Scribd Logo
Upload

Welcome to Scribd!

  • 262 views

    Market Research On Watermelon

    Uploaded by

    Michelle soriano
    This document provides information about a market research study on watermelon production in the Philippines. The study aims to (1) collect marketing information for agricultural enterprises, (2) identify local production challenges and barriers causing lost produce or low farmgate prices, and (3) consolidate findings and recommend solutions. The study will focus on watermelon farmers in Banga, South Cotabato and examine common varieties, seasonality, marketing channels, price formation, and challenges like pest management and lack of storage facilities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Market Research On Watermelon

    Uploaded by

    Michelle soriano
    262 views7 pages
    This document provides information about a market research study on watermelon production in the Philippines. The study aims to (1) collect marketing information for agricultural enterprises, (2) identify local production challenges and barriers causing lost produce or low farmgate prices, and (3) consolidate findings and recommend solutions. The study will focus on watermelon farmers in Banga, South Cotabato and examine common varieties, seasonality, marketing channels, price formation, and challenges like pest management and lack of storage facilities.

    Original Title

    Market Research on Watermelon

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides information about a market research study on watermelon production in the Philippines. The study aims to (1) collect marketing information for agricultural enterprises, (2) identify local production challenges and barriers causing lost produce or low farmgate prices, and (3) consolidate findings and recommend solutions. The study will focus on watermelon farmers in Banga, South Cotabato and examine common varieties, seasonality, marketing channels, price formation, and challenges like pest management and lack of storage facilities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    262 views7 pages

    Market Research On Watermelon

    Uploaded by

    Michelle soriano
    This document provides information about a market research study on watermelon production in the Philippines. The study aims to (1) collect marketing information for agricultural enterprises, (2) identify local production challenges and barriers causing lost produce or low farmgate prices, and (3) consolidate findings and recommend solutions. The study will focus on watermelon farmers in Banga, South Cotabato and examine common varieties, seasonality, marketing channels, price formation, and challenges like pest management and lack of storage facilities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 7

    Republic of the Philippines

    SULTAN KUDARAT STATE UNIVERSITY


    College of Agriculture
    Surallah Extension, SUNAS Campus
    Dajay, Surallah, South Cotabato

    Market Research on Watermelon (Pakwan)


    (Citrullus lagnatus)

    Submitted To:

    DR. ROMUALDO M. ORTUOSTE


    Professor

    Submitted By:

    JEAN D. OLOY
    BAT 3-D
    1. RATIONALE

    Watermelon (Citrullus lagnatus) is now widespread in all tropical and subtropical


    regions of the world. Mostly grown for fresh consumption of the juicy and sweet flesh
    of mature fruits. Locally known in the country as “Pakwan” is one of the most
    popularly grown fruit vegetable in the country today during summer.

    It is planted 5000 hectare, the bulk of which is during the regular season (October to
    January) however there are few commercial off-season grower in Marinduque,
    Sorsogon and Pampanga.

    2. OBJECTIVES

    a. Collect marketing information to agricultural based enterprises.

    b. Identify local production construct and other barriers which cause lost produce or
    low farm gate price.

    c. Consolidate and assess above findings and recommend actions alternative


    solutions.

    3. RESEARCH COMMODITIES

    Watermelon grows best when the monthly average temperature is about 21oC to
    29oc. Planting is on the month of October to January. And for off-season is early
    August.

    A well drained, fairly fertile and sandy loam soil is ideal for watermelon production,
    however with proper it can be successfully grown in clay soil.
    4. AREA OR PLACE OF RESEARCH
     The area or place of research will be located at Bo. 7, Banga , South
    Cotabato.

    5. METHODOLOGY

    Land Preparation

    Field should be prepared thoroughly by plowing and harrowing and removing the
    different plant debris. It should be pulverized and leveled, furrows are made 2 meters
    apart.

    Sowing

    Pre-germinate the seeds before sowing; soaking in the water for overnight
    period. Drill 2-3 seeds per hill at a distance of 1.5 to 2.0 meter apart. Ten to fifteen
    days after emergence thin to one plant per hill, a hectare of land will need 3-4 kgs of
    seeds.

