding

golf, the concierge will be expected to know the number of golf courses and

their location, the type of golf course, fees, level of play and availability of tee

times. Often material is available to give to the guests to assist them in

making their plans. In a beach location, the concierge is expected to know the

type of beach, distance from resort, special activities such as shelling, fishing,

water sport rentals and even when the high and low tides. Another service that

is expected at a resort is turndown service. This service is performed in the

evening or night and includes refreshing towels, emptying trash, turning the bed

covers down, providing mints or cookies, turning on lights, and turning on

music to a relaxing station. This service is intended to give the guest personal

service and create a relaxing atmosphere. Seasonally defines resort operations. It

is climate driven and generally involves a wide range of weather. The high

season is the most attractive season that provides moderate temperatures,

minimal rain and maximum sunshine, and enables guests to enjoy the many

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


activities found at a resort destination. Winter resorts can provide tropical

or desert climates and guests can choose between humid and dry

climates. Both will offer temperatures in the 70’s to 80’s during the

high season. Traditionally the high season has been defined by holidays,

beginning after Christmas and New Years and ending at Easter. In current

times, the high season has been defined more by the climate and can range

from October through April. The off season is when the climate goes to the

opposite extreme. Guest do not prefer to be in resort locations in the off

season because of hot and dry conditions in the desert and hot and humid

conditions in the tropical locations. June through September can see

temperatures above 100 degrees in the deserts and above 90 degrees in the

tropics, both of which can be unbearable. Shoulder seasons are transition

months when the climate is not as favorable as high season but not as

unbearable as off season. April and May can be very delightful months one

year and extend the high season. The next year they could be very hot and

uncomfortable and more resemble the off season. September and October can also

be shoulder months. The winter months are also the high season for winter

sports such as skiing and snow mobiles. While warm moderate temperatures

can define the high season during winter, so does lower temperatures and

plenty of snowfall for the winter ski resorts. Generally January through March

are the prime skiing months, but they can be extended from November through

April based on snow levels and temperature. A recent development in ski

resorts is the conversion of their summer off-season to a mountain experience

high season. Because these ski resorts are located away from populated areas

in high mountains, they offer welcome relief during the summer. Ski resorts

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


such as Sun Valley in Idaho and Park City in Utah are now also well known

for their summer activities offering clean air, mountain vistas, and moderate

temperatures. Many operate their ski lifts to take guests up the mountain for

hiking and pick nicks. Mountain biking and fishing are other activities that

make these ski resorts popular summer destinations.

The two main markets for resorts are group business and

pleasure/leisure travelers. These two markets are very different and resorts must

market to them in different ways. Early resorts in the 1700’s were the home of

the wealthy and the leisure market was the only market. Guests arrived by

horse and carriage or later by railroad and their intentions were to relax and

get away from the concerns and issues of home. They enjoyed the mountains,

hot springs or beaches and personal service and relaxation were the norms.

Modern resorts are now accessible to middle as well as high income travelers.

There are more resorts located in more destinations, accessible by all means of

transportation, and providing a broad range of activities. The exclusive nature

of resorts has been broadened to include anyone who has the time and can pay

the rates. While some resorts retain an exclusive nature, most welcome all their

guests and are focused on providing a great resort experience. The group

market is now the economic mainstay for most resorts, especially the larger

resorts providing large scale meeting space and recreational activities. Modern

resorts focus extending the leisure feel to meetings and conventions. They need to

keep up with more and better competition not only in their location but at

other resort destinations. High occupancy levels in addition to high room rates

are required to provide expected financial results, keep the resort in excellent

condition, and provide improvements that will ensure the success of the resort

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


in the future. The emerging of the group market has been critical to the

success of today’s large resorts. Most resorts offer a large amount of meeting

space to accommodate group business .Meeting space includes outdoor space

and pre function space that features the resort location, culture and climate.

Resorts offer groups the opportunity to meet for business in a leisure

atmosphere and provide resort activities to their attendees. Group meetings

typically are over a longer period of time to enable attendees to participate in

golf, tennis, beach activities or spa sessions as part of their schedules. While

group business generally receives lower room rates, they also provide additional

resort revenue with their meetings and banquet functions and recreational

activities. Group business is generally between 50-80% of a typical resort’s

operations.

We will conclude the section on Characteristics of Resorts with what

will become a theme of resort operations. That is to provide "Memorable

Experiences" for each and every resort guest. This could range from a

honeymoon couple to a group of 1,000 for their yearend recognition celebration. A

resort must be capable of meeting each of these very different expectations.

The honeymoon couple might want to spend their days relaxing, enjoying the

culture, beach, climate and dining opportunities. Or they might want to fill

their days with activities and action - golf, water sports, spas, tours, off property

night life .The group might want to take advantage of the culture and activities

offered by the resort destination or it might want to have the biggest and best

meetings of the year. They could focus on extravagant meetings and banquets

or provide golf tournaments, spa packages, or cultural tours to keep their

attendees busy and happy. They may have chosen the resort because of the

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


destination or because of a chain affiliation. Regardless, they want their

meeting and activities to go smoothly and take advantage of the resort climate

and it’s leisure setting. The concept of a "Memorable Experience" can take

many shapes and forms depending on the guest. What is consistent is the

ability of the resort to do the extra, the unthinkable in terms of activities and

service. The willing attitude, being creative in responding to guest needs or

complaints, exceeding guest expectations, and the recognition that this is a

special time and experience for their guests, all are essential ingredients in

creating a "Memorable Experience."

Different types of Minnesota Resort which has been listed are:

 Beach Resorts

 Golf Resorts

 Island Resorts

 Luxury Resorts

 Lake Resorts

 Mountain Resorts

 Ski Resorts

 Spa Resorts

A Resort  Hotel  is a is a full service  lodging  facility, intended primarily for

vacationers and usually located in places frequented for relaxation or recreation,

such as beaches, seashores, scenic or historic areas, ski parks, spas. The

difference to a ‘simple’ hotel lies in the range of services and amenities

offered. A Resort Hotel typically includes entertainment and recreational activities.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


We can say that a Resort is a self-contained establishment, providing for most

of a vacationer's needs while remaining on the premises (lodging, food, drink,

sports, entertainment, shopping, etc.). The ownership can vary between timeshare,

fractionally owned or operated by a single company. Some resorts can operate

on a seasonal basis instead of all year-round. The benefits of  booking  a Resort

Hotel are that the guest finds an all-around service within the premises. It is

convenient for families, offering kids-club, evening entertaining program,

shopping etc. In cases the Resort is located far away from the city, the Resort

provides all the infrastructure needed (it is a ‘village’ itself). Often a Resort is

used as a wedding location (with a wedding planner on side, a photographer, a

hairdresser and a beauty salon etc.).

We all know that resorts will not exist without the tourists. So, on the other

hand let’s talk all about tourists.

