Gabrielle'S Peanut Butter

GABRIELLE’S PEANUT BUTTER
Introduction
Peanuts (Arachis hypogaea) are a legume that originated in South America.
Groundnuts, earthnuts, and goobers are some of the names given to
them.Peanuts are not linked to tree nuts, despite their name. They're related
to beans, lentils, and soy as legumes. Peanuts are rarely eaten uncooked in the
United States. Instead, they're usually eaten roasted or in peanut
butter.Peanut oil, flour, and protein are some of the other items made from
peanuts. Desserts, cakes, confectionary, nibbles, and sauces are just a few of
the dishes that use these products. Peanuts are high in protein, fat, and a
variety of vitamins and minerals. Peanuts have been linked to a lower risk of
heart disease and may help with weight loss, according to studies.
Peanut butter is a nut or peanut paste produced from ground nuts. It is made
up mostly of cleaned, graded, blanched, roasted, and crushed groundnuts
that contain over 45 % oil and about 25 % protein, making it a nutrient-dense
food. India, China, Nigeria, Senegal, Sudan, Burma, and the United States are
the world's top groundnut producers. After shelling and dry roasting the
peanuts, the skins are removed and the nuts are pulverized. This mixture
contains salt as well as other components such as hydrogenated fat, dextrose,
corn syrup solids, lecithin, and antioxidants.
BUSINESS IDENTITY
Gabrielle’e Peanut Butter is one of the most delicious peanut butter in
Guinayangan, Quezon. It produces peanut butter from 5 kilogram of peanut a
week and sold in bakeries, residential areas and by online selling.

This is the product’s logo. Gabrielle’s peanut butter was named after the name
of the owner’s daughter. This logo is very simple and easy to recognize
appropriate to the product that it represents.
FINANCIAL PROJECTIONS/BUDGET
Gabrielle’s Peanut Butter is a small scale business that aims to provide high
quality peanut butters to its local customers. The following table will show
the financial projections and budget
Total Capital Requirement
The capital requirement to start the production includes the
variable and fixed inputs. Its estimated total capital requirement is
about
I. Gross Sales
Quantity
Unit
Price/Unit
Amount (Php)
Peanut Butter (250 mg)
40
pieces
60
2400
Total Gross Sale
2,400
II. Fixed Cost
Quantity
Unit
Price/Unit
Amount(Php)
Grinder service in the market
Per kilogram
30
150.00
Total Fixed Cost
150.00
Material Input
Cost
Peanuts
109
kg
545
Medium-sized container with seal
40
pieces
7.50
300
Cooking oil
136
liters
408
Salt
40
kg
1/4
10
Brown sugar
60
kg
180
Total Material Input Cost
₱1,443.00
Total Fixed Cost
₱ 150.00
Total Cost
₱ 1,293.00
III. Net Income
₱ 1,107.00
MARKETING PLAN
Product
Gabrielle’s peanut butter is a 250-gram peanut butter made from local peanuts
as the main ingredients. These peanut butter is rich in protein, low cholesterol
level, good source of vitamins and rich in fiber.
Price
Each peanut butter in a medium-sized container (250g) costs 120 pesos. It is
very affordable compared to its competitors in the local area.
Place
The location of the business is on the owner’s residential area. Since it
produces homemade peanut butter, the production and the storage of the
product is done in the owner’s house.
PROMOTION
The owner did a pre-selling survey on six bakeries in Guinayangan, Quezon.
The owner negotiated the bakeries to be the regular customers of Gabrielle’s
peanut butter. The table below will show the result.
BAKERY NUMBER OF PEANUT BUTTER

1 5
2 8
3 10
4 7
5 6
6 4
TOTAL 40
In case the peanut butter are nit sold out, the owner will do online selling by
posting it in social media.
PRODUCTION
Now, here are the steps on how to make and prepare Gabrielle’s Peanut
Butter.
Step 1: On the pan, heat the cooking oil and then put the peanuts and fry in
medium heat for approximately 6 to 8 minutes; wobble them every interval of
2 or 3 minutes to make sure it won’t burn; toss it around. Add a little bit of
salt in this process.
Step 2: Then, remove the peanuts from the pan after frying. Allow it to cool
for few minutes to avoid unwanted crushing and debris.
Step 3: After cooling the peanuts, gently pour the peanuts into the food
processor or blender. Then, add butter and brown sugar.
Step 4: Allow it to grind for 2 – 3 minutes or until the peanuts are thoroughly
crushed. The time will be dependent on how the peanuts will look like.
Step 5: Add about one to two tablespoons of cooking oil in small amounts
and regrind or blend the mixture until the peanut butter is the familiar paste
consistency. You can have creamy peanut butter by grinding the peanut very
finely or chunky peanut butter by adding large pieces of peanut after
grinding.
Step 6: Put the peanut butter in a container and seal. You can put label or
name of your product for branding so customers will recognize it.
NOTE: Sealing the product is as important as keeping it clean. You should be

wary that all of your products are carefully and properly sealed.
Here is the time frame of the business activity of Gabrielle’s Peanut Butter:
DAY ACTIVITY
Monday Production of 5 kilogram of peanut
butter.
Tuesday Getting and receiving orders from the
target market
Wednesday Delivery of product.
Thursday Delivery of product.
Friday Delivery of product.
Saturday Delivery of product.
Sunday Online selling if not sold out.

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GABRIELLE’S PEANUT BUTTER

Peanuts (Arachis hypogaea) are a legume that originated in South America.

Groundnuts, earthnuts, and goobers are some of the names given to

United States. Instead, they're usually eaten roasted or in peanut

up mostly of cleaned, graded, blanched, roasted, and crushed groundnuts

that contain over 45 % oil and about 25 % protein, making it a nutrient-dense

contains salt as well as other components such as hydrogenated fat, dextrose,

corn syrup solids, lecithin, and antioxidants.

Gabrielle’e Peanut Butter is one of the most delicious peanut butter in

Guinayangan, Quezon. It produces peanut butter from 5 kilogram of peanut a

week and sold in bakeries, residential areas and by online selling.

appropriate to the product that it represents.

the financial projections and budget

Total Capital Requirement

The capital requirement to start the production includes the

variable and fixed inputs. Its estimated total capital requirement is

Peanut Butter (250 mg)

Total Gross Sale

II. Fixed Cost

Grinder service in the market

Total Fixed Cost

Medium-sized container with seal

Total Fixed Cost

III. Net Income

level, good source of vitamins and rich in fiber.

Each peanut butter in a medium-sized container (250g) costs 120 pesos. It is

very affordable compared to its competitors in the local area.

The location of the business is on the owner’s residential area. Since it

product is done in the owner’s house.

The owner did a pre-selling survey on six bakeries in Guinayangan, Quezon.

The owner negotiated the bakeries to be the regular customers of Gabrielle’s

peanut butter. The table below will show the result.

BAKERY NUMBER OF PEANUT BUTTER

posting it in social media.

NOTE: Sealing the product is as important as keeping it clean. You should be

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