Course Outcome
Course Outcome
Course Outcome
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21
Course Outcome:
After completion of the course, the students will be able to
1. Outline conceptual framework on Finance Functions and objectives
2. Construct corporate final accounts and cash flow statements in the business growth
model
3. Build financing and investment decisions considering discounting and non-
discounting factors
4. Explain the importance of working capital management and risk capital management.
Suggested Readings:
1. Khan, M. Y., & Jain, P. K. Financial Management: Text, Problems and Cases.
McGraw-Hill Education.
2. IM Pandey. Financial Management- By Pearson
3. Chandra, P. Financial management. Tata McGraw-Hill Education.
4. Bhalla, V. K. Financial management. S. Chand Publishing.
5. Banerjee, B. Fundamentals of financial management. PHI Learning Pvt. Ltd..
6. Brigham, E. F., & Ehrhardt, M. C. (2019). Financial management: Theory &
practice. Cengage Learning.
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21
Course Outcome:
After completion of the course, the students will be able to
1. Develop the concepts of entrepreneurship and the role of an entrepreneur in the economic
development
2. Illustrate various steps as well as aspects involved in entrepreneurship in India
3. Develop understanding about scope and policies in women entrepreneurship.
3. Apply various tools and techniques in solving real life problem in developing
entrepreneurship.
Suggested Readings:
6. McClelland, D.C. & Winter, W.G. : Motivating Economic Achievement, Free Press.
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21
Course Outcomes:
After completion of the course, the students will be able to
1. Define consumer behaviour and its impact on buying pattern.
2. Understand the power of individual influences on decision making and consumption.
3. Analyse consumer’s perception in determining brand preferences
4. To assess the components and stages of the individual decision-making process.
Suggested Readings:
1. Outline Indian Financial System and the components of Indian Financial Market.
2. Develop the conceptual framework on money market and capital market
3. Classify the Financial services on the basis of its use and availability in the current
situation
4. Compare the different credit rating agencies and the management of credit
Topic/Module Hours
Module 1: Indian Financial System: Financial system, Financial Assets and 8
Instruments, Financial Intermediaries, Financial Markets, Classification, Components of
Financial Market
Module 2: Money Market : Definition, Money Market and Capital Market and their 12
Features, Objectives, Features of a Developed Money Market, Importance of Money
Market, Composition of Money Market, Money Market Instruments, Structure of Indian
Money Market, Features of Indian Money Market.
Module 3: Capital Market: New Issue Market : Relationship between New Issues 15
Market and Stock Exchange, Functions of New Issue Market, methods of floating of new
Issues, Recent regulations for IPO. Secondary Market : Introduction, Control Over
Secondary Market, Listing of securities.
Module 4: Introduction to Financial Services: Meaning of Financial service – Features 5
– Functions Product selling Vs Services Selling – Classification - Present situation in
Indian Economy.
Module 5: Funds and Free Based Financial Services: Fee Based Financial Services: 12
Concept – Merchant Banking – Credit Rating – Stock Broking – Custodial Services –
Loan syndication - Securitization Fund Based Financial Services: Concept – Leasing –
Hire Purchase – Bill Discounting – Venture Capital – Housing finance – Insurance service
– Factoring – Forfeiting – Mutual funds
Module 6: Credit Management and Credit Rating Agencies: Concept - Functions - 8
Different Credit Rating Agencies -Popular Symbols – SEBI & Credit Rating Credit cards
– Business credits – NAV role in the economy. Regulatory Bodies in Financial Services:
SEBI – RBI – IRDA – AMFI.
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21
Suggested Readings:
1. Khan: Indian Financial Systems, Tata McGraw-Hill
2. Fabozzi: Financial Markets & Institutions, Pearson
3. Guruswamy: Fianacial services and Markets, Thomson Learning
4. Pathak: Indian Financial System, Pearson
5. L. M. Bhole, Jitendra Mahakund, Financial Institutions & Markets – Structure,
Growth & Innovation, Tata McGraw Hill
6. Tripaty Nalini Prava Financial Services, Prentice Hall
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21
Suggested Readings:
1. Stephen G. Powell, Kenneth R. Baker: Management Science, The Art of Modeling
with Spreadsheets, Wiley.
2. Nagraj Balakrishnan, Barry Render: Managerial Decision Modeling with
Spreadsheets, Jr. Ralph M. Stair Prentice Hall.
3. N. D. Vohra: Quantitative Techniques in Management, Tata McGraw-Hill
Education.
4. Eugene Lodewick Grant: Statistical Quality Control, McGraw-Hill
Richard S. Leavenworth.
5. Dr. Anasse Bari, Mohamed Chaouchi: Predictive Analytics for Dummies, John Wiley
& Sons.
6.Namakum R N Prasad, Seema Acharya : Fundamentals of Business Analytics, Wiley.
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21
4. Module 4: Data Science: The concept, process and typical tools in data 08
science. Example of different algorithms i.e. segmentation, classification,
validation, regressions, recommendations.
Suggested Readings: