MBA II Semester
MBA II Semester
MBA II Semester
Kalaburagi
MBA II SEMESTER
INDIAN ETHOS & BUSINESS ETHICS
Course Outcomes:
● Recognise the importance of human values, harmony and ethical behavior at workplace.
● Appraise the need for ethical issues in workplace and be able to find solution.
● Compare the relationship between Indian ethos and its application in business.
● Realise the need for linking ethics in business.
● Value the ethical principles to be implemented in business.
Module 1:
Ethics & Business: Nature and scope of Ethics, Facts and value, History & Relevance, Ethical subjectivism
and Relativism, Understanding the need for ethics, Ethical values, myths and ambiguity, ethical codes,
Ethical principles in Business: Role of business in Society- Economic Role and Social Impact of Business,
Role of Indian Ethos in Managerial Practices, Principles Practiced by Indian Companies: Anglo-American
Model, German Model, Japanese Model, Indian Model
Module 2:
Management Lessons from Vedas, Mahabharata, Kautilya’s Arthashastra, and Indian Heritage in
Business, Management-Production and Consumption. Ethics vs Ethos, Indian vs Western Management,
work Ethos and Values for Indian Managers, Moral Development (Kohlberg’s 6 stages of Moral
Development)
Module 3:
Application of Ethical theories in Business: Utilitarianism (J Bentham and J.S. Mill), Deontology (I Kant)
Virtue Ethics (Aristotle). Economic Justice: Distributive Justice, John Rawls Libertarian Justice (Robert
Nozick) - Ethical Issues in Functional Areas of Business. Marketing: Ethics in Advertising (Truth in
Advertising) Finance: Fairness and Efficiency. In Financial Market, Insider Trading, Green Mail, Golden
parachute HR.: Workers Right and Duties: Work place safeties, sexual harassment, whistle blowing.
Module 4:
Stress Management-Meditation for mental health, Yoga, Contemporary Approaches to Leadership- Joint
Hindu Family Business-Leadership Qualities of Karta, Indian Systems of Learning-Gurukul System of
Learning, Advantages: Disadvantages of Karma, importance of Karma to Managers-Nishkama Karma-
Laws of Karma, Law of Creation- Law of Humility- Law of Growth- Law of Responsibility- Law of
Connection- Corporate Karma Leadership,
Module 5:
Managing Ethical dilemma; Characteristics, ethical decision making, ethical reasoning, the dilemma
resolution process; Ethical Culture in Organization, Developing codes of Ethics and conduct, Ethical and
value based leadership. Relevance of Value Based Management in Global Change- Impact of Values on
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
Stakeholders, Trans-Cultural Human Values, Secular vs Spiritual Values, Value System in Work Culture
Role of scriptures in understanding ethics, Indian wisdom & Indian approaches towards business ethics.
Recommended Books:
1. S.S. Iyer - Managing for Value (New Age International Publishers, 2002)
2. Laura P Hartman Abha Chatterjee - Business Ethics (Tata McGraw Hill, 2007)
3. S.K. Bhatia - Business Ethics and Managerial Values (Deep & Deep Publications Pvt.Ltd, 2000)
Velasquez – Business Ethics – Concepts and Cases (Prentice Hall, 6th Ed.)
4. Reed Darryl – Corporate Governance, Economic Reforms & Development (Oxford).
5. Mathur UC – Corporate Governance & Business Ethics (Mc Millan).
Reference Books:
1. Professional Ethics and Human Values- Govindarajan, Natarajan and Senthilkumar, PHI learning
2. Business Ethics and Corporate Governance- A C Fernando, Pearson Publications
3. Indian Ethos and Values in Management- R Nandagopal, Ajith Shankar R N.
4. Encyclopaedia Of Indian Ethos And Values In Management- Alok Sathsangi and Sandeep Sharma
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
CORPORATE FINANCE
Course Objectives:
To familiarize the students with basic concepts of financial management.
To understand time value of money and cost of capital.
To analyse capital structure, capital budgeting and dividend decision.
To understand the short term and long term financing and working capital management.
Course Outcome:
At the end of the course students will be able to:
Module: 1 (8 Hours)
Financial Management- Meaning of financial Management, Goals or objective of financial
management, scope and functions of financial management, financial planning and policy, structures
of financial system, finance and other related disciplines. Sources of finance- Short term and Long
term.
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
Module: 5 (10 Hours)
Working capital Management- Nature & scope, components of working capital, operating cycles
requirements, objectives of working capital, elements & sources of working capital, working capital
control & banking policy, liquidity and its test.(Problems on estimation of working capital
requirement and operating cycle).
Practical Components:
Identifying the small or medium sized companies and understanding the Investment
evaluation techniques used by them.
Using the annual reports of selected companies, students can study the working capital
management employed by them. Students can also compare the working capital
management of companies in the same sector.
