1

Universidad de Lima

International Business

ECO FURNITURE: INNOVATIVE FURNITURE MADE FROM

RECYCLED MATERIAL

Integrantes:

Tracy Jane Merino Dominguez 20215057

Mariano Jesús Salvatierra Lingán 20215314

Matias Vergara Lévano 20212868

Profesor:

Perez Luyo, Ricardo Gabriel

GROUP:

Lima – Perú

2022
 2

INTRODUCTION:

Our business is mainly about putting to good use leftover or unexploited materials
and recycling them to create original eco-furniture designs. We believe that our work
will be contributional to slowing down climate change and waste pollution, while
creating minimalistic and good-looking alternatives to house furnishings.
 3

Business Model Canvas:

KEY KEY VALUE CUSTOMER CUSTOMER

PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS

-Our key partners are -The design and -The best quality of our products, To have a better -Clients of both
companies such as assembly of the without waiting for anything in relationship with genders.
Greenpeace and other furniture return. We are solving problems customers:
-For people who live
environment-dedicate regarding poverty, contamination, in a house or
d corporations. Our main lack of resources, and -We will have friendly apartment.
Likewise, our key production activities socio-environmental crisis treatment.
suppliers are recycling are purchasing because of waste pollution. For -For people over 20
companies. This way, crafting material those in need, we sell chairs and -We will have 24 hour years of age.
our partners help us and machinery, tables; for the young and online communication
-People who want
by supplying us with hiring labor and environmentalists, cutlery, plates, telephones.
furniture made of
recycled materials in managing stairs, carpets, etc. We satisfy the recycled material
bulk such as wood, marketing and necessity of a lack of household -Claim solution in less
metal, plastic. These advertising space. items. than 4 hours, through -For people who do
companies promote whatsapp. not agree with
our business by giving -Our attention -Our products are created with contamination
us resources as well towards our some of the newest technology,
as ad spaces for our customers is which has excellent performance
business. optimal. We attend and is highly durable. We have
people with respect unique and original styles which
-We wish for better and kindness are made with effort and work,
quality out of our the design is a minimalis:, simple
products, which is why -We will hire people but impressive, the products are
we decided to work with advanced in a good state and made with fair
closely with similar technology material The price varies
eco-friendly knowledge , according to the necessity of the
companies. Our architecture and customers. For example, a table
shared causes may environment. would cost $8, but a simple
lead to helpful carpet can cost up to $20.
transactions regarding
money, materials,
maintenance and
publicity to both of our
benefits.

-We called upon plenty

of organizations and
companies to come to
an agreement in which
they comply with the
environmental cause,
helping us with
production, branding
and sales. Our main
goals are becoming an
important brand
 4

associated with
ecological awareness.

KEY RESOURCES CHANNELS COST STRUCTURE REVENUE

STREAMS

-Physical: recyclable -Our company will -The main manufacturing -The specifics and
materials (bottle,caps), invest in paid costs are divided into the materials are
tools television and purchase of recyclable influential in terms of
(hammer,hacksaw,tape
social media materials along with design individual product
measure),etc.
advertisements and manufacturing costs. pricing, however, we
-Human: a company is which have proven want to make clear to
only as good as the an effective range -Moreover, our main means our customers that
people who work there. towards our target of obtaining materials is they are not only
audience. either by donation or paying for the
purchase of reusable aesthetic appearance
-Technological platform.
-This goes along materials in large quantities, of a piece of furniture,
with an interactive which, despite having a but for the entire
website as well as reduced cost, implies a meticulous
advertising spots significant part of our ecologically
and expenses. This is added to responsible process
recommendations the design and assembly behind it that requires
within allied costs of the furniture as a supplies and
eco-friendly whole, asides from the professional
companies, both of shipping fee. manufacturing tools.
which will be more Our goal is that our
cost-effective in the -Lastly, our main focus is to clients can pick and
long run. provide a second use to purchase from our
materials that are harmful to wide selection of
the environment. Therefore, products online and
the motivations that enrich use the same website
the EcoFurniture venture to be able to order
categorize it as a their custom pieces to
value-driven be made.
entrepreneurship.
 5

SWOT ANALYSIS:

Strengths: Weaknesses: Opportunities: Threats:

• Product and material • Supplier deficit • Chance to partner up • Some irregular and
variety with pre-existing low quality recycled
• Lesser shelf life environmental causes pieces may be
• Helps strengthen compared to and businesses unusable for crafting
nationwide non-biodegradable
environmental products • Great public • General perception
conscience perception as an that recycled materials
• Major initial expenses eco-friendly business are not durable
• High return on
investment • Provide tailor-fitted • Unsustainable
services replenishment of raw
materials.
 6

TOWS ANALYSIS:

S-T Strategies W-T Strategies

● Added to our supplier deficit, we

● Even though our furniture has lesser shelf may receive irregular or low
life compared to non-biodegradable quality that would be unfit for
products, we are capable of providing crafting, so we may need to invest
tailor-made furnishings to gain preference in quality testing.
above competitors. ● We need to deal with the fact that
● Despite our major initial expenses, we several people believe that
should be able to quickly make connections recycled materials are not
and gain customers as we are able to durable, which may not go along
partner up with pre-existing environmental well with our initial prices as we
causes and businesses. need to recover from our major
● Because of our significant initial expenses, initial expenses.
we may need to up our prices at first, but ● Added to our unsustainable
our PR as an eco-friendly business may replenishment of raw materials,
help us justify our prices. our products have a shorter shelf
life compared to
non-biodegradable products so
we would need to find a way to
keep up with the demand without
being understocked.

S-O Strategies W-O Strategies

● As our company helps strengthen ● Even though our furniture has

nationwide environmental conscience, it lesser shelf life compared to
would be very beneficial creating
non-biodegradable products,
connections with pre-existing environmental
causes and related businesses as they may we are capable of providing
be interested in being associated with our tailor-made furnishings to gain
brand. preference above competitors.
● Despite our major initial
● Since our company works with a wide range expenses, we should be able
of product and material variety, we should to quickly make connections
offer tailored services, as we are highly
and gain customers as we are
capable of providing custom-made pieces.
· able to partner up with
● EcoFurniture is set to provide a high return pre-existing environmental
on investment, as our production materials causes and businesses.
aren’t costly. Therefore, combined with our ● Because of our significant
great public perception as an eco-friendly initial expenses, we may need
business, our company has a chance to be to up our prices at first, but our
quick to profit from the start.
PR as an eco-friendly
business may help us justify
our prices.