preface

HOW TO USE THESE GUIDELINES

Abita’s visual identity represents our brand and the way customers view our product and our company.
These guidelines were created to ensure that the Abita image is always presented in a consistent manner
that maintains our brand. The standards in this guide are to be used when creating any materials with
the Abita brand or logo.

Please refer to this guide before producing any material that represents the Abita Brewing Company.
We have provided a library of assets and images to assist in the creation of marketing materials.

The Abita Brewing Company, LLC retains final design approval and reserves the right to deny
any unacceptable artwork. The contents of this document are confidential and were created for
the exclusive in-house use of the Abita Brewing Company, LLC, their distributors and preferred
vendors.

DATE OF LAST REVISION: 2/5/2020

LOGO USAGE
The Abita Beer logo is the most important element of our identity. It must never be recreated or altered
in any way. Allow adequate size and spacing to ensure that the logo is always visually recognizable.

LOGOS

retro logo etched logo

primary logo solid logo

Only the etched and solid

versions of the Abita logo may
reversed be used in a reversed format.
The primary logo should never
be reversed or changed.

LOGO PROPORTIONS

• Abita Brewing banner can only be used

with four color printing process.
• To ensure legibility, the minimum size
1.5” of banner and logo is 1.5” in height by
1.76” in width.
• If the banner doesn’t meet minimum size
requirements, use etched version of the logo.

1.76”

Do not alter proportions Do not skew Do not add elements Do not add effects

abita beer brand guidelines -1

FONT USAGE
Abita Beer has established a family of three primary typefaces. Primary typefaces should be
considered for use first. If you are unable to use the primary typefaces, we have created a set of
acceptable free alternative typefaces.

PRIMARY TYPEFACES
headline typeface Brothers - Bold
Brothers OT - Regular
Brothers OT - SuperSlant

sub-head typeface Futura - Bold

Futura - Condensed Extrabold
Futura - Medium
body text Futura - Medium Italic
Futura - Condensed Medium
Adobe Caslon Pro - Regular
PRIMARY TYPEFACES
headline typeface BERTHOLD AKZIDENZ GROTESK - MEDIUM CONDENSED
BERTHOLD AKZIDENZ GROTESK - CONDENSED
BERTHOLD AKZIDENZ GROTESK - REGULAR
BERTHOLD AKZIDENZ GROTESK - MEDIUM

sub-head typeface MrsEaves

MrsEaves - Italic
body text Trade Gothic - Medium

ALTERNATIVE TYPEFACES

headline typeface alternate BEBAS NEUE

HIGHWAY GOTHIC - CONDENSED
HIGHWAY GOTHIC - WIDE
sub-head typeface alternate Baskerville
Baskerville - Italic
body text alternate Helvetica - Medium

abita beer brand guidelines -2

COLOR PALETTES
Color is extremely important in the visual representation of Abita Beer. Abita has chosen
purple to represent our New Orleans heritage. This color palette should be reflected
throughout all corporate communications.

LOGO COLORS

PMS 269 C
80c, 98m, 5y, 27k BLACK GREY WHITE
PRIMARY COLOR SECONDARY COLORS

PMS 349 PMS 124

90c, 12m, 95y, 40k 0c, 30m, 100y, 0k

COLOR PALETTE

core palette
PMS 269 PMS 7499 PMS 7403
80c, 98m, 5y, 27k 1c, 2m, 24y, 0k 1c, 11m, 58y, 2k
R 81, G 45, B 109 R 241, G 230, B 178 R 238, G 212, B 132

PMS 349 PMS 124

90c, 12m, 95y, 40k 0c, 30m, 100y, 0k
R 4, G 106, B 56 R 234, G 170, B 0

TEXTURES

purple texture craft texture

abita beer brand guidelines -3

GRAPHICS
Graphics are an important tool in communicating our brand message. Below are the various
approved graphics to be used when presenting Abita Beer.

SUPER GRAPHIC

CORRECT INCORRECT
A.

B.
CORRECT INCORRECT
When used as a background element, the super graphics
must be at 25% transparency or below for correct contrast.

ACCENT GRAPHICS

pyramid shape fleur-de-lis

full color one color

When using a fleur-de-lis accent graphic with Abita

Beer, these are the only approved versions. No other
fleurs-de-lis are to be used with Abita Beer.

abita beer brand guidelines -4

SAMPLE LAYOUT
Proper spacing, placement and layout are important when displaying the Abita Beer logo.
Please follow these guidelines to protect our identity and brand recognition.

SPACING

.5” .5”

.5”

No other elements
should be placed
within .5” of the
Abita logo.

.5”

PAGE GRID

To ensure logo placement consistency and

spacing, please follow the example grid OK OK
PLACEMENT PLACEMENT
layouts below for common placements.

LOREM IPSUM
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Quisque placerat, dui non pellentesque consectetur, sem tellus
fringilla lorem, a ornare erat arcu sit amet massa. Vestibulum
mollis ipsum at lorem luctus a tempus justo scelerisque. Sed
metus enim, faucibus non pretium.

OK
PLACEMENT

OK OK
PLACEMENT PLACEMENT

abita beer brand guidelines -5