Republic of the Philippines

Department of Education
Region I
Pangasinan Division II
MANGALDAN NATIONAL HIGH SCHOOL
SY 2021-2022
QUARTER 2- WEEK7
EMPOWERMENT TECHNOLOGIES

Most Essential Learning Competency: Generate a report on the performance of

their ICT Project for Social Change on the basis of data gathered from available
monitoring tools and evaluating techniques

Lesson 8: Research Content for Social Advocacy in Developing an ICT Project

What This Module is About

Welcome to this module learners!

This module was designed and written with you in mind. It is here to help you to
conduct research content for social advocacy in developing an ICT project and to create an
infographic using online/offline application. The scope of this module permits to be used in
many different learning situations. The language used recognize the diverse vocabulary level
of students. The lessons are arranged to follow the standard sequence of the course. But the
order in which you read them can be changed to correspond with the textbook you are now
using.

At the end of this module, you should be able to:

 expound social change and its importance;
 explain how to gather research content and audience profiling;
 understand the steps on how to create an infographic;
 create and share own made infographics; and
 create a short survey using Google Form.

Social Advocacy
Advocacy as defined by Merriam-Webster is the act of supporting a cause or proposal: the
act or process of advocating. Today, the adaptation and improvement of the technologies
can now serve as a platform for solving local and global issues through an advocacy. These
includes solving of gender equality, economical, agricultural and industrial problems,
government accountability and transparency, educational dilemmas, crimes, religious
conflicts, climate change and more.

In terms of ICT usage, one of the most used by the people today is the Social Networking
sites or simply Social Media. It is the collective online communication channels dedicated to
community input, interaction, content-sharing and collaboration. Since it caters a wide range
of possible user interaction, the social media is broadly used to connect and communicate
with the global community. For that reason, the social media can also be used to address an
advocacy online.
ICT Projects range from community improvement to larger economic development. Around
the world, there are a wide variety of projects that incorporates the used of ICT for

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improvement. Projects for the communities are products of research before implemented.
These undergo with the process of inquiry, investigation and deep analyzation for the needs
of assessment. The following are the steps on how to make your own ICT Project through
Social Advocacy:

Research for Content

Research is essential whether you love it or hate for there is a real urge for it. Every day, we
undergone with different problems and dilemmas in life and finding their solution. Sometime
it is hard and takes time when research is needed. According to Western Sydney University,
“Research is defined as the creation of new knowledge and/or the use of existing knowledge
in a new and creative way so as to generate new concepts, methodologies and
understandings. This could include synthesis and analysis of previous research to the extent
that it leads to new and creative outcomes.” On the other hand, Research skills are our
ability to find an answer to a question or a solution to a problem. Research skills also include
the ability to gather information about the topic. We have to review that information, analyze
and interpret the information in a manner that brings us to a solution.

Research makes you wiser on the decisions you make in life and gain more experiences,
and set of knowledge as you go through different findings and conclusions during the
process of research. To be exact, the more research you conducted the more things you can
do in life. That is why research is a must in delivering innovation, integration, promotion and
to build change to a society or community. With this, learning the basic of research skills are
essential for the 21st century in making life more convenient and smarter. Theses consists of
identifying the current trends, demands, working formats, as well as the popular authors and
topics. All the relevant information may help you in your research study. As part of the
research for content in Social Advocacy, it requires several aspects to be taken into account.
One of this is the proper background research of your proposed ICT project by translating
your own made concept paper into an infographic. In creating your ICT project, it is also
important to take consideration about your targeted audience that is why audience profiling
must be done.

Audience Profiling
Audience profiling is the process of defining exactly who your target audience is by unifying
and analyzing their behaviors across multiple platforms and touchpoints. (Steve Klin, 2018).
In this project, you need to consider the demographics and psychographics of your intended
audience.
1. Demographics - is one of the methods in audience profiling that defines not only the
population of your audience but also the work that they do. It also tells where they
live, their gender, age, income level, religion, ethnicity, education level, and
knowledge level.
2. Psychographics is the classification of people according to their personal
characteristics, lifestyle, attitudes, social class, aspirations, values, tastes, activities
and interests and other psychological criteria.

