UNIVERSITI UTARA MALAYSIA

JA 221
BPME 3033
E-COMMERCE

BUSINESS PITCHING VIDEO

(B2B MARKET ANALYSIS - GROUP PROJECT,
INDIVIDUAL PERFORMANCE BASED
ASSESSMENT)

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 ASSIGNMENT 3 - BUSINESS
PITCHING
(B2B MARKET ANALYSIS )
MARKS: 20%

Objective of Assignment

The main objective of this assignment is to enable students to practice

their verbal communication skills and professionally present their ideas.
Business Pitching also will ensure teamwork, coordination and organizing
skills among group members.

Task Outline

Students are required to prepare a video of BUSINESS PITCHING based

on Assignment 2 (B2B Market Analysis)

i. Students may use PowerPoint or any relevant presentation software to

present their assignment.

ii. Prepare a recorded presentation by using any video editing or screen

recording software.

iii. Students are required to practice equal participation - Each team

member should contribute equally.

Instructions

The Business Pitching is to be prepared on a group basis (5-6 members in a

group) based on assignment 2. It is expected the content of the group
presentation will reflect the group’s thoughts and analysis rather than the work of
others.

Each group must submit a YOUTUBE link of Business Pitching video by on 30

March 2022

Students are required to refer to Appendix 1 (Presentation Rubric) to ensure the

fulfilment of the presentation requirement.

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Late Submission Penalty Clause

Deadline for submission of assessment item(s) is to be strictly adhered to. No

extension of time will be allowed except in extenuating circumstances, e.g.
medical reasons. Students who wish to apply for extension of time for submission
of assessment item(s) after the due date shall put in writing the request together
with validated documentary evidence to support the application to his/her class
lecturer. The lecturer may consider and grant such extension of due date for the
assessment item(s) based on the reason(s) provided.

Any assessment item required by the Coursework Assessment which is

submitted after the due date, without an approved extension, will be penalized. A
penalty of 10% reduction of the maximum mark applicable to the assessment
item(s) will be levied for each day of late submission. Weekends and Public
Holidays are counted as one (1) day late. Assessment item(s) submitted more
than seven (7) days after the due date will be awarded with zero (0) marks.  

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 Appendix 1

Student’s Name: Matric No.:

Lecturer’s Name: Course Code:

Topic:

1 2 3 4 Marks
Below basic Basic Proficient Advance
Audience cannot understand Audience has difficulty following Student presents information in Student presents information
Organization presentation because there is presentation because student logical sequence which audience in logical, interesting sequence
no sequence of information. jumps around. can follow. which audience can follow.
Subject Student does not have grasp Student is uncomfortable with Student is at ease with expected Student demonstrates full
Knowledge of information; student information and is able to answer answers to all questions, but fails knowledge (more than
cannot answer questions only rudimentary questions. to elaborate. required) by answering all
about subject. class questions with
explanations and elaboration.
Eye Contact Student reads all of report Student occasionally uses eye Student maintains eye contact Student maintains eye contact
with no eye contact. contact, but still reads most of most of the time but frequently with audience, seldom
report. returns to notes. returning to notes.

Verbal Many pronunciation errors Some pronunciation errors and Few pronunciation errors and run- Precise pronunciation and
techniques and run-on sentences. run-on sentences. on sentences. uses complete sentences.

Student mumbles and Student’s voice is low. Audiences Student’s voice is somewhat clear. Student uses clear voice so
speaks too quietly for have difficulty hearing presentation. Most audiences can hear that all audiences can hear
audience in the back of class presentation. presentation.
to hear.

Delivery Delivery techniques are Delivery techniques sometimes Delivery techniques make the Delivery techniques make the
(oral/visual) either distracting from detract from audience presentation understandable, presentation compelling;

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understandability of the comprehension; student appears interesting, and student appears student appears confident;
presentation or fail to be uncomfortable. Verbal cues include comfortable; Nonverbal cues are Non-verbal cues aid
effective; student is clearly unnecessary gestures and appropriate and useful. significantly.
uncomfortable or purposeless body language.
unprepared.
Visuals are poorly prepared. Some materials are not supported Visuals help the flow of the Visual aids are well prepared,
There is a lack of creativity. by visuals. Creativity is average. presentation and are easy to informative, effective,
read/view. Creativity is apparent. professional and not
distracting. Creativity is
outstanding.
Total Marks

