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    Business Plan Development

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    Ankith Hebbar
    This document outlines a business plan for a new product or service. Section 1 introduces the founder and their background. Section 2 discusses identifying a market opportunity through problems, needs, trends and research. Section 3 describes the company and product, including features and benefits. Section 4 covers the development stage and traction. Section 5 analyzes competitive advantages and risks. The remaining sections cover marketing, target markets, operations, management team, finances, funding, and appendices. The overall plan seeks funding to develop a new product or service to address an identified market need.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Business Plan Development

    Uploaded by

    Ankith Hebbar
    73 views22 pages
    This document outlines a business plan for a new product or service. Section 1 introduces the founder and their background. Section 2 discusses identifying a market opportunity through problems, needs, trends and research. Section 3 describes the company and product, including features and benefits. Section 4 covers the development stage and traction. Section 5 analyzes competitive advantages and risks. The remaining sections cover marketing, target markets, operations, management team, finances, funding, and appendices. The overall plan seeks funding to develop a new product or service to address an identified market need.

    Original Description:

    PPT on how to win a b-plan competition

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    This document outlines a business plan for a new product or service. Section 1 introduces the founder and their background. Section 2 discusses identifying a market opportunity through problems, needs, trends and research. Section 3 describes the company and product, including features and benefits. Section 4 covers the development stage and traction. Section 5 analyzes competitive advantages and risks. The remaining sections cover marketing, target markets, operations, management team, finances, funding, and appendices. The overall plan seeks funding to develop a new product or service to address an identified market need.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    73 views22 pages

    Business Plan Development

    Uploaded by

    Ankith Hebbar
    This document outlines a business plan for a new product or service. Section 1 introduces the founder and their background. Section 2 discusses identifying a market opportunity through problems, needs, trends and research. Section 3 describes the company and product, including features and benefits. Section 4 covers the development stage and traction. Section 5 analyzes competitive advantages and risks. The remaining sections cover marketing, target markets, operations, management team, finances, funding, and appendices. The overall plan seeks funding to develop a new product or service to address an identified market need.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 22
    At a glance
    Powered by AI
    The key takeaways are the different sections that should be covered in a business plan like company description, market analysis, operations plan, management team, financial projections etc.

    The main sections covered in a business plan as per the document are executive summary, company description, market analysis, operations plan, management team, financial projections and appendix.

    Some online templates mentioned that can be used to write a business plan are LivePlan, BizPlan and Enloop.

    TO

    W
    HO A
    ARJUN PANCHAL
    N N
    WI LAN TITIO
    FOUNDER – PAPAZAPATA
    AUTHOR – WHAT HAPPENS IN AMERICA
    BP MPE STARTUP MENTOR – SIBM PUNE
    CO
    1

    ASK A QUESTION

    THROW A PROBLEM

    THEN INTRODUCE YOURSELF


    2 - OPPORTUNITY

    Growth
    Problems Trends
    Compelling Needs PESTEL
    Pain points TAM - SAM - SOM
    PRIMARY RESEARCH

    OPPORTUNITY
    3 - COMPANY & PRODUCT DESCRIPTION
    Makes you healthier, You will be able to
    Lean and more Satisfied work and play at
    FEATURES BENEFITS
    lightning speed
    - Wooden cylinder - Can be
    surrounding a re-sharpened
    Relieves your graphite core - Correct errors
    headache and let’s - Crapped by an - Always there when
    you enjoy your day eraser you need
    - Eraser attached - Easy to hold
    Analgesic, Antipyretic, with metal band - Easy to find
    Acetaminophen - ¼ inch Diameter - Plenty of supply
    - Has yellow exterior whenever you
    - Sold by a Dozen need a new one
    4 - STAGE OF DEVELOPMENT & TRACTION

    FUTURE TIMELINES
    STAGE OF DEVELOPMENT TRACTION
    - NEW PROD LINE
    - PROTOTYPE/ MVP - REGISTERED USERS - NEW MARKET/ TG
    - PILOT TESTING - REPEATED USERS - # CUSTOMER
    - COMPANY REGISTRATION - FEEDBACK - PARTNERSHIPS
    - IPs FILED - GROWTH % EVERY QUARTER - RESOURCES
    OF REVENUES OR USERS - REVENUE STREAMS
    5 - COMPETITIVE ADVANTAGE & CRITICAL RISKS

    COMPETITIVE
    ADVANTAGE
    INNOVATION/ RISK & SOLUTION
    TECHNOLOGY USED
    You

    Other Factors:

    You
    • Quality
    • Service
    • Reliability
    • Stability
    • Expertise
    • Company
    Reputation
    • Location
    • Strategy
    • Credit Policies
    6 – MARKETING & SALES PLAN

    ▪ Target Mkt Strategy (Next Page) ▪ Sales Channel Strategy

    ▪ Product/ Service strategy ▪ Distribution Strategy

    ▪ Pricing Strategy ▪ Overall revenue model

    ▪ Advertising, Promotion, Digital


    7 - TARGET MARKET

    For B2C: For B2B:


    ∙ Age • Industry
    ∙ Gender • Location
    ∙ Location • Size
    ∙ Income • Stage in business (startup,
    ∙ Occupation growing, mature)
    ∙ Education level • Annual sales
    ∙ Psychographic
    7 - OPERATIONS PLAN
    Key Process Staffing Facilities
    Activities Automation &
    Training

    Distribution Raw Machines Implementation


    & Logistics Material Timelines
    9
    MANAGEMENT
    Team Bios TEAM Strategic Partners
    - Industry - Vendors
    - Relevant Experience - Ops Partners
    - Achievements - Fin Partners
    - Education - Clients
    - Skills - Vendors
    - Eagerness/ Hunger - Onboard
    Advisors
    Consultants
    10 – ORGANIZATIONAL STRUCTURE
    TITLE
     

    TITLE TITLE TITLE


    TITLE
         

    TITLE TITLE TITLE


         

    TITLE TITLE TITLE


         

    TITLE TITLE
       
    11 – FINANCIALS

    • Customer Acquisition Cost (CAC)


    • CAPEX
    • Total customers after 1st 2nd 3rd year
    • CAPEX Breakeven
    • Total Profit/Loss in 1st 2nd 3rd year
    • OPEX
    • Valuation of company after 3 years
    • OPEX Breakeven

    • ROI
    12 – FUNDING & OFFERING

    FUNDING OFFERINGS
    REQUESTED
    13 – APPENDIX
    ▪ 3-Year Income Statement

    ▪ 3-Year Cash Flows

    ▪ 3-Year Balance Sheet

    ▪ Key financial assumptions

    ▪ Financial Comparisons

    ▪ Resumes of founders, principals

    ▪ Any figures, tables, etc that will help illuminate and sell the plan
    14 – USAGE OF FUNDS
    EXECUTIVE SUMMARY

    ▪ Short!......like a Query letter

    ▪ Convincing

    ▪ Includes the most important


    points from the sections

    Note: To be added only in BPlan paper, not in presentations pitch.


    REFERENCE BOOKS FOR BPLAN WRITING

    The Secrets to Writing A Successful Business Plan by Hal Shelton

    Writing Winning Business Plans by Garrett Sutton

    How to Write a Business Plan by Alex Genadinik


    ONLINE TEMPLATES TO WRITE A BPLAN

    - LivePlan

    - BizPlan

    - Enloop
    THANK YOU :)

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