You can only effectively reach your target audience when you really comprehend both of
their demographics and psychographics. The amalgamation of information you get from their
will be your steppingstone for making them involve and to get their interest about your
proposed ICT project.

Infographics

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According to the Oxford English Dictionary, an infographic (or information graphic) is “a
visual representation of information or data”. But the sense of an infographic is something to
be more specific and gradually represented. An infographic is composed of set of collection
of various imagery, charts, and text that gives an easy-to-read and easy-to-understand
synopsis of a certain topic or issue. Infographics has a wheel to present a multifaceted data
into a short and concise idea, making information easy to digest, educational, informative
and engaging. Infographics has also been broadened along different industries and institutes
around the world. It becomes a strong means of communication tool for businesses,
governments, health and wellness, educational institutions and many more.

Steps in Making your Infographics

1. Outline The Goals of Your Infographic (Why are you making this Infographic?) –
This is the hardest part which talks about on what should your infographic be about?
What is the core message you want to deliver and how you will deliver it? You should
remember to recognize that you’re creating an essential infographic, so that your
audience can gain something very specific from reading it. From there, use a
question pyramid to take that burning problem and turn it into 3-5 actionable
questions to tackle in your infographic.

Figure 1.0 – Question Pyramid

2. Collect Data for Your Infographic (What should you present?) – After knowing
what your Infographic is all about, now you have to gather data of your chosen topic.
These are the two different styles and approaches you can use on gathering and
collecting your data:
a. Self-made data– this approach requires more time for you need to ask
around, send some emails, do research online, create your own made survey
and process your own conclusion.
b. Data sources – this is the easiest way to gather information to get ready-
made information that you can find on the books, magazines, newspaper and
internet. There are plenty of public and private data sources that you can use
in your infographics.

3. Visualize The Data in Your Infographic (Decide how to present data visually.) -
Visualizing your data is about choosing the type of infographic you want to use.
There are different types of infographics as shown below:
a. Statistical Infographics – shows a summary or overview of data with one or
more graphs, tables or lists.
b. Timeline Infographics (time-oriented) – shows progress of information over a
chronological time period. Process Infographics – demonstrates
c. a linear or branching process as how to teach the workings of an object or
flow chart showing choices in a decision process.

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 d. Informational Infographics – are most likely a poster that summarizes topic
with some extra bits of information.
e. Geographic Infographics – displays data with a location map.
f. Compare/Contrast Infographics – illustrates notable similarities or differences
as a “this versus that” infographic or as a table or simple list.
g. Hierarchical Infographics – demonstrates a chart with levels.
h. Research-based Infographics – is similar to the statistical infographic, but
based on research. It can be used to compare unlike items with popular sets
of data.
i. Interactive Infographics – gives viewers the control to modify the infographic
and is web-based.

4. Layout The Elements of Your Infographic Design (All that’s left is layout and
design) This step is all about placing them all together into an attractive looking
infographic design. You can create a natural form of information flow using the
question pyramid you developed in the first step. This is to guide your layout and
information flow. Then use the suggested grid layout to add structure and to balance
your

infographic.
Figure 2.0 – Infographics Grid Layout by Columns Figure 3.0 – Infographics Grid Layout by Sections

5. Add Style to Your Infographic Design (Value added content.) – This is about
putting your own style and personal touch, just be creative in combining text, shapes
and images in your most creative way. Your added value of style can also showcase
your uniqueness making your created infographics attractive to the viewer’s attention.
And lastly, make it simple. Adding too many pictures and clustered text and colors
can make your infographics hard to digest and distractive to the eyes of the possible
viewers. So, simplicity of the infographics makes the viewers or audiences easily
grasp the ideas and important messages of your own made infographics.