Tourism is classified and what are its main forms. Tourism is considered

to be the most developed industry with a strong economic impact and the

highest annual growth rate. Because of its scale and its various elements , but

also because of the value and originality of these elements, tourism is the

main motivation of all that is tourist traffic . A particular area or landmark is

an interest to travel as far as that can provide tourist activity. The tourism

potential of an area can be defined as all the elements that make up the sights

with facilities to receive tourists representative. The main types of tourism that

will be detailed in this article are: tourism, recreation and leisure, healthcare

tourism, tourism or curative spa, cultural tourism, educational, social, or

complex-type shopping tourism. The criteria according to which can be

classified tourism are: distance, length of stay, geographic origin of tourists,

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


type of transport used, how to organize your stay, the conduct of the stay,

peculiarities destination, interaction travelers with the destination, the price paid,

tourist`s age, the number of tourists. Depending on the area of origin tourism

and domestic tourism are classified in international tourism. Such, international

tourism is classified in inbound tourism and outbound tourism. Any travel between

these two forms is particular between which there is no definite boundary but

some interdependence that helps promote tourism activities. Depending on the

degree of mobility of tourists, tourism classified in tourism accommodation and

tourism traffic. Tourism residence has three forms, namely long-stay tourism,

tourism stay average stay lasting tourism and stay for a brief stay. Seasonality is

another factor that affects tourist flows. This tourism classified into 3 types:

winter tourism, summer and circumstance. Depending on the means of transport

used distinguish the following forms of tourism: hiking, tourism, rail, road, sea

and air. Tourism travel motivations of tourists divided in the following forms:

leisure tourism, leisure and recreation, spa treatments or cures, sports, shopping,

technical or scientific or religious. Specific forms of tourism based on the

socioeconomic characteristics of the application are: tourism, particularly social

tourism and business tourism or congresses. A particular form of social tourism

is tourism for youth which is addressed to students, students or young people,

usually with a educational purpose. Tourism forms are holidays for young

people, educational tourism, international camps, Work and Travel, volunteer

camps, or tourism practiced to learn some foreign language. Depending on the

age tourists have youth tourism, for the active and the elderly. Tourism is

classified and what are its main forms. Tourism is considered to be the most

developed industry with a strong economic impact and the highest annual

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


growth rate. Because of its scale and its various elements , but also because of

the value and originality of these elements, tourism is the main motivation of

all that is tourist traffic . A particular area or landmark is an interest to travel

as far as that can provide tourist activity. The tourism potential of an area can

be defined as all the elements that make up the sights with facilities to receive

tourists representative. The main types of tourism that will be detailed in this

article are: tourism, recreation and leisure, healthcare tourism, tourism or

curative spa, cultural tourism, educational, social, or complex-type shopping

tourism. The criteria according to which can be classified tourism are: distance,

length of stay, geographic origin of tourists, type of transport used, how to

organize your stay, the conduct of the stay, peculiarities destination, interaction

travelers with the destination, the price paid, tourist`s age, the number of

tourists. Depending on the area of origin, tourism and domestic tourism are

classified in international tourism. Such, international tourism is classified in

inbound tourism and outbound tourism. Any travel between these two forms is

particular between which there is no definite boundary but some

interdependence that helps promote tourism activities. Depending on the degree

of mobility of tourists, tourism classified in tourism accommodation and

tourism traffic. Tourism residence has three forms, namely long-stay tourism,

tourism stay average stay lasting tourism and stay for a brief stay. Seasonality

is another factor that affects tourist flows. This tourism classified into 3 types:

winter tourism, summer and circumstance. Depending on the means of transport

used distinguish the following forms of tourism: hiking, tourism, rail, road, sea

and air. Tourism travel motivations of tourists divided in the following forms:

leisure tourism, leisure and recreation, spa treatments or cures, sports, shopping,

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


technical or scientific or religious. Specific forms of tourism based on the

socioeconomic characteristics of the application are: tourism, particularly social

tourism and business tourism or congresses. A particular form of social tourism

is tourism for youth which is addressed to students, students or young people,

usually with a educational purpose. Tourism forms are holidays for young

people, educational tourism, international camps, Work and Travel, volunteer

camps, or tourism practiced to learn some foreign language. Depending on the

age tourists have youth tourism, for the active and the elderly.

A pricing strategy is a model or method used to establish the best price

for a product or service. Pricing strategies help you choose prices that

maximize profits and shareholder value while considering consumer and market

demand. If only pricing was a simple as its definition. However, there’s a lot

that goes into the process. Pricing strategies take into account many of your

business factors, like revenue goals, marketing objectives, target audience, brand

positioning, and product attributes. They’re also influenced by external factors

like consumer demand, competitor pricing, and overall market and economic

trends. It’s not uncommon for entrepreneurs and business owners to skim over

pricing. They often look at the cost of their products (COGS), consider their

competitor’s rates, and tweak their own selling price by a few dollars. While

your COGS and competitors are important (as you’ll see in the various models

below), they shouldn’t be at the center of your pricing strategy. The best pricing

strategy maximizes your profit and revenue. Before we talk about pricing

strategies, let’s review an important pricing concept that will apply regardless

of what strategies you use. Price elasticity of demand is used to determine how

a change in price affects consumer demand. If consumers still purchase a

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


product despite a price increase (such as cigarettes and fuel) that product is

considered inelastic. On the other hand, elastic products suffer from pricing

fluctuations (such as cable TV and movie tickets).The concept of price elasticity

helps you understand if your product or service is sensitive to price

fluctuations. Ideally, you want your product to be inelastic — so that demand

remains stable if prices do fluctuate.

Now, let’s cover some common pricing strategies. It’s important to note

that these aren’t necessarily standalone strategies. Many can and should be

combined when setting prices for your products and services. Competition-based

pricing is also known as competitive pricing or competitor-based pricing. This

pricing strategy focuses on the existing market rate (or going rate) for a

company’s product or service; it doesn’t take into account the cost of their

product or consumer demand. Instead, a competition-based pricing strategy uses

the competitors’ prices as a benchmark. Businesses who compete in a highly

saturated space may choose this strategy since a slight price difference may be

the deciding factor for customers. With competition-based pricing, you can price

your products slightly below your competition, the same as your competition,

or slightly above your competition. For example, if you sold marketing

automation software, and your competitors’ prices ranged from $19.99 per

month to $39.99 per month, you’d choose a price between those two numbers.

Whichever price you choose, competitive pricing is one way to stay on top of

the competition and keep your pricing dynamic. A cost-plus pricing strategy

focuses solely on the cost of producing your product or service, or your

COGS. It’s also known as markup pricing since businesses who use this

strategy “mark up” their products based on how much they’d like to profit. To

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


apply the cost-plus method, add a fixed percentage to your product production

cost. For example, let’s say you sold shoes. The shoes cost $25 to make, and

you want to make a $25 profit on each sale. You’d set a price of $50, which

is a markup of 100% .Cost-plus pricing is typically used by retailers who sell

physical products. This strategy isn’t the best fit for service-based or SaaS

companies as their products typically offer far greater value than the cost to

create them. Dynamic pricing is also known as surge pricing, demand pricing,

or time-based pricing. It’s a flexible pricing strategy where prices fluctuate

based on market and customer demand. Hotels, airlines, event venues, and

utility companies use dynamic pricing by applying algorithms that consider

competitor pricing, demand, and other factors. These algorithms allow

companies to shift prices to match when and what the customer is willing to

pay at the exact moment they’re ready to make a purchase. A combination of

the words “free” and “premium,” freemium pricing is when companies offer a

basic version of their product hoping that users will eventually pay to upgrade

or access more features. Unlike cost-plus, freemium is a pricing strategy

commonly used by SaaS and other software companies. They choose this

strategy because free trials and limited memberships offer a “peek” into a

software’s full functionality — and also build trust with a potential customer

before purchase. With freemium, a company’s prices must be a function of the

perceived value of their products. For example, companies who offer a free

version of their software can’t ask users to pay $100 to transition to the paid

version. Prices must present a low barrier to entry and grow incrementally as

customers are offered more features and benefits. A high-low pricing strategy is

when a company initially sells a product at a high price but lowers that price

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


when the product drops in novelty or relevance. Discounts, clearance sections,

and year-end sales are examples of high-low pricing in action. High-low pricing

is commonly used by retail firms who sell seasonal or constantly-changing

items, such as clothing, decor, and furniture. What makes a high/low pricing

strategy appealing to sellers? Consumers enjoy anticipating sales and discounts,

hence why Black Friday and other universal discount days are so popular.

Hourly pricing, also known as rate-based pricing, is commonly used by

consultants, freelancers, contractors, and other individuals or laborers who

provide business services. Hourly pricing is essentially trading time for money.

Some clients are hesitant to honor this pricing strategy as it can reward labor

instead of efficiency. A skimming pricing strategy is when companies charge

the highest possible price for a new product and then lower the price over

time as the product becomes less and less popular. Skimming is different than

high-low pricing in that prices are lowered gradually over time. Technology

products, such as DVD players, video game consoles, and smartphones, are

typically priced using this strategy as they become less relevant over time. A

skimming pricing strategy helps recover sunk costs and sell products well

beyond their novelty, but the strategy can also annoy consumers who bought at

full price and attract competitors who recognize the “fake” pricing margin as

prices are lowered.

