South Broad District Summary - City Council 2022.06.30
South Broad District Summary - City Council 2022.06.30
South Broad District Summary - City Council 2022.06.30
The process for revitalizing the South Broad District began in 2003 and continued under several
City and County administrations. In 2017, the Chattanooga Design Studio began a planning
study of the South Broad District, which includes more than 400 acres just south of Downtown
Chattanooga. The study area included the U.S. Pipe and Wheland Foundry site, South Broad
Street, Southside Gardens, Market Street, and the area surrounding The Howard School.
Following are just a few of the implementation recommendations included in the South Broad
District Study (January 29, 2018):
City Council adopted the South Broad District Plan by Resolution on April 10, 2018.
1
South Broad District (Approximate TIF Boundaries)
2
Rendering - Adaptive Reuse of Buildings for the Stadium
3
Financing the Stadium
● Special thank you to our State legislative delegation - state/local sales tax revenues from
all stadium events can be captured to pay for the stadium
● Creation of TIF district to capture new property taxes that do not exist today
● Creation of Sports Authority jointly formed by City and County
● Competitive lease and parking fee structure with the Lookouts
● Sports Authority will issue 30 year bonds with debt service paid from the following:
○ TIF property tax increment
○ Sales taxes from stadium activities
○ Stadium lease
○ Net parking revenues
○ Local support
● The Lookouts lease starts at $1 million per year with an escalator, higher than any other
team in minor league baseball
○ 1.5 times higher than the rent paid by the minor league team in Nashville
○ 2.75 times higher than the rent paid by the Tennessee Titans for Nissan Stadium
● The Lookouts will be responsible for maintaining the stadium per the lease agreement
○ At least $1.5 million per year for 30 years, or $45 million
● Donation of 8-10 acres of private land to Sports Authority, valued at $10 million+
● Financing plan conservatively assuming only $350 million of development around the
stadium ($160 million already planned:
4
Key Points
● This is not about the stadium, the stadium is simply the catalyst for developing a blighted
brownfield that has long sat vacant, and revitalizing the western gateway to Chattanooga
● 96% of the funding to construct the stadium comes from the project itself through
investment from the private developers and payments from/generated by the Lookouts
● $350 million of development generates $40 million in new revenues for schools over
30 years, new revenues provided by new growth, not new taxes
● The Lookouts are paying for 22% of the cost of the stadium through their lease, we are
not giving anything to the lookouts…they have to pay to use the stadium and their lease
funds nearly a quarter of the cost of the stadium
● The Lookouts lease payment will be the highest in all of minor league baseball, and
almost 3 times higher than what the TN Titans pay to lease Nissan Stadium
(Note - Nissan stadium got $500 million from the State)
● The Lookouts will pay at least $45 million over 30 years for maintenance of the stadium
● Land valued at more than $10 million will be donated to the Sports Authority
● Development begets development. Within 5-7 years, the project is expected to generate
more revenue than necessary to pay down the bonds used for stadium construction,
allowing surplus TIF funds to be directed to infrastructure needs and to other projects in
the South Broad District
● The development goals of $350 million for phase 1 and $1 billion for full build out are
very achievable.
○ Fort Wayne, IN stadium site - development has reached $1 billion in 13 years
○ Columbia, SC stadium site - development has reached $650 million in 6 years
since 2016 (including during the pandemic) and is expected to reach $1.2 billion
within the next 5 years. This site is similar to the Chattanooga site