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    Diaper

    Uploaded by

    Ahmad AlShahrour
    The document discusses the diaper industry in Pakistan. It provides statistics on Pakistan's population growth and how the diaper industry is growing along with the rising population. It then lists and analyzes the major competitors in Pakistan's diaper market including Pampers, Huggies, Baby Master, Canbebe, and others. It compares the competitors on factors like market share, distribution percentage, trade price, retail price, number of diapers per pack, and any consumer offers. Finally, it discusses insights from a diaper market survey and how Baby Master and Canbebe can enhance their market share by focusing on the marketing mix of product, price, place, and promotion.

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    © All Rights Reserved
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    Diaper

    Uploaded by

    Ahmad AlShahrour
    34 views15 pages
    The document discusses the diaper industry in Pakistan. It provides statistics on Pakistan's population growth and how the diaper industry is growing along with the rising population. It then lists and analyzes the major competitors in Pakistan's diaper market including Pampers, Huggies, Baby Master, Canbebe, and others. It compares the competitors on factors like market share, distribution percentage, trade price, retail price, number of diapers per pack, and any consumer offers. Finally, it discusses insights from a diaper market survey and how Baby Master and Canbebe can enhance their market share by focusing on the marketing mix of product, price, place, and promotion.

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    117903578-diaper-pptx

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    The document discusses the diaper industry in Pakistan. It provides statistics on Pakistan's population growth and how the diaper industry is growing along with the rising population. It then lists and analyzes the major competitors in Pakistan's diaper market including Pampers, Huggies, Baby Master, Canbebe, and others. It compares the competitors on factors like market share, distribution percentage, trade price, retail price, number of diapers per pack, and any consumer offers. Finally, it discusses insights from a diaper market survey and how Baby Master and Canbebe can enhance their market share by focusing on the marketing mix of product, price, place, and promotion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    34 views15 pages

    Diaper

    Uploaded by

    Ahmad AlShahrour
    The document discusses the diaper industry in Pakistan. It provides statistics on Pakistan's population growth and how the diaper industry is growing along with the rising population. It then lists and analyzes the major competitors in Pakistan's diaper market including Pampers, Huggies, Baby Master, Canbebe, and others. It compares the competitors on factors like market share, distribution percentage, trade price, retail price, number of diapers per pack, and any consumer offers. Finally, it discusses insights from a diaper market survey and how Baby Master and Canbebe can enhance their market share by focusing on the marketing mix of product, price, place, and promotion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    Topics of the Day

    1. Diaper industry standings


    2. Anaylisis of competitor’s local & Multi
    National
    3. Draw a Comparision of strength, trade &
    Consumer
    4. Detail Quesstionnaire About diaper in metro
    & Non Metro
    5- Brand holding significant role in the mind of
    consumers
    Diaper industry standings

    • Pakistan's estimated population in 2011 is


    over 187 million, making it the world's sixth
    most-populous country. In the running era as
    the population is growing in very fasten rate
    the diaper industry is growing with the flow of
    population growth. The population growth
    rate now stands at 2%
    Diaper Industry Competitor
    • Pampers
    • Huggies
    • Baby Master
    • Cam babe
    • Dry Fur
    • Sona
    • Baby Comfort
    • Happy Nappy
    • ABC Diaper
    Anaylisis of competitor’s local & Multi
    National
    • Company :
    • Z & J HYGIENIC PRODUCTS (PVT) LTD
    • PRODUCTS
    Baby Master ( happy nappy, Baby Care)
    • Z & J Hygienic Products (Pvt.) Ltd. was established
    in year 2000 with the aim of providing high
    quality products to customers. The head quarter
    and production facility of company is in Kamoke
    Pakistan. Z&J is the first proud Pakistani company
    to pioneer in manufacturing of baby diaper.
    Z & J PRODUCTS (PVT) LTD
    COMPANY :- PTOCTER & GAMBLE

    – Procter and Gamble Corporation the leading


    consumer goods company with a mission to
    improve the lives of consumers wherever it
    operates. P&G is an international Company
    reaching out to almost the entire world
    population with more than 250 brands in 130
    countries.
    – In August 2000, Procter & Gamble launched
    Pampers in Pakistan
    COMPANY : ONTEX

    • Canbebe is a brand of Ontex, one of the biggest


    corporations of Turkey. Ontex’s agenda for Pakistan,
    starting with Canbebe delivers and lives by its promise
    of giving more freedom and better comfort not just to
    the babies, but convenience for their mothers as well”,
    says Syed Nusrat Shah, National Manager Marketing &
    Sales, Ontex Pakistan. With the product availability
    now ensured, Canbebe will soon be running an
    advertising campaign under the idea of Cannbebe
    “Aapkay Janu Baby Kay Liye.
    Comparison of strength, trade &
    Consumer
    Comparison of strength, trade &
    Consumer
    Diapers Distributi Trade Retail No of Consume
    on % price Price Diapers r offer
    in 1 Pack

    Pampers 5 to 6% 92 100 10 0

    Canbebe 8 To 10% 90 100 12 +2

    Baby 10% 90 100 10 0


    Master
    Diaper quessionnaire remarks after
    conducting the survey
    • After conducting the survey we find that p&g
    pamper became the word of mouth of
    consumer’s either it’s metro & non metro.
    • The company mission is to improve the lives of
    people where ever it operates either metro or
    non metro.
    • There is no such string Competitors of Pampers in
    Pakistan however some new companies recently
    entered in the market in last few years which we
    mentioned above
    • The availability of the Pampers in the market is due to the
    knowledge of the people towards baby care, and pampers
    really innovates the culture of baby hygiene and care
    products, this is the main reason of its wide availability in the
    market.
    • People are more conscious towards the baby health issues
    and pamper is one of the core product in that regard
    • Value added features of Pampers
    – Dry Content
    – Longer hours
    – Fur content
    – No leakage
    – Packaging
    – Gel
    – Easement
    How Can Baby Master & Canbebe
    Enhance Their Market Share
    • FOCUS ON FOUR P’S
    • Product
    – marketers differentiate their products to create the perception of a
    valuable product purchase.
    • Price
    – consumers may buy products more on the basis of price than other
    attributes.
    • Place
    – Convenience increases the probability of consumers finding and
    buying certain products.
    • Promotion
    – marketing communications plays a critical role in informing consumers
    about products and services

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