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Easibility Tudy Children'S Birthday Party Planning

This feasibility study examines planning children's birthday parties in Zamboanga City, Philippines. With a growing child population and families needing help organizing celebrations, there is a market opportunity. The study proposes a web application allowing users to search, choose, and book venues. Target customers are parents with children aged 6-12 who have trouble finding places and ideas due to work obligations. Over 50,000 local children fall into this age range. The application would list 120 existing venues to provide clients convenience. The objectives are to provide comfortable options and inspiration for dream parties. A sample planned princess-themed 16th birthday is outlined as an example.

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81 views5 pages

Easibility Tudy Children'S Birthday Party Planning

This feasibility study examines planning children's birthday parties in Zamboanga City, Philippines. With a growing child population and families needing help organizing celebrations, there is a market opportunity. The study proposes a web application allowing users to search, choose, and book venues. Target customers are parents with children aged 6-12 who have trouble finding places and ideas due to work obligations. Over 50,000 local children fall into this age range. The application would list 120 existing venues to provide clients convenience. The objectives are to provide comfortable options and inspiration for dream parties. A sample planned princess-themed 16th birthday is outlined as an example.

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FEASIBILITY STUDY

CHILDREN’S BIRTHDAY PARTY PLANNING

SOUTHERN CITY COLLEGE


EAST CAMPUS
DIVISORIA, ZAMBOANGA CITY, 7000

2019
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY.........................................................................................................................2
2. DESCRIPTION OF PRODUCTS AND SERVICES.........................................................................................2
3. TECHNOLOGY CONSIDERATIONS..........................................................................................................2
4. PRODUCT/SERVICE MARKETPLACE......................................................................................................3
5. MARKETING STRATEGY.......................................................................................................................4
6. ORGANIZATION AND STAFFING............................................................................................................4
7. SCHEDULE............................................................................................................................................5
8. FINANCIAL PROJECTIONS.....................................................................................................................5
9. FINDINGS AND RECOMMENDATIONS....................................................................................................6
II. INTRODUCTION

According to the 2015 census, Zamboanga city has a population of 861,799 people. It is the 6th
most populous and 3rd largest city by land area in the Philippines. It is the commercial and
industrial center of the Zamboanga Peninsula Region. As the researcher found it the children of
zamboanga city has increasing its popullation therefore more birthdays event will come. Plus
more families will need help in finding venues and comfort for their children.

Web application that combines venues for birthday parties

SEARCH
CHOOSE
BOOK

Market Domain: Micro Level


Target Segments and attractiveness

Target market segment? YES


Best goods or services – Right offers? YES
Size of the segment? LARGE
Other segments for the future? WEDDING

3 ways to define market segments

Customers: parents with children between 6 to 12 years old.


Localization: Zamboanga City.
Customer’s behavior: Having difficulties finding a place/ideas for their children’s.
Birthday celebration: they work fulltime (i.e having limited time.

14 out of 15 families had trouble finding places to throw bithday parties for their kids.

Market Domain: Micro Level


Market attractiveness

120 birthday party venues that we know of


More than 50,000 childrens age 6 to 12 and
More than 80,000 families with children age 6 to 17.
III. OBJECTIVES

Objectives of the Event, Theme and Scope

Event
To give clients the comfort and convinience they seek.
Theme
To provide them the ideas they want and give hope for their dream party.
Scope
The project will be completed over a period of time.

IV. MARKET
What The princess Sweet
16th birthday party
How much 16 roses 640₱
why 16 candles-100₱
Another year older,
Electronic
another yearmaterials-
wiser,”
10,0000₱
but this year we’re not
Forjust
foods-10,000₱
celebrating
Souvenir-2500₱
another year or more
Photographer-
knowledge. This year
2500₱
is about celebrating a
Photoboot-2500₱
girl’s milestone
birthday, a sweet
sixteen! Sixteen is not
just another year and
reason to celebrate

where Divisoria santiago


road zamboanga city ,
the princess resident.

when On May,13 2019


(Monday) the party
starts at 7:00 pm to
11:00pm
“ the princess House”
zone 4 santiago road
500 pax for invited

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