Contrasted with skimming pricing, a penetration pricing strategy is when

companies enter the market with an extremely low price, effectively drawing

attention (and revenue) away from higher-priced competitors. Penetration pricing

isn’t sustainable in the long run, however, and is typically applied for a short

time. This pricing method works best for brand new businesses looking for

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


customers or for businesses who are breaking into an existing, competitive

market. The strategy is all about disruption and temporary loss … and hoping

that your initial customers stick around as you eventually raise prices.(Another

tangential strategy is loss leader pricing, where retailers attract customers with

intentionally low-priced items in hopes that they’ll buy other, higher-priced

products, too. This is precisely how stores like Target get you — and me.

Also known as premium pricing and luxury pricing, a prestige pricing

strategy is when companies price their products high to present the image that

their products are high-value, luxury, or premium. Prestige pricing focuses on

the perceived value of a product rather than the actual value or production

cost. Prestige pricing is a direct function of brand awareness and brand

perception. Brands who apply this pricing method are known for providing

value and status through their products — which is why they’re priced higher

than other competitors. Fashion and technology are often priced using this

strategy because they can be marketed as luxurious, exclusive, and rare. A

project-based pricing strategy is the opposite of hourly pricing — this approach

charges a flat fee per project instead of a direct exchange of money for time.

It is also used by consultants, freelancers, contractors, and other individuals or

laborers who provide business services. Project-based pricing may be estimated

based on the value of the project deliverables. Those who choose this pricing

strategy may also create a flat fee from the estimated time of the project. A

value-based pricing strategy is when companies price their products or services

based on what the customer is willing to pay. Even if they can charge more

for a product, they decide to set their prices based on customer interest and

data. If used accurately, value-based pricing can boost your customer sentiment

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


and loyalty. It can also help you prioritize your customers in other facets of

your business, like marketing and service. On the flip side, value-based pricing

requires you to constantly be in tune with your various customer profiles and

buyer personas and possibly vary your prices where your customers vary. Like

we said above, these strategies aren’t necessarily meant to stand alone. We

encourage you to mix and match these methods as needed. Now, let’s discuss

how to apply these strategies to different businesses and industries.

Santiago is situated in the province of Isabela some 79 kilometers south

of Ilagan (provincial capital town) and about 326 kilometers North from Metro

Manila. The city sits on a vast area of predominantly flat and fertile land in

the Cagayan Valley, which is surrounded by mountain ranges that include the

Caraballo Mountains in the south, the Great Sierra Madre in the east and the

Cordillera Mountain Range in the west. In Terms of absolute geographic

location, the city lies between 16º35’00” to 16º47’30” north latitude and

121º25’00” to 121º37’00” east longitude. Although Santiago is located in the

southern periphery of Isabela, its economic importance is very much linked to

its geographic centrality in the context of the regional space economy. In other

words, the growth potential of the city is tremendous given the role that it

presently performs in the surrounding area as a bridge in Region 2’s provincial

network.

Santiago was originally a part of the province Cagayan (comprising the

whole Cagayan Valley region), which was reorganized as a political subdivision

in 1583 with Nueva Segovia as its capital. It was named after its patron saint St.

James the Apostle. On May 1, 1856, when the Province of Isabela was carved

out by a Royal Decree, Santiago was among the towns relinquished to the

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


newly created province. The first five barrios after the Cadastral survey in 1927

were Patul, Batal, Nabbuan, Buenavista and Dubinan. It was said that there

were only about three Filipino-owned sari-sari stores in Santiago in 1917. The

settlers acquired most of their merchandise and other provisions from Chinese

traders in Echague, the landing zone for products intended for Santiago and

other towns, owing to its proximity to the Cagayan River. Santiago continued to

progressed until it was converted into an independent component city. The total

land area of Santiago City is 275.00 km2 (106.18 sq mi). The total land area

the city is 80% flat or nearly level land in the portions of northwestern,

eastern and western parts of the city. While adjacent areas have gently

undulating and moderately rolling areas, and the remaining areas constitutes

steeply undulating and rolling lands. The Balintocatoc Hills is the highest point

in the city. As of 2010, the population recorded was 132,804. Some of the

biggest companies that can be found in the city are Vista Land-Camella

Isabela, ABS-CBN, GMA7, San Miguel Corp., Pepsi Cola, Purefoods, Digitel

and PLDT. The National Food Authority also maintains its presence in the city,

competing with local traders as a strategy to stabilize prices. Different Car

companies like Mitsubishi, Toyota, Nissan, Isuzu, Hyundai, General Motors,

other car companies as well as Yamaha and Honda Motors maintain their

presence in the city. Kia Motors and Ford Mazda are set to open their

branches in this city soon. Santiago also houses some of the biggest and highly

equipped hospitals in the region. Agriculture however is still the main source

of livelihood. The main crops are palay, corn, high value fruits and vegetables.

The city is where imposing grain stations can be found, buying agricultural

crops coming from Ifugao, Kalinga, Quirino, Nueva Viscaya, and parts of

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Isabela. These crops are later transported either to Nueva Ecija, Bulacan,

Pangasinan or Batangas. In addition to the city’s new product is Muscovado

sugar. The city aims not only to sell this product locally but also to export

the same. Rice mills are also present. Tourist Spots: Sunshine Wave Resort and

Garden Venue, Spring Garden Resort and Hotel, San Andres Country Farm

CHAPTER III

METHODOLOGY

The survey research design was used as the primary data gathering
method for this study. Interviews with the respondents, specifically the 200
respondents within Santiago City, were also employed as follow-ups and
supplements for incomplete data or information.
Data was gathered using an interview schedule and questionnaires,
which were English. The survey is composed of questions divided into two
major sections.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


CHAPTER IV

Presentation and Analysis of Data

This chapter of the paper presents the data gathered from the 200 respondents

of the 6 (six) resorts in Santiago City, Isabela who served as the respondents

of this chapter.

SPRING GARDEN RESORT

1. Out of 40 respondents in Spring Garden Resort there are 85% who answered

YES, that the price of the room can affect the guests.

Out of 40 respondents in Spring Garden Resort there are 55% who answered

NO, that the price of the room can affect the guests.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 40 respondents in Spring Garden Resort there are 60% who were

NOT SURE, if the price of the room can affect the guests.

2. Out of 40 respondents in Spring Garden Resort there are 76.25% who

answered YES, that the price of the room fulfills the expectations of the

guests.

Out of 40 respondents in Spring Garden Resort there are 68.75% who

answered NO, that the price of the room fulfills the expectations of the guests.

Out of 40 respondents in Spring Garden Resort there are 55% who were NOT

SURE, if the price of the room fulfills the expectations of the guests.

3. Out of 40 respondents in Spring Garden Resort there are 71.25% who

answered YES, that the guests find the pricing appropriate for the quality of

the hotel room and service.

Out of 40 respondents in Spring Garden Resort there are 56.25% who

answered NO, that the guests find the pricing appropriate for the quality of the

hotel room and service.

Out of 40 respondents in Spring Garden Resort there are 55% who were NOT

SURE, if the guests find the pricing appropriate for the quality of the hotel

room and service.

4. Out of 40 respondents in Spring Garden Resort there are 67.5% who answered

YES, that the pricing is appropriate to reach the target goals of the company.

And the pricing is cheap and amenities are low of quality.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 40 respondents in Spring Garden Resort there are 55% who answered

NO, that the pricing is appropriate to reach the target goals of the company.

And the pricing is cheap and amenities are low of quality.

Out of 40 respondents in Spring Garden Resort there are 77.5% who were

NOT SURE, if the pricing is appropriate to reach the target goals of the

company. And the pricing is cheap and amenities are low of quality.

