Chapter 2: Lesson 2 Material Self: To Buy or Not To Buy?: Understanding The Self Miss KZ Ulboc Reference: Cierva, MC

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UNDERSTANDING THE SELF

Miss KZ Ulboc
Reference: Cierva, MC

CHAPTER 2: LESSON 2
MATERIAL SELF: TO BUY or NOT TO BUY?
We are living in a world of sale and shopping spree. We are given a wide array of
products to purchase from a simple set of spoon and fork to owning a restaurant.
Almost everywhere, including the digital space, we can find promotions of product
purchase. Product advertisements are suggestive of making us feel better or look
good. Part of us wants to have that product. What makes us want to have those
products are connected with who we are. What we have and already possess is
related to our self.

Belk stated that “we regard our possessions as part of our selves. What we have
and what we possess.” There is a direct link between self-identity with what we have and
possess.
MATERIAL SELF

A Harvard psychology in the late nineteenth century, William James, wrote in the book, the principles of
psychology in 1890 that understanding the self can be examined through its different components namely: 1] its
constituents; 2] the feelings and emotions they aroused self-feelings; 3] the actions for which they prompt the
seeking and self-preservation. The constituents of self are composed of material self, the social self, the spiritual
self, and the pure ego.

The material self, according to William James primarily is about: our bodies; clothes; immediate family;
home.

HOME

BODY

1. Body is the innermost part of material self. You are directly attached to this commodity that you cannot live
without. You strive hard to make sure that this body functions well and good. Example is Mariah Carey, she was
reported to have placed a huge amount for the insurance of his vocal cords and legs.

2. Clothes is next to the body that was being influenced by the “the philosophy of dress” by Herman Lotze. William
James believed that an essential part of the material self is clothing. Lotze stipulated in his book that any time you
bring an abject into the surface of your body, you invest that object into any consciousness of your personal existence
taking in its contours to be your own and making it part of the self.

3. Immediate Family is the third in the hierarchy. Your parents and siblings hold another great important part of
yourself. What they do or became affects you. When an immediate family member dies, part of you dies, too. When
their lives are in success, you feel their victories as if you are the one holding the bacon. In their failures, you are put
to chance or guilt. When they are disadvantage situation, there is an urgent urge to help like a voluntary instinct of
saving one’s self from danger.

4. Home is the fourth component of material self. Home is where your heart is. It is the earliest nest of your selfhood.
Your experience inside the home were recorded and marked on particular parts and things in your home. There was an
old cliche about rooms: “if only walls can speak”. The home thus is an extension of self, because in it,
you can directly connect yourself.

WE ARE WHAT WE HAVE . . . . Russel Belk (1988) posits that “… we regard our possessions as part of our
selves. We are what we have and what we possess.” The identification of the self to things stared in our infancy stage
when we make a distinction among self and environment and others who may desire our possessions. The possessions
that we dearly have tell something about who we are, our self concept, our past, and even our future.
UNDERSTANDING THE SELF
Miss KZ Ulboc
Reference: Cierva, MC
CHAPTER 2:LESSON 2
MATERIAL SELF: TO BUY OR NOT TO BUY?

Activity

IT MEANS TO ME

PASTE A PICTURE OF YOUR FAVORITE POSSESSION (THING WHICH YOU


HAVE / KEEP WITH YOU). TELL ME WHAT IS WITH THAT THING AND WHY
DO YOU CONSIDER IT AS YOUR FAVORITE MATERIAL THING.

CRITERIA:
Relevance of the content/Explanation – 10 pts.
Creativity - 5 pts.
TOTAL: -----------------------------------------15 POINTS

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