Scoops N' Smile: We All Scream For Ice Cream

Scoops n’ Smile
We all
scream
For
Ice cream
Katherina Mantile
BEED GEN 3B
MY BUSINESS PLAN
BUSINESS IDEA
Ice cream is the perfect dessert for summer season. There’s a good reason people say
that they “scream for ice cream.” After all, it’s one of the most popular dessert options globally.
With many different flavors, everyone will have something for them. That means that, so long
as your ice cream is of great quality, you are guaranteed that people will line up to enjoy your
treats. People usually run for ice cream after a hearty meal or as comfort from a hot day. In
fact, there are even those who turn to ice cream when they’re feeling sad. The other part of the
joy of ice cream is in being the ones who are offering up those treats. Ice cream tastes better
than any other sweet treat.
BUSINESS NAME
Scoops n’ Smile
Scoops n’ Smile are so catchy and unique name for my ice cream shop. This shop name
will stick out from the crowd and attracted to the customers. Scoops n’ Smile will serve you a
cool and creamy ice cream. I’m pretty sure that you’ll scream for ice cream.
TARGET MARKETS & DEMOGRAPHICS

Ice cream is everyone's favorite, and that includes families with children, teenagers and
adults. There are some who have their own preferences, trying to find new flavors for their own
ultimate gelato or ice cream experience. They are prominent customers as well.
Kids
We all know that kids are really into ice cream. This is one of their favorite sweet dessert. They
all have a fave flavor to their ice cream.
Teenagers
Ice cream shops are most likely to sell to the teenage market because teenagers love ice cream.
For girls, healthy flavors are much popular. Thakfully, there’s usually healthier ice cream
options to eat if you’re watching your diet. Boys, on the other hand, just eat ice cream
regardless of their current situation.
Adults
The good thing about adults is that they remain loyal to their favorite ice cream flavors. Kids
who once loved a certain ice cream flavor will most likely continue to love it when they become
adults
Since there are many customers who love to try new flavors, some ice cream shops are
trying to offer “create your own” ice cream. It is a great marketing idea for your ice cream shop
that allows customers to truly choose the flavors and topping they want.
MARKETING
We can promote our business my posting “Scoop n’ Smile” ice cream shop online since
we are modernized now and a lot of people like to browse in social media. Also, Promote your
small ice cream business in the local community. Be active online, print out flyers and leaflets,
and attend food fairs and festivals. Invite customers to sample free ice cream and try your
latest flavors. You can even launch an ice cream-eating challenge and reward the winners
with branded merchandise or free treats.
LOCATION
It is important to open your ice cream shop in an area where there is a lot of foot traffic,
especially during the spring and summer simply because it will always be the busiest seasons.
Consider opening your shop near restaurants, parks, athletic fields, beach, schools or other
places where most families with their children tend to stroll during the warmer months. You
should also consider a place where most kids pass by since they are always attracted to it.
I built my ice cream shop near at the Rizal Park since a lot of people go there to enjoy,
have fun, and quality time with their family. It’s better to taste sweet ice cream with your love
one’s. Being easily accessible is not enough in finding a good place for your ice cream shop. It
should also have a wide parking space since most people drive from place to place. It’s
important that you can accommodate a lot of customers, not just inside your store but also
when it comes to parking spaces. My ice cream shop will be a place where people can relax and
feel happy.
PRICING
Scoops n’ Smile ice cream are really affordable for the customers. Price will depend on its sizes
and I’m sure it’s worth to buy on my ice cream shop.
Available flavors
Size Price
 Chocolate
 Vanilla 1.5 L (3in1) P 150
 Cookies n’ cream
 Strawberry 1.4 L P 250
 Moose tracks
 Buttered Pecan 1.3 L P 300
 Neopolitan
 Double dutch 750 ml P 150
 Raspberry Rapture
 Café latte Cones P 50
 Cappuccino
Sticks P 30
PROFIT
I personally believe that there cannot be a precise data available on the average profit gained
by Ice Cream Store business, because it depends on a lot of factors like demographics, seasonal
changes, brand etc. Expected annual gross profit : P 1,021,440.00
THE GOAL/OBJECTIVE OF SCOOPS N’ SMILE ICE CREAM SHOP

“To deliver a quality product in a consistent, courteous and timely manner in order to have the
customer return again for another satisfying, flavorsome treat, while at the same time earning
a reasonable return on the initial investment”
Mission:
To provide our customers with great ice cream for a reasonable price and walk out with a smile
on their faces.
Vision:
To become a popular ice cream shop all over the world.

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TARGET MARKETS & DEMOGRAPHICS

THE GOAL/OBJECTIVE OF SCOOPS N’ SMILE ICE CREAM SHOP

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