Group-2 Bshm502 Tourismhospitality-Marketing Tpprelim

STI COLLEGE STA.
MARIA
STA. MARIA, BULACAN
BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT
In Partial Fulfillment of the requirements for the subject:

TOURISM AND HOSPITALITY MARKETING
SEPTEMBER 22, 2023
SUBMITTED BY:
GROUP 2
Monica Alfaro
Althea Nicole Cubillo
Jacob Guevarra
Jenaro Madrid
Khys Nicole Otico
Aliyah Quiogue
 Business Name:
Casa De Anivia
Location:
808-A (Cay Pombo), Magasawang Sapa Rd, Santa Maria, Bulacan.
 Background and History:
Casa De Anivia was established in 2011 by Sinclaire Pineda from Sta. Maria, Bulacan.
Sinclaire and his brother started Casa De Anivia after gaining solid experience in a
construction company abroad and in a retail business. Casa De Anivia has completed
some projects since its funding in 2011 and has grown to become a reliable company.
Casa De Anivia is known for its low-cost service and understanding of client
specifications.
 Product and Services:
They offer different rooms including amenities at their different rates:
o Family Room – ₱2,000 for 30minutes. (Good for 5-6 Persons; Fully Aircondition
Room; 2 Queen Size Bed; Own Comfort Room and Sink; Cabinet; Hot and Cold
Shower; Bed Comforter; WIFI Access; LG Smart TV)
o Deluxe Room – ₱1500 for 30 minutes and up. (Good for 2 Persons; Fully
Aircondition Room; Queen Size Bed; Own Comfort Room and Sink; Small
Cabinet; Hot and Cold Shower; Bed Comforter; WIFI Access)
o Deluxe Room 3 HOURS LEASE - ₱800 for3 hours 30 minutes. (Good for 2 Persons;
Fully Aircondition Room; Queen Size Bed; Own Comfort Room and Sink; Small

o Standard Room 12 HOURS LEASE - ₱800 for 30 minutes. (Good for 2 Persons;
Fully Aircondition Room; Plain Beddings; Queen Size Bed; Own Comfort Room
and Sink Small Cabinet; WIFI Access)
o Family Room 12 HOURS LEASE - ₱1,500; Duration varies. (Good for 5-6 Persons;
Fully Aircondition Room; 2 Queen Size Bed; Own Comfort Room and Sink;
Cabinet; Hot and Cold Shower; Bed Comforter; WIFI Access; LG Smart TV)
o Deluxe Room 12 HOURS LEASE - ₱1,100 for 1 hour. (Good for 2 Persons; Fully
Aircondition Room; Queen Size Bed; Own Comfort Room and Sink; Small
o Standard Room - ₱1,000 for 30 minutes. (Good for 2 Persons; Fully Aircondition
Room; Plain Beddings; Queen Size Bed; Own Comfort Room and Sink; Small
Cabinet; WIFI Access)
o Standard Room 3 HOURS LEASE - ₱500 for 3 hours. (Good for 2 Persons; Fully
Aircondition Room; Plain Beddings; Queen Size Bed; Own Comfort Room and
Sink; Small Cabinet; WIFI Access)
 Existing Marketing Campaigns/Strategies:
Casa De Anivia has 7k followers on Facebook. They use social media platform to promote
their products and services in order to make people happen to knowledgeable about the
services they provide. They also offer deals and discounts to encourage and attract
more customers to avail their services.
 Marketing Challenges:
o Local Awareness:
Lack of local knowledge of Casa De Anivia may be one of the main obstacles. The
goal of marketing should be to have a strong local presence.

o Changing Consumer Behavior:
Rapid changes in consumer tastes and behaviors may be caused by economic
variables. (interest rates, inflation rate) or cultural transformations (digital
revolution, environmental awareness). It's difficult to keep up with these
developments and modify marketing plans accordingly.
 Profile of Direct and Indirect Competitors:
Direct Competitors:
o Hollywood Suites and Resort Sta. Maria
Hollywood Suites and Resort Sta. Maria is an all-in & one-stop accommodation
and events place that caters to short and long staying guests.
o El Marfin Hotel and Pavilion
El Marfin is the ideal venue to host a variety of activities and occasions.
Indirect Competitors:
o VFarm Garden Resort
A recreational resort that would bring you, your family, and your friends a great
outdoor experience.
o Guevarra Private Resort
Exclusive Private Pool located at Caypombo, Santa Maria Bulacan. We provide
service for birthday, wedding, baptism, reunion and others occasion.
 Profile of Existing Customers:
o Located from Quezon, Bukidnon

o From Tondo, Manila
o Lives in Kamloops, British Columbia
 Profile of prospective customers:
o Families: Families seeking a convenient and comfortable location to stay while visiting
family or exploring the area.
o Couples: Couples looking for a romantic break or a wedding site can use Casa de Anivia.
o Event Planners: If Casa de Anivia provides event spaces, it could be of interest to
companies and individuals searching for locations for gatherings like weddings,
conferences, or other events.
o Business Travelers: The hotel may draw business visitors attending nearby meetings or
conventions depending on its setting and amenities.

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STI COLLEGE STA.

In Partial Fulfillment of the requirements for the subject:

SEPTEMBER 22, 2023

808-A (Cay Pombo), Magasawang Sapa Rd, Santa Maria, Bulacan.

 Background and History:

 Product and Services:

They offer different rooms including amenities at their different rates:

Shower; Bed Comforter; WIFI Access; LG Smart TV)

Cabinet; Hot and Cold Shower; Bed Comforter; WIFI Access)

Cabinet; Hot and Cold Shower; Bed Comforter; WIFI Access)

and Sink Small Cabinet; WIFI Access)

Cabinet; Hot and Cold Shower; Bed Comforter; WIFI Access)

Cabinet; WIFI Access)

Sink; Small Cabinet; WIFI Access)

 Existing Marketing Campaigns/Strategies:

more customers to avail their services.

goal of marketing should be to have a strong local presence.

Rapid changes in consumer tastes and behaviors may be caused by economic

variables. (interest rates, inflation rate) or cultural transformations (digital

revolution, environmental awareness). It's difficult to keep up with these

developments and modify marketing plans accordingly.

 Profile of Direct and Indirect Competitors:

o Hollywood Suites and Resort Sta. Maria

o El Marfin Hotel and Pavilion

El Marfin is the ideal venue to host a variety of activities and occasions.

o VFarm Garden Resort

o Guevarra Private Resort

Exclusive Private Pool located at Caypombo, Santa Maria Bulacan. We provide

service for birthday, wedding, baptism, reunion and others occasion.

 Profile of Existing Customers:

o Located from Quezon, Bukidnon

o Lives in Kamloops, British Columbia

 Profile of prospective customers:

family or exploring the area.

conferences, or other events.

conventions depending on its setting and amenities.

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