    Fertilization

    Soil analysis is recommended but in general for organic fertilizer a hectare


    should need about 10-15 tons. Side dress with 10-20 grams per hill of complete
    fertilizer (14-14-14) two weeks until onset of female flower. At fruit setting, apply 10
    grams of Urea (46-0-0) and Muriate of Potash (0-0-60) at 1:1 ratio 2-3 times every
    two weeks.

    Irrigation

    Field should be irrigate whenever necessary by either using furrow irrigation or


    by manual watering. Frequent high irrigation 10-15 times is recommended at planting
    time, vegetative, flowering and fruiting development stage. Two weeks prior to
    maturity irrigation should be stop.

    Weeding and Cultivation

    Shallow cultivation by off baring, 15 days after planting followed by hilling up at


    30 days after planting and hand weeding thereafter until the crop have attained
    sufficient size to cover the soil which is turn will suppress the growth of weeds.
    Training of Vines

    Rearranged or train the vines along the rows 25 days after planting to
    facilitate watering and weeding, but main vines should not b touch anymore.

    Fruit Thinning

    Removal of misshapen fruits, thinning of two fruits per vines of varieties


    which produced large size fruits and 4-6 in the case of small fruited varieties
    are suggested and done when the largest fruit is 10 cm long and 10 cm
    diameter.

    Pest and Disease Control

    Thrips, aphids, cucurbit beetle, melon fruit fly, spider, mites, cutworm.
    Spray insecticide at manufacturer recommendation.
    Downy mildew, powdery mildew, mosaic virus, anthracnose, use
    appropriate chemicals in controlling these diseases by following the
    manufacturer recommendation.

    Harvesting

    Watermelon fruits do not ripen further after picking, hence the fruits should be
    mature enough when harvested. It takes a watermelon to mature from 35 to
    45 days after pollination.

     Tapping- a dull or hallow sound is an indication to maturity.

     Color- fruit pat resting in the ground becomes a distinct yellow patch as in
    sugar baby.

     Tendril light behind each fruit dried down up to the base.

    6. TIME FRAME
     At April 2019 will start the land preparation and start planting on May 1,
    2019.
    A. Description

     The following are the common varieties of Watermelon in the Philippines:

    Variety Shape Flesh Color Rind Color Types


    1. Sugar Baby Round Red Dark green OP
    2. Goody Ball Round Red Dark green F1 hybrid
    3. Charleston Oblong Red Light green OP
    Gray
    4. Maharlika Round Red Dark green F1 hybrid

    B. Specification
    The size classification for Eggplant are as follow:

    1. Class I – Large

    2. Class II – Medium

    3. Class III – Small

    C. Seasonality
    Peak- March, April, May, June, July, August

    Lean- September, October, November, December, January, February

    D. Marketing Participants and Marketing Channels

    Producer  Assembler-wholesaler  Retailer  Consumer

    Producer  Assembler/wholesaler  Wholesaler-Retailer  Retailer 


    Consumer

    E. Geographical Flow
    Supply: Banga, South Cotabato

    Producer Wholesaler Retailer Consumer


    Market: Koronadal City

    PRODUCER

    RETAILER CONSUMER

    ASSEMBLER-WHOLESALER

    RETAILER

    CONSUMER

    Demand: Davao City


    Producer Assembler-Wholesaler Retailer

    F. Marketing Practices

    1. Production level (Farmer)

     The farmer sold the product through direct selling and cash basis.

    2. Assembly Level (Wholesaler)

     The assembler/wholesaler whose buy a product from producer for resale and
    sold it to retailer and also to consumer in cash or credit basis.

    3. Distributor Level (Retailer)

     The retailer whose buy a product from wholesaler and sold it to consumer.
    G. Price Formation and Differentiation
    The price formation and differentiation between farmer and wholesaler is that,
    farmer cannot demand the higher price of the Watermelon if the supply in the
    market is high, while the assembler or the buyer can demand or control the price of a
    watermelon and they can make their own price when they are sold the product to
    retailer and to the consumer.

    H. Problems and Issues


    Watermelon farmers today applied frequent applications mixtures of
    insecticides and chemical fertilizer to control pest and diseases of watermelon, which
    increase production costs and pose risks to human health and the environment.

    Lack of storage facility and processing practices were felt followed by price
    fluctuation and lack of market information.

    You might also like