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EDUCATION BUCKNELL UNIVERSITY, FREEMAN COLLEGE OF MANAGEMENT Lewisburg, PA Bachelor of Science in Business Administration, Markets, Innovation & Design May 2024 ● Concentration in Consumer Behavior and Relationships, GPA 3.57 ● Honors: Dean’s List ● Key Coursework: Accounting, Economics, Management, Marketing, Spreadsheet Modeling, Managerial Finance, Management for Sustainability, Understanding Consumers, Design Realization, Human Relations IES ABROAD London, England Study London Program Spring 2023 • Key Coursework: International Marketing Management, Business Ethics, British Youth Culture, London Women’s Social History, History of London
RELEVANT EXPERIENCE CENCORA (AmerisourceBergen) Conshohocken, PA (remote) Global Pharma Services (GPS) - Digital & Campaign Strategy team, Summer Intern Summer 2023 • Developed presentation on how AI applications in pharmaceutical R&D and account based marketing (ABM) can increase efficiency and presented to the GPS team, Senior Marketing Directors and VP of Marketing • Reviewed marketing emails informing top 27 accounts of periodic newsletter for message consistency and brand relevance as part of the ABM strategy to increase newsletter subscriptions • Analyzed client communication efforts of 10 accounts to identify key phrases utilized for new therapy rollout and presented client content analysis to the Product Marketing Team Director LATITUDE INFORMATION SECURITY West Chester, PA Marketing Coordinator, Summer Intern Summer 2022 ● Designed and generated weekly LinkedIn posts highlighting public relations events which increased company page viewers by approximately 18% ● Developed moodboards utilizing the design thinking process to help management determine the tone of the company rebranding and website redesign with an external marketing agency ● Broadened consulting skills and marketing knowledge through direct, daily collaboration with senior executives MIDE 300: MARKETS, INNOVATION & DESIGN Lewisburg, PA Client Website Design Spring 2022 ● Built website using Squarespace to communicate value proposition to target market for local salon ● Interviewed client, researched business’ customer base to formalize Client Marketing Strategy MGMT 101: INTRODUCTION TO ORGANIZATION AND MANAGEMENT Lewisburg, PA Marketing & Advertising Director, Fundraising Division Fall 2021 ● One of 25 members of multidivisional hybrid company funding a project to support RiverWoods Meals on Wheels ● Raised ~$4K in three weeks by creating a Givebutter campaign, purchasing 993 meals for food insecure individuals ● Promoted awareness about food insecurity and the RiverWoods organization through various marketing mediums including Facebook, Instagram, digital flyers, tabling and Restaurant Week fundraiser event REED’S ORGANIC FARM & ANIMAL SANCTUARY Egg Harbor Township, NJ Farm Stand Ambassador, Volunteer Summer 2021 ● Created content for Instagram and Facebook posts to increase awareness of farm and highlight produce available BUCKNELL CAMPUS INVOLVEMENT WOMEN IN FINANCE Spring 2021- Current ● Expand knowledge of business/finance through engaging in networking events with alumni and guest speakers SPOON CLUB, Marketing Committee, Event Planning Committee Fall 2021- Current ● Drive club’s engagement by collecting and posting photos of members’ meals throughout the academic year ● Organized end of semester soiree for approximately 25 club members and two events celebrating seasonal foods open to the campus community ADDITIONAL INFORMATION ● Skills: MS Office Suite, Instagram, Facebook, Canva, Squarespace, Salesforce, Highspot, Java script (novice) ● Interests: International travel, pastry baking, listening to music, volunteer work, aerobic fitness, rowing