Students can choose the companies that have gone for stock split and Bonus issue in the
last few years and study the impact of the same on the stock price.
RECOMMENDED BOOKS:
Financial Management -Prasanna Chandra, 8/e, TMH, 2011.
Financial Management,Shashi K Gupta and R K Sharma, 8th Revised Edition, Kalyani
Publishers, -2014
Financial Management,Khan M. Y.& Jain P. K, 6/e, TMH, 2011.
Financial Management,Rajiv Srivastava and Anil Misra, Second edition, Oxford University
Press,2011
Financial Management ,I M Pandey, 10th Edition, Vikas Publishing House -2014
Financial Management & Policy-Vanhorne, James C., 12/e, Pearson, 2002
Financial Management, PralhadRathod, Babitha&S.Harish Babu, Himalaya Publishing House,
2015
REFERENCE BOOKS:
Financial Management,V K Bhalla ,1st Edition- S.Chand 2014,
Fundamentals of Financial Management,Brigham & Houston, 10/e, Cengage Learning.
Corporate Finance,Damodaran , 2/e, Wiley India (P) Ltd., 2004
Financial Management,Paresh P., Shah 2/e, Biztantra.
Fundamentals of Financial Management,Sheeba Kapil ,Pearson,2013
Financial Management, Sumit Gulati & Y P Singh,McGraw Hill, New Delhi - 2013
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
CORPORATE STRATEGY
Objectives:
To provide insights into the core concepts of strategic management.
To evaluate various business strategies in dynamic market environments.
To gain insights into various strategic management models
Course Outcome:
At the end of the course students will be able to:
Formulate a strategic plan that operationalizes the goals and objectives of the firm.
Use management concepts to analyze complex business situations
Associate with various Strategic Management models for Business situations
Ability to evaluate and critique theories and models in corporate environment.
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
Module 5 (12 Hours)
Corporate Level Strategies: Turnaround Strategies - GE nine cell planning grid and BCG matrix.
Strategy Implementation – Operationalizing strategy, Annual Objectives, Developing Functional
Strategies.
Practical Components:
Analysing the Mission and Vision statements of a few companies
Applying Michael Porter’s model to an industry (Retail, Telecom, Infrastructure, FMCG,
Insurance, Banking etc
Pick a successful growing company. Do a web-search of all news related to that company
over a one-year period. Analyse the news items to understand and write down the
company’s strategy and execution efficiency.
Pick a company that has performed very badly compared to its competitors. Collect
information on why the company failed. What were the issues in strategy and execution
that were responsible for the company’s failure in the market; Analyse the internal and
external factors
Map out GE 9-cell matrix and BCG matrix for some companies and compare them.
Conduct SWOT analysis of your institution and validate it by discussing with faculties.
Conduct SWOT analysis of companies around your campus
RECOMMENDEDBOOKS:
Strategic Management: A South-Asian Perspective With CourseMate Michael
A.Hitt/R.Duane Ireland/ Robert E.Hoskisson/S.Manikutty Edition:9 th, Cengage Learning
CraftingandExecutingStrategy, Arthur A.ThompsonJr., AJ StricklandIII, JohnE
Gamble,18/e,TataMcGrawHill,2012.
StrategicManagement - Analysis,Implementation,Control, Nag A,1/e,Vikas,2011.
StrategicManagement -AnIntegratedApproach, CharlesW.
L.Hill,GarethR.Jones,CengageLearning.
BusinessPolicyandStrategicManagement, SubbaRaoP,HPH.
StrategicManagement, KachruU,ExcelBOOKS,2009.
REFERENCE BOOKS:
StrategicManagement:Conceptsand Cases,DavidR, 14/e,PHI.
StrategicManagement:BuildingandSustainingCompetitive Advantage, Robert A. Pitts &
DavidLei,4/e,CengageLearning.
CompetitiveAdvantage,MichaelE Porter,FreePressNY
EssentialsofStrategicManagement,Hunger,J. David,5/e, Pearson.
StrategicManagement,SarojDatta,jaicoPublishingHouse, 2011.
ContemporaryStrategicManagement,Grant,7/e,Wiley India, 2012
Strategic Management-The Indian Context, R. Srinivasan, 4th edition, PHI
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
RESEARCH METHODOLOGY
Objectives:
To understand the basic components of research design
To Gain an insight into the applications of research methods
To equip students with various research analytical tools used in business research
Course outcome:
At the end of the course students are able to:
Understand various research approaches, techniques and strategies in the appropriate
in business.
Apply a range of quantitative / qualitative research techniques to business and day to
day management problems
Demonstrate knowledge and understanding of data analysis, interpretation and report
writing
Develop necessary critical thinking skills in order to evaluate different Research
approaches in Business.