5. Out of 40 respondents in Spring Garden Resort there are 72.5% who answered

YES, that the company provides good satisfaction to the guests.

Out of 40 respondents in Spring Garden Resort there are 65% who answered

NO, that the company provides good satisfaction to the guests.

Out of 40 respondents in Spring Garden Resort there are 62.5% who were

NOT SURE, if the company provides good satisfaction to the guests.

6. Out of 40 respondents in Spring Garden Resort there are 75% who answered

YES, if they regularly change the water of the pool.

Out of 40 respondents in Spring Garden Resort there are 58.75% who

answered NO, if they regularly change the water of the pool.

Out of 40 respondents in Spring Garden Resort there are 66.25% who were

NOT SURE, they regularly change the water of the pool.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


7. Out of 40 respondents in Spring Garden Resort there are 72.5% who answered

YES, if the resort maintain its cleanliness.

Out of 40 respondents in Spring Garden Resort there are 66.25% who

answered NO, if the resort maintain its cleanliness.

Out of 40 respondents in Spring Garden Resort there are 61.25% who were

NOT SURE, if the resort maintain its cleanliness.

8. Out of 40 respondents in Spring Garden Resort there are 66.25% who

answered YES, if the restrooms were clean and tidy at all times.

Out of 40 respondents in Spring Garden Resort there are 68.75% who

answered NO, if the restrooms were clean and tidy at all times.

Out of 40 respondents in Spring Garden Resort there are 65% who were NOT

SURE, if the restrooms were clean and tidy at all times.

9. Out of 40 respondents in Spring Garden Resort there are 61.25% who

answered YES, that the ambiance is better than the other resorts in Santiago

City.

Out of 40 respondents in Spring Garden Resort there are 60% who answered

NO, that the ambiance is better than the other resorts in Santiago City.

Out of 40 respondents in Spring Garden Resort there are 75% who were NOT

SURE, if the ambiance is better than the other resorts in Santiago City.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


10. Out of 40 respondents in Spring Garden Resort there are 80% who answered

YES, if the pricing is affordable.

Out of 40 respondents in Spring Garden Resort there are 57.5% who answered

NO, if the pricing is affordable.

Out of 40 respondents in Spring Garden Resort there are 62.5% who were

NOT SURE, if the pricing is affordable.

11. Out of 40 respondents in Spring Garden Resort there are 66.25% who

answered YES, if they provide promos during holidays.

Out of 40 respondents in Spring Garden Resort there are 60% who answered

NO, if they provide promos during holidays.

Out of 40 respondents in Spring Garden Resort there are 73.75% who were

NOT SURE, if they provide promos during holidays.

12. Out of 40 respondents in Spring Garden Resort there are 66.25% who

answered YES, if their pricing is too expensive.

Out of 40 respondents in Spring Garden Resort there are 75% who answered

NO, if their pricing is too expensive.

Out of 40 respondents in Spring Garden Resort there are 58.75% who were

NOT SURE, if their pricing is too expensive.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


13. Out of 40 respondents in Spring Garden Resort there are 66.25% who

answered YES, that their pricing strategy reach their goals in their company.

Out of 40 respondents in Spring Garden Resort there are 51.75% who

answered NO, that their pricing strategy reach their goals in their company.

Out of 40 respondents in Spring Garden Resort there are 82.5% who were

NOT SURE, if their pricing strategy reach their goals in their company.

*Result of the appropriate ratings showing the satisfaction of the tourist to

the resort.*

1. Out of 40 respondents in Spring Garden Resort there are 91.25% who were

SATISFIED, providing low price but good quality.

Out of 40 respondents in Spring Garden Resort there are 58.75% who were

VERY SATISFIED, providing low price but good quality.

2. Out of 40 respondents in Spring Garden Resort there are 88.25% who were

SATISFIED, with the discount given.

Out of 40 respondents in Spring Garden Resort there are 61.25% who were

VERY SATISFIED, with the discount given.

3. Out of 40 respondents in Spring Garden Resort there are 88.25% who were

SATISFIED, with the experience in the resort and worth the money.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 40 respondents in Spring Garden Resort there are 61.25% who were

VERY SATISFIED, with the experience in the resort and worth the money.

4. Out of 40 respondents in Spring Garden Resort there are 85% who were

SATISFIED, that the amenities meet their standard.

Out of 40 respondents in Spring Garden Resort there are 65% who were

VERY SATISFIED, that the amenities meet their standard.

5. Out of 40 respondents in Spring Garden Resort there are 91.25% who were

SATISFIED, with the experience in the resort.

Out of 40 respondents in Spring Garden Resort there are 58.75% who were

VERY SATISFIED, with the experience in the resort.

6. Out of 40 respondents in Spring Garden Resort there are 85% who were

SATISFIED, with the quality of service offered by the resort.

Out of 40 respondents in Spring Garden Resort there are 65% who were VERY

SATISFIED, with the quality of service offered by the resort.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


7. Out of 40 respondents in Spring Garden Resort there are 87.5% who were

SATISFIED, in staying at the resort in affordable price.

Out of 40 respondents in Spring Garden Resort there are 62.5% who were

VERY SATISFIED, in staying at the resort in affordable price.

WILMER’S RESORT HOTEL AND RESTAURANT

1. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

94.65% who answered YES, that the price of the room can affect the guests.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

53.1% who answered NO, that the price of the room can affect the guests.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

52.1% who were NOT SURE, if the price of the room can affect the guests.

2. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

78.7% who answered YES, that the price of the room fulfills the expectations

of the guests.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

65.9% who answered NO, that the price of the room fulfills the expectations

of the guests.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

53.3% who were NOT SURE, if the price of the room fulfills the expectations

of the guests.

3. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

77.6% who answered YES, that the guests find the pricing appropriate for the

quality of the hotel room and service.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

59.5% who answered NO, that the guests find the pricing appropriate for the

quality of the hotel room and service.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

62.76% who were NOT SURE, if the guests find the pricing appropriate for

the quality of the hotel room and service.

4. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

65.9% who answered YES, that the pricing is appropriate to reach the target

goals of the company. And the pricing is cheap and amenities are low of

quality.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

58.5% who answered NO, that the pricing is appropriate to reach the target

goals of the company. And the pricing is cheap and amenities are low of

quality.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

75.5% who were NOT SURE, if the pricing is appropriate to reach the target

goals of the company. And the pricing is cheap and amenities are low of

quality.

5. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

73.4% who answered YES, that the company provides good satisfaction to the

guests.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are 67%

who answered NO, that the company provides good satisfaction to the guests.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

59.5% who were NOT SURE, if the company provides good satisfaction to the

guests.

6. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

72.3% who answered YES, if they regularly change the water of the pool.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

69.1% who answered NO, if they regularly change the water of the pool.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

58.5% who were NOT SURE, they regularly change the water of the pool.

7. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

71.2% who answered YES, if the resort maintain its cleanliness.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are 68%

who answered NO, if the resort maintain its cleanliness.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are 60%

who were NOT SURE, if the resort maintain its cleanliness.

8. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

69.1% who answered YES, if the restrooms were clean and tidy at all times.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

65.5% who answered NO, if the restrooms were clean and tidy at all times.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

61.7% who were NOT SURE, if the restrooms were clean and tidy at all

times.

9. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

69.1% who answered YES, that the ambiance is better than the other resorts

in Santiago City.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

65.9% who answered NO, that the ambiance is better than the other resorts in

Santiago City.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

64.8% who were NOT SURE, if the ambiance is better than the other resorts

in Santiago City.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


10. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

81.9% who answered YES, if the pricing is affordable.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

58.5% who answered NO, if the pricing is affordable.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

59.5% who were NOT SURE, if the pricing is affordable.

11. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are 68%

who answered YES, if they provide promos during holidays.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

59.5% who answered NO, if they provide promos during holidays.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

72.3% who were NOT SURE, if they provide promos during holidays.

12. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

69.1% who answered YES, if their pricing is too expensive.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

70.2% who answered NO, if their pricing is too expensive.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are 60%

who were NOT SURE, if their pricing is too expensive.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


13. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are 67%

who answered YES, that their pricing strategy reach their goals in their

company.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

54.2% who answered NO, that their pricing strategy reach their goals in their

company.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

78.7% who were NOT SURE, if their pricing strategy reach their goals in

their company.

*Result of the appropriate ratings showing the satisfaction of the tourist to

the resort.*

1. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

91.4% who were SATISFIED, providing low price but good quality.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

58.5% who were VERY SATISFIED, providing low price but good quality.

2. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

86.1% who were SATISFIED, with the discount given.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

63.8% who were VERY SATISFIED, with the discount given.

3. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

88.2% who were SATISFIED, with the experience in the resort and worth the

money.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

61.7% who were VERY SATISFIED, with the experience in the resort and

worth the money.

4. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

87.2% who were SATISFIED, that the amenities meet their standard.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

62.7% who were VERY SATISFIED, that the amenities meet their standard.

5. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

89.3% who were SATISFIED, with the experience in the resort.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

60.6% who were VERY SATISFIED, with the experience in the resort.

6. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

92.5% who were SATISFIED, with the quality of service offered by the

resort.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

57.4% who were VERY SATISFIED, with the quality of service offered by

the resort.

7. Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

91.4% who were SATISFIED, in staying at the resort in affordable price.

Out of 47 respondents in Wilmer’s Resort Hotel and Restaurant there are

62.7% who were VERY SATISFIED, in staying at the resort in affordable

price.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


GATIOAN HOTEL AND RESORT

1. Out of 22 respondents in Gatiaoan Hotel and Resort there are 93.18% who

answered YES, that the price of the rooms affects the guests.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 54.54% who

answered NO, that the price of the rooms affects the guests.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 52.27% who

were NOT SURE, if the price of the rooms affects the guests.

2. Out of 22 respondents in Gatiaoan Hotel and Resort there are 93.18% who

answered YES, that the price of the rooms fulfills the expectations of the

guests.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 54.54% who

answered NO, that the price of the rooms fulfills the expectations of the

guests.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 52.27% who

were NOT SURE, if the price of the rooms fulfills the expectations of the

guests.

3. Out of 22 respondents in Gatiaoan Hotel and Resort there are 88.63% who

answered YES, that the pricing appropriate for the quality of the hotel room

and service to the guests.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

answered NO, that the pricing appropriate for the quality of the hotel room

and service to the guests

Out of 22 respondents in Gatiaoan Hotel and Resort there are 54.54% who

were NOT SURE, if the pricing appropriate for the quality of the hotel room

and service to the guests

4. Out of 22 respondents in Gatiaoan Hotel and Resort there are 86.36% who

answered YES, that the pricing is cheap and amenities are of low quality.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

answered NO, that the pricing is cheap and amenities are of low quality.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

were NOT SURE, if the pricing is cheap and amenities are of low quality

5. Out of 22 respondents in Gatiaoan Hotel and Resort there are 88.63% who

answered YES, that the company provide good satisfaction to the guests.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 54.54% who

answered NO, that the company provide good satisfaction to the guests.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 54.54% who

were NOT SURE, if the company provide good satisfaction to the guests.

6. Out of 22 respondents in Gatiaoan Hotel and Resort there are 84.09% who

answered YES, that do they regularly change the water of the pool.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

answered NO, that do they regularly change the water of the pool.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

were NOT SURE, if they regularly change the water of the pool.

7. Out of 22 respondents in Gatiaoan Hotel and Resort there are 81.81% who

answered YES, that the resort maintain its clealiness.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

answered NO, that the resort maintain its clealiness.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

were NOT SURE, if the resort maintain its cleanliness.

8. Out of 22 respondents in Gatiaoan Hotel and Resort there are 81.81% who

answered YES, that the restrooms clean and tidy at all times.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

answered NO, that the restrooms clean and tidy at all times.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

were NOT SURE, if the restrooms clean and tidy at all times.

9. Out of 22 respondents in Gatiaoan Hotel and Resort there are 81.81% who

answered YES, that the ambiance is better than the other resort.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

answered NO, that the ambiance is better than the other resort.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

were NOT SURE, if the ambiance is better than the other resort.

10. Out of 22 respondents in Gatiaoan Hotel and Resort there are 81.81% who

answered YES, that the pricing affordable.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 61.36% who

answered NO, that the pricing affordable.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 61.36% who

were NOT SURE, if the pricing affordable.

11. Out of 22 respondents in Gatiaoan Hotel and Resort there are 75% who

answered YES, that they provide promos during holidays.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 68.18% who

answered NO that they provide promos during holidays.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 68.18% who

were NOT SURE, if they provide promos during holidays.

12. Out of 22 respondents in Gatiaoan Hotel and Resort there are 81.81% who

answered YES, that their pricing is too expensive.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 22 respondents in Gatiaoan Hotel and Resort there are 65.90% who

answered NO, that their pricing is too expensive.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 65.90% who

were NOT SURE, if the pricing is too expensive.

13. Out of 22 respondents in Gatiaoan Hotel and Resort there are 84.09% who

answered YES, that their pricing strategy reach goals in their company.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

answered NO, that their pricing strategy reach goals in their company.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 56.81% who

were NOT SURE if their pricing strategy reach goals in their company.

*Result of the appropriate ratings showing the satisfaction of the tourist to

the resort.*

1. Out of 22 respondents in Gatiaoan Hotel and Resort there are 84.09% who

were SATISFIED, to their low price but good quality.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 65.90% who

were VERY SATISFIED, to their low price but good quality.

2. Out of 22 respondents in Gatiaoan Hotel and Resort there are 79.54% who

were SATISFIED, with the discount given.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 70.45% who

were VERY SATISFIED, with the discount given.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


3. Out of 22 respondents in Gatiaoan Hotel and Resort there are 79.54% who

were SATISFIED, with their experience in the resort.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 70.45% who

were VERY SATISFIED, with their experience in the resort.

4. Out of 22 respondents in Gatiaoan Hotel and Resort there are 79.54% who

were SATISFIED, with their experience in the resort worth their money.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 70.45% who

were VERY SATISFIED, with their experience in the resort worth their

money.

5. Out of 22 respondents in Gatiaoan Hotel and Resort there are 79.54% who

were SATISFIED, with their amenities.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 70.45% who

were VERY SATISFIED, with their amenities.

6. Out of 22 respondents in Gatiaoan Hotel and Resort there are 75% who were

SATISFIED, with the quality of service offered by the resort.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 75% who were

VERY SATISFIED, with the quality of service

7. Out of 22 respondents in Gatiaoan Hotel and Resort there are 77.27% who

were SATISFIED, to their staying at the resort.

Out of 22 respondents in Gatiaoan Hotel and Resort there are 72.72% who

were VERY SATISFIED, to their staying at the resort.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Hacienda Candelaria Resort

1. Out of 34 respondents in Hacienda Candelaria Resort there are 98.52%

who answered YES that the price of the rooms affects the guest.

Out of 34 respondents in Hacienda Candelaria Resort there are 0% who

answered NO that the price of the rooms affects the guest.

Out of 34 respondents in Hacienda Candelaria Resort there are 51.47%

who were NOT SURE if the price of the rooms can affect the guests.

2. Out of 34 respondents in Hacienda Candelaria Resort there are 97.05%

who answered YES that the price of room fulfills the expectations of the

guests.

Out of 34 respondents in Hacienda Candelaria Resort there are 51.47%

who answered NO that the price of room fulfills the expectations of the

guests.

Out of 34 respondents in Hacienda Candelaria there are 51.47% who were

NOT SURE if the price of room fulfills the expectations of the guests.

3. Out of 34 respondents in Hacienda Candelaria Resort there are 85.29%

who answered YES that the guests find the pricing appropriate for the

quality of the hotel room and service.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 34 respondents in Hacienda Candelaria Resort there are 61.76%

who answered NO that the guests find the pricing appropriate for the

quality of the hotel room and service.

