Business Plan
Business Plan
Business Plan
9th Cup
www.facebook.com/The9thCup/
09669866701
Proprietors:
Jasper Abuton
Henry Arellano
Joshua Añonuevo
Contents
INTRODUCTION .......................................................................................... 3
DESCRIPTION OF THE BUSINESS .................................................................. 3
MISSION .................................................................................................... 4
LOCATION OF THE BUSINESS ....................................................................... 4
FUNDING REQUIREMENT AND SOURCE .......................................................... 4
EXECUTIVE SUMMARY ................................................................................. 6
MISSION .................................................................................................... 6
VISION ...................................................................................................... 6
ENVIRONMENTAL ANALYSIS ....................................................................... 7
TREND IN THE INDUSTRY............................................................................. 7
CONSUMER ANALYSIS ................................................................................. 7
COMPETITOR ANALYSIS ............................................................................... 7
MARKET SHARE .......................................................................................... 8
BUSINESS DESCRIPTION ............................................................................ 9
PRODUCT DESCRIPTION .............................................................................. 9
EQUIPMENT/MATERIALS NEEDED ................................................................ 10
ORGANIZATIONAL PLAN ........................................................................... 11
ORGANIZATIONAL STRUCTURE ................................................................... 11
ROLES AND RESPONSIBILITIES .................................................................. 11
PERSONNEL REQUIREMENT ........................................................................ 12
PRODUCTION PLAN ................................................................................... 12
FORECAST MARKET EXPECTATION .............................................................. 12
PRODUCTION PROCESS ............................................................................. 13
Input .................................................................................................... 13
Process ................................................................................................. 13
PRODUCTION COST ................................................................................ 13
OPERATION PLAN ..................................................................................... 15
LOCATION: UST-LEGAZPI CAMPUS .............................................................. 15
SCHEDULE OF BUSINESS ........................................................................... 15
MARKETING PLAN ........................................................................................ 15
FINANCIAL PLAN ...................................................................................... 16
KWEK-KWEK............................................................................................. 16
KIKIAM .................................................................................................... 17
FISHBALL ................................................................................................. 18
APPENDICES ............................................................................................. 20
2
INTRODUCTION
Street foods are one of the best-sellers in University of Santo Tomas- Legazpi
(UST-L). There are varieties of street food being sold inside the campus like fishball,
kikiam, and kwek-kwek. Students tend to buy these foods because they are cheap
yet scrumptious. However, campus vendors sell it in a higher price than that of the
original price when bought outside. So, the proprietors of this business will propose
an alternative by providing them affordable food that suits every student’s limited
budget. The proprietors plan is to sell products for a price as low as 9 pesos. The
proponents will also name the business, 9th Cup. A street-food selling business that
will surely “Cupture your heart.”
Fishball is common in Southeast Asian countries. It is made from flour and any
white fish fillet, usually, galunggong (round scad fish). Kikiam is a sausage-like dish
that has a Chinese origin. Ground pork and cornstarch are the main ingredients along
with grated carrot. Kwek-kwek or locally known as Tokneneng are boiled quail eggs
with an orange batter and deep fried.
Fishball and kikiam products are like the ordinary ones being sold inside the
campus. However, kwek-kwek will be a unique one. It will be fortified with
horseradish or malunggay (Moringa oleifera) in order to add some nutritional value
on it. There are two options for the sauce: gravy and mayonnaise.
According to a study conducted by Dr. Lydia Marero of the Food and Nutrition
Research Institute (FNRI) of the Philippines, malunggay leaves are loaded with
nutrients, especially with vitamins and mineral. Study showed that one hundred
grams or one cup of cooked malunggay leaves contain 3.1g protein, 0.6 g fiber, 96mg
calcium, 29mg phosphorus, 1.7 mg iron, 2,820 mg beta-carotene, 0.07 mg thiamin,
0.14 mg riboflavin, 1.1 mg niacin and 53 mg ascorbic acid (Vit. C). (Manila Bulletin,
Health & Science).
The 9th Cup Company also offers iced coffee as beverage. Foods and drinks will
be served in a cup with varying sizes.