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 Appendix I

Entrepreneurial Skills Rubric

Level 1 Level 2 Level 3 Level 4 Level 5

Executive Group did not include Missing parts of the Had each component. Had each component Presented in a way
Summary in presentation or to executive Might not have been overall clear but might that was clear and
such a limited degree summary. Left clear or well described. have left some questions. made sense to
it would not count. some questions. Left some questions. stakeholders. Had
each component.
About your Group did not include Missing parts of Had each part of the Had each part of the Had each part of the
company & in presentation or to about business. about business but not about business and about business and
business such a limited degree Left some presented in a very clear started to support some of supported the
intention it would not count. questions. or organized way. Was the decisions but still left decisions. Clearly
not supported. Left for some questions. presented.
some questions.
Industry Group did not include Missing parts of the Had each part of the Had each part of the Had each part of the
description, in presentation or to Industry Industry description, Industry description, Industry description,
outlook & such a limited degree description, outlook outlook & market need outlook & market need outlook & market need
market need it would not count. & market need. but not presented in a and started to support and supported the
Left some very clear or organized some of the decisions but decisions. Clearly
questions. way. Was not still left for some presented.
supported. Left some questions.
questions.
Target Group did not include Missing parts of the Had each part of the Had each part of the Had each part of the
market in presentation or to Target market . Target market but not Target market and Target market and
(Location, such a limited degree Left some presented in a very clear started to support some of supported the
region and it would not count. questions. or organized way. Was the decisions but still left decisions. Clearly
not supported. Left for some questions. presented.
so on)
some questions.
Online Group did not include Missing parts of the Had each part of the Had each part of the Had each part of the
marketing in presentation or to Online marketing Online marketing Online marketing strategy Online marketing
strategy and such a limited degree strategy and strategy and Promotions and Promotions strategy strategy and
Promotions it would not count. Promotions strategy but not and started to support Promotions strategy
strategy strategy . Left presented in a very clear some of the decisions but and supported the

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 (Social some questions. or organized way. Was still left for some decisions. Clearly
not supported. Left questions. presented.
some questions.
Unique Selling Group did not include Presented a m Presented an Unique Presented an Unique Presented an Unique
Proposition in presentation or to Unique Selling Selling Proposition Selling Propositionturned Selling
such a limited degree Proposition and then either provided and provided support and Propositionturned and
it would not count. but not supports or support or explained explained how it provided support and
explanation. how it represented the represented the work explained how it
work environment. environment. Might not represented the work
have been completely environment.
clear. Completely clear and
well presented.
Competitive Group did not include Presented an Presented an Presented an Competitive Presented an
analysis in presentation or to Competitive Competitive analysisand analysisturned and Competitive
such a limited degree analysisbut not then either provided provided support and analysisturned and
it would not count. supports or support or explained explained how it provided support and
explanation. how it represented the represented the work explained how it
work environment. environment. Might not represented the work
have been completely environment.
clear. Completely clear and
well presented.
Target Group did not include Only presented the Presented both Target Presented both Target Presented both Target
customers in presentation or to Target customers customers (customer customers (customer customers (customer
(customer such a limited degree (customer analysis) but did not analysis) and provided analysis) and provided
analysis) it would not count. analysis). provide support or support. Not completely support. Clear and
research for how they clear but overall good. well presented to
got the information. stakeholders.
Pricing & Group did not include Only presented the Presented Pricing & Presented Pricing & Presented Pricing &
positioning in presentation or to certain component positioning strategybut positioning strategyand positioning
strategy such a limited degree of Pricing & did not provide support provided support. Not strategyand provided
it would not count. positioning strategy or research for how they completely clear but support. Clear and
got the information. overall good. well presented to
stakeholders.
Barriers to Group did not include Only presented the Presented Barriers to Presented Barriers to Presented Barriers to
entry in presentation or to certain component entrybut did not provide entryand provided entryand provided
such a limited degree of Barriers to entry support or research for support. Not completely support. Clear and
it would not count. how they got the clear but overall good. well presented to

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 information. stakeholders.
Overall Group was Group was a little Everyone participated. Everyone participated in Everything at a level 4
Presentation disorganized and the disorganized and Each section was the presentation. The plus it had something
presentation was not there were some presented. It was not flow made sense and it that made it stand out
coherent and could not parts that needed always clear. was clear, entertaining just a little bit more.
be followed. Missing work. Might have and professional.
many components. missed one section.
Someone or a few Someone might not
people might not have have participated.
participated.

Score = ……/40

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