Out of 34 respondents in Hacienda Candelaria Resort there are 52.94%

who were NOT SURE if the pricing appropriate for the quality of the

hotel room and service

4. Out of 34 respondents in Hacienda Candelaria Resort there are 75% who

answered YES that the pricing is appropriate to reach the target goals of

the company and the pricing is cheap and amenities are of low quality.

Out of 34 respondents in Hacienda Candelaria Resort there are 60.29%

who answered NO that the pricing is appropriate to reach the target goals

of the company and the pricing is cheap and amenities are of low quality.

Out of 34 respondents in Hacienda Candelaria Resort there are 64.70%

who were NOT SURE if the pricing is appropriate to reach the target

goals of the company and the pricing is cheap and amenities are of low

quality.

5. Out of 34 respondents in Hacienda Candelaria Resort there are 88.23%

who answered YES that the company provides good satisfaction to the

guests.

Out of 34 respondents in Hacienda Candelaria Resort there are 60.29%

who answered NO that the company provides good satisfaction to the

guests.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 34 respondents in Hacienda Candelaria Resort there are 51.47%

who were NOT SURE if the company provides good satisfaction to the

guests.

6. Out of 34 respondents in Hacienda Candelaria Resort there are 88.23%

who answered YES that the company provides good satisfaction to the

guests.

Out of 34 respondents in Hacienda Candelaria Resort there are 60.29%

who answered NO that the company provides good satisfaction to the

guests.

Out of 34 respondents in Hacienda Candelaria Resort there are 51.47%

who were NOT SURE if the company provides good satisfaction to the

guests.

7. Out of 34 respondents in Hacienda Candelaria Resort there are 82.35%

who answered YES that the resort maintains its cleanliness.

Out of 34 respondents in Hacienda Candelaria Resort there are 60.76%

who answered NO that the resort maintains its cleanliness.

Out of 34 respondents in Hacienda Candelaria Resort there are 57.35%

who were NOT SURE if the resort maintains its cleanliness.

8. Out of 34 respondents in Hacienda Candelaria Resort there are 79.41%

who answered YES that the restrooms are clean and tidy at all times.

Out of 34 respondents in Hacienda Candelaria Resort there are 64.70%

who answered NO that the restrooms are clean and tidy at all times.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 34 respondents in Hacienda Candelaria Resort there are 55.88%

who were NOT SURE if the restrooms are clean and tidy at all times.

9. Out of 34 respondents in Hacienda Candelaria Resort there are 75% who

answered YES that the ambiance is better than the other resort.

Out of 34 respondents in Hacienda Candelaria Resort there are 63.23%

who answered NO that the ambiance is better than the other resort.

Out of 34 respondents in Hacienda Candelaria Resort there are 61.76%

who were NOT SURE if the ambiance is better than the other resort.

10. Out of 34 respondents in Hacienda Candelaria there are 72.05% who

answered YES that the pricing is affordable.

Out of 34 respondents in Hacienda Candelaria Resort there are 75% who

answered NO that the pricing is affordable.

Out of 34 respondents in Hacienda Candelaria Resort there are 52.94%

who were NOT SURE if the pricing is affordable.

11. Out of 34 respondents in Hacienda Candelaria Resort there are 67.64%

who answered YES that the resort provides promos during holidays.

Out of 34 respondents in Hacienda Candelaria Resort there are 70.58%

who answered NO that the resort provides promos during holidays.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 34 respondents in Hacienda Candelaria Resort there are 61.76%

who were NOT SURE if the resort provides promos during holidays.

12. Out of 34 respondents in Hacienda Candelaria Resort there are 70.58%

who answered YES that they think that their pricing is too expensive.

Out of 34 respondents in Hacienda Candelaria Resort there are 72.05%

who answered NO that they think that their pricing is too expensive.

Out of 34 were NOT SURE if their pricing is too expensive.

13. Out of 34 respondents in Hacienda Candelaria Resort there are 76.47%

who answered YES that they think that the pricing strategy of the resort

reach goals in their company.

Out of 34 respondents in Hacienda Candelaria Resort there are 63.23%

who answered NO that they think that the pricing strategy of the resort

reach goals in their company.

Out of 34 respondents in Hacienda Candelaria Resort there are 60.29%

who were NOT SURE if the pricing strategy of the resort reach goals in

their company.

*Result of the appropriate ratings showing the satisfaction of the tourist to

the resort.*

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


1. Out of 34 respondents in Hacienda Candelaria Resort there are 85.29% who

said that they were SATISFIED that the resort provides low price but good

quality.

Out of 34 respondents in Hacienda Candelaria Resort there are 64.70% who

said that they were VERY SATISFIED that the resort provides low price but

good quality

2. Out of 34 respondents in Hacienda Candelaria Resort there are 82.35% who

said that they were SATISFIED with the discount given to them.

Out of 34 respondents in Hacienda Candelaria Resort there are 67.64% who

said that they were VERY SATISFIED with the discount given to them

3. Out of 34 respondents in Hacienda Candelaria Resort there are 82.35% who

said that they were SATISFIED with their experience in the resort.

Out of 34 respondents in Hacienda Candelaria Resort there are 67.64% who

said that they were VERY SATISFIED with their experience in the resort.

4. Out of 34 respondents in Hacienda Candelaria Resort there are 80.88% who

said that they were SATISFIED with their experience in the resort and worth

their money.

Out of 34 respondents in Hacienda Candelaria Resort there are 69.11% who

said that they were VERY SATISFIED with their experience in the resort and

worth their money.

5. Out of 34 respondents in Hacienda Candelaria Resort there are 86.76% who

said that they were SATISFIED with the amenities and met their standards.

Out of 34 respondents in Hacienda Candelaria Resort there are 63.23% who

said that they were VERY SATISFIED with the amenities and met their

standards.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


6. Out of 34 respondents in Hacienda Candelaria Resort there are 85.29% who

said that they were SATISFIED with the quality of the service offered by the

resort.

Out of 34 respondents in Hacienda Candelaria Resort there are 64.70% who

said that they were VERY SATISFIED with the quality of the service offered

by the resort.

7. Out of 34 respondents in Hacienda Candelaria Resort there are 85.29% who

said that they were SATISFIED with the affordability of their stay in the

resort.

Out of 34 respondents in Hacienda Candelaria Resort there are 64.70% who

said that they were VERY SATISFIED with the affordability of their stay in

the resort.

Diocitas Hotel and Resort

1. Out of 31 respondents in Diocitas Hotel and Resort there are 96.77% who

answered YES, that the price of the rooms affects the guests.

Out of 1 respondents in Diocitas Hotel and Resort there are 53.22% who
answered NO, that the price of the rooms affects the guests.

Out of 31 respondents in Diocitas Hotel and Resort there are 0% who were

NOT SURE if the price of the rooms affects the guests.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


2. Out of 31 respondents in Diocitas Hotel and Resort there are 96.77% who

answered YES, that the price of the rooms fulfills the expectations of the

guests.

Out of 31 respondents in Diocitas Hotel and Resort there are 53.22% who

answered NO, that the price of the rooms fulfills the expectations of the

guests.

Out of 31 respondents in Diocitas Hotel and Resort there are 0% who were

NOT SURE if the price of the rooms fulfills the expectations of the guests.

3. Out of 31 respondents in Diocitas Hotel and Resort there are 93.54% who

answered YES, that the pricing appropriate for the quality of the hotel room

and service to the guests

Out of 31 respondents in Diocitas Hotel and Resort there are 54.83% who

answered NO, that the pricing appropriate for the quality of the hotel room

and service to the guests

Out of 31 respondents in Diocitas Hotel and Resort there are 51.61% who

were NOT SURE if the pricing appropriate for the quality of the hotel room

and service to the guests

4. Out of 31 respondents in Diocitas Hotel and Resort there are 90.32% who

answered YES, that the pricing is cheap and amenities are of low quality.

