ELECTIVE 1 1st YEAR 2nd SEM
ELECTIVE 1 1st YEAR 2nd SEM
ELECTIVE 1 1st YEAR 2nd SEM
.SYLLABUS OF INSTRUCTION
ELECTIVE 1: Entreprenuerial Management
Bachelor of Science in Business Administration Major in Marketing Management
2nd Semester, A.Y. _________
VISION:
NEUST is a locally responsive and internationally relevant and recognized University of Science and Technology.
MISSION:
To develop new knowledge and technologies and transform human resources into productive citizenry to bring about development impact to local and
international communities.
CMBT GOALS:
-INSTRUCTION
1. To continuously provide relevant, updated and high quality education in all levels of discipline that will be responsive to the needs of the business and
industry.
2. To inculcate in every business student academic excellence, professional and social responsibility.
3. To provide a quality business education that parallels the university curricula and conforms to the highest standards of the Philippine education system.
-RESEARCH
To undertake researches which are marketable and relevant to quality instruction and extension services.
-EXTENSION
To contribute to the upliftment of the standard of living of the people through transfer of business technologies.
-PRODUCTION
To develop globally competitive management and business technologies that are responsive to the needs of the University, its target clienteles and the
country in general.
Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Sumacab Main Campus, Cabanatuan City
COURSE SYLLABUS
Bachelor of Science in Business Administration Major in Marketing Management
2nd Semester, A.Y. __________
I. PRELIMINARIES
Student Outcomes
A student completing this course will be able to:
a b c d e f g h i j k l m
1. Generate and evaluate ideas for new business ventures
2. Develop such ideas into business concepts
Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Sumacab Main Campus, Cabanatuan City
V. COURSE COVERAGE:
Course Orientation - University’s vision, mission, CMBT goals, program educational objectives, student and course outcomes, course requirements, grading system
Course Learning Unit/Topic Time Intended Learning Outcomes Teaching Learning Assessment
Outcome Allotment Activities Tool
CO1 Chapter 1
Entrepreneurial Mindset
What makes a business opportunity 12 hours Generate and evaluate ideas for new Lecture-discussion Quiz
Explore Entrepreneur’s Behaviour business ventures
Entrepreneurial Manager
Nature of Business Opportunities
Process of building a business
CO2 Chapter 2
Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Sumacab Main Campus, Cabanatuan City
From Idea to business model 18 hours Design a value -creating business model Lecture-discussion Quiz
Venturing through innovating the Brainstorming Rubric
business model Determine the appropriate type of venture Case study
Discovery-Driven Planning for the new business
Introduce a series of frameworks and
tools to help in the design Develop such ideas into business concepts
Crafting a winning business plan
Modes of venturing Select and apply the optimal mode for
implementing the new venture
Planning of new venture
Evaluation of new ventures
Anticipate key resource constraints when
Implementation launching new ventures
MID-TERM EXAMINATION
CO3 Chapter 3
Taking Action: Acquiring and Managing
Resources & Engaging in Entrepreneurial
Careers Lecture-discussion Quiz
Brainstorming Rubric
Entrepreneur’s fundamental challenge 24 hours Stage business-building actions in a smart Reporting
Acquire and manage necessary way
resources ( human capital, finance,
customers). Prioritize assumptions for new business
Different entrepreneurial career paths initiatives
Entrepreneurial management and
leadership skills Present your ideas for new business
Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Sumacab Main Campus, Cabanatuan City
The instructional material will have a series of cases illustrating the different aspects of the entrepreneurial process. The students will be provided
exercises that will introduce, explain and illustrate useful concepts and frameworks.
GRADING SYSTEM:
Tentative Final Grade is multiplied by 2 + the Mid Term Grade divided by 3. Highest passing rate is 1.00 and the lowest is 3.00. Failure to comply with any of
aforementioned criteria means a failing grade of 5.00.
Attendance
1.1. Students are expected to attend their classes regularly. A student is considered absent from class if he is not present within the first fraction of the
scheduled class time.
1.2. A student is considered late or tardy and shall receive a half absence if he arrives in class during first third fraction of the scheduled class time.
1.3. Students with 3 or more consecutive absences without prior notice or written consent form his/he parents or guardian will automatically be dropped
from the class.
Uniform
2.1 Students are required to wear proper uniform when attending classes. Male students will wear prescribed polo and slacks pants, black shoes and ID.
Female students will wear prescribed blouse and skirt on knee level, black close shoes with a recommendatory 1 inch heels, and ID. On Fridays, student
should wear the required departmental shirt of the college.
2.2 Aside from the official uniforms mentioned above, no other uniform will be accepted like PE and NSTP uniforms.
2.3 Students who attended classes not wearing proper and prescribed uniform will be instructed to fill-up some forms in the guidance office and talk to the
guidance coordinator of the college. Their attendance will not be considered but they may still be accepted in the class after they have accomplished the
form given by the guidance coordinator of the college.
Other Norms
3.1 Cheating in any form is not allowed in all the course requirements, like exercises, assignments, quizzes, term exam and research work.As reflected in the
students’ handbook, students caught on cheating will be given an automatic grade of 5.0.
3.2 The student may be dropped from subject depending on the gravity of the offense.
3.3 Use of cellphones and tablets is not allowed during classes. Gadgets will be confiscated for a day for those students caught on using such things during
classes.
3.4 Students are expected to maintain silence inside the class. If a student is disrupting the class he may be sent out of the class room and instructed to fill-up
some forms in the guidance office and talk to the guidance coordinator of the college. His/ Her unruly behavior will be recorded.
3.5 Student should maintain the cleanliness of the classrooms. Deduction in the students’ scores will be given if found guilty of loitering and unmindful of
trash in his or her surroundings.
3.6 Eating inside the room while the class is going on are not allowed.
Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Sumacab Main Campus, Cabanatuan City
3.7 Special quizzes and late submission of requirements will be allowed only on the condition that the student were sick and presented a medical certificate
the moment he or she get back to school.
Prepared by:
CMBT-BA FACULTY