Prestige Institute of Management & Research

PRESTIGE INSTITUTE OF MANAGEMENT & RESEARCH
Success Story of
Late. Dhirajlal Hirachand Ambani
( DHIRUBHAI AMBANI )
Founder of RELIANCE INDUSTRIES
Submitted By-
1. Anand Vijay Singh
2. Naveen Dethliya
3. Raj Singh Patel
4. Siddhesh Shah
5. Satyakant Gour
6. Uday Sharma
7. Vivek Patidar
Introducton:-
 Name :- Late. Dhirajlal Hirachand Ambani
 Born :- 28 December1932 at Chorvad Gujarat, India
 Died :- 6 July 2002 (aged 69) Mumbai,Maharastra,India
 Cause of death :- Stroke
 Nationality :- Indian
 Occupation :- Founder of RELIANCE INDUSTRIES
Founder of RELIANCE POWER
Founder of RELIANCE CAPITAL etc.
 Spouse :- Mrs. Kokilaben Ambani
 Children :- Mukesh Ambani
Anil Ambani
Neena Kothari, DHIRUBHAI AMBANI

Deepti Salgaonkar
 Awards :- Padma Vibhushan

Background
 He was born into a Modh Baniya family, in Chorwad village in the district of Junagarh.
 His father Hirachand Govardhandas Ambani was a school Teacher, & his mother was a
house wife.
 He has four siblings – Trilochaben,Ramnikbhai,Jasuben & Natubhai.

Schooling And Teenage Life
 He had started his initial education in his village school, and after five years of
his initial education he went to Junagarh to study further.
 In his teenage, Dhirubhai showed a great deal of skill in retailing, selling oil ,
though not an academically brilliant student , Dhirubhai displayed exceptional
leadership skills.
Patriotism, Inspirational And
Leadership Qualities
 Dhirubhai’s confidence and organizational skills were tested when he
defied the Junagarh Nawab’s ban on rallies and hoisted the Indian flag
to celebrate country’s independence.
 His first speech inspired many and he became Hero.
 Then, Dhirubhai participated in the Praja Mandal Protests,thus

associating with patriotic rebel leaders who supported joining India. The
Nawab ultimately yielded and Junagarh become a part of independent
India.
Dreams That Came True
 16-year old Dhirubhai, who started dreaming about a new and
progressive India,where Industries would develop at an unprecedented
rate and larger-than-life dreams of industrious young men would come
true.
 His father’s failing health and family’s financial crisis.however,forced

Dhirubhai give up his education and political interests and made him to
set off to Aden (YEMEN) to find work.
DhiruBhai Ambani’s Early
Career:-
 At, Aden,he started working as a clerk with A. Besse & Co.-one of the
biggest trading firms in the region.
 Dhirubhai made good use of this opprtunity and learnt much about
commodity,trading,imports and exports,wholesale merchandising,
marketing, and sales and distributions.
Learned Accounting Knowledge.
 He learnt about currency trading from the people of various

nationalities whom he met at the port and mastered in
accounting,book keeping and drafting legal documents.
 In 1954, after marrying KOKILABEN, Dhirubhai was sent by his

employer to work in the Shell oil Refinery. Having learnt the oil trade ,
Dhirubhai started to dream of owing his own refinary someday.
Back To India
 Towards the end of decade,when all the Indians in Aden were migrating
to Britain, Dhirubhai Ambani decided to return to India and become the
part of phenomenal growth that country had been awaiting.
 Back in India Dhirubhai found that he had very little capital to go into
any purposeful business.
 He eschewed the idea of opening up a small grocery or cloth shop. He

immediately got in touch with his Arabian contacts, offering to export
spices, and other Indian commodities at very low prices.
Emerging
Reliance Commercial Corporation
 RELIANCE COMMERCIAL
CORPORATION was born.
Excellent service was its
hallmark and trust became an
important factor when people
traded with RELIANCE.
 His margins were low ; however,