Out of 31 respondents in Diocitas Hotel and Resort there are 53.22% who

answered NO, that the pricing is cheap and amenities are of low quality.

Out of 31 respondents in Diocitas Hotel and Resort there are 56.45% who

were NOT SURE, if the pricing is cheap and amenities are of low quality.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


5. Out of 31 respondents in Diocitas Hotel and Resort there are 90.32% who

answered YES, that the company provide good satisfaction to the guests.

Out of 31 respondents in Diocitas Hotel and Resort there are 53.22% who

answered NO, that the company provide good satisfaction to the guests.

Out of 31 respondents in Diocitas Hotel and Resort there are 56.45% who

were NOT SURE, if the company provide good satisfaction to the guests.

6. Out of 31 respondents in Diocitas Hotel and Resort there are 87.09% who

answered YES, that do they regularly change the water of the pool.

Out of 22 respondents in Diocitas Hotel and Resort there are 54.83% who

answered NO, that do they regularly change the water of the pool.

Out of 31 respondents in Diocitas Hotel and Resort there are 58.06% who

were NOT SURE if they regularly change the water of the pool.

7. Out of 31 respondents in Diocitas Hotel and Resort there are 85.48% who

answered YES, if the resort maintain its cleanliness.

Out of 31 respondents in Diocitas Hotel and Resort there are 56.45% who

answered NO, if the resort maintain its cleanliness.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 31 respondents in Diocitas Hotel and Resort there are 58.06% who

were NOT SURE if the resort maintain its cleanliness.

8. Out of 31 respondents in Diocitas Hotel and Resort there are 90.32% who

answered YES, if the are restrooms clean and tidy at all times.

Out of 31 respondents in Diocitas Hotel and Resort there are 56.45% who

answered NO, if the are restrooms clean and tidy at all times.

Out of 31 respondents in Diocitas Hotel and Resort there are 53.22% who

were NOT SURE if the restrooms clean and tidy at all times.

9. Out of 31 respondents in Diocitas Hotel and Resort there are 78.03% who

answered YES, that the ambiance is better than the other resort.

Out of 31 respondents in Diocitas Hotel and Resort there are 62.90% who

answered NO, that the ambiance is better than the other resort.

Out of 31 respondents in Diocitas Hotel and Resort there are 58.06% who

were NOT SURE if the ambiance is better than the other resort.

10. Out of 31 respondents in Diocitas Hotel and Resort there are 83.87% who

answered YES, that the pricing affordable.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 31 respondents in Diocitas Hotel and Resort there are 62.90% who

answered NO, that the pricing affordable.

Out of 31 respondents in Diocitas Hotel and Resort there are 53.22% who

were NOT SURE if the pricing affordable.

11. Out of 31 respondents in Diocitas Hotel and Resort there are 72.58% who

answered YES, that they provide promos during holidays.

Out of 31 respondents in Diocitas Hotel and Resort there are 66.12% who

answered NO, that they provide promos during holidays.

Out of 31 respondents in Diocitas Hotel and Resort there are 61.29% who

were NOT SURE, if they provide promos during holidays.

12. Out of 31 respondents in Diocitas Hotel and Resort there are 80.64% who

answered YES that their pricing is too expensive.

Out of 31 respondents in Diocitas Hotel and Resort there are 64.51% who

answered NO that their pricing is too expensive.

Out of 31 respondents in Diocitas Hotel and Resort there are 54.83% who

were NOT SURE, if their pricing is too expensive.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


13. Out of 31 respondents in Diocitas Hotel and Resort there are 79.03% who

answered YES, that their pricing strategy reach goals in their company.

Out of 31 respondents in Diocitas Hotel and Resort there are 59.67% who

answered NO, that their pricing strategy reach goals in their company.

Out of 31 respondents in Diocitas Hotel and Resort there are 61.29% who

were NOT SURE if the pricing strategy reach goals.

*Result of the appropriate ratings showing the satisfaction of the tourist to

the resort.*

1. Out of 31 respondents in Diocitas Hotel and Resort there are 80.64% who

were SATISFIED to the low price but good quality.

Out of 31 respondents in Diocitas Hotel and Resort there are 69.35% who

were VERY SATISFIED to the low price but good quality.

2. Out of 31 respondents in Diocitas Hotel and Resort there are 83.87% who

were SATISFIED with the discount given.

Out of 31 respondents in Diocitas Hotel and Resort there are 66.12% who

were VERY SATISFIED with the discount given.

3. Out of 31 respondents in Diocitas Hotel and Resort there are 85.48% who

were SATISFIED with their experience in the resort.

Out of 31 respondents in Diocitas Hotel and Resort there are 64.51% who

were VERY SATISFIED with their experience in the resort.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


4. Out of 31 respondents in Diocitas Hotel and Resort there are 82.25% who

were SATISFIED with their experience in the resort worth their money.

Out of 31 respondents in Diocitas Hotel and Resort there are 67.74% who

were VERY SATISFIED with their experience in the resort worth their

money.

5. Out of 31 respondents in Diocitas Hotel and Resort there are 79.03% who

were SATISFIED with the amenities.

Out of 31 respondents in Diocitas Hotel and Resort there are 70.96% who

were VERY SATISFIED with the amenities.

6. Out of 31 respondents in Diocitas Hotel and Resort there are 83.87% who

were SATISFIED with the quality of service offered by the resort.

Out of 31 respondents in Diocitas Hotel and Resort there are 66.12% who

were VERY SATIESFIED with the quality of service offered by the resort.

7. Out of 31 respondents in Diocitas Hotel and Resort there are 77.41% who

were SATISFIED to their staying at the resort.

Out of 31 respondents in Diocitas Hotel and Resort there are 72.58% who

were VERY SATISFIED to their staying at the resort.

Sunshine Wave Resort

1. Out of 34 respondents in Sunshine Wave Resort there are 97.05% who

answered YES that the price of the rooms affects the guest.

Out of 34 respondents in Sunshine Wave Resort there are 51.47% who

answered NO that the price of the rooms affects the guest.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 34 respondents in Sunshine Wave Resort there are 51.47% who were

NOT SURE if the price of the rooms can affect the guests.

2. Out of 34 respondents in Sunshine Wave Resort there are 98.52% who

answered YES that the price of room fulfills the expectations of the guests.

Out of 34 respondents there are 51.47% who answered NO that the price of

room fulfills the expectations of the guests.

Out of 34 respondents in Sunshine Wave Resort there are 51.47% who were

NOT SURE if the price of room fulfills the expectations of the guests.

3. Out of 34 respondents in Sunshine Wave Resort there are 97.05% who

answered YES that the guests find the pricing appropriate for the quality of

the hotel room and service.

Out of 34 respondents in Sunshine Wave Resort there are 52.94% who

answered NO that the guests find the pricing appropriate for the quality of the

hotel room and service.

Out of 34 respondents in Sunshine Wave Resort there are 0% who were NOT

SURE if the pricing appropriate for the quality of the hotel room and service.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


4. Out of 34 respondents in Sunshine Wave Resort there are 86.76% who

answered YES that the pricing is appropriate to reach the target goals of the

company and the pricing is cheap and amenities are of low quality.

Out of 34 respondents in Sunshine Wave Resort there are 57.35% who

answered NO that the pricing is appropriate to reach the target goals of the

company and the pricing is cheap and amenities are of low quality.

Out of 34 respondents in Sunshine Wave Resort there are 55.88% who were

NOT SURE if the pricing is appropriate to reach the target goals of the

company and the pricing is cheap and amenities are of low quality.

5. Out of 34 respondents in Sunshine Wave Resort there are 86.76% who

answered YES that the company provides good satisfaction to the guests.

Out of 34 respondents in Sunshine Wave Resort there are 55.88% who

answered NO that the company provides good satisfaction to the guests.

Out of 34 respondents in Sunshine Wave Resort there are 57.35% who were

NOT SURE if the company provides good satisfaction to the guests.

