COM3706 ECP Tutorial Letter 001 - 3 - 2021
COM3706 ECP Tutorial Letter 001 - 3 - 2021
COM3706 ECP Tutorial Letter 001 - 3 - 2021
IMPORTANT INFORMATION
Please register on myUnisa, activate your myLife e-mail account and make
sure that you have regular access to the myUnisa module website,
COM3706-2021-ECP-ALL, as well as your group website
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EARLY COMPLETION PROGRAMME (ECP) – OUTLINE OF ASSESSMENTS
Lecturer to contact:
Miss MM Mothiba
E-mail:
[email protected]
Tel: 012 429 3143
ASSIGNMENT 02
MULTIPLE-CHOICE QUESTIONS
QUESTIONS
Written memos
Electronic mail
Bulletin boards
Telephone
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Face-to-face meetings between two people
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Q7 A previous study found an inequality in numbers and unequal pay for women
working as editors and executives in print journalism. From an organisational
communication perspective, you want to replicate this study based on three
national newspapers in your country. How would you start your research?
(1) a b
(2) a c
(3) b d
(4) c d
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Q11 Which characteristic is furthest from describing a qualitative design?
(1) The quantitative content analysis categories listed on a coding sheet must
meet the same requirements as nominal variables.
(2) The intensity of responses is measured when counting is used as a
scoring procedure, when tallying responses.
(3) Strata are determined by probability versus non-probability sampling.
(4) A cross-sectional time dimension is conventionally based on a
quantitative research design.
(a) When applying scale scoring in a tally sheet you are applying a
ranking scale.
(b) Pre-coded categories will, among others, be determined by the
research problem or issue and the hypotheses or research
questions.
(c) Categories used in a content analysis must be mutually exclusive
and exhaustive.
(d) The ordinal level of measurement is applied when you use scale
scoring in a tally sheet.
(1) One
(2) Two
(3) Three
(4) Four
(1) Multiple-choice
(2) Likert
(3) Guttmann
(4) Thurstone
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Q16 Which option refers to the utilisation of two or more investigators, sources of
data, data-collection methods, theories, and/or types of sampling?
Q17 Complete the following statement by filling in the two spaces with the most
appropriate phrase/word(s):
(1) a f
(2) e b
(3) g d
(4 c h
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(3) Groups of individuals who are members of an organisation such as
employees and management.
(4) Shareholders and consumers whose lives revolve around the
organisation.
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ASSIGNMENT 03
EXAMNIATION PORTFOLIO
CRITERIA 0-5
1. MAIN ISSUE
Formulate the main issue with the 5 criteria required. Does the statement identify
the nature of study (research design), time dimension, action(s), issue, method(s)?
2. RESEARCH CRITERIA
How is your issue investigated relevant to communication? Why is your issue
researchable? What makes your research feasible and ethically acceptable?
3. EXTENT
Which publications and editions are used, where (geographical boundary) will
research be done?; when will research be done and what is the nature of the time
dimension?
4. POPULATION
What are your target and accessible populations? List at least 4 population
characteristics that you will report on in your findings. What are the units of
analysis in your research?
5. ASSUMPTIONS AND SUB-ISSUES
Formulate 4 assumptions and 4 related sub-issues based on relevant factors (eg
population characteristics and units of analysis). Ensure the sub-issues are aimed at
solving the main issue. Are your 4 assumptions appropriate, logically linked to sub-
issues and the main research issue?
6. GOAL AND OBJECTIVES
Indicate what the nature of the goal is. Indicate the nature of the objectives.
Explain why and how your goal and objective(s) are related to your main issue.
7. RESEARCH QUESTIONS
Formulate 4 RQs which are appropriate and related to your main issue. Are your
research questions linked to the goal, objectives, 4 assumptions and 4 sub-issues?
Do the research questions differ from the sub-issues?
8. THEORETICAL APPROACH
Have you explained each creative concept in your own words, and have you
provided examples of advertisements related to each concept explained?.
9. RESEARCH DESIGN
Specify the nature of your research design (qualitative/quantitative or a
combination of both). Explain how the characteristics of (each) identified design in
Du Plooy (Sections 2.5.2 and 2.5.3) are applicable to your own research.
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10. DATA-COLLECTION METHODS AND TECHNIQUES
Specify your research method; discuss the method, and provide examples to
indicate how content analysis was done (what did you do?)
• Which level of measurement is applicable and why? List the creative
concepts to be analysed and described.
• What sampling method (for both the publications and advertisements)
was used? How was sampling done in both instances? (describe steps
followed in detail).
• What is the sample size drawn (of the publications and of the
advertisements)? Contextualise the sample sizes against your accessible
populations (publications and advertisements).
• How was data collected? Describe the data-collection
procedures/techniques applied in detail (steps followed).
11. DATA ANALYSIS
• How did you analyse the qualitative (and quantitative) data? Describe
the process(es) in detail.
• Can your study be replicated? Why/why not? (consider the size of
samples and sampling method).
• Describe how coding/tallying of data was done. Include a frequency
table or tally sheet, and explain what it contains or represents.
12. FINDINGS
• What are the qualitative findings of your research/analyis related to
each of the advertisements and creative concepts in detail (provide evidence
from analysed advertisements). Describe characteristics of concepts identified
in detail.
• Answer your sub-issues, and provide evidence from analysed
advertisements in support of each claim or statement made.
• Include eight different advertisements; identify the advertisements and
institutions, or concerns, and acknowledge the sources. Include scanned (or
hard copies of) advertisements under this heading. (only advertisements
included = 1 mark). No detail = 1 mark only
13. CONCLUSIONS
• Answer the research questions, provide evidence from analysed
advertisements in support of each research question’s answer.
• Formulate at least one conclusion based on research done.
Total rating ............... (max 110) / 22 = ............... average x 18 ............... (max 90%)
Technical:
Declaration ............... ToC ............... Sources in text ................ Sources ...............
Other ................
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TECHNICAL PRESENTATION [10]
GRAND TOTAL: 100
Conclusion
For all other information regarding COM3706, you should still refer to Tutorial letter
101.
Do not hesitate to contact us by e-mail if you experience problems with the content of
this tutorial letter or with any academic aspect of the module.
We wish you a fascinating and satisfying journey through the learning material and
trust that you will complete the module successfully.
Regards,
THE COM3706 TEAM
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