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Name: ______________________________________________ Date: _____________
Teacher: ___________ Score: ____________

EMPOWERMENT TECHNOLOGIES
QUARTER 2 WEEK No. 8
PERFORMANCE TASK NO. 1

Most Essential Learning Competency: generate a report on the performance of their ICT
Project for Social Change on the basis of data gathered from available monitoring tools and
evaluating techniques.

 K to 12 BEC CG: CS_ICT11/12-ICTPT-IIs-22

Directions: Choose a local or regional cause or issue related to your specific

professional tracks into an Infographics that will serve as your Social
Advocacy. Upload it in your Social Media accounts.

Here are some suggested third party online site (but not limited to) that you can work on in
creating your infographics:

1. Canva (https://www.canva.com/create/infographics/) – a simple design platform that

allows user to produce amazing and professional looking graphic designs. Canva
offers various features to the users including a simple drag-and-drop functions and
bunch of collection of images, graphics, and fonts that you can choose from the
different templates on site.
2. Easelly (https://www.easel.ly/) - an online web-based infographic maker platform
used by student, educators and businesses. Easel.ly is a web tool that assists users
on creation and designs of infographics online giving users an ease to create their
graphics in simple and intuitive experience.
3. PicktoChart (https://piktochart.com/formats/infographics/) - a cloud-based application
that allows users to easily create infographics. Users can create different interactive
infographics, maps, charts, videos and hyperlinks. Piktochart delivers various icons,
images, fonts, and other design tools.
4. Venngage (https://venngage.com/) - a consistent online infographic design
application that empowers users to easily create infographics, graphs, and charts.
Venngage also offers vast array of graphic options such as clipart, icon, and
customizable templates and themes.

After the successful creation of your infographics using your preferred online/web-based or
offline platform editing tool, on a separate paper fill-out this form:

Title of your created Infographic: ____________________________________________

URL Link (Where you uploaded your work): ___________________________________
Uploader’s Name/Account: _________________________________________________
Date Uploaded: ___________________________________________________________

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Name: ______________________________________________ Date: _____________
Teacher: ___________ Score: ____________

EMPOWERMENT TECHNOLOGIES
QUARTER 2 WEEK No. 8
WORKSHEET NO. 1

Most Essential Learning Competency: Generate a report on the performance of their ICT
Project for Social Change on the basis of data gathered from available monitoring tools and
evaluating techniques.

 K to 12 BEC CG: CS_ICT11/12-ICTPT-IIs-22

Directions: Answer the following questions on a separate paper.

1. In your perspective, give one big issue or problem that we are facing today in the
cyber world that can be solved using Social Advocacy as ICT Project, such as in
creation of Infographics.

2. Do you think Social Advocacy through Infographics posted in Social Media is an

effective platform to reach more people and spread awareness to relevant societal
issues? Explain your answer.

3. As part of growing community of online user, a lot of netizens are prone of becoming
a victim in different cybercrimes everyday. In applying of what you have learned from
this module, what particular thing you can do to influence and lessen the vulnerability
of becoming a victim from harsh people online?

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Prepared by:

SHS Teachers in Empowerment Technologies

REFERENCES:

Sara Mcguire (November 2019). What Are the 9 Types of Infographics? (+Infographic
Templates). https://venngage.com/blog/9-types-of-infographic-template/ (accessed June 15,
2020)

Merriam-Webster Dictionary. https://www.merriam-webster.com/dictionary/advocacy.

(accessed November 26, 2019)

Western Sydney University (January 2020). Definition of Research.

https://www.westernsydney.edu.au/research/researchers/preparing_a_grant_application/des
t_definition_of_research (accessed June 15, 2020)

Steve Klin (June 2018). A Step to Step Guide to Audience Profiling.

https://www.bluevenn.com/blog/a-step-to-step-guide-to-audience-profiling (accessed June
15, 2020)

Lexico powered by Oxford. https://www.lexico.com/definition/infographic. (accessed June 15,

2020)

Midori Nediger (January 2020). How to Make an Infographic in 5 Steps (Guide).

https://venngage.com/blog/how-to-make-an-infographic-in-5-steps/ (accessed June 15,
2020)

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