6. Out of 34 respondents in Sunshine Wave Resort there are 76.47% who

answered YES that the resort regularly change the water of the pool.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 34 respondents in Sunshine Wave Resort there are 58.82% who

answered NO that the resort regularly change the water of the pool.

Out of 34 respondents in Sunshine Wave Resort there are 64.70% who were

NOT SURE if the resort regularly change the water of the pool.

7. Out of 34 respondents in Sunshine Wave Resort there are 76.47% who

answered YES that the resort maintains its cleanliness.

Out of 34 respondents in Sunshine Wave Resort there are 58.82% who

answered NO that the resort maintains its cleanliness.

Out of 34 respondents in Sunshine Wave Resort there are 64.70% who were

NOT SURE if the resort maintains its cleanliness.

8. Out of 34 respondents in Sunshine Wave Resort there are 82.35% who

answered YES that the restrooms are clean and tidy at all times.

Out of 34 respondents in Sunshine Wave Resort there are 60.29% who

answered NO that the restrooms are clean and tidy at all times.

Out of 34 respondents in Sunshine Wave Resort there are 57.35% who were

NOT SURE if the restrooms are clean and tidy at all times.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


9. Out of 34 respondents in Sunshine Wave Resort there are 83.83% who

answered YES that the ambiance is better than the other resort.

Out of 34 respondents in Sunshine Wave Resort there are 57.35% who

answered NO that the ambiance is better than the other resort.

Out of 34 respondents in Sunshine Wave Resort there are 58.82% who were

NOT SURE if the ambiance is better than the other resort.

10. Out of 34 respondents in Sunshine Wave Resort there are 83.82% who

answered YES that the pricing is affordable.

Out of 34 respondents in Sunshine Wave Resort there are 61.76% who

answered NO that the pricing is affordable.

Out of 34 respondents in Sunshine Wave Resort there are 54.41% who were

NOT SURE if the pricing is affordable.

11. Out of 34 respondents in Sunshine Wave Resort there are 82.35% who

answered YES that the resort provides promos during holidays.

Out of 34 respondents in Sunshine Wave Resort there are 58.72% who

answered NO that the resort provides promos during holidays.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Out of 34 respondents in Sunshine Wave Resort there are 58.82% who were

NOT SURE if the resort provides promos during holidays.

12. Out of 34 respondents in Sunshine Wave Resort there are 76.47% who

answered YES that they think that their pricing is too expensive.

Out of 34 respondents in Sunshine Wave Resort there are 60.29% who

answered NO that they think that their pricing is too expensive.

Out of 34 respondents in Sunshine Wave Resort there are 63.23% who were

NOT SURE if their pricing is too expensive.

13. Out of 34 respondents in Sunshine Wave Resort there are 72.05% who

answered YES that they think that the pricing strategy of the resort reach goals

in their company.

Out of 34 respondents in Sunshine Wave Resort there are 64.70% who

answered NO that they think that the pricing strategy of the resort reach goals

in their company.

Out of 34 respondents in Sunshine Wave Resort there are 63.23% who were

NOT SURE if the pricing strategy of the resort reach goals in their company.

*Result of the appropriate ratings showing the satisfaction of the tourist to

the resort.*

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


1. Out of 34 respondents in Sunshine Wave Resort there are 92.64% who said

that they were SATISFIED that the resort provides low price but good

quality.

Out of 34 respondents in Sunshine Wave Resort there are 57.35% who said

that they were VERY SATISFIED that the resort provides low price but good

quality.

2. Out of 34 respondents in Sunshine Wave Resort there are 88.23% who said

that they were SATISFIED with the discount given to them.

Out of 34 respondents in Sunshine Wave Resort there are 61.76% who said

that they were VERY SATISFIED with the discount given to them.

3. Out of 34 respondents in Sunshine Wave Resort there are 88.23% who said

that they were SATISFIED with their experience in the resort.

Out of 34 respondents in Sunshine Wave Resort there are 61.76% who said

that they were VERY SATISFIED with their experience in the resort.

4. Out of 34 respondents in Sunshine Wave Resort there are 85.29% who said

that they were SATISFIED with their experience in the resort and worth their

money.

Out of 34 respondents in Sunshine Wave Resort there are 64.70% who said

that they were VERY SATISFIED with their experience in the resort and

worth their money.

5. Out of 34 respondents in Sunshine Wave Resort there are 80.88% who said

that they were SATISFIED with the amenities and met their standards.

Out of 34 respondents in Sunshine Wave Resort there are 69.11% who said

that they were VERY SATISFIED with the amenities and met their standards.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


6 Out of 34 respondents in Sunshine Wave Resort there are 79.41% who said

that they were SATISFIED with the quality of the service offered by the

resort.

Out of 34 respondents in Sunshine Wave Resort there are 70.58% who said

that they were VERY SATISFIED with the quality of the service offered by

the resort.

7. Out of 34 respondents in Sunshine Wave Resort there are 85.29% who said

that they were SATISFIED with the affordability of their stay in the resort.

Out of 34 respondents in Sunshine Wave Resort there are 64.76% who said

that they were VERY SATISFIED with the affordability of their stay in the

resort.

CHAPTER V

CONCLUSION

In summary, the six (6) resorts of Santiago City, Isabela were affordable. The

price of the room affects the quality and services on it. They fulfill the expectations of

the guests of the tourists. It also found that the pricing is appropriate the quality of the

hotel and room services. Mostly of the guests were not sure if the pricing is

appropriate to reach the target goals of the company. The information also conclude

that the 6 resorts regularly change the water of the pool and maintain the cleanliness.

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


Base on the information that we gathered through our survey, there is always

an impact of the pricing of resorts to the tourist or guests. Some of these are:

1. The guest are likely go to a resorts that are affordable but good quality.

2. The guests are likely go to a resorts that fulfills their expectations.

3. The guest are likely go to a resorts that worth of their money.

By all counts, and with proven results, it is no wonder that the pricing of

resorts in Santiago City, Isabela affects the tourists.

BIBLIOGRAPHY

https://www.xotels.com/en/glossary/resort-hotel

http://www2.nau.edu/~ha401-c/class/mod_1/top_1/read1-1-1.html

https://blog.hubspot.com/sales/pricing-strategy

https://provinceofisabela.ph/index.php/municipalities/fourth-district/2013-07-10-15-

19-03

https://philippinescities.com/santiago-city-isabela/

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY
APPENDICES

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN


SANTIAGO CITY, ISABELA
Part I. Profile
Name (Optional) :

Gender : O Female O Male Age :

Marital Status : O Single O Married

Name of Resort : O Gatiaoan Hotel and Resort

O Wilmer’s Resort Hotel and Restaurant

O Spring Garden Resort and Hotel

O Diocitas Hotel and Resort

O Hacienda Candelaria Hotel and Resort

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


O Sunshine Wave Resort

( Choose 1 (one) only )

Part II.
Check the column that represents your answer for each statement.

YES NO MAYBE
Do the pricing affecting the guests?
Do the pricing reach the expectation of the guests?
Do they encounter problems regarding to their pricing?
Do you think that their pricing is too expensive?
Do you think their pricing strategy reach the goals in their
company?
Do their pricing is very cheap and low quality of amenities?
Do you think they satisfy their guests?
Are they regularly changed the water of the pool?
Does the resort maintain its cleanliness?
Does the restrooms affect the guests?
Does their ambiance is better than the other resort?
Do the pricing is affordable?
Do they have promos in their resorts during holidays?

Part III.
Check the appropriate ratings showing the satisfaction of the tourist to the resort.

SATISFIED VERY
SATISFIED

Providing low price but good quality.


Do you satisfied for the discount given?
Over all, How would you rate your experience in this
resort?
Was your experience in the resort worth your money?

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY


How well the amenities meet your standard?
How satisfied were you with the quality of the service
offered at the resort?
How affordable was your stay at the resort?
How likely are you to spend your holiday vacation at the
resort?

THE IMPACT OF PRICING TO TOURISM OF RESORTS IN SANTIAGO CITY

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