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Marketing

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Southern Nazarene University

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Instructor’s Name

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Executive Summary

Mobile gas delivery company is a licensed distribution firm that will be

responsible for supplying merchants with natural gas. Edmond City, Oklahoma County will be

home to our administrative office.We invested time and resources conducting our feasibility

studies and market assessment because we are aware that Edmond City is home to both large

and small natural gas distribution firms. This allowed us to provide much more than what our

rivals will be able to.Along with distributing natural gas from well-known American brands, we

will also provide Edmond City with unmatched customer service and punctual, dependable

deliveries. We will go above and beyond to ensure that our clients are delighted since we

understand that they are the reason we are in business.No matter how big our distribution

network gets, we have CRM software that will let us manage a one-on-one relationship with each

of our customers (Camilleri, 2018). When making decisions about our business that directly

impact our customers, we'll make sure to consult them. As a Mobile gas delivery company we

will consistently exhibit our dedication to sustainability, both personally and as a company, by

becoming involved in our communities and using green business practices whenever it's feasible.

By accurately and completely satisfying our clients' needs, we'll make sure we hold ourselves

accountable to the highest standards.There is a strategy to grow our distribution network

throughout Oklahoma County , even though the firm is currently focused on Edmond City .

According to extensive main and secondary research, given the nature of this region, Mobile Gas

Delivery Company’s anticipated customer base will consist of upper middle class and

businesses.Furthermore, travelers in this quickly growing economic sector will be drawn to

Mobile Gas Delivery Company by its highway location and billboard advertising campaign.

Only Brick and Mortar Stores, are a direct competitor of Mobile Gas Delivery Company (Mehra
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et al ., 2018). This plan's purpose is to serve as a roadmap for this new company. Understanding

our markets, strategies, mission, and finances will give the owner insight and position Mobile

Gas Delivery Company for success. In Edmond City, we want to launch a natural gas

distribution company with the goal of creating a traditional natural gas distribution company. We

will employ appropriate frameworks to cater for our customers and make efforts to ensure

customer satisfaction.We are in the natural gas distribution business to make profits, and we will

do everything within the bounds of the law in the United States to further our corporate goals.

We are dedicated to offering the following products and services; selling gas to a distribution

system after purchasing it from our suppliers, making arrangements for the sale of gas through

gas distribution systems and distributing to businesses.

Mission and Vision of the Company

● Our vision is to consolidate our position as Edmond City’s top natural gas

distribution brand and to transmit value in the greatest possible way.

● Our mission is to develop a natural gas distribution company that will provide

top-quality natural gas at competitive pricing to merchants in Edmond City and other

neighboring areas where we want to promote our product .Carry out the transmission business

complying with the highest standards of safety and ethics and drive reliable , efficient gas

delivery services. Also to ensure the best in class service to the customers and value enrichment

to all stakeholders and continuous focus on risk reduction. Additionally, to maintain consistency

with internationally organized natural gas practice and framework.

Market Analysis and Strategies

Customers in the natural gas distribution market come in all shapes and sizes; it's

hard to find someone who doesn't use natural gas in their homes, hotels, restaurants, or

manufacturing facilities (Rawat & Garg, 2022) .As a result, we have set up our natural gas

distribution company to provide services to upper middle class and businesses in Edmond City

as well as all other areas we will cover in Oklahoma County . Our target market's expectations of

us are known to us thanks to the market research we've done. We target to reach those with busy

lives, preferably upper middle and great class white women and old people. We are prepared to

compete advantageously with other top natural gas distribution businesses in Edmond City

despite the fierce rivalry that exists.We will have a competitive advantage thanks to our

exceptional culture of customer care, prompt and dependable delivery services, internet presence,

and a variety of payment alternatives. Finally, because our employees will receive excellent care
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and one of the greatest welfare packages in our industry for their category, they will be eager to

work with us to grow the company and achieve our goals.We are confident that we will succeed

in meeting our goal of making enough money in the first one year of operation to expand the

company and our clientele base because we are well-positioned to compete in Edmond City .In

order for Mobile Gas Delivery Company to be able to enter the market, we undertook extensive

market research and feasibility studies. With the use of our extensive information and data, we

were able to organize our company to draw in the clients we need. Mobile Gas Delivery

Company will be advertised on various channels such as post advertisements in local magazines,

newspapers and billboards across Edmond City. Mobile Gas Delivery Company is aware that

consumers typically buy goods from distribution companies because they have lower prices, and

pricing is one of the main variables that gives distribution firms and consumers leverage. We

shall make every effort to have all of our natural gas distributed at rates that are at market value.

Later on we shall consider offering discounts on our products to honor our devoted consumers.

Segmentation

Mobile Gas Delivery Company has discovered a market it can successfully

investigate and provide a crucial service for its consumers after finding there are few natural gas

distribution companies near the Princeton area off the interstate highway. The company's

marketing strategy for its natural gas targeting upper middle class and businesses.. Potential

customers for the company include anybody, preferred upper middle and great class white

women and old people.