Method 1: (8 hours)
Business Research – Meaning, types, process of research- management problem, defining the
research problem, formulating the research Hypothesis, developing the research proposals,
research design formulation, sampling design, planning and collecting the data for research,
data analysis and interpretation. Research Application in business decisions, Features of good
research study.
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
Qualitative Techniques of data collection, Questionnaire design – Meaning - process of
Designing questionnaire. Secondary data -Sources – advantages and disadvantages.
Measurement and Scaling Techniques: Basic measurement scales-Nominal scale, Ordinal scale,
Interval scale, Ratio scale. Attitude measurement scale - Liker’s Scale, Semantic Differential
Scale, Turnstone scale, Multi-Dimensional Scaling
Unit 5: (8 hours)
Data Analysis and Report Writing: Editing, Coding, Classification, Tabulation, Validation
Analysis and Interpretation- Report writing and presentation of results: Importance of report
writing, types of research report, report structure, guidelines for effective documentation.
Practical Components:
To identify research problem and collect relevant literatures for data analysis
To write the research design by using exploratory and Descriptive Research methods
To prepare the questionnaire on brand awareness, effectiveness of training in public
Sector organization, Investors attitude towards Mutual funds in any financial
institutions.
To conduct Market survey and to investigate consumer perception towards any FMCG.
To demonstrate Report writing and Presentation methods
RECOMMENDED BOOKS
Business Research Methods: A South-Asian Perspective with course Mate William
G.Zikmund/Barry J.Babin/Jon C.Carr/AtanuAdhikari/Mitch Griffin, Cengage learning
Business Research Methods: S.N.Murthy&U.Bhojanna. Excel Books
Business Research Methods. Donald R. Cooper & Pamela s Schindler, 9/e, TMH /2007
Research Methods – M MMunshi& K Gayathri Reddy, Himalaya Publishing House,2015
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
HUMAN RESOURCE MANAGEMENT
Objectives:
To understand the HRM concepts and theory
To obtain an overview of various HRM functions and practices
To gain an insight into the various statutory provisions
Course outcome:
At the end of the course students will be able to:
Synthesize information regarding the effectiveness of recruiting methods & selection procedures
Identify the various training methods and design a training program
Design a job description and job specification for various levels of employees.
List out the regulations governing employee benefit practices.
Module1: (8 hours)
Human Resource Management: Introduction, meaning, nature, scope of HRM-Importance and
Evolution of the concept of HRM-Major functions of HRM-Principles of HRM, Factors of
Competitive advantage, line and staff responsibility of HR Manager.
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
Module 5: (12 hours)
Compensation: job evaluation, objectives of Compensation Planning, Methods of
Compensation.
Fundamentals of Industrial relation and Labour Laws.
Practical Components:
Give a case and ask the students to prepare the recruitment advertisement for a
newspaper.
Expose students to standard selection tests followed in various sectors.
Exploring training and development practices.
Exploring performance appraisal practices in various sectors.
Exploring employee separation practices.
Give a job analysis case and ask the students to prepare job description and job
specification.
Ask the students to prepare an appointment letter for the post of office manager of a
company known to you.
RECOMMENDED BOOKS:
Human Resources Management: A South Asian Perspective, Denski/Griffin/Sarkar- Cengage
Learning, 2012.
Human Resource Management – Rao V. S. P, Excel BOOKS, 2010
Human Resource Management - Lawrence S. Kleeman, Biztantra , 2012.
Human Resource Management – Dr. T.P RenukaMurthy HPH
REFERENCE BOOKS:
Human Resource Management - John M. Ivancevich, 10/e, McGraw Hill.
Human Resource Management in practice - Srinivas R. Kandula, PHI, 2009
Managing Human Resources - Luis R Gomez-Mejia, David B. Balkin, Robert L. Cardy,6/e, PHI,
2010.
Human Resource Management & Industrial relations, P.Subba Rao, Himalaya Publishing
House, Mumbai.
Human Resource Management – Aswathappa K HPH
MARKETING MANAGEMENT
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
Objectives:
To provide an insight to basic concepts of marketing management.
To understand various marketing models for solving marketing problems.
To understand fundamental premise underlying market driven strategies.
Course Outcome:
At the end of the course students are able to:
Acquire knowledge regarding basic concepts and functions of Marketing Management.
Apply various marketing concepts to solve day-to-day corporate problems.
Learn various strategies which enable decision making process.
Study ever-changing environment and use of appropriate models and techniques of
Marketing.
Synthesize ideas into a viable marketing plan.
Module 2: (8 hours)
Consumer Behaviour Analysis: Meaning and Characteristics, Importance, Factors Influencing
Consumer Behaviour, Consumer Purchase Decision Process, Buying Roles, Buying Motives,
Buyer Behaviour Models
Module 4: (8 hours)
Managing the Product: Concept, product hierarchy, product line, product mix, product mix
strategies, Product life cycle and its strategies, New Product Development, packing as a
marketing tool, Role of labeling in packing. Marketing Planning: Meaning, Concept, steps
involved in marketing planning, marketing audit.
