Ellafmoores
Ellafmoores
Moores
717-640-4057 | [email protected] | linkedin.com/in/ellafmoores
EDUCATION
Bachelor of Science in Marketing May 2022
Sigmund Weis School of Business, Susquehanna University, Selinsgrove, PA 3.9/4.0 GPA
• Nationally Accredited By: Association to Advance Collegiate Schools of Business (AACSB)
• Minor in Public Relations, Dean’s List, Beta Gamma Sigma, Stein International Internship Grant Awardee
MARKETING EXPERIENCE
Business and Marketing Intern June 2021-September 2021
Savant Recruitment Experts, London, England
• Created social media marketing campaign for social responsibility in collaboration with local charity.
• Analyzed competitors’ online presence and synthesize information to generate new marketing strategies.
• Wrote articles and designed graphics for weekly blog posts for LinkedIn to promote expertise and reputation.
Marketing Services Intern May 2020-Present
Utz Brands, Hanover, PA
• Manage Utz Outlet Store Facebook page to maintain brand image, increasing followers from 15K to 18K.
• Execute social media strategy through visual content creation and copy writing.
• Develop Utz Tik Tok page to enhance Facebook engagement and introduce new content to followers.
• Write product description copy and update back-end website information in Shopify.
• Evaluate product shipment forms and analyze data via excel to investigate supply chain issues during covid-19.
Summer Bash Intern May 2019-August 2019
Utz Quality Foods, Hanover, PA
• Organized and coordinated annual Utz Summer Bash event, serving as main point of contact for 60+ vendors.
• Managed a $7,500 budget, recruiting 40 volunteers, and welcoming 5,500 community attendees.
• Collaborated with VP of Digital Marketing and graphic design team to advertise the event on social media.
WORK EXPERIENCE
Resident Assistant August 2019-Present
Residence Life, Susquehanna University
• Develop community among 30+ residents, maximizing positive resident interactions via one-on-one meetings.
• Advertise and facilitate programs to connect with residents and achieve residence life learning outcomes.
• Uphold student safety and provide conflict resolution to maintain healthy, supportive living environment.
Intern with the Director of Finance & H.R. June 2018-January 2019
Altland House Restaurant, Abbottstown, PA
• Designed social media posts, flyers, and menus, using Canva to promote the Caribbean Winter event.
• Collaborated with owners and partnering companies to launch Wyndham Garden York location website.