Targeting
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Mobile Gas Delivery Company plans to open in a location with a lot of potential

for business. The strategic location is without a doubt one of the most noteworthy benefits and

strengths mentioned in this company’s business plan. The idea is to put into practice a distinctive

business model that emphasizes providing excellent customer service and first-rate goods and

services. The estimated size and profitability ranges from 1,800 per year on average.

Positioning

Mobile Gas delivery Company embraces the supplying of high quality natural gas

for high prices to the consumers.This strategic position will help the company to conquer

competition within Edmond City ,Oklahoma County due to supply of high quality natural gas to

the consumers. The distribution of the natural gas will be exclusive , and limited to certain areas

until expansion.

Tactical Plan

Product

While providing services that are on par with the industry, Mobile Gas Delivery

Company also innovates to add value for our clients and expand its market share. We offer

warranties for our work and are licensed and insured. Our commitment to providing high-quality

services and a positive customer experience encourages return business, word-of-mouth

recommendations, and reputation-building. Additionally, we value convenience and customer

satisfaction. Our products are high-end quality and the product life cycle is at the development

stage.

Price
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We are able to charge for our products as per the market value because of the

demand that our reputation and our marketing generate. Additionally, we will consider

implementing a program to reward repeat customers with lower rates and provide new

customers incentives. We also look to collaborate with others to provide special rates to our

customers.

Place

Mobile Gas Delivery company is located at Edmond City ,Oklahoma

County .Our corporate vans, employee uniforms, and warranty labels serve as physical

representations of us. We often go to trade shows in our sector, and our distribution system is

currently selective. We employ push marketing with paid advertisements and promotions of our

brand to reach our clients.Since none of our rivals are currently utilizing this communication

tool, we will benefit from being early adopters in this area.

Promotion

The company reaches most of the clients by advertising through billboards across

Princeton, putting advertisements in newspapers and also through local magazines. These

advertisements are effective in reaching clients since they have resulted in many customers

hence achieving the goal of the company. Integrated Marketing Communications has been

achieved through use of mail cards to target areas.

Situational Analysis

Mobile Gas Delivery Company uses SWOT analysis alongside 5’cs marketing

strategy to enhance their marketing strategies and in making decisions for the business. to

identify its strengths, weaknesses, opportunities and threats (Subotic et al., 2021) .
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Customer

Mobile Gas Delivery Company has most of its clients in Edmond City ,Oklahoma

County . The customers are upper middle class and businesses . The customers tend to have

busy lives and they value the quality of the products and convenience of the delivery

services.The customers purchase the product on a weekly basis and they are highly satisfied with

the products. We are using a loyalty program for 6 orders half the price tank and the company’s

CRM module is effective.

Company

Mobile Gas Delivery Company focuses on supplying natural gas to clients in

Edmond City ,Oklahoma County. Natural gas has a competitive advantage because of its high

quality and convenience of the delivery services.The company seeks to improve its delivery

services as well as expand to other areas.

Context

The prices of natural gas can vary due to the economy , world and political

influences. The company always maintains the prices at market rates.The company has adopted

new technologies and has working hours and a payroll system.

Collaborators

The company collaborates with supply chain providers of natural gas and the

company needs to modify its relations with the suppliers to enhance business.
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Competitors

The company's main competitor is the Brick and Mortar Stores since some

consumers prefer to purchase their products in a physical store. These stores benefit from a large

number of customers who visit their location to have a one on one inquiry with the seller about

the products (He, 2021). These stores also provide snacks to the customers as they wait for the

services.

Conclusion

The management of Mobile Gas Delivery Company is optimistic that the company will

be able achieve its targets and attain more consumers annually.Additionally, we have thoroughly

examined the market, potential customers, and capacity to boost sales and market share in our

sector. Due to its distinctive selling proposition that satisfies customer demand, aggressive

marketing strategy, and ability to differentiate itself from competitors, the Company has the

potential to offer high value to consumers.To become a market leader, the Company will need to

raise capital in the beginning. The funds will be used for startup costs, the construction of a real

storefront, and the improvement of the business's infrastructure, product development, and

marketing.Based on the required investment, the company will be able to realize its achievement

in one year.The management team is sure that it would be able to produce sizable returns for its

investors, assuming all goes according to plan.

Reference

Camilleri, M. A. (2018). Strategic planning and the marketing effectiveness audit. In Travel

marketing, tourism economics and the airline product (pp. 117-135). Springer, Cham.

He, B., Gupta, V., & Mirchandani, P. (2021). Online selling through O2O platform or on your

own? Strategic implications for local Brick-and-Mortar stores. Omega, 103, 102424.

Mehra, A., Kumar, S., & Raju, J. S. (2018). Competitive strategies for brick-and-mortar stores to

counter “showrooming”. Management Science, 64(7), 3076-3090.

Rawat, A., & Garg, C. P. (2022). Modeling the strategies to accelerate the natural gas business

market growth in a developing country. Journal of Business & Industrial Marketing,

(ahead-of-print).

Subotić, M., Vulić, M., Ristić, B., Popović Šević, N., Šević, A., & Ilić, M. (2021). Evaluating the

impact of 5Cs model factors and marketing mix analysis: A case study. In 37th IBIMA

conference proceedings.