Dhirubhai chose to deal in bulk
and orders started coming .
Dhirubhai Ambani becoming
Polyster Prince:-
 After the success of RELIANCE COMMERCIAL CORPORATION , Dhirubhai decided to
enter in Textiles Industries . Dealing in Textiles was a risky business as the fluctuations in
the prices were quite high.
 Dhirubhai however, learned the tricks quickly and realized that there was more money in
the business. He borrowed heavily and embarked on a journey that took him to dizzying
heights.
Setting up first Textile Mill:-
 Setting up first textile mill in Naroda , Ahmedabad, was the biggest hurdle
of his life. With the other mill owners opposing the sale of Vimal , the
polyester brand.
 Dhirubhai and his team of highly motivated sales personnel cut through the
middleman (wholesalers) and went straight to the retailors. By this many
numbers of retailers wanted to sell “Only Vimal”.
 A sound of marketing strategy backed up the product and all of the India
was soon wearing textiles that came out Reliance factory. He equipped his
factory with the best technology and could scale up the rise in demand.
 Dhirubhai Ambani Showing Institutional Representatives the technology
installed in Naroda Plant.
Success Factor:-
 He could all this just because he could dream, and dream big.
 Here are , some inspiring quotes which gave wings to Dhirubhai’s

dream:-
 Think Big, think Fast, think Ahead.Ideas are no one’s monopoly.
 If you don’t build your dream,someone else will hire you to help theirs.
 If you born poor it’s not your fault but if you die poor it’s your fault.
 You do not require invitation to make profits.
 Meeting the deadlines is not god enough, beating the deadlines is my

expectation.
 We cannot change our rulers,but we can change the way they rule us.
 Between my past,the present and the future, there is one common

factor;Relationship and Trust.This is the foundation of our growth.
 The Enterpreneurship comes only from risk – taking.

Business:-
 High Finance one of Dhirubhai’s key areas of success. He

raised a great deal of money by issuing six series of
convertible debentures and then converting them to equity
shares at a premium .
 Reliance later diversified into ENERGY ,POWER,

INFRASTRUCTURES SERVICES,RETAIL,CAPITAL
MARKETS ,TELECOMMUNICATIONS,LOGISTICS &
INFORMATION TECHNOLOGY.
 By the time Dhirubhai died in 2002, his sons Mukesh Ambani

& Anil Ambani had taken over the charge of Reliance
Industries Limited and Dhirubhai had become a national hero.
 The growth of Reliance Industries was unprecedented and of the likes
that had not been imagined until then. Reliance went from of a turnover
of Rs. 70 Crore in the mid-1970s to being a Rs. 75,000 Crore empire in
2002.and Today overall Reliance Empire has market cap of about US$
130Billion (871 Kharab rs.) .
 Dhirubhai started his company with 500 employees in 1975 ,which

increases upto 35,000 employees in 2002 and in current year Reliance
Group has app. 1.50 Lakhs employees.
 RELIANCE INDUSTRIES serves their services in all over the world.

Reference:-
 https://en.wikipedia.org/wiki/Dhirubhai_Ambani

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PRESTIGE INSTITUTE OF MANAGEMENT & RESEARCH

 Born :- 28 December1932 at Chorvad Gujarat, India

 Died :- 6 July 2002 (aged 69) Mumbai,Maharastra,India

 Cause of death :- Stroke

 Occupation :- Founder of RELIANCE INDUSTRIES

Founder of RELIANCE POWER

Founder of RELIANCE CAPITAL etc.

 Spouse :- Mrs. Kokilaben Ambani

 Children :- Mukesh Ambani

Neena Kothari, DHIRUBHAI AMBANI

 Awards :- Padma Vibhushan

 He has four siblings – Trilochaben,Ramnikbhai,Jasuben & Natubhai.

 His first speech inspired many and he became Hero.

 Then, Dhirubhai participated in the Praja Mandal Protests,thus

 His father’s failing health and family’s financial crisis.however,forced

Learned Accounting Knowledge.

 He learnt about currency trading from the people of various

 In 1954, after marrying KOKILABEN, Dhirubhai was sent by his

 He eschewed the idea of opening up a small grocery or cloth shop. He

 His margins were low ; however,

 Here are , some inspiring quotes which gave wings to Dhirubhai’s

 Think Big, think Fast, think Ahead.Ideas are no one’s monopoly.

 Meeting the deadlines is not god enough, beating the deadlines is my

 Between my past,the present and the future, there is one common

 The Enterpreneurship comes only from risk – taking.

 High Finance one of Dhirubhai’s key areas of success. He

 Reliance later diversified into ENERGY ,POWER,

 By the time Dhirubhai died in 2002, his sons Mukesh Ambani

 Dhirubhai started his company with 500 employees in 1975 ,which

 RELIANCE INDUSTRIES serves their services in all over the world.

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