Storytelling For Teaching Cases

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Storytelling in Teaching Cases

PhD / Ex PhD
IIM Sambalpur
Dec 4, 2021

Gita Bajaj
• You are all storytellers!
• All stories have a beginning, something happens, then ends.
• How is your story out of the norm? Not a regular story. Daily life.
Uninteresting
• How is your case interesting? Not regular. Its special. Every one must
pay attention.
We are all storytellers
• Make the story come alive! Think about your own experiences
and relate your story to it. Be honest. Something you want to
share with the world.
• Share the feelings that you experience when you are in that
position
• Think of one of your memories. Professional memories. Or
relating to what the protagonist shared with you. What touched
you? Share with us.
World and Character

• Every story has a world and a character


• World: Environment and the rules
• Subject: In that environment
• What if??
• What if the CEO did something radical.. Is there a radical thought
possible? Do you have a way of challenging the regular ?
• Characters are at the heart of every story
• They’re the individuals we follow on the journey of every story. But
how to make them more than just names, and really bring them to
life?
• Internal features and external features
• Think about characters in your own Case
• Think of their 3 external characteristics
• Think of their 3 internal characteristics
• Creative tests: Think of them in a crisis. How would they be? Find out.
Include that. That human touch will help.
• Have they managed any obstacles? Have they had any Aha
moments??
• Flawed characters are always more interesting. Audience relates to
them more.
• External features:
• Is your character a human, animal, object?
• What kind of clothing do they wear?
• How does your character move?
• What's the first thing you'd notice when looking at them from a
distance?
• Internal features:
• What do they like to do?
• What do they fear?
• What emotion do they most often feel?
• How would they respond if trapped in an elevator?
Want v/s Need
• That’s where the dilemma is
• I want to go to India and do social work
• I need to stay with my family and children in Dubai

• The tension makes the story interesting


• I want to continue with the expansion project
• But I must lay off otherwise the Company will close down

• Take a few minutes to write the need and want of your character
Obstacles
• What stands in the way of your protagonist to achieve what the
he/she wants or needs?
• How they think about it?
• What they are frustrated with?
• What is it they want out of their way? But they can’t have it out of
their way?
• What the character does with the obstacles is what makes them who
they are.
Case Structure
• Every story that is told has a foundation, or structure.
• For example, one of the most basic story structures is “it begins,
something happens, and it ends.”
• But a story's structure can be complex, and if used well you’re not
even aware of it.
Character Development
Part A: Identify the arc of the main character in your Case.
• What do they want at the beginning?
• What did they realize they need by the end?

Part B: How have they changed as a result of overcoming an obstacle?


Must do’s in a Case
In the first section, inform the following:

1. Company Name
2. Protagonist introduced – name, position, role etc.
3. Location (of decision maker)
4. Year
5. Dilemma
6. Emergency
Closing
Ensure the following:
1. The tension reaches the peak
2. The student is called upon to decide
3. There is a short timeline for decision announcement
So, are you ready to tell your story?

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