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    Market Strategy

    Uploaded by

    regine vasquez
    The document proposes strategies to improve and promote the Hidden Sanctuary Hotel and Resort in Bulacan, Philippines. It recommends adding new attractions like wave pools and massage waterfalls to enhance the customer experience. It also suggests improving facilities to have a more modern aesthetic that appeals to younger customers. For pricing, it proposes occasional discounts and freebies for regular customers to increase loyalty and attract new visitors. The promotional mix includes optimizing advertising, collaborating with influencers on social media, engaging potential local customers, and keeping up with trends in the target market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Market Strategy

    Uploaded by

    regine vasquez
    70 views4 pages
    The document proposes strategies to improve and promote the Hidden Sanctuary Hotel and Resort in Bulacan, Philippines. It recommends adding new attractions like wave pools and massage waterfalls to enhance the customer experience. It also suggests improving facilities to have a more modern aesthetic that appeals to younger customers. For pricing, it proposes occasional discounts and freebies for regular customers to increase loyalty and attract new visitors. The promotional mix includes optimizing advertising, collaborating with influencers on social media, engaging potential local customers, and keeping up with trends in the target market.

    Original Description:

    marketing

    Original Title

    MARKET STRATEGY

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    The document proposes strategies to improve and promote the Hidden Sanctuary Hotel and Resort in Bulacan, Philippines. It recommends adding new attractions like wave pools and massage waterfalls to enhance the customer experience. It also suggests improving facilities to have a more modern aesthetic that appeals to younger customers. For pricing, it proposes occasional discounts and freebies for regular customers to increase loyalty and attract new visitors. The promotional mix includes optimizing advertising, collaborating with influencers on social media, engaging potential local customers, and keeping up with trends in the target market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    70 views4 pages

    Market Strategy

    Uploaded by

    regine vasquez
    The document proposes strategies to improve and promote the Hidden Sanctuary Hotel and Resort in Bulacan, Philippines. It recommends adding new attractions like wave pools and massage waterfalls to enhance the customer experience. It also suggests improving facilities to have a more modern aesthetic that appeals to younger customers. For pricing, it proposes occasional discounts and freebies for regular customers to increase loyalty and attract new visitors. The promotional mix includes optimizing advertising, collaborating with influencers on social media, engaging potential local customers, and keeping up with trends in the target market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Hidden Sanctuary

    Product Strategy

    Hidden Sanctuary Hotel and Resort Features

     Cabanas and Cottages For pool side and day swimming accommodations
     Twin Wave Pools to satisfy your water cravings
     Cayen Island Cafe for refreshments
     The Great Wall for your adventure driven holiday
     Kiddie Pools for the whole family to enjoy
     Hidden Sanctuary Restaurant to feed you ready for the activities
     Hidden Sanctuary Hotel – offers one of the best accommodations in Bulacan

    Propose Product Strategy

    Since Hidden Sanctuary is one of the most coveted in Bulacan it always has a great expectation and feed
    backs from the customers. That is why improving the cplace itself from time to time is a great opportunity
    to maintain its standing to be the Bulakenyo’s favourite.

    Hidden Sanctuary Hotel and Resort current products and features are already great and it will be more
    exciting and interesting if they have more activities like for example;

    Add wave pools - To have more exciting experience with safety attire perfect for children, friends and
    family.

    Massage falls - Through water falls from above, what about making it more relaxing by having falls that
    comes from above that is good for body for those people who just want to chill and relax.

    Improve facilities – Having a summer vibe resort is great but adding extra designs is great. Nowadays,
    we all know that being aesthetic especially when it comes to a place is eye-catchy specifically for young
    generations. Improving facilities and making it more flexible and change-able to keep up with new trends.

    Pricing Strategy
    CURRENT PRICE
    Hidden Sanctuary Hotel and Resort Accommodation Rates
    Day Swimming rates from 8:00 AM to 5:00 PM
    Php 15O /head for adults and Php 100 for senior citizens and children below 4ft
    Night Swimming rates from 6:00 PM to 3:00 AM and 5:00 AM cottage
    Php 180 / head for adults and Php 150 for senior citizens and children below ft tall
    Cottages
    Small Cottages  – Php 600 for 8 persons
    Medium Cottages  – Php 800 for 12 persons
    Large Cottages  – Php 1,000 for 15 persons
    Extra-large Cottages -PhP 2,000.00 for 30 persons
    Cabanas
    Junior Cabanas  – Php 1,200 for 15 persons
    Premier Cabanas – Php 1,500 for 20 persons
    Villa  – Php 2,000 for 30 persons

    Other accommodations
    Air-conditioned Room  – Php 2,800 for 12 persons

    Umbrella with Tables  – Php 500 for 4 persons

    Hotel Room Accommodations


    Standard Room  – Php 2,000.00 for 2 persons
    Deluxe Room  – Php 2,240.00 for 2 persons
    Emperor Suite  – Php 2,400.00 for 2 persons
    Family Room  – Php 2,560.00 for 4 persons
    Superior Family Room  – 2,880.00 for 4 persons
    Executive Suite  – Php 3,600.00 for 4 persons
    All Hotel room accommodations are inclusive of the entrance fees a complimentary breakfast. All Hotel
    rooms are air-conditioned with cable television and refrigerator. The Hotel is offers free wiFi
    connections. The hotel also charges Php150.00 for an extra mattress. The check in time is 2pm and the
    check-out time is 12:00 noon. The hotel also offers a private resort exclusive for hotel guests.

    Excess persons for the hotel room accommodations, Hidden Sanctuary Hotel will charge Php 350.00
    inclusive of breakfast and Php300.00 if without breakfast.

    Propose Pricing Strategy

    As per the current price and rates of Hidden Sanctuary and resort is quite cheap and affordable that is why
    a lot of people other than Bulakenyo’s loves to go there. In addition to that, Hidden Sanctuary can have
    more to offer to the customers for them to go back to the resort again and that is

    Give discount occasionally – Having a discount is one of the effective way to win customers heart
    because they feel like they are being valued. For example, for valentines the resort will give 15% discount
    for those first 14 couples who will book one week before valentines.
    Give freebies for those regular customers – Showing appreciation for regular guests is important to
    build the trust between the customers. By having that it will boost the number of people who will
    recommend it personally to their acquaintance.

    Promotional Mix

    Improving Ad
    Performance

    Be active in all
    Invite artists and
    media platforms
    by monitoring it social media
    daily. influencers.
    HIDDEN
    SANCTUARY

    Get close to Being updated in


    potential trends especially to
    customers the target market

    Branding

    Slogan and Logo for Hidden Sanctuary Hotel and Resort

     LOGO
     SLOGAN

    Experience the paradise, your Shangri-la in Bulacan

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