A CASE STUDY OF

VITALIS VILLAS:
THE SANTORINI OF THE NORTH

GROUP 3
BSTM 2-B

CABANIG, YHANNA MHIKAEA

DEGRACIA, CRISELDA

JULIANO, GRACHELLE

LARA, CEFARA SHEENA

MACALMA, KHRYZTEENA CAXANDRA

MENDOZA, MARK

NAIDAS, SHERRIE GIA

PANTALEON, JOHN RICH

TINAZA, KYLE

VALENZUELA, ANGELICA ROSE

I. EXECUTIVE SUMMARY

Majestically situated high on a mountain cliff overlooking the sea and the
beautiful Santiago Cove. Villas are crafted in traditional Greek architectural style and
offer the warmth of Filipino island charm and the convenience of modern amenities.
Known as the ‘Santorini of the North’, Vitalis Villas welcomes guests with a blue and
white expanse of villas. Explore the property through its cobblestone walkways that look
up to clear skies and lead to crisp, pristine waters.

There are several lovely resorts in the Philippines, but one in charming Barangay
Sabangan in Santiago, Ilocos Sur, emanates class and heritage, as well as Greek
Mediterranean design and the Ilocos region's unique culture, grandeur, and natural riches.
Once you've been there, you'll be attracted to stay longer and pledge to yourself that
you'll return again and again. Before calling it a great round-up, it should absolutely be
on one's bucket list of locations to visit. The Vitalis Villas, which are named after Ilocano
artist Macario Vitalis, who was born in Lapog, Ilocos Sur, in 1898 and prospered as an
art painter in France, are located in a cove in Santiago, perched on a mountain formed of
indigenous stole. With a twist, Vitalis Villas is the Santorini of the Greek Islands in
Ilocos Sur. From art furniture manufactured by local and well-known sculptors and
paintings commissioned by Hotel Luna in In the Philippines, there are many magnificent
resorts, but one in quaint Barangay Sabangan in Santiago, Ilocos Sur, exudes class and
tradition, as well as Greek Mediterranean design and the Ilocos region's unique culture,
grandeur, and natural treasures. You'll be enticed to remain longer and vow to yourself
that you'll return again and again once you've been there. It should definitely be on one's
bucket list of places to visit before calling it a superb round-up. The Vitalis Villas are
located in a cove in Santiago, perched on a mountain made of indigenous stole, and are
named after Ilocano artist Macario Vitalis, who was born in Lapog, Ilocos Sur, in 1898
and prospered as an art painter in France. Vitalis Villas is the Santorini of the Greek
Islands in Ilocos Sur, with a twist. From local and well-known sculptors' art furniture to
artworks commissioned by Hotel Luna.
 II. BUSINESS DESCRIPTION

MISSION

To offer a unique opportunity to Service Quality and Innovation to create sustainable

growth for business and society.

VISION

Captivating the senses through inspiring taste solution

GOALS AND OBJECTIVES

They want the people to be able to experience the same as what you suppose to
experience when you go to Greece. People, don’t have to travel far and they can just all the way
to the North, Ilocos Sur and experience the same.

PERSONNEL DUTIES

Personal Duties offers impeccable service and all the essential amenities to invigorate
travelers. A selection of to-class facilities such as 24-hour room service, free Wi-Fi in all rooms,
gift/souvenir shop, 24-hour front desk, luggage storage can be enjoyed at the hotel.

Step into one of 78 inviting rooms and escape the stresses of the day with a wide range of
amenities such as television LCD/plasma screen, linens, mirror, towels, closet can be found in
some rooms. The hotel offers wonderful recreational facilities such as private beach, outdoor
pool, spa, massage, billiards to make your stay truly unforgettable. With an location and facilities
to match, Vitalis Villas hits the spot in many ways.

Enhanced Cleanliness Measures

  Disinfectant is used to clean the property
 High-touch surfaces are cleaned and disinfected
 Sheets and towels are washed at 60°C/140°F or hotter

Social Distancing

 Contactless check-out
 Protective shields in place at main contact areas
 Guest rooms kept vacant for 24 hours between stays
 Social distancing measures in place

Safety measures

 Personal protective equipment worn by staff

 Temperature checks given to staff
 Temperature checks available for guests
 Masks available
 Hand sanitizer provided Individually-wrapped food options available for breakfast, lunch,
dinner, and through room service

VALUES

The Vitalis Villas principles, which include quality, teamwork, to give affordable
accommodation, better community and unforgettable experience and maintaining the trust. To
safeguarding and protecting the relationship with the hotel and the people. Anybody surely in
good hands.

 To give affordable and comfortable accommodation.

 Better Community and unforgettable experience.
 Excellence
 Enjoyment
 Maintaining the trust.
 Honesty and Integrity
 III. EVALUATION

5 KEY PROBLEMS

1. Value for money or the expensive lodging cost.

2. Spacious rooms with minimal fixture and furniture.
3. Distant location from public transportation.
4. Uncomfortable facilities.
5. Bad Food.