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
Module 5: (15 hours)
Pricing decisions: Significance of pricing, factor influencing pricing (Internal factor and External
factor), objectives, Pricing Strategies-Value based, Cost based, Market based, Competitor
based, Pricing Procedure.
Marketing Channels: Meaning, Purpose, Factors Affecting Channel Choice, Channel Design,
Channel Management Decision, Channel Conflict, Designing a physical Distribution System,
Network Marketing.
RECOMMENDED BOOKS
Marketing Management: A South Asian Perspective–Kotler, Keller, Koshy & Jha, 13/e,
Pearson Education, 2012
Marketing Management, Ramaswamy V. S. & Namakumari S, 4/e, TMH, 2014
Fundamentals of Marketing Management, Etzel M.J BJ Walker & William J. Stanton,
14/e, TMH, 2012
Marketing Management: An Applied Approach, Noel Capon & Siddharth Shekhar Singh,
Wiley, 2014
REFERENCE BOOKS
Marketing Management, Arun Kumar & Meenakshi N, 2/e, Vikas, 2012
Applied Case Studies in Marketing – Shajahan S, Primus BOOKS,2011.
Marketing Management – Karunakaran, HPH.
Marketing in India: Text and Cases- Neelamegham S, 4/e, Vikas.
Marketing- Lamb, Hair, Mc Danniel, 7/e, Cengage Learning 2012.
Marketing: Planning, Implementation, and Control -William M. Pride, Ferrell O. C,
Cengage Learning, 2010.
Marketing Management, Tapan Panda, 2/e, Excel Publication
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
No. of credits / Week : 03 SEE : 50
Number of Lecture Hours : 56 Exam Hours : 3 Hrs
Course Objectives:
To develop and strengthen entrepreneurial quality in students.
To impart basic entrepreneurial skills and understanding to run a business efficiently and
effectively.
To provide insights to students on entrepreneurial opportunities.
Course Outcomes:
At the end of the course students will be able to:
Display keen interest and orientation towards entrepreneurship
Develop a business plan
Become aware about various sources of funding for an entrepreneur including financial
institutions, venture capitalists and Angel Investors
Gain consciousness towards social entrepreneurship and rural entrepreneurship
opportunities.
Module 3: (8 Hours)
Institutions supporting Entrepreneurs: Funding & Incubation- Informal Capital, friends & Family.
Functions of - SIDBI - NABARD - IDBI - SIDCO - Indian Institute of Entrepreneurship – DIC.
Venture capital: Evaluation criteria employed by VCs, selecting the right VC & Financing mix.
Module 4: (8 Hours)
Organizational form: Partnership, sole partnership & corporation. Intellectual property- Copyright
trademark & Tax.
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MBA Syllabus: 2020: Sharnbasva University,
Kalaburagi
Make a business plan for your intended business - talk to bankers to find out what they look
for in a business plan - modify accordingly and present it in the class
Analyze the performance of listed family firms. How is their performance compared to the
performance of other firms? Does a family firm successfully manage to create wealth for
non-family investors?
Interview a local entrepreneur to find out his/her major motivations to start a business -
which of the skills and characteristics do you find in the entrepreneur?
Study a local for-profit business and try to list out the positive social impacts of the business
Visit a trade show and try to compare the marketing activities of various stalls in that show -
make a list of good practices you come across in the show
Choose an NGO in your locality. Interview the founder and present the case in class on the
motivations - challenges - ecosystem support and their impacts - arrive at possible solutions
and convey back to NGO.
RECOMMENDED BOOKS:
Entrepreneurship: A South-Asian Perspective – T.V Rao/Donald F.Kuratko, Cengage Learning
Entrepreneurship Development-Small Business Enterprise-Poornima Charantimath Pearson
Education - 2014
Entrepreneurship- Rober D Hisrich - Michael P Peters - Dean A Shepherd - 6/e - The
McGraw-Hill companies - 2007
Entrepreneurial Development – M M Munshi, Prakash Pinto & Ramesh Khathri, Himalaya
Publishing House -2015
Entrepreneurship Development - S S Khanka - S Chand Publications
REFERENCE BOOKS:
Entrepreneurship Theory at crossroads - Mathew J Manimala - 2/e - Biztantra – 2007, 13
Entrepreneurship Development and Management - Vasant Desai - Himalaya Publishing
House - 2007
Entrepreneurship-Theory and Practice - Raj Shankar Vijay Nicole Imprints Pvt. Ltd - 2006
Entrepreneurship - Rajiv Roy - 2/e - Oxford University Press 2011
Entrepreneurship-Principles and Practices - Kurakto - 7/e - Thomson Publication - 20
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