The service business is co-owned by Irish Bianca Agustin, Allen Joy Alpajaro,
Camille Francis Alvarez, Jasper Abuton, Henry Arellano, Bon Louis Baron, James Carl
Balingbing, and Joshua Añonuevo. Each owner has a share of 12.5 percent in the
business having different roles in the management.
3
MISSION
To provide convenience and cheaper costs of food to UST-L students and to
apply healthier concepts on a product. Also to implement environmental friendly
scheme.
VISION
Direct competitors like school canteens are widely distributed which makes
the marketing strategy more challenging. Food order and delivery is one of the
strategical methods to compete.
The approximate budgetary requirements for this business are listed in the
table below;
Table 1.0 Material Sourcing Plan for the Business, 9th Cup (A Street Food Selling
Business)
4
Malunggay - - -
Public
Salt - 5
market
Public
Fishball Fishball 1kl 45
Market
Public
Kikiam Kikiam 30 22
market
1 pack (30 Public
Coffee 199
sachets x 29g) Market
Iced Coffee Ice - - -
Public
Sugar 1kg 55
Market
Public
Oil 1kg 50
Market
Public
Sticks 150 pcs 15
Market
Public
Cups 150 pcs 270
Market
Others
Public
Straw 50 pcs 40
market
Public
Gravy Mix 1 pack 60
Market
Public
Mayonnaise 220ml 96
Market
Total 1238
5
EXECUTIVE SUMMARY
MISSION
To provide convenience and cheaper costs of food to UST-L students and to
apply healthier concepts on a product. Also to implement environmental friendly
scheme.
VISION
A successful and motivational entrepreneurial business profitable into
community and environment in a reasonable cost of an extraordinary taste of delight
and a crowd-pleasing service.
6
ENVIRONMENTAL ANALYSIS
Although this business is one of the trends, the 9th Cup Company is firm and
ready to take the risks in building a business. One of the owners’ plans to compete
with their competitors is to fortify the product but will cost less than the others.
CONSUMER ANALYSIS
Customers, also known as the consumers, are “the bloodline of business.” They
are under the local community that receives goods and services from entrepreneurs.
Without customers, there are no taxes, money, businesses, and government projects
that will be made. Entrepreneurs gain wealth and money because of the consumers
who consume their made products or goods.
The target market are the Senior High School (SHS) students, given that their
classrooms are just closely situated from 11-Bl. Villana’s room, they could easily spot
the owners’ ware. Selling would also be expectedly potent, knowing that most of the
students prefer street foods for snacks. The owners also applied twists that would be
beneficial and at the same time would pertain on their taste and standards,
something that would surely catch their attention. A match of convenient food cup,
a cost-effective selling, and a savor worthy sustenance that would make them lend
their hands to buy.
The entrepreneurs came up with selling street foods and additional drink which
is iced coffee, not just to gain wealth but also to provide the cravings of their target
market.
COMPETITOR ANALYSIS
The company’s competitors are those food vendors in UST-L who sell similar
products. The sellers in UST-L already made a name throughout the campus and the
owners might face a big loss in the end due to the fact that some food vendors already
sell this type of product for years. On the contrary, food vendors pay rental space,
electricity, and other power consumptions from the school. Paying such would urge
them to sell relatively high-priced products. Therefore, it is the company’s advantage
to sell its products at a low price because of its low funding requirement.
7
MARKET SHARE
Market share represents the percentage of an industry or market’s total sales
that is earned by a particular company over a specific time period. Market share is
calculated by taking the companies sale over the period and dividing it by the total
sales of the industry over the same period. It is usually calculated in a specific country
only (e.g. Philippines only or USA only). This metric is used to give a general idea of
the size of the company in relation to its market and its competitor.
The company’s market share which are street foods and iced coffee can be
calculated using the formulas below.
Market Share= Company’s Products Sale in a given period/ The total sales of
the industry over the same period 100.
Products of competitors may already have gained popularity but still it lacks
something.
The 9th Cup Company offers fortified product that will benefit its customers. In
order to achieve this, the owners will utilize and maximize the use of malunggay
leaves.
