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Pres. Diosdado P.

Macapagal Memorial High School

Sta. Cruz, Angat, Bulacan

Product Development in Entrepreneurship

Submitted by:

Leciges, Charry N.

Submitted to:

Mr. Gregorio S. Mariano

November 9, 2023
I. Product Label

● Goa Beans' Bites

II. Product Logo

III. Product Description

Goa Beans' Bites, a tasty chip combined with a nutritious alternative. The winged

bean, commonly known as the "sigarilyas" bean, has an array of beneficial health

effects. The winged bean offers a great range of benefits for your health, despite the

fact that its name may not be as widely known as those of other legumes.

Sigarilyas chips can be easily substituted for the traditional chips that are passed off as

junk food by vegans, especially parents. Customers can undoubtedly enjoy this

nutritious chip because it has no extra preservatives.


Sigarilyas fruits are used to make Crispy Sigarilyas, also known as Sigarilyas chips, a

quick and simple vegetable recipe that is deep-fried until crispy.

IV. Pricing Model and Costing

A pricing strategy is a model or method used to establish the best price for a product

or service. It helps us choose prices to maximize profits and shareholder value while

considering consumer and market demand.

To choose a pricing strategy, it’s also essential to understand the role of cost, margin,

and markup, especially if you’d like your pricing to be cost-based.

● Markup refers to the additional amount we charge for our

product over the production and manufacturing fees.

● Margin refers to the amount we business earns after we

subtract manufacturing costs.

● Cost refers to the fees we incur from manufacturing, sourcing,

or creating the product we sell.

The representation below shows the expenses from the ingredients being used:

Ingredients Cost Price


Sigarilyas Beans (1kg) Php 85.00

Cornstarch (2cups and 2tbsp) Php 13.00

Flour (2cups and 3tbsp) Php 12.00

Sour and Cream Flavor Php 10.00

Cooking Oil (0.5 litter) Php 20.00

Total Cost Php 140.00

The representation shows the markup percentage

Markup Percentage Formula

Markup percentage = Selling Price per Unit-Cost Price per Unit/ Cost Price per Unit x100

Markup Percentage = Php 140.00 – Php 100/Php 0.4x100

= 40.6%
V. Supply Chain and Order Fulfillment:

From there, the raw materials source were surely planned with their inventory and

manufacturing processes to ensure supply and demand are adequately balanced.

Manufacturing or sourcing materials needed to create the final product. With that, we can

start assembling parts and testing the product. After that we can proceed on product

processing and ready it for shipment or holding in inventory until a later date. In terms of

order fulfillment transporting and delivering the finished product to the distributor, retailer, or

consumer must be planned well. Lastly, providing customer service support for returned

items.

VI. Sales Strategy:

Early adopter consumers will be encouraged by the company to recommend relatives, close

friends, or neighbors to try the product as well. They can attract customers to the brand who

might be hesitant to be the first to try something new by making use of the influence of such

people. Will also use social media to encourage more people to try this product.

VII.Distribution::

There is a specific targeted area for Goa Beans' Picks as this snack is targeted towards a

general population locally. Distribution can be around here in Pres. Diosdado P. Macapagal

Memorial HighSchool but hopefully in nearby areas as well.

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