WHY THOSE PROBLEMS EXSIST?

 Lack of deep base planning and strategy for hotel pricing or the business wants to
maintain a stable bottom line and avoid being undermined by the competitors.
 Controlling cost can affect a minimal fixture and furniture inside the room since most
hoteliers focus on maximizing revenues and return of investment.
 Most public transportation terminals are located near national road which is far from the
coastal areas where Vitalis Villas is located. However, the resort’s location depends on
the perfect spot to capture the scenery of the place.
 Failure to regularly check the facilities and its problems. For instance, a broken shower
and a hard to flush toilet may possibly exist because of lack of maintenance. On the other
hand, dirty pool exists provided that there is no regular cleaning routine.
 Some hotels and resorts focus mostly on gastronomic experience and forget to serve the
local foods and hire capable local chef to cook for it. Other factors are the sanitary
facilities and equipment.

HOW DO THEY IMPACT BUSINESS?

 During this pandemic we all know that it is hard to earn money because we can't go
outside, well we can go outside but the budget and time is limited because, some people
lost their job and they don't afford expensive lodging.
  Some costumers are depending on the design and ambiance of rooms especially in hotels,
if costumers will not satisfy their expectations, they will not recommend it to others and
that will affect the business.
 Distant location from public transportation increases a community access to the place,
some costumers will not be able to go to Vitalis without their own car or services.
 Many costumers, upon seeing dirty or dish shelved facilities, will immediately head to
the nearest competitors. If your facilities are rundown and comfortable, new costumers
might turn and walk out the door. Even if they stay, they're not going to willing to pay
much for your product and services.
 It is better if local restaurant serves also local foods, some costumers expecting to taste
different local foods, because some are not satisfied with other foods. Local food doesn't
have to travel as far as to arrive on your plate.

WHO IS RESPONSIBLE FOR THEM?

 Revenue management
 Room Division Management
 Department of Transportation& Local Government
 Housekeeping Department and Maintenance Team
 Food and Beverage Department

IV. PROPOSED SOLUTION/ CHANGES

 Provide regular training for your staff to ensure they know the correct way to deal with
customers, even the most difficult ones. You may have to enforce a disciplinary if
displays of poor customer service skills continues by some members of staff.

 A comfortable bed is one of the top priorities for most hotel goers. Whether they’re on a
business trip, a relaxing getaway or a short break, a good night’s sleep is essential. It is
also what will keep them coming back for repeat visits.
 This is why it’s so important to invest in high quality bedding, duvets and pillows
to create a cosy environment that your guests will love to sink into after a long day.

 Implement thorough cleaning checks and perhaps even have random inspections yourself
to make sure the cleaning team are following the correct standards. If a dirty room does
slip through the cracks, you’ve got some making up to do. To avoid leaving a terrible
lasting impression on your guests, promptly transfer them to a new spotless room or go
the extra mile and upgrade them to a much nicer room.

 Engaging your guests on social media, messaging apps and other online sources can work
wonders and give you results in a few months. Implementing effective digital marketing
strategies is a strong solution to such issues in the hospitality industry. Be consistent and
patient with whatever tactics you apply. It is inevitable that with the right strategies.

 Housekeeping challenges in hotels need to be managed well with effective strategies and
thought processes. The housekeeping process needs to be aware of the clean and dirty
rooms and constantly maintain common areas (especially post this pandemic). Do
highlight these measures on your website and social media handles to gain your guests
trust.

 To be honest, none of us would have imagined a situation like this, where we would be
fighting for our survival. But it is entirely up to us on how we see these challenges, learn
from them and come out even stronger than we were.

Businesses took this opportunity to evolve and innovate. and prepare themselves
for the future. While these are all-natural calamities and not in our control, we can surely
work on optimizing our operations and ensuring that our business stays alive amid the
chaos. In the current times, you can use and implement strategies mentioned in our
COVID19 survival kit for hotels
V. RECOMMENDATION
 
 It is important to satisfy the customers, so are their expectations, since the place is known
as the ‘Santorini of the North’ the place should at least be it so that they would enjoy
staying in the place.
 
 The management should provide a service that is worthy of the money that the customer
lends. In terms of the lodging and foods that they serve. 
 
 Make an alluring promotion, just like posting in social medias that would catch the
attention of the people that would make them curious the place. Curiosity can lead them
to visit the place and experience it their selves.
 
 Target customers and travelers patronize the establishment’s service and good hotel
experience is also a good thing since word of mouth is a fast way in terms of giving
feedback, customers who experienced this good service might also be the medium to
decimate to other people that can attract them to visit it.

 They should meet the customers satisfaction so that their business grow more. And they
should renovate or add some designs or some attractions so that the customers must
satisfied.

 On the problem of transportation that the customers can’t be able to go to Vitalis, the
management should add to their services in terms of transportation.

 In terms of facility problems, they should hired more janitor and janitress so that their
facilities are clean and can make the customers feels safe and peace.