According to a study conducted by Dr. Lydia Marero of the Food and Nutrition
Research Institute (FNRI) of the Philippines, malunggay leaves are loaded with
nutrients, especially with vitamins and mineral. Study showed that one hundred
grams or one cup of cooked malunggay leaves contain 3.1g protein, 0.6 g fiber, 96mg
calcium, 29mg phosphorus, 1.7 mg iron, 2,820 mg beta-carotene, 0.07 mg thiamin,
0.14 mg riboflavin, 1.1 mg niacin and 53 mg ascorbic acid (Vit. C). (Manila Bulletin,
Health & Science).
While providing nutritional values to its products the price will not be a problem
because it is planned and strategized. 9th Cup Company offers beneficial products
for a low price. (For more information please see Product Description).
8
BUSINESS DESCRIPTION
PRODUCT DESCRIPTION
The company’s product offers a wide variety of combos suited for the budget
of the students in University of Santo Tomas- Legazpi, the target market. The
products showcase convenience as to its presentation – a tall cup in which is
divided to the corresponding combo that the customer chooses to purchase. These
divisions are allotted for the iced coffee and the street food itself. With this
presentation, the physical handling of a single cup will be more convenient and
environmental friendly than to separate drinks from the food. With every purchase,
the customer is given a container in which the sauce (gravy or mayonnaise) of
his/her choice will be placed. The various street foods to be served are the
following: fishball, kikiam and fortified (+ malunggay) kwek-kwek. The product
does not only aim for convenience and budget – wise spending, but it also aims to
promote good health benefits.
The company’s product will surely satisfy its customers’ cravings. The owners
will make it a better version than the original. The owners paired it with a sauce that
will match and will pass to their tastes. Beverage are available to gratify customer’s
cravings for drinks.
Nutritional values are given, but it is only applied to one specific food (which
is kwek-kwek). It is a fact that street food has its components that are negative to
our health, but at least this newer kind of kwek-kwek would somehow help to level
positive benefits. Also, its price is made affordable for the student’s pocket.
The company’s product may look ordinary and familiar, it is not a kind of
tasting a delectable food that is newly introduced to people. It may not possess
something that would captivate your tongue to excitedly taste it as something new.
But owners assure the customers to produce a version that will make their stomach
look for this food to fill them until they’re full.
9
EQUIPMENT/MATERIALS NEEDED
The following are the materials or set of equipment and ingredients needed:
MATERIALS USAGE
Large mixing bowl Ingredients will be mixed here
Ladle Mixing the ingredients and for cooking
Frying pan For cooking the foods
Strainer Purifying food from excess oil
Tissue Oil absorption
Cups Food container
Sticks Picking-up the food
Tupperware Sauce container
Food tray Serving the food
Cellophane Cover against unwanted components
INGREDIENTS USAGE
Flour Staple foundation in forming the kwek-
kwek
Quail egg Main ingredient of kwek-kwek
Food color Appeal
Garlic Condiment
Onion Condiment
Pepper Condiment
Malunggay leaves Additional nutritients
Salt Condiment
Fishball Main product
Kikiam Main product
Coffee Beverage
Ice Thirst relief
Sugar Sweet condiment
Oil For frying the foods
Mayonnaise Sauce
Gravy sauce
10
ORGANIZATIONAL PLAN
ORGANIZATIONAL STRUCTURE
Joshua
Añonuevo
CEO
Jasper
Abuton
PUBLIC RELATIONS
The Vice President of Marketing is responsible for the strategy, tactics and
programs to create interest, demand and recognition for products through the use of
Public Relations (PR), Product Marketing, Creative Services, Advertising, Strategic
Relationships, and Online Marketing. The PR specialist will communicate with the
target audience directly or indirectly through media with an aim to create and
maintain a positive image and create a strong relationship with the audience. Product
Marketing Strategist will also help to increase the sales of the product. He will be
11
accountable for the success and growth of the product by connecting customer needs
to product capabilities.
