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    Iii Semester Core Papers: C-301. Strategic Management C-301 Strategic Management 100 4 0 0 4 Unit-I

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    Sridhar Kodali
    The document outlines the course objectives and content for the core papers C-301 Strategic Management and C-302 Operations Research. C-301 Strategic Management covers key concepts like developing a strategic vision, mission, objectives and policies. It examines factors shaping company strategy and how to craft, implement and evaluate strategy. Tools like Porter's five forces, BCG matrix and GE model will be used to analyze industry, competition and formulate corporate, business and functional level strategies. C-302 Operations Research covers topics like linear programming, transportation and assignment models, dynamic programming, integer programming, game theory, simulation, PERT/CPM and replacement models. Relevant cases will be discussed for each topic and a

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    Iii Semester Core Papers: C-301. Strategic Management C-301 Strategic Management 100 4 0 0 4 Unit-I

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    Sridhar Kodali
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    The document outlines the course objectives and content for the core papers C-301 Strategic Management and C-302 Operations Research. C-301 Strategic Management covers key concepts like developing a strategic vision, mission, objectives and policies. It examines factors shaping company strategy and how to craft, implement and evaluate strategy. Tools like Porter's five forces, BCG matrix and GE model will be used to analyze industry, competition and formulate corporate, business and functional level strategies. C-302 Operations Research covers topics like linear programming, transportation and assignment models, dynamic programming, integer programming, game theory, simulation, PERT/CPM and replacement models. Relevant cases will be discussed for each topic and a

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    The document outlines the course objectives and content for the core papers C-301 Strategic Management and C-302 Operations Research. C-301 Strategic Management covers key concepts like developing a strategic vision, mission, objectives and policies. It examines factors shaping company strategy and how to craft, implement and evaluate strategy. Tools like Porter's five forces, BCG matrix and GE model will be used to analyze industry, competition and formulate corporate, business and functional level strategies. C-302 Operations Research covers topics like linear programming, transportation and assignment models, dynamic programming, integer programming, game theory, simulation, PERT/CPM and replacement models. Relevant cases will be discussed for each topic and a

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    81 views2 pages

    Iii Semester Core Papers: C-301. Strategic Management C-301 Strategic Management 100 4 0 0 4 Unit-I

    Uploaded by

    Sridhar Kodali
    The document outlines the course objectives and content for the core papers C-301 Strategic Management and C-302 Operations Research. C-301 Strategic Management covers key concepts like developing a strategic vision, mission, objectives and policies. It examines factors shaping company strategy and how to craft, implement and evaluate strategy. Tools like Porter's five forces, BCG matrix and GE model will be used to analyze industry, competition and formulate corporate, business and functional level strategies. C-302 Operations Research covers topics like linear programming, transportation and assignment models, dynamic programming, integer programming, game theory, simulation, PERT/CPM and replacement models. Relevant cases will be discussed for each topic and a

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    of 2

    III SEMESTER CORE PAPERS

    C- 301. STRATEGIC MANAGEMENT

    C-301 STRATEGIC MANAGEMENT 100 4 0 0 4

    UNIT-I
    Introduction: Concepts in Strategic Management, Strategic Management as a process –
    Developing a strategic vision, Mission, Objectives, Policies – Factors that shape a company‘s
    strategy – Crafting a strategy.
    UNIT-II
    Environmental Scanning: Industry and Competitive Analysis -Evaluating company resources and
    competitive capabilities – SWOT Analysis – Strategies and competitive advantages in diversified
    companies and its evaluation. Tools and techniques- Porter's Five Force Model, BCG Matrix, GE
    Model,
    UNIT-III
    Strategy Formulation : Strategy Framework For Analyzing Competition, Porter‘s Value Chain
    Analysis, Competitive Advantage of a Firm, Exit and Entry Barriers - Formulation of strategy at
    corporate, business and functional levels. Types of Strategies
    UNIT-IV
    Strategy Implementation : Strategy and Structure, Strategy and Leadership, Strategy and culture
    connection - Operationalising and institutionalizing strategy- Organizational Values and Their
    Impact on Strategy – Resource Allocation – Planning systems for implementation.
    UNIT-V
    Strategy Evaluation and control – Establishing strategic controls - Measuring performance –
    appropriate measures- Role of the strategist – using qualitative and quantitative benchmarking to
    evaluate performance - strategic information systems – problems in measuring performance –
    Strategic surveillance -strategic audit

    References
    1. P.Subba Rao: Business Policy and Strategic Management, Himalaya Publishing
    House, New
    Delhi, 2010
    2. Kazmi: Strategic Management and Business Policy, Tata McGraw Hill, 2009
    3. R.Srinivasn: Strategic Management, PHI Learning, New Delhi, 2009
    4. Adrian Haberberg & Alison: Strategic Management, Oxford University Press, New
    Delhi, 2009
    C-302 OPERATIONS RESEARCH 100 4 0 0 4

    Unit – I:
    Importance-The History of OR-Definition-Features-Scope of Operations Research –Linear
    Programming: Introduction-Advantages of using LP-Application areas of LP- Formation of
    mathematical modelling, Graphical method, the Simplex Method; Justification, interpretation of
    Significance of All Elements In the Simplex Tableau, Artificial variable techniques: Big M
    method.

    UNIT II:
    Transportation, Assignment Models: Definition and application of the transportation model,
    methods for finding initial solution-tests for optimality-variations in transportation problem, the
    Assignment Model, Travelling Salesman Problem.

    Unit – III:
    Dynamic Programming – Applications of D.P. (Capital Budgeting, Production Planning,
    Solving Linear Programming Problem) – Integer Programming – Branch and Bound Method.
    Unit – IV :– Game Theory: Introduction – Two Person Zero-Sum Games, Pure Strategies,
    Games with Saddle Point, Mixed strategies, Rules of Dominance, Solution Methods of Games
    without Saddle point – Algebraic, matrix and arithmetic methods. Simulation – Simulation
    Inventory and Waiting Lines.

    Unit – V:
    P.E.R.T. & C.P.M. and Replacement Model: Drawing networks – identifying critical path –
    probability of completing the project within given time- project crashing – optimum cost and
    optimum duration. Replacement models comprising single replacement and group replacement.
    Relevant cases have to be discussed in each unit and in examination case is compulsory
    from any unit.

    References:
    1. Winston, Operations Research, Cengage, ND
    2. Anand Sharma, Operations Research, Himalaya Publishing House, 3. Kalavarthy, S.
    Operations Research, Vikas Publishers House Pvt Ltd.,
    4. Mcleavey & Mojena, Principles of Operations Research for Management, AITBS publishers,
    5. V.K.Kapoor, Operation Research Techniques for Management, Sultan Chand & Sons,
    6. Richard Bronson & Govindasami Naadimuthu, SCHAUM‘S OUTLINE OF THEORY &
    PROBLEMS OF Operations Research, 2nd Ed., Tata Mc Graw-Hill Edition,
    7. JK Sharma Operation Research – Theory and Applications, MacMillan.

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