The Vice President of Sales is responsible for establishing the sales targets to
meet the company objectives. Responsible for developing strategic sales plans based
on company goals that will promote sales growth and customer satisfaction for the
organization.
Lastly, the managers of Marketing and Production VPs will be responsible for
putting plans into actions.
PERSONNEL REQUIREMENT
The team undergoes study of the principles and concepts of Entrepreneurship
which is one of the utmost necessities in running a business. Each owner possess
skills that suits their positions.
PRODUCTION PLAN
12
PRODUCTION PROCESS
Input
These are the things subjected to produce an output or a whole product. This
are the materials used to present an output.
In our company our first inputs are strainer, frying pan, cups, straws, oil,
sticks, ice, malunggay, fishballs, kwek-kwek, kikiam, coffee, mayonnaise, gravy, and
flour. Second is the ‘labor’ which is the number of laborers or workers which
contributes to the production process. Last is the capital that the company will use,
it has the largest role in the whole production because it will provide everything that
the company needs financially.
Process
First, prepare all the things you need in cooking
Then make sure everything is set, all cooking materials clean and the place
for making the production is neat
Fry the kwek-kwek first, peel off all the shells and prepare the eggs then
mince the malunggay, after, mix it to the flour then start frying.
As the fish balls and kikiam are already made, simply fry it with oil.
Fry those with a moderate heat so it would not be overcooked
Atleast one or two will be assigned for making the iced coffee. Mix the coffee
in a large container then put enough ice cubes on it
Output
Finally, after doing all the means of production the following will be the
expected outputs:
PRODUCTION COST
The table below is the summary of the expected cost of production.
13
Public
Garlic 1 pc 5
Market
Public
Onion 1 pc 5
Market
Public
Pepper 1 pc 5
Market
Malunggay - - -
Public
Salt - 5
market
Public
Fishball Fishball 1kl 45
Market
Public
Kikiam Kikiam 30 22
market
1 pack (30 Public
Coffee 199
sachets x 29g) Market
Iced Coffee Ice - - -
Public
Sugar 1kg 55
Market
Public
Oil 1kg 50
Market
Public
Sticks 150 pcs 15
Market
Public
Cups 150 pcs 270
Market
Others
Public
Straw 50 pcs 40
market
Public
Gravy Mix 1 pack 60
Market
Public
Mayonnaise 220ml 96
Market
Total 1238
14
OPERATION PLAN
The 9th Cup Company would like to make a strategic plan of where the
operation of the business shall take place, as well as the capital of the business,
making of products, schedule of businesses and providing outmost services to
please customers and also to avoid or countermeasure risks if possible.
SCHEDULE OF BUSINESS
The plan will be put into action on *DATE*. It will start effectively at
*STARTING TIME* to *ENDING TIME*, that is said when customers are at their
break time to make sure that it will not disturb class hours or any events that are
being held at the campus.
MARKETING PLAN
The business venture consists of streets food and drink that the customer may
choose from. The company also offers TIPID COMBOS. The business can be located
inside the campus of UST- Legazpi. Price starts at 9Php and for the TIPID COMBOS,
price starts at 25Php up to 30php.
Products will have innovations that the consumer may like. With lower prices
than the company’s competitors it is a good advantage in the competition. Packaging
may depend on the kind of product the customer would buy but all of the products
will be served in a cup.
15
FINANCIAL PLAN
The following are the projected cash flow statements for kwek-kwek, kikiam,
and fishball:
KWEK-KWEK
Total Expense: 431 Pesos
For the markup percentage, let OP be the Original Price and DP be the
Desired Price.
𝐷𝑃 − 𝑂𝑃
𝑀𝑎𝑟𝑘𝑢𝑝 𝑃𝑒𝑟𝑐𝑒𝑛𝑡𝑎𝑔𝑒 = ( ) × 100
𝑂𝑃
9 − 8.62
=( ) × 100
8.622
= 4.40835268%
16
KIKIAM
Total Expense: 167 Pesos
For the markup percentage, let OP be the Original Price and DP be the
Desired Price. Whereas, it must be divided by 10 because ten kikiams will be sold
for 9 pesos.
𝐷𝑃 − 𝑂𝑃
𝑀𝑎𝑟𝑘𝑢𝑝 𝑃𝑒𝑟𝑐𝑒𝑛𝑡𝑎𝑔𝑒 = ( ) × 100 ÷ 10
𝑂𝑃
9 − 5.56
=( ) × 100 ÷ 10
5.56
= 61.87 ÷ 10
= 6.187%
17
FISHBALL
Total Expense: 167 Pesos
For the markup percentage, let OP be the Original Price and DP be the
Desired Price. Whereas, it must be divided by 10 because ten fishballs will be sold
for 9 pesos.
𝐷𝑃 − 𝑂𝑃
𝑀𝑎𝑟𝑘𝑢𝑝 𝑃𝑒𝑟𝑐𝑒𝑛𝑡𝑎𝑔𝑒 = ( ) × 100 ÷ 10
𝑂𝑃
9 − 1.9
=( ) × 100 ÷ 10
1,9
= 373.6842105 ÷ 10
= 37.37%
Note: The values are inaccurate because the total expense is the sum of
price estimation of different materials/ingredient needed to produce the products.
The table on the below shows the funding requirement.
18
Public
Fishball Fishball 1kl 45
Market
Public
Kikiam Kikiam 30 22
market
1 pack (30 Public
Coffee 199
sachets x 29g) Market
Iced Coffee Ice - - -
Public
Sugar 1kg 55
Market
Public
Oil 1kg 50
Market
Public
Sticks 150 pcs 15
Market
Public
Cups 150 pcs 270
Market
Others
Public
Straw 50 pcs 40
market
Public
Gravy Mix 1 pack 60
Market
Public
Mayonnaise 220ml 60
Market
19
APPENDICES
20
21
CURRICULUM VITAE
JOSHUA L. AÑONUEVO
P-3 Muladbucad Grande Guinobatan, Albay
09307080008
[email protected]
PERSONAL INFORMATION
FAMILY BACKGROUND
EDUCATIONAL ATTAINMENT
SCHOOL YEAR
22
JASPER RAY V. ABUTON
Bombon, Tabaco City
09989394574
[email protected]
PERSONAL INFORMATION
FAMILY BACKGROUND
EDUCATIONAL ATTAINMENT
SCHOOL YEAR
23
JAMES CARL BALINGBING
Bagong San Roque, Sto. Domingo Albay
09565842775
[email protected]
PERSONAL INFORMATION
FAMILY BACKGROUND
EDUCATIONAL ATTAINMENT
SCHOOL YEAR
24
BON LOUIS BARON
Ibalong Village taysan, Legazpi City
09171089738
bonbaron2001@gmail,com
PERSONAL INFORMATION
FAMILY BACKGROUND
EDUCATIONAL ATTAINMENT
SCHOOL YEAR
25
HENRY CLYDE A. ARELLANO
Hernandez St. Awai DOnsol, Sorsogon
09564329508
[email protected]
PERSONAL INFORMATION
FAMILY BACKGROUND
EDUCATIONAL ATTAINMENT
SCHOOL YEAR
26
CAMILLE FRANCIS B. ALVAREZ
Washingtn Drive, Albay Legazpi City
09157549268
[email protected]
PERSONAL INFORMATION
FAMILY BACKGROUND
EDUCATIONAL ATTAINMENT
SCHOOL YEAR
27
IRISH BIANCA G. AGUSTIN
525 Alegre St. Balogo, Sorsogon City
09989394574
[email protected]
PERSONAL INFORMATION
FAMILY BACKGROUND
EDUCATIONAL ATTAINMENT
SCHOOL YEAR
28
ALLEN JOY ALPAJARO
Arimbay, Legazpi City
None
None
PERSONAL INFORMATION
s
Date of Birtday: January 29, 2002
Place of Birth: BRTTH
Sex: Female
Civil Status: Single
Citizenship: Filipino
Religion: Roman Catholic
Height (cm): 121
Weight (kg): 42
FAMILY BACKGROUND
EDUCATIONAL ATTAINMENT
